Collaboration between retailers and manufacturers benefits both sides. Far from being just about operational matters, retailers and manufacturers can innovate …
So, How Do You Apply Cross Merchandising at the Point of Sale?
Cross merchandising is currently one of the most popular practices in retail. It basically consists of placing related products in …
How to Collect Data at the POS? Find Out Here!
Collecting data at the POS is just as important for today’s retail as other initiatives, such as investing in innovation. …
Brand Activation: Everything You Need to Know to Innovate
Are you familiar with the concept of brand activation? Companies are constantly trying to make a good impression on their …
Relationships at the POS: How to Build Bonds with Consumers
One of the mistakes many retailers make is failing to seize opportunities to get to know consumers better and strengthen …
Consumer Profile: Why Understand the Consumer’s Lifestyle?
Since the relationship between a company and the end consumer is especially close in retail, sales volume depends on the …
How and Why to Analyze the Competition at the Point of Sale
When we talk about analyzing the competition at the point of sale, we’re not just referring to the technologies that …
