A worldwide trend, the vending machine makes shopping remarkably easy. The convenience benefits both consumers and merchants. It’s a promising …
COVID-19: Impact on Retail vs. Opportunity in the Crisis
With COVID-19 spreading across Brazil in recent weeks, the impact on retail has been forcing companies across many industries to …
Experience as a Service
How do you turn a product into a service experience? Experience as a Service (EaaS) means turning your product into …
Augmented Reality Activation with Lu from Magalu
We brought Magazine Luiza’s brand persona, who is also the brand’s digital influencer, to take part in an activation, interacting …
Direct to Consumer on the Rise Among Major Brands
The DTC strategy keeps growing and is transforming the way brands build relationships with end consumers In a landscape …
How to Build Regionalized Brand Positioning
With the new demands arising from an audience that has evolved, marketing found itself urgently needing to improve its strategies …
