Brazilian retail has expanded considerably in recent years. If, until the early 1990s, we were used to seeing few products …
How to Innovate with Augmented Reality? Find Out!
To stand out in any field, you have to be a pioneer. Retail is no different: for your business to …
Check Out 4 Trends in POS Campaigns for Fashion Stores
If you work in fashion, you probably already know that products don’t sell themselves. In other words, the beauty of …
Branded Content: What Is It and Why Does It Matter in Retail?
What is Branded Content? One of the strategies used in native Marketing, it involves creating content that promotes a specific …
Understand what shopper marketing is and why it matters
Retail marketing relies on a wide range of tactics and initiatives at the point of sale, but the most effective …
The Importance of Using Market Intelligence in Retail
Market intelligence is all the information about the industry a given business operates in. It includes data such as the …
Shopping experience: how are stores evolving to delight consumers?
It’s no secret that retail has been dramatically changing the way it serves its customers. That’s because the profile of …
Want to Improve the In-Store Customer Experience? Check Out These 5 Tips!
One of a retailer’s biggest challenges is improving the in-store customer experience. The shopping experience has evolved from something vague, …
Learn How to Use Sensory Marketing in Retail
There are many theories about the best tactic for capturing consumer attention. And among them, one stands out in particular …
Retail challenges: how to stand out from the competition?
It may seem redundant to talk about technology when discussing the challenges facing retail, but since businesses now have to …
