High-End Real Estate Launch: Get Inspired by Porte’s Immersive Room Comments Off on High-End Real Estate Launch: Get Inspired by Porte’s Immersive Room 1422

Alice Wonders21 de July de 2023 09:4921 de July de 2023

Today, we at Alice Wonders want to share a transformative story with you: the Immersive Rooms case study for Porte Engenharia.

We’ll show you how our Immersive Rooms are key to transforming the customer experience, and how this innovation has a positive impact on sales and customer loyalty.

Get ready to discover how Immersive Rooms can revolutionize your business too.

Let’s get started!

Porte Engenharia immersive rooms

In a nutshell, what are Immersive Rooms?

Immersive rooms are multisensory, interactive spaces that enable a new kind of experience.

Using cutting-edge technology, these rooms make customers feel like they’re inside the property being presented, delivering a completely different and far more engaging shopping experience.

About Porte Engenharia

Porte Engenharia is a real estate developer and construction company that stands out in the market for its constant drive to innovate.

Always looking to deliver the best experience to its customers, Porte proved to be the ideal partner for implementing one of our Immersive Rooms.

Learn more about the company: click here.

The Transformation: An Immersive Room for Porte Engenharia

After the Immersive Room was installed, Imobiliária Urman gained a significant edge in how customers interacted with the properties on offer, completely transforming the buying experience.

Check out this video we put together especially for this case study:

Being able to take a virtual “tour” of the properties, truly feeling like they were inside them, gave the company’s customers a one-of-a-kind experience.

Discover the Benefits of Immersive Rooms

Implementing the Immersive Room for Porte took the customer experience to a whole new level.
This transformation delivered a range of benefits. Here are a few of them, so you can see what Immersive Rooms can bring to the world of retail:

Increased Sales: Alice Wonders’ Immersive Rooms deliver a unique, immersive and interactive experience to your customers. This heightened experience doesn’t just engage customers; it also gives them more confidence and assurance in their purchase decisions. This is the result of the company’s commitment to focusing on ultimate customer satisfaction, a differentiator that can be a major sales driver.

Customer Loyalty: Thanks to the uniqueness of Immersive Rooms, customers get the chance to experience something truly one of a kind. This leaves a lasting positive impression, making them more likely to come back and even recommend your business to others.

Brand Visibility: The innovation our Immersive Rooms bring doesn’t go unnoticed. They make your business stand out in the market, attracting the attention of new customers and partners, and boosting your brand’s visibility.

Stronger Customer Relationships: One of the big advantages of our Immersive Rooms is that they encourage customers to spend more time in your store. With interactive, engaging experiences, customers are drawn to explore more, which in turn increases dwell time in the store and gives brands an opportunity to further strengthen their relationships with customers

Brand Story Awareness: Immersive Rooms offer the perfect opportunity for customers to learn about your brand’s history and values. This immersive, personalized experience creates a deeper connection between the customer and the brand, strengthening brand identity and building a sense of loyalty.

Want to delight your customers and boost your business’s impact and sales?

Discover the advantages of immersive digital experiences from Alice Wonders, a retailtech that generates insights and data in brick-and-mortar retail. Learn more

Conclusion

In today’s retail world, where customer experience is king, Alice Wonders’ Immersive Rooms are becoming an essential tool for any business that wants to stand out.

Not only do they give customers an enriched, engaging shopping experience, they also offer companies a unique opportunity to tell their story and strengthen their brand.

So why not bring this innovation to your company and start reaping the benefits today?

Frequently Asked Questions

What are immersive rooms? Immersive rooms are virtual reality spaces that enable a new way of interacting with customers, offering a unique shopping experience.

How do immersive rooms help improve sales? Immersive rooms let customers experience what it’s like to be inside the product being sold, which helps persuade them to make the purchase.

Why choose Alice Wonders? Alice Wonders specializes in creating digital solutions and immersive rooms for physical stores that transform the shopping experience, helping increase sales and build customer loyalty.

Are immersive rooms suitable for any type of business? Yes, immersive rooms can be adapted to many types of businesses. They are especially effective for companies that sell products that can be experienced, such as real estate agencies, furniture stores, travel agencies, and more.

Immersive Rooms

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Spaces That Bring People Closer: How Itaú Bank Turns Relationships into Experiences Comments Off on Spaces That Bring People Closer: How Itaú Bank Turns Relationships into Experiences 992

Alice Wonders17 de September de 2026 11:4617 de September de 2026

Banco Itaú Uniclass com fachada azul e ambiente de atendimento integrado à experiência digital

Imagine walking into a bank and, instead of running into queue tickets, documents being shuffled back and forth, and contracts thousands of pages long, being able to check what you need and discover new features with just a few clicks.

What sounds a bit futuristic has now come to life! We’re talking about Alice Wonders’ newest case, this time with Itaú bank, which trusted our team to deliver activations and projects that completely changed its customers’ experience.

Today, we’ll walk you through everything that went into this very special project and show, in practice, how immersion can transform any space and make an impact in any business sector.

Enjoy the read!

Itaú Bank and Alice Wonders: a partnership that brings together experience and technology

Alice Wonders’ goal with Itaú bank went far beyond simply making things easier for customers: it was to let consumers, through these experiences, see the future and plan their dreams without limits, envisioning what could become reality in their lives.

Edson Cantelli, from Alice Wonders’ Content team, and Angela Benassi, from the Projects team, talked a bit about what it was like to plan these experiences for the Itaú team in a case that’s already available on our social media. Click here to check it out!

