The mall kiosk is an increasingly common sight in our daily lives, and it has been attracting more and more …
Customer Experience: It’s Time to Put the User Center Stage
Consumers are more connected and demanding than ever. Always looking to take center stage in their relationship with companies, they …
Guide: Brand Experience Applied to Physical and Digital Experiences
The retail market is growing more competitive by the day, and winning over consumers is no easy task. It’s fair …
Impulse purchases: what drives them and how to boost them in retail?
Who hasn’t gone to the mall planning to just stroll around and take a quick look at the stores, without …
Does Your Packaging Design Add Value to What You Sell?
Packaging plays a major role in consumers’ purchase decisions, because the visual impact it creates on shelves and in window …
What Is Omnichannel Retail and How Do You Sell to the Multichannel Consumer?
If you landed on this article while trying to find out what omnichannel retail is, it’s important to understand that …
Data-driven marketing: what is it and how does it help you make decisions?
Data-driven marketing is a strategy that uses the data a company has about consumers to improve decision-making. Data-driven marketing is …
What Is a Planogram? Rethink Your Space and Product Display
What is a planogram? Also known as “shelf plans,” planograms are a visualization tool for understanding how products are arranged …
Holography: A Guide to Using It at the Point of Sale
Although the concept of holography is very broad, we’ll try to explain it in simple terms. Holography is considered a …
Shopping Experience and the ROPO Concept: What Is the Impact of This Relationship?
You may not realize it, but your efforts to improve the shopping experience in your online store can help boost …
