Why Improve the Digital Experience in Corporate Spaces? Comments Off on Why Improve the Digital Experience in Corporate Spaces? 2820

Alice Wonders13 de June de 2018 13:1819 de October de 2026

There are several reasons to start thinking about improving the digital experience in corporate spaces. The first, and biggest, is the fact that innovation can help you sell more. Today, the need to keep up with technology feels more and more natural.

After all, technology is already part of every aspect of our lives. We go to the bank less often since we adopted online banking. Likewise, we’ve started connecting with each other more through our mobile devices — you probably even have a WhatsApp group with your friends or family where you exchange voice notes and messages with good quality and at a lower cost.

Advances like these have made our lives easier for an obvious reason: they’ve improved the user experience in every area of our daily routines. That is also the goal of a digital strategy: to improve our relationships with brands and make the tasks we perform more convenient. So it also has its place in corporate spaces.

With that in mind, we’ll show you some of the options your store has to make the digital experience in corporate spaces a reality.

Artificial Intelligence

Artificial Intelligence means using machines to perform complex tasks that rely on a type of learning similar to that of the human mind. In retail, the concept has been explored in many ways throughout the entire product life cycle and also to improve the services provided. Artificial Intelligence is, at the same time, a tool that companies can use to create products, distribute them, persuade customers, and convert sales.

But there is a myriad of Artificial Intelligence resources, and retailers often have a hard time picturing how they could work for their business. Here, we’ll look at some of the main uses of the technology in this context.

Pepper Bot

First, we need to talk about customer service and intelligent CRM applications. These, well represented by Pepper Bot — jointly developed by the Japanese company SoftBank and the French robotics specialist Aldebaran — can be optimized and automated to the point of understanding emotions. That’s what Pepper does at the point of sale.

As part of the digital experience in corporate spaces, it interacts directly with customers and plays the role of a human being: answering questions, guiding purchases, and entertaining shoppers. Thanks to this, Pepper has delivered impressive results for the companies that have adopted it.

Companies saw a 98% increase in customer interactions, a 20% increase in store traffic, and a 300% increase in revenue. The effect, which may stem from curiosity, is still remarkable and evidence that consumers would like to see technology in retail spaces.

Watson

Your store doesn’t need to buy a robot like Pepper to benefit from Artificial Intelligence. Software such as IBM’s Watson brings cognitive computing closer to businesses and works as a full-fledged virtual assistant, capable of helping your customers even choose gifts.

Just enter information into the computer within a set of predefined parameters and watch the magic happen. The technology will then list a series of gifts that are ideal for that customer profile, with a very high accuracy rate.

Watson’s advantage is that it can be adapted to whichever system best serves your prospects. On e-commerce websites, it can help you choose the jacket that best fits your body based on your measurements. And it can process millions of requests at the same time, without any delay.

Holographic assistants

Holographic assistants are another creative way to use Artificial Intelligence and make the digital experience in corporate spaces happen. You know how, at big concerts, artists sometimes use holograms to perform alongside idols who are no longer with us?

Well, a holographic assistant works in much the same way. But it isn’t limited to what an artist did, said, or sang in the past. Somewhat like Siri and Cortana, a holographic assistant can generate unique interactions created specifically to respond to customer requests.

Hikari

With a cylindrical device containing built-in speakers, it’s very easy to access a virtual assistant like Hikari. Developed by a Japanese company, this innovation also features cameras, temperature and motion sensors, and microphones, so it can interact with customers in the most personal way possible.

The result is a digital assistant that never rests, can answer every question a shopper might ask, and can accompany adults and children alike, delivering a distinctive shopping experience.

Cloud data storage

Cloud data storage, on the other hand, is nothing new, and your business is probably already using it. If you have a Gmail or Dropbox account, the concept is already part of your own digital experience. But do you know how it can optimize customer relationships in retail?

Combined with Artificial Intelligence and even with these holographic digital assistants, cloud storage is basically the “brain” behind the applications. It puts as much information as needed at the disposal of these computer applications so they know exactly how to behave toward your customer.

The advantage is that the cloud has no limits, meaning you don’t need to expand your hardware when there’s too much information to store, or worry about backups. All of this is done automatically or with a few clicks. Cloud storage gives you access to the data you need — on customers, products, services, logistics, and sales — 24 hours a day, 7 days a week.

In today’s retail landscape, it’s essential for keeping operations efficient and getting the most out of the data collected. What’s more, it serves as the backbone for adopting other technologies, such as those mentioned in the previous sections.

