4 Apps That Help Measure the Results of POS Campaigns Comments Off on 4 Apps That Help Measure the Results of POS Campaigns 20094

Alice Wonders2 de May de 2018 17:5119 de October de 2026

Pessoa medidno resultados com aplicativo no PDV

Regardless of which retail sector your company operates in, it probably has to face several strong competitors to hold on to its market share, right?

One strategy that can help you with this task is investing in the customer shopping experience, which can be done in partnership with distributors through effective trade marketing techniques.

In today’s post, in addition to learning why in-store activations matter, you’ll discover 4 apps that will help you measure the results of POS activations. Check it out!

Why run POS activations?

Even if there are intermediaries standing between your product and the end customer, it’s very important for your brand to be present at that moment. After all, no one cares more about your product’s sales than you do.

Not even distributors, since they also carry other products and other brands and, as a result, don’t depend all that much on your success.

POS activations exist to fill exactly that gap. Through them, your brand strengthens its relationship with customers, going from just another option on the shelf to the product they trust.

Keep in mind that the POS is also the final point of the purchase decision. So it can’t be ignored in your strategy.

That’s why it’s essential to have effective trade marketing approaches to strengthen your brand through a closer relationship with the customer, which lets you maximize sales of your product.

How to measure the results of POS activations?

Since you’re looking to increase sales by strengthening your brand, the real measure of effectiveness isn’t sales themselves, but rather the growth in brand reach and the development of a relationship of trust with the end customer.

So, to evaluate the results of POS activations, you need to collect a broader set of data, not just the total number of items sold. By doing this, you can truly discover what those results mean.

Since there’s nothing better than software for building and analyzing databases, below we present 4 apps that can help you measure the results of POS activations. Take a look:

1. Collect

Collect is one of mobLee’s apps focused on building databases at events. Its role is to serve as an exhibitor tool for collecting customer information in a smart way.

Collect lets you consolidate the contacts gathered by your team, assess the quality of those contacts, and track data such as each team member’s contribution, the amount of data generated on each day of the event, and the average performance of other exhibitors.

Instead of collecting this data in a disorganized, unproductive way by filling out paper sign-up forms by hand, this app lets you gather your company’s most important consumer information for a better evaluation of the results of your presence at the event.

When it comes to trade shows, your company’s main focus goes far beyond increasing sales. In fact, it should be establishing a presence in the market, learning about competitors’ strategies and, above all, building customer loyalty.

In that sense, it’s essential to have a channel for getting in touch with these customers. This feature makes it possible to build a more engaged relationship with them, increasing the number of consumers committed to your business.

2. SigoTrade

While Collect focuses on events and trade shows, SigoTrade is geared toward day-to-day retail: tracking your product on distributors’ shelves. It’s a valuable tool for your in-store merchandisers at the POS and also lets you stay on top of your team’s work.

Merchandisers will use SigoTrade to collect information on pricing, inventory, and out-of-stocks at each distributor. You can then export all of it into custom spreadsheets that you can check in real time, plus, of course, photos of your product at each POS.

It’s worth remembering that being agile with this kind of control is very important, since poor inventory management and letting stockouts happen means missing the chance to sell more — no wonder it’s one of the biggest mistakes in retail.

You’ll also receive information such as each team member’s location and their check-in, check-out, and lunch times. This allows for complete evaluations of each employee.

3. CompTrade

Like SigoTrade, CompTrade also lets you monitor your team of merchandisers at points of sale and collect data on activations.

In addition, it comes with a team of Compart analysts who compare the collected data against successful practices in the retail market and generate reports on it.

The information generated by CompTrade’s data analysis will serve as the basis for decision-making and possible changes to your business’s marketing strategy.

4. Trade Force

With features similar to those of SigoTrade and CompTrade, Trade Force also helps you keep track of your team of trade marketing merchandisers.

What sets Trade Force apart from the other apps is that it lets you run incentive campaigns for your team based on winning new space and materials at the POS, helps you monitor your business’s market share, and tracks competitor information daily.

Given the features of these apps, it’s clear that digital technologies have a lot to offer anyone who wants to innovate in retail. In this case, the role of apps lies mainly in building efficient databases to monitor your trade marketing strategies and measure the results of in-store activations.

The POS is becoming a place for relationships and experiences. So, since it’s still the final point of the purchase decision, it also becomes the perfect place to increase consumer engagement with your brand.

We hope today’s trade marketing app tips help you measure the results of POS activations more effectively!

