Have you ever walked into a space and felt like everything in it had been designed just for you? From …
Magic Room vs. Magic Floor: Concepts and Differences
Imagine walking into a space and, within seconds, watching the walls and floors transform into images, stories, and possibilities. That’s …
Spaces That Bring People Closer: How Itaú Bank Turns Relationships into Experiences
Imagine walking into a bank and, instead of running into queue tickets, documents being shuffled back and forth, and contracts …
The Phygital Model in Bank Branches: Is This the End of In-Person Service?
When digital banks exploded onto the market, many believed it would spell the end of bank branches. Yet they’re still …