Improving the digital experience with the help of technology will bring your brand closer to customers, make it better able to meet their demands, and make it more agile in doing all of this. It will also differentiate your products and services and deliver richer shopping experiences. Altogether, it’s a great investment if your goal is to sell more or to sell more efficiently.

Investing in the digital experience in corporate spaces, with the help of resources such as Artificial Intelligence and holographic assistants, is a great idea. Know someone who could benefit from this knowledge? Share this post on your social media!

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Why Is Working with Data Important for Your Store? Comments Off on Why Is Working with Data Important for Your Store? 1187

Alice Wonders10 de January de 2025 10:0019 de October de 2026

Did you know that by collecting data from your customers, you can transform your store and improve sales, making them increasingly targeted and qualified?

That’s because working with data is one of the biggest differentiators in retail: it provides valuable information that can help you build an efficient sales funnel and make strategic decisions.

Data collection at the POS (Point of Sale)

The moment a customer walks into your store, they leave behind a trail of valuable information. From purchasing behavior to interactions with specific products, every customer action can be turned into data that helps you better understand their preferences and needs.

When analyzed correctly, this data generates insights that go beyond surface-level observations, enabling more strategic actions.

How does data help the sales funnel?

By observing customer behavior, you can map each stage of the sales funnel — from attraction, through engagement, all the way to conversion. This lets you personalize the shopping experience, increasing your chances of closing the sale.

With data collection, you can, for example, understand which products draw the most attention, which areas of the store generate the most traffic, and even predict customer preferences, delivering personalized offers.

-> Meet Granometrics.io

Alice Wonders’ Granometrics.io is an innovative multisensor platform that turns the physical store into a powerful source of data for strategic decision-making. Using advanced technology, it maps the store’s physical space, analyzing and delivering insights so retailers can act with greater precision and efficiency.

On top of that, Granometrics.io lets you measure shopper interest, map behavior by zone, and analyze interest by category and SKU.

The platform offers a granular, strategic view that helps optimize operations, improve the customer experience, and maximize sales results in the physical environment. It’s an essential solution for anyone looking to combine innovation and performance in retail.

What are data and insights?

Although many people confuse the two terms, it’s important to understand that data is the raw information you collect. Insights, on the other hand, are the conclusions or actions that can be drawn from that data.

By embracing a Data-Driven culture, your store becomes more efficient, making decisions based on real information rather than assumptions. For example, data might show that a certain product is in high demand, while an insight reveals how to position it better in the store to maximize sales.

The importance of a Data-Driven approach

Adopting a Data-Driven approach means making informed, strategic choices. If you’re not collecting this data, you’re missing out on valuable opportunities to optimize your business. With the right analysis, you can identify trends, anticipate customer needs, and proactively adjust your product offering.

In addition, a well-structured POS, built on data and insights, helps improve the customer experience. By better understanding consumer behavior, you can create a more appealing environment, with products and offers that truly meet your audience’s expectations, fostering loyalty and boosting retention rates.

Conclusion

Investing in data and insights isn’t just about modernizing your store; it’s about building a solid sales strategy grounded in a deep understanding of your customers. By using this information correctly, you can optimize your sales funnel, increase conversion, and deliver richer, more satisfying experiences to your consumers.

2024 Retail Trends: Innovative, Experience-Focused Stores Comments Off on 2024 Retail Trends: Innovative, Experience-Focused Stores 3807

Alice Wonders23 de February de 2024 00:0723 de February de 2024

Have you noticed how retail is evolving? Let’s walk through the top retail trends for 2024: innovative, experience-driven stores.

Now more than ever, customer experience is at the heart of retail success. The way you, as a retailer, present your products and interact with your customers is shaping not only the future of your business, but the future of shopping as a whole.

At Alice Wonders, we recognize that today’s retail goes far beyond simply selling products. It’s about creating unforgettable, exciting experiences.

In this article, we’ll dive into the 2024 trends defining innovative, experience-driven stores, based on research and forecasts from WGSN. These insights give you, the modern retailer, creative ideas and strategies to stand out in a highly competitive market.

Get ready for a journey of innovation and discovery, where technology, creativity and emotion come together to redefine the shopping experience.

Welcome to the new era of retail! Happy reading ✌️

Retail Trends for 2024 According to WGSN

Spaces Driven by Engagement and Inspiration: The search for superior experiences in physical stores is translating into spaces that foster engagement and inspiration. Community-focused concepts and the creation of inspiring environments are becoming increasingly important.

