The sales funnel strategy is widely used by companies across all kinds of industries, and it can boost results for …
Customer Journey: Learn How to Guide Your Audience Through the Sales Funnel
A well-structured marketing plan can deliver great results. And a great way to optimize the performance of your initiatives is …
Retail Marketing: 5 Strategies You Can Implement to Boost Your Sales.
You know when you get a discount activation on your phone from a supermarket app? Well, that’s a Retail Marketing …
Ephemeral Design: New Consumer Experiences in Times of Instant Gratification
In times of high-return expectations on low investment, economic uncertainty, and new generations rising as consumers, there are only two …
How the Environment Shapes the Customer Experience
Customer relationships have become increasingly important, because brands have realized that taking care of the people who buy from them …
How to Bring Customer Service Trends into Your Business
You could say that customer service is the soul of a business. Having a well-established business is pointless without good …
How to Build Regionalized Brand Positioning
With the new demands arising from an audience that has evolved, marketing found itself urgently needing to improve its strategies …
Being an entrepreneur means dreaming big!
Every entrepreneurial venture has to overcome the major obstacles of day-to-day business to succeed, and it also has to stay …
Top 5 Brazilian Retail Trends for 2018
Working in retail is always a big challenge. You have to find new ways to delight customers and stand out …
Experience, relevance, and the shopper
Technology and the Power of Choice Contrary to popular belief, technology hasn’t driven people apart. It has brought together and …