If you want to learn more about how digital technologies can be useful in retail, follow us on social media so you don’t miss any updates. We’re on Facebook, Instagram, LinkedIn, and Twitter!

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Why Is Working with Data Important for Your Store? Comments Off on Why Is Working with Data Important for Your Store? 1188

Alice Wonders10 de January de 2025 10:0019 de October de 2026

Did you know that by collecting data from your customers, you can transform your store and improve sales, making them increasingly targeted and qualified?

That’s because working with data is one of the biggest differentiators in retail: it provides valuable information that can help you build an efficient sales funnel and make strategic decisions.

Data collection at the POS (Point of Sale)

The moment a customer walks into your store, they leave behind a trail of valuable information. From purchasing behavior to interactions with specific products, every customer action can be turned into data that helps you better understand their preferences and needs.

When analyzed correctly, this data generates insights that go beyond surface-level observations, enabling more strategic actions.

How does data help the sales funnel?

By observing customer behavior, you can map each stage of the sales funnel — from attraction, through engagement, all the way to conversion. This lets you personalize the shopping experience, increasing your chances of closing the sale.

With data collection, you can, for example, understand which products draw the most attention, which areas of the store generate the most traffic, and even predict customer preferences, delivering personalized offers.

-> Meet Granometrics.io

Alice Wonders’ Granometrics.io is an innovative multisensor platform that turns the physical store into a powerful source of data for strategic decision-making. Using advanced technology, it maps the store’s physical space, analyzing and delivering insights so retailers can act with greater precision and efficiency.

On top of that, Granometrics.io lets you measure shopper interest, map behavior by zone, and analyze interest by category and SKU.

The platform offers a granular, strategic view that helps optimize operations, improve the customer experience, and maximize sales results in the physical environment. It’s an essential solution for anyone looking to combine innovation and performance in retail.

What are data and insights?

Although many people confuse the two terms, it’s important to understand that data is the raw information you collect. Insights, on the other hand, are the conclusions or actions that can be drawn from that data.

By embracing a Data-Driven culture, your store becomes more efficient, making decisions based on real information rather than assumptions. For example, data might show that a certain product is in high demand, while an insight reveals how to position it better in the store to maximize sales.

The importance of a Data-Driven approach

Adopting a Data-Driven approach means making informed, strategic choices. If you’re not collecting this data, you’re missing out on valuable opportunities to optimize your business. With the right analysis, you can identify trends, anticipate customer needs, and proactively adjust your product offering.

In addition, a well-structured POS, built on data and insights, helps improve the customer experience. By better understanding consumer behavior, you can create a more appealing environment, with products and offers that truly meet your audience’s expectations, fostering loyalty and boosting retention rates.

Conclusion

Investing in data and insights isn’t just about modernizing your store; it’s about building a solid sales strategy grounded in a deep understanding of your customers. By using this information correctly, you can optimize your sales funnel, increase conversion, and deliver richer, more satisfying experiences to your consumers.

2024 Retail Trends: Innovative, Experience-Focused Stores Comments Off on 2024 Retail Trends: Innovative, Experience-Focused Stores 3808

Alice Wonders23 de February de 2024 00:0723 de February de 2024

Have you noticed how retail is evolving? Let’s walk through the top retail trends for 2024: innovative, experience-driven stores.

Now more than ever, customer experience is at the heart of retail success. The way you, as a retailer, present your products and interact with your customers is shaping not only the future of your business, but the future of shopping as a whole.

At Alice Wonders, we recognize that today’s retail goes far beyond simply selling products. It’s about creating unforgettable, exciting experiences.

In this article, we’ll dive into the 2024 trends defining innovative, experience-driven stores, based on research and forecasts from WGSN. These insights give you, the modern retailer, creative ideas and strategies to stand out in a highly competitive market.

Get ready for a journey of innovation and discovery, where technology, creativity and emotion come together to redefine the shopping experience.

Welcome to the new era of retail! Happy reading ✌️

Retail Trends for 2024 According to WGSN

Spaces Driven by Engagement and Inspiration: The search for superior experiences in physical stores is translating into spaces that foster engagement and inspiration. Community-focused concepts and the creation of inspiring environments are becoming increasingly important.

Example: Imagine a clothing store that, in addition to selling products, offers fashion and personal styling workshops. This space doesn’t just sell clothes; it becomes a place of learning and inspiration, strengthening the emotional connection with customers.

