A great immersive experience in real estate takes more than simply buying a property; it takes an exercise in imagination. …
Turn Your Sales Center into an Immersive Experience
The sales center is often a buyer’s first in-person contact with a real estate development. More than showcasing floor plans, …
How to choose the right technology for a brand experience
Augmented reality, holograms, artificial intelligence, projection mapping, sensors, interactive screens, immersive experiences. We’ve never had so many ways to transform …
Impact Doesn’t Require a Giant Experience
When a brand thinks about creating an experience, it’s common to picture large structures, impressive sets, cutting-edge technology, and events …
The Briefing That Kills a Great Experience
“We need a campaign.” “Let’s do an event.” “We need an activation.” “How about building an app?” Almost all of …
Experience: The New Competitive Advantage
For a long time, experience took a back seat when it came to competitive advantage. Many brands competed on what …
Main Character Spaces: learn how to create a personalized space
Have you ever walked into a space and felt like everything in it had been designed just for you? From …
Magic Room vs. Magic Floor: Concepts and Differences
Imagine walking into a space and, within seconds, watching the walls and floors transform into images, stories, and possibilities. That’s …
Spaces That Bring People Closer: How Itaú Bank Turns Relationships into Experiences
Imagine walking into a bank and, instead of running into queue tickets, documents being shuffled back and forth, and contracts …
The Phygital Model in Bank Branches: Is This the End of In-Person Service?
When digital banks exploded onto the market, many believed it would spell the end of bank branches. Yet they’re still …
