Have you ever imagined walking into an empty space that will soon be complete? It may sound crazy, but it’s …
What Will Still Transform Retail in 2026: Trends for the Second Half of the Year
Half the year is already behind us, and plenty of trends have played out in the retail market, but there’s …
Invisible Technology: The New Role of Digital in the Customer Experience
Have you heard of invisible technology? For decades, technology was presented in retail as a visible differentiator. Interactive screens, digital …
Brick-and-Mortar Store, Entrepreneurship, Experiential Marketing, Immersive Rooms, POS Technology, Sensory Marketing
First Half in Review: The Projects That Defined Alice Wonders in 2026
Half the year is already behind us, and from architectural to tech projects, we’ve taken on all kinds of cases …
Community or Bubble? The Challenge for Brands in an Age of Insularity
Building a community has never been more important for brands. In a hyperconnected landscape, experiential marketing starts on social media, …
Fourth Space and the future of retail: when store design starts building emotional connection
The concept of the Fourth Space in retail has emerged as one of the leading responses to the market’s transformation. …
How the World Cup Can Turn Stores into Memorable Experiences for Shoppers
The World Cup is one of the biggest opportunities for retail to create emotional experiences and strengthen the connection between …
Brick-and-Mortar Store, Entrepreneurship, Experiential Marketing, Immersive Rooms, Omnichannel, POS Technology
Fan Zones in Retail: How to Turn Stores into Spaces for Engagement and Community
The concept of the Fan Zone in retail is transforming the way brands use physical stores to drive engagement, emotional …
The Customer Journey in Brick-and-Mortar Retail: How to Reduce Friction and Boost Conversion
More than just a space for selling products, stores have become environments for experience, relationship-building, and creating brand value. In …
Point-of-Sale Technology: How to Innovate Without Losing Sight of Strategy
Point-of-sale technology has been transforming the way consumers relate to brands, products, and physical spaces. Today, investing in retail innovation …