Benefits: These spaces build a community of loyal customers, increase dwell time in the store and drive greater brand engagement.

Technology and Omnichannel Performance: Integrating technology into the in-store experience is a growing priority. Technologies such as virtual reality, augmented reality, holograms and immersive projections are delivering immersive, interactive product experiences and strengthening brand engagement, while supporting efficient omnichannel operations.

Example: An electronics store that uses augmented reality to show customers how different devices work and fit into their homes.

Benefits: Improves the customer experience, provides detailed product information and integrates online and offline experiences, boosting sales and customer satisfaction.

The Evolution of Store KPIs: Retailers are adapting their KPIs to better reflect the role of stores in the omnichannel customer experience. Metrics such as “sales per minute of engagement” are being explored to assess the impact of customer engagement across different channels.

Example: A store that measures success not only by sales, but also by the time customers spend interacting with products and taking part in in-store events.

Benefits: Enables a more accurate assessment of how the in-store experience impacts consumer behavior and purchasing decisions.

-> Learn more about granometrics.io
Granometrics.io is a multi-sensor platform that maps the physical store and delivers insights for decision-making and immediate action.

With Granometrics.io, you can measure interest and map shopper behavior by zone, category and even by SKU.

Smaller Formats, Big Innovations: The trend toward smaller stores, such as pop-ups and location-focused approaches, is growing. These formats make it possible to test new concepts and cut operating costs while maximizing reach.

Example: A luxury brand that launches pop-up stores in strategic locations during fashion events, offering exclusive experiences and limited-edition products.

Benefits: Increases brand visibility, reduces operating costs and makes it possible to test new markets and products with lower risk.

Loss Prevention and Store Design: With theft on the rise, especially in high-value retail, loss prevention is becoming a crucial part of store design. Innovative technologies are being implemented to protect products and improve the shopping experience.

Example: A department store that integrates smart cameras and RFID tags to monitor products and prevent theft without compromising the store’s aesthetics.

Benefits: Reduces financial losses, keeps products secure and ensures a pleasant shopping experience for customers.

Store Designers as ‘Experience Designers’: Opening a new store now calls for an interdisciplinary approach. Store design teams are working closely with marketing, IT and business strategy to create impactful experiences aligned with each department’s goals.

Example: A coffee shop that combines interactive design elements, such as walls that change color with customers’ moods, with co-working areas, encouraging people to stay longer.

Benefits: Creates a unique, memorable environment that draws customers in, increases loyalty, and positions the brand as innovative and customer-experience driven.

Conclusion

The 2024 retail trends reveal an exciting and challenging transformation in the brick-and-mortar retail landscape. Stores that embrace these trends don’t just stand out; they also create memorable experiences that attract and retain customers. As a retailer, this is your chance to adapt, innovate, and thrive in the new era of retail.

Frequently Asked Questions

What does the trend of ‘spaces driven by engagement and inspiration’ mean in retail?

The trend of ‘spaces driven by engagement and inspiration’ in retail refers to creating environments that go beyond selling products. These spaces are designed to engage customers in interactive, educational, or inspiring activities, such as workshops, art exhibits, and immersive experiences. The goal is to build a sense of community and strengthen the emotional connection with the brand, turning the store into a destination rather than just a place to shop.
How is technology shaping omnichannel performance in stores?

Technology is revolutionizing omnichannel performance by integrating online and offline experiences. This includes using augmented reality for product try-ons, connected inventory management systems that make it easy to buy through any channel, and data-driven personalization to deliver targeted recommendations and promotions. These innovations help create a seamless shopping journey, boosting operational efficiency and improving customer satisfaction.
Why does the evolution of store KPIs matter in 2024?

The evolution of store KPIs in 2024 is crucial to reflect the unique role stores play in the omnichannel customer experience. Instead of focusing solely on sales and foot traffic, modern KPIs take into account customer engagement, product interaction, and the store’s contribution to the overall shopping journey. These metrics help retailers better understand how in-store experiences influence purchase decisions and customer loyalty, allowing them to optimize their strategies accordingly.
How are smaller store formats driving big innovations?

Smaller store formats, such as pop-ups and specialty boutiques, are driving major innovations by allowing retailers to test new concepts and strategies with flexibility and lower costs. These spaces are ideal for experimenting with store design, immersive technologies, and personalized approaches. They also offer the opportunity to connect with specific market niches and generate buzz around product launches and special events, fostering innovation and creativity across the retail sector.