Blending never-before-seen environments with the real world through technology and immersive experiences that stimulate and engage consumers. This can be a great strategy for your company to attract customers and capture their attention.

With an extremely competitive market and fierce competition for the public’s attention, brands have had to find strategies to stand out.

That’s why, in recent years, immersive experiences have become common in retail. The success of this strategy comes from the interactivity customers have with the brand, which not only reinforces the brand’s image in the consumer’s mind but can also bring a number of other benefits.

By using innovative technologies, it’s possible to take customers to unimaginable places, offering them a unique and captivating experience with your brand.

Here at Alice Wonders, our Immersive Rooms make experiences unique and innovative, in work where, beyond delighting the audience, we also aim to build loyalty.

We’ve selected for you the top immersive experience success stories we’ve had here at Alice. But first, how about learning a bit more about immersive experiences and how our Immersive Rooms work?

Immersive experience

An immersive experience is any brand initiative that aims to create a novel, playful environment for its audience, with the goal of making participants feel like part of what’s being presented and use their senses to explore it.

That’s why it’s called “immersive” reality: it feels like we’re immersed in the virtual environment, but we’re not. It’s a blend of the real and the virtual.

An immersive experience can be something simpler, like using music to influence purchases.

Or something more complete, like using retail set design to increase purchase desire.

How Alice Wonders’ Immersive Rooms work

Immersive experiences are already an innovative strategy in the public’s eyes, but here at Alice they’re even more so! Our Immersive Rooms deliver multisensory experiences in a unique way, serving as a powerful sales tool.

We provide interactive 4D digital experiences that engage, sell, and transport customers to another reality, while also educating them about the product.

We offer projection mapping and multisensory immersion in environments that combine visual, olfactory, and auditory elements, stimulating all the senses and making the experience memorable.

What sets Alice Wonders’ immersive rooms apart

Immersive experiences become far more enchanting with Alice’s infrastructure. Our technologies and strategies are fully customized and aligned with each project’s goals, aiming to deliver the best possible results for our clients.

We create innovative, digital, and unforgettable experiences for a wide range of market niches.

Check out some of the benefits that only Alice Wonders’ Immersive Rooms offer:

Stronger Storytelling

With the Immersive Room, we strengthen your brand’s storytelling to bring customers closer and engage them even more. We also expand business opportunities by combining playful, educational, entertainment, and escapist experiences.

Attracting and winning customers

This immersive experience will give you ways to showcase what your business can do, winning customers and turning experience into sales.

Creating memories with your brand

With the strategies we implement in our Immersive Rooms, we aim to deliver amazing moments and create incredible memories, while also building customer loyalty and turning customers into advocates for your brand.

They won’t be just another shopper, but a fan who champions and celebrates the brand’s innovation and quality.

Behavioral Data and Insights

We use Alice’s exclusive, innovative technologies, such as Granometrics.io, a multisensory platform that maps the physical store and generates insights for decision-making.

Why use this strategy in your business

We live in an era when people are constantly bombarded with ads and brand appearances, whether online, on the street, on TV, and so on. At every moment, some brand is trying to connect with its audience, and this has created intense competition for customers’ attention.

Today’s market is extremely competitive, and right now, your competitors are probably trying to reach your audience with some kind of initiative. And they won’t stop!

Immersive experiences bring many benefits to your brand, and one of them is precisely standing out. Immersive rooms are a strategic path for anyone who wants to stand out in the market.

In retail, for example, immersive reality can significantly transform the online shopping experience. It’s also a key element in building 360 retail, the ideal stage for meeting all of your customers’ needs.

With an immersive experience, users step out of their comfort zone and into another reality while staying connected to your brand. This break from reality engages and grabs attention at first, and then gives participants a new perspective on your product and your brand.

And it’s exactly this new perspective that wins customers over, turning them into fans of your brand.

When is the right time to use immersive experiences in my company?

First of all, it’s worth pointing out that there isn’t just “one right moment” to use immersive experiences in your company. It all depends on where your company is and how it’s positioned in the market, but there are moments when it makes more sense to use them.

