The stores of the future will be very different from the points of sale we know today. They will integrate …
The New Consumer Profile: How Do Today’s Shoppers Engage with Digital Tools?
The profile of the new consumer and their behavior are quite different from what retailers have grown used to working …
Retail Scenography: Learn How to Boost Purchase Desire
The point of sale (POS) plays a very important role in a company’s business. Even though everything seems to revolve …
Account-Based Marketing (ABM): It’s Time to Rethink the Sales Funnel
Anyone who works in marketing knows just how constantly this field is changing. There are so many digital strategies available …
Offer Product Test Drives and Gain a Huge Sales Advantage
Product test drives aren’t just for cars anymore. Widely used at car dealerships, the practice has been spreading to new …
Learn How Projection Mapping Works and How to Make the Most of It
Scenography has long been used as an effective way to customize spaces and set the perfect mood for an event. …
Mall Kiosks: How to Create Meaningful Experiences
The mall kiosk is an increasingly common sight in our daily lives, and it has been attracting more and more …
Customer Experience: It’s Time to Put the User Center Stage
Consumers are more connected and demanding than ever. Always looking to take center stage in their relationship with companies, they …
Guide: Brand Experience Applied to Physical and Digital Experiences
The retail market is growing more competitive by the day, and winning over consumers is no easy task. It’s fair …
Impulse purchases: what drives them and how to boost them in retail?
Who hasn’t gone to the mall planning to just stroll around and take a quick look at the stores, without …
