To stay on top of what’s trending and invest wisely in retail, we’re sharing our take on the most relevant …
Augmented Reality Activation with Lu from Magalu
We brought Magazine Luiza’s brand persona, who is also the brand’s digital influencer, to take part in an activation, interacting …
KitKat Chocolatory Flagship
The first KitKat Chocolatory flagship in Latin America At the invitation of Nestlé, we delivered a success story through the …
Direct to Consumer on the Rise Among Major Brands
The DTC strategy keeps growing and is transforming the way brands build relationships with end consumers In a landscape …
So, How Can You Offer Customers Different Digital Experiences?
Did you know you can change the way customers interact with your business through digital experiences? In recent years, we’ve …
How to Turn the POS into a Customer Relationship Touchpoint?
Good customer relationships are a company’s most valuable asset. It’s common to focus heavily on attracting and approaching new consumers; …
Heat Maps in Your Store? Learn How They Help You Sell More!
New POS technologies are emerging more and more often to streamline processes and gather new information that feeds retail strategies. …
5 Books to Understand Consumer Behavior (+ Bonus Tips)
Knowing how customers behave when faced with everyday challenges, store windows, offers, and everything else that involves decision-making is essential …
Personalized marketing: give your customers a one-of-a-kind experience
Personalized marketing has been around since before the internet, but the internet transformed the way companies do it, since it …
Luxury Retail in Brazil: Outlook and Challenges
Establishing a company in the luxury market takes a lot of work. In fact, it takes years for a business …
