You could say that customer service is the soul of a business. Having a well-established business is pointless without good …
How to Build Regionalized Brand Positioning
With the new demands arising from an audience that has evolved, marketing found itself urgently needing to improve its strategies …
Being an entrepreneur means dreaming big!
Every entrepreneurial venture has to overcome the major obstacles of day-to-day business to succeed, and it also has to stay …
So, How Can You Offer Customers Different Digital Experiences?
Did you know you can change the way customers interact with your business through digital experiences? In recent years, we’ve …
How to Turn the POS into a Customer Relationship Touchpoint?
Good customer relationships are a company’s most valuable asset. It’s common to focus heavily on attracting and approaching new consumers; …
Heat Maps in Your Store? Learn How They Help You Sell More!
New POS technologies are emerging more and more often to streamline processes and gather new information that feeds retail strategies. …
5 Books to Understand Consumer Behavior (+ Bonus Tips)
Knowing how customers behave when faced with everyday challenges, store windows, offers, and everything else that involves decision-making is essential …
Personalized marketing: give your customers a one-of-a-kind experience
Personalized marketing has been around since before the internet, but the internet transformed the way companies do it, since it …
Luxury Retail in Brazil: Outlook and Challenges
Establishing a company in the luxury market takes a lot of work. In fact, it takes years for a business …
Types of Customers: Are You Ready to Serve Them All?
Among the different types of customers, we can see certain behavior patterns that your store can leverage to get better …
