Among the different types of customers, we can see certain behavior patterns that your store can leverage to get better …
Digital Experiences and Other Solutions: Going Beyond POS Innovation
You’ve probably noticed that consumer profiles are changing faster and faster these days, right? Technology has been evolving faster than …
Temporary Stores (Pop-Up Stores): A New Alternative for Retail
Finding more flexible ways to use space is a trend that will definitely shape the malls of the future. That’s …
Be Prepared to Handle Shifts in Consumer Purchasing Power
Many changes in product sales can be explained by shifts in consumer purchasing power. Predicting this kind of fluctuation isn’t …
6 technologies every store of the future will have
The stores of the future will be very different from the points of sale we know today. They will integrate …
The New Consumer Profile: How Do Today’s Shoppers Engage with Digital Tools?
The profile of the new consumer and their behavior are quite different from what retailers have grown used to working …
Retail Scenography: Learn How to Boost Purchase Desire
The point of sale (POS) plays a very important role in a company’s business. Even though everything seems to revolve …
Account-Based Marketing (ABM): It’s Time to Rethink the Sales Funnel
Anyone who works in marketing knows just how constantly this field is changing. There are so many digital strategies available …
Offer Product Test Drives and Gain a Huge Sales Advantage
Product test drives aren’t just for cars anymore. Widely used at car dealerships, the practice has been spreading to new …
Learn How Projection Mapping Works and How to Make the Most of It
Scenography has long been used as an effective way to customize spaces and set the perfect mood for an event. …
