Good customer relationships are a company’s most valuable asset. It’s common to focus heavily on attracting and approaching new consumers; …
Heat Maps in Your Store? Learn How They Help You Sell More!
New POS technologies are emerging more and more often to streamline processes and gather new information that feeds retail strategies. …
5 Books to Understand Consumer Behavior (+ Bonus Tips)
Knowing how customers behave when faced with everyday challenges, store windows, offers, and everything else that involves decision-making is essential …
Personalized marketing: give your customers a one-of-a-kind experience
Personalized marketing has been around since before the internet, but the internet transformed the way companies do it, since it …
Luxury Retail in Brazil: Outlook and Challenges
Establishing a company in the luxury market takes a lot of work. In fact, it takes years for a business …
Types of Customers: Are You Ready to Serve Them All?
Among the different types of customers, we can see certain behavior patterns that your store can leverage to get better …
Digital Experiences and Other Solutions: Going Beyond POS Innovation
You’ve probably noticed that consumer profiles are changing faster and faster these days, right? Technology has been evolving faster than …
Temporary Stores (Pop-Up Stores): A New Alternative for Retail
Finding more flexible ways to use space is a trend that will definitely shape the malls of the future. That’s …
Be Prepared to Handle Shifts in Consumer Purchasing Power
Many changes in product sales can be explained by shifts in consumer purchasing power. Predicting this kind of fluctuation isn’t …
6 technologies every store of the future will have
The stores of the future will be very different from the points of sale we know today. They will integrate …