Example: Imagine a clothing store that, in addition to selling products, offers fashion and personal styling workshops. This space doesn’t just sell clothes; it becomes a place of learning and inspiration, strengthening the emotional connection with customers.

Benefits: These spaces build a community of loyal customers, increase dwell time in the store and drive greater brand engagement.

Technology and Omnichannel Performance: Integrating technology into the in-store experience is a growing priority. Technologies such as virtual reality, augmented reality, holograms and immersive projections are delivering immersive, interactive product experiences and strengthening brand engagement, while supporting efficient omnichannel operations.

Example: An electronics store that uses augmented reality to show customers how different devices work and fit into their homes.

Benefits: Improves the customer experience, provides detailed product information and integrates online and offline experiences, boosting sales and customer satisfaction.

The Evolution of Store KPIs: Retailers are adapting their KPIs to better reflect the role of stores in the omnichannel customer experience. Metrics such as “sales per minute of engagement” are being explored to assess the impact of customer engagement across different channels.

Example: A store that measures success not only by sales, but also by the time customers spend interacting with products and taking part in in-store events.

Benefits: Enables a more accurate assessment of how the in-store experience impacts consumer behavior and purchasing decisions.

-> Learn more about granometrics.io
Granometrics.io is a multi-sensor platform that maps the physical store and delivers insights for decision-making and immediate action.

With Granometrics.io, you can measure interest and map shopper behavior by zone, category and even by SKU.

Smaller Formats, Big Innovations: The trend toward smaller stores, such as pop-ups and location-focused approaches, is growing. These formats make it possible to test new concepts and cut operating costs while maximizing reach.

Example: A luxury brand that launches pop-up stores in strategic locations during fashion events, offering exclusive experiences and limited-edition products.

Benefits: Increases brand visibility, reduces operating costs and makes it possible to test new markets and products with lower risk.

Loss Prevention and Store Design: With theft on the rise, especially in high-value retail, loss prevention is becoming a crucial part of store design. Innovative technologies are being implemented to protect products and improve the shopping experience.

Example: A department store that integrates smart cameras and RFID tags to monitor products and prevent theft without compromising the store’s aesthetics.

Benefits: Reduces financial losses, keeps products secure and ensures a pleasant shopping experience for customers.

Store Designers as ‘Experience Designers’: Opening a new store now calls for an interdisciplinary approach. Store design teams are working closely with marketing, IT and business strategy to create impactful experiences aligned with each department’s goals.

Example: A coffee shop that combines interactive design elements, such as walls that change color with customers’ moods, with co-working areas, encouraging people to stay longer.

Benefits: Creates a unique, memorable environment that draws customers in, increases loyalty, and positions the brand as innovative and customer-experience driven.

Conclusion

The 2024 retail trends reveal an exciting and challenging transformation in the brick-and-mortar retail landscape. Stores that embrace these trends don’t just stand out; they also create memorable experiences that attract and retain customers. As a retailer, this is your chance to adapt, innovate, and thrive in the new era of retail.

Frequently Asked Questions

What does the trend of ‘spaces driven by engagement and inspiration’ mean in retail?

The trend of ‘spaces driven by engagement and inspiration’ in retail refers to creating environments that go beyond selling products. These spaces are designed to engage customers in interactive, educational, or inspiring activities, such as workshops, art exhibits, and immersive experiences. The goal is to build a sense of community and strengthen the emotional connection with the brand, turning the store into a destination rather than just a place to shop.
How is technology shaping omnichannel performance in stores?

Technology is revolutionizing omnichannel performance by integrating online and offline experiences. This includes using augmented reality for product try-ons, connected inventory management systems that make it easy to buy through any channel, and data-driven personalization to deliver targeted recommendations and promotions. These innovations help create a seamless shopping journey, boosting operational efficiency and improving customer satisfaction.
Why does the evolution of store KPIs matter in 2024?

The evolution of store KPIs in 2024 is crucial to reflect the unique role stores play in the omnichannel customer experience. Instead of focusing solely on sales and foot traffic, modern KPIs take into account customer engagement, product interaction, and the store’s contribution to the overall shopping journey. These metrics help retailers better understand how in-store experiences influence purchase decisions and customer loyalty, allowing them to optimize their strategies accordingly.
How are smaller store formats driving big innovations?

Smaller store formats, such as pop-ups and specialty boutiques, are driving major innovations by allowing retailers to test new concepts and strategies with flexibility and lower costs. These spaces are ideal for experimenting with store design, immersive technologies, and personalized approaches. They also offer the opportunity to connect with specific market niches and generate buzz around product launches and special events, fostering innovation and creativity across the retail sector.