You know when you chat with an AI chatbot, get exactly the information you needed, and still feel like something …
Main Character Spaces: learn how to create a personalized space
Have you ever walked into a space and felt like everything in it had been designed just for you? From …
Spaces That Bring People Closer: How Itaú Bank Turns Relationships into Experiences
Imagine walking into a bank and, instead of running into queue tickets, documents being shuffled back and forth, and contracts …
The Phygital Model in Bank Branches: Is This the End of In-Person Service?
When digital banks exploded onto the market, many believed it would spell the end of bank branches. Yet they’re still …
5 Brazilian stores innovating the in-store experience
Brazilian stores are going through a transformation. Some say physical stores are dying, but in reality, they are breaking free …
The End of Traditional Window Displays? How Technology Is Redefining the Retail Storefront
What were the last three store windows you saw? Maybe you can’t remember, and that’s okay, because it’s only natural. …
Beyond the Product: The Power of the Custom Shop in Retail
You know when you buy a product and the salesperson gives you the chance to personalize it on the spot? …
Brick-and-Mortar Store, Entrepreneurship, Experiential Marketing, Immersive Rooms, POS Technology, Sensory Marketing
First Half in Review: The Projects That Defined Alice Wonders in 2026
Half the year is already behind us, and from architectural to tech projects, we’ve taken on all kinds of cases …
Fourth Space and the future of retail: when store design starts building emotional connection
The concept of the Fourth Space in retail has emerged as one of the leading responses to the market’s transformation. …
How the World Cup Can Turn Stores into Memorable Experiences for Shoppers
The World Cup is one of the biggest opportunities for retail to create emotional experiences and strengthen the connection between …
