Augmented reality, holograms, artificial intelligence, projection mapping, sensors, interactive screens, immersive experiences. We’ve never had so many ways to transform …
Impact Doesn’t Require a Giant Experience
When a brand thinks about creating an experience, it’s common to picture large structures, impressive sets, cutting-edge technology, and events …
The Briefing That Kills a Great Experience
“We need a campaign.” “Let’s do an event.” “We need an activation.” “How about building an app?” Almost all of …
In the Age of AI, What Still Needs to Be Human?
You know when you chat with an AI chatbot, get exactly the information you needed, and still feel like something …
Experience: The New Competitive Advantage
For a long time, experience took a back seat when it came to competitive advantage. Many brands competed on what …
What Will Still Transform Retail in 2026: Trends for the Second Half of the Year
Half the year is already behind us, and plenty of trends have played out in the retail market, but there’s …
Brick-and-Mortar Store, Entrepreneurship, Experiential Marketing, Immersive Rooms, POS Technology, Sensory Marketing
First Half in Review: The Projects That Defined Alice Wonders in 2026
Half the year is already behind us, and from architectural to tech projects, we’ve taken on all kinds of cases …
Community or Bubble? The Challenge for Brands in an Age of Insularity
Building a community has never been more important for brands. In a hyperconnected landscape, experiential marketing starts on social media, …
Brick-and-Mortar Store, Entrepreneurship, Experiential Marketing, Immersive Rooms, Omnichannel, POS Technology
Fan Zones in Retail: How to Turn Stores into Spaces for Engagement and Community
The concept of the Fan Zone in retail is transforming the way brands use physical stores to drive engagement, emotional …
The Customer Journey in Brick-and-Mortar Retail: How to Reduce Friction and Boost Conversion
More than just a space for selling products, stores have become environments for experience, relationship-building, and creating brand value. In …