To help you better understand each of the activations developed for this project, we’ve laid out the details below. Take a look:

Espaço Itaú Uniclass

Espaço Itaú Uniclass was an evolution of the bank’s traditional physical space into an experiential environment. The concept combines architecture, technology, and personalized service to bring customers closer to the brand and strengthen the relationship. The core idea is to show how Itaú’s physical presence can become a more interactive and relevant experience for customers.

We took a tour of the space’s overall concept and of the branch’s transformation into a tech-driven, personalized brand experience. Click here to watch an exclusive video about this activation.

Dream Capsule

The Dream Capsule, in turn, is an immersive experience that connects technology and emotion. The goal is to encourage customers to think about their desires and aspirations and, from there, turn those desires into concrete possibilities.

The interaction works like a journey: the choices participants make shape the paths they take, so the dream stops being just an abstract idea and starts gaining momentum and direction. Click here to watch the full video about the Dream Capsule.

Jornada Decolar

Jornada Decolar uses the world of travel as a metaphor to bring customers closer to their next goals. The experience is built on the idea that there’s a difference between imagining a destination and starting to make it happen. Through the interaction, customers are invited to move beyond intention and take the first steps toward a trip or a personal project.

Itaú appears as a brand that offers benefits and tools to help customers turn that desire into a concrete possibility. Click here to see how this idea came to life!

Itaú Shop

Last, but far from least, there’s the Itaú Shop experience, which kicks off with a scratch-card mechanic designed to spark curiosity and create an instant sense of surprise. The experience then connects to Itaú Shop, the shopping space available in the bank’s app.

The idea is to create a journey that connects brand + product + benefit + physical experience, helping customers see more value in the benefits the bank offers. Click here to see how it turned out!

Alice Wonders & Itaú bank: connecting technology, space, and experience

This intersection of experience, technology, and strategy is exactly where Alice Wonders operates. More than creating visually striking spaces, we develop experiences that bring brands and people closer together, turning physical environments into relevant, interactive, and memorable touchpoints.

For brands that want to go beyond digital and build connections in the physical world as well, Alice Wonders is a strategic partner for turning technology into experience and spaces into real relationship-building opportunities.

Interested? Want to learn more about our work? Click here to get in touch with our team! We’d love to meet you 🙂

Magic Floor Case Study, Galeria Laguna & Alice Wonders: When Technology Meets Purpose Comments Off on Magic Floor Case Study, Galeria Laguna & Alice Wonders: When Technology Meets Purpose 274

Alice Wonders10 de August de 2026 19:3310 de August de 2026

Magic Floor desenvolvido pela Alice Wonders para o Grupo Laguna, permitindo que visitantes explorem um apartamento em escala real por meio de uma experiência imersiva e interativa.

Have you ever imagined walking into an empty space that will soon be complete? It may sound crazy, but it’s simply Magic Floor, an immersive technology that lets you show people a variety of environments without them ever having to leave the spot.

In many retail sectors, especially real estate, professionals face a genuine pain point: finding an alternative to the traditional model apartment that still gives customers the feeling of being inside the property.

Finding physical spaces that can accommodate the construction of a model unit while still allowing customers to move comfortably through it is often hard to come by, and hard to fit into the budget.

Now, have you ever imagined using just one room to present an entire model unit to your customer? Well, that’s exactly what Galeria Laguna did in partnership with Alice Wonders, and that’s what we’re going to show you in today’s post.

The challenges behind the project

Galeria Laguna is a real estate business group, best known for its high-end developments in Curitiba. The group’s purpose is to make cities more beautiful and better places to live, investing in signature architecture, innovation, sustainability, and quality of life.

For this project’s presentation, the group’s goal was not just to present the floor plan of the new apartment, but to get visitors to imagine their own lives in that space. Among the challenges that came up along the way were:

Moving away from a cold, technical presentation: the idea was to talk about the property while bringing the customer closer, allowing them to picture themselves living there;
Everything had to represent the real apartment exactly: every millimeter of the model unit’s measurements had to match the original floor plan;
The sustainable positioning had to be respected: it made no sense for a company that values sustainability to build yet another physical model unit that would generate more costs and more waste.

And, of course, overcoming these challenges wouldn’t be possible by sticking to the same old approach. That’s why, instead of building a physical apartment, a Magic Floor was created in the form of a life-size rendered floor plan, allowing visitors to walk through every room as if they were in the property.

Meet the Magic Floor developed for Galeria Laguna

Alice Wonders, in partnership with Galeria Laguna, developed a Magic Floor for this extra-special project. It’s an interactive floor that combines projectors, motion sensors, and software to turn the ground into a responsive digital surface.

When a person steps on or moves their feet over the projection, the system detects the movements in real time and makes the projected elements react to the interaction.

Click here to watch the full case video!

Far beyond financial results, the Magic Floor allowed the company to deliver an innovative and accessible experience to its potential customers. “Imagine the joy of a wheelchair user moving across a floor plan, knowing that this particular space was designed specifically for them.” said one of the Group’s representatives.

The AW team developed a Magic Floor that mapped the entire available space at a 1:1 scale, ensuring complete fidelity to the development’s dimensions, and delivered much more than an immersive experience: a moment of connection between customer and brand, and between customer and product.

“The customer needs to connect with the space.” and “To be memorable, we had to touch people emotionally.” These were some of the statements shared by the group’s team, and they only reinforce that selling takes much more than good strategies alone; it also takes the right partners to help build an immersive, emotional, and human space.

How to develop a Magic Floor