Brazilian stores are going through a transformation. Some say physical stores are dying, but in reality, they are breaking free …
The End of Traditional Window Displays? How Technology Is Redefining the Retail Storefront
What were the last three store windows you saw? Maybe you can’t remember, and that’s okay, because it’s only natural. …
Beyond the Product: The Power of the Custom Shop in Retail
You know when you buy a product and the salesperson gives you the chance to personalize it on the spot? …
Magic Floor Case Study, Galeria Laguna & Alice Wonders: When Technology Meets Purpose
Have you ever imagined walking into an empty space that will soon be complete? It may sound crazy, but it’s …
What Will Still Transform Retail in 2026: Trends for the Second Half of the Year
Half the year is already behind us, and plenty of trends have played out in the retail market, but there’s …
Invisible Technology: The New Role of Digital in the Customer Experience
Have you heard of invisible technology? For decades, technology was presented in retail as a visible differentiator. Interactive screens, digital …
Brick-and-Mortar Store, Entrepreneurship, Experiential Marketing, Immersive Rooms, POS Technology, Sensory Marketing
First Half in Review: The Projects That Defined Alice Wonders in 2026
Half the year is already behind us, and from architectural to tech projects, we’ve taken on all kinds of cases …
Retailtainment: When Shopping Is No Longer the Main Focus
The rise of e-commerce has profoundly transformed the way people shop. With just a few clicks, you can compare prices, …
Community or Bubble? The Challenge for Brands in an Age of Insularity
Building a community has never been more important for brands. In a hyperconnected landscape, experiential marketing starts on social media, …
Fourth Space and the future of retail: when store design starts building emotional connection
The concept of the Fourth Space in retail has emerged as one of the leading responses to the market’s transformation. …