For example, if your company is about to launch something, our Immersive Rooms can add a lot. If you’re about to hold a corporate event, an immersive experience can be a great idea too. Or if you’re thinking about using sensory marketing in retail, it’s also an excellent option.

You can use immersive experiences in many places, such as:

• Corporate events;
• Trade shows;
• Sales booths;
• Launches;
• Setting up interactive galleries;
• Creating museums;
• Pop-up stores;
• etc.

See? There’s no single right moment, but there are opportune moments for you to use immersive experiences in your company.

Inspiring Cases from Our Immersive Rooms

You, inc Immersive Room

This immersive experience was developed for the launch of Verso Jardins, a high-end real estate development in São Paulo. The entire space was designed to engage customers and bring them inside the property.

We used content and entertainment, powered by exclusive technology, to deliver the best digital experience, with:

• Special lighting;
• LED light globes hanging throughout the space, bringing special, immersive lighting to the environment;
• Screens all around the space showcasing the high-end property
• And a floor purposely designed to reflect the light from the screens showing the building, as well as the light globes hanging around the space.

MPD Immersive Room (4D Model Unit)

Still in real estate, the immersive experience delivered by the 4D Digital Model Unit brought interactivity in as a sales tool and as a way to generate data for business decisions and strategy.

We set up a 4D interactive presentation, with wind, scent, and sound, where customers customized colors, styles, and even furniture for a virtual tour of an apartment that truly reflected who they are.

Besides being a unique immersive experience for the customer, it was a powerful sales and data-generation tool for the developer.

Gafisa Interactive Museum

One of the most beautiful and on-target projects we’ve ever developed here at Alice. The Gafisa Interactive Museum brought an immersive experience to a fully high-tech museum we developed for Square Ipiranga.

Our proposal was to give the Ipiranga neighborhood in São Paulo back the feeling of having a museum to visit, so we built a high-tech, interactive museum inside the Square Ipiranga sales booth.

There were sensors and screens throughout the space. The sensors identified the books, and the armchairs narrated the content to visitors.

The museum told the story of the neighborhood, its iconic residents, the history of the city, and more. In the end, all of this culminated in the launch of the development, which takes up an entire block on Avenida Nazaré.

The result? 80% sold in just 5 weeks.

Vitacon Immersive Room (Drone Flight)

A project featuring a time-lapse, Drone Flight, an interactive gallery and scale models, a capacitive Google Maps, and an espresso web hack. That was the Vitacon (Drone Flight) immersive experience.

When entering the booth, people walked into a tunnel showing a nighttime time-lapse of Faria Lima leading up to the Drone Flight. There, they took a flight through the apartment’s view and, on leaving the room, discovered the Interactive Gallery and Scale Model.

With the Capacitive Maps, they explored the surroundings and wrapped up with a coffee from the Web Hack Espresso. The immersive experience served as both a sales and an entertainment tool.

Gafisa Panoramic Simulator

The panoramic simulator we developed for Gafisa delivered a real-life experience of the apartment’s view before it was even built.

This immersive room was so successful that 80% of the units were sold at the launch alone!

Everything was developed to showcase the apartment’s incredible view. A simulator so realistic it had people rushing to the balcony. On reaching the penthouse, the front of the elevator slid open to welcome customers into the model unit.

This immersive experience was the result of a partnership with the agency Elkis18.

DASA Immersive Elevator (Pink October)

This was a digital immersive experience developed in support of Pink October (Breast Cancer Awareness Month) to promote self-care.

This immersive room promoted self-awareness and self-care. It was held in São Paulo, Rio de Janeiro and Brasília and drew more than 2,500 participants.

Conclusion

We’re confident that if you’re looking for an activation for your brand or product, Immersive Rooms are the ideal option for you.

With technology, innovation and enchantment, your sales results can skyrocket, just as they have for some of our clients.

Liked our case studies and want to learn more?

Get in touch with us by email at chapeleiro@alicewonders.ws and WhatsApp +55 (11) 98818-0492, or request a quote directly from our consultants by clicking here.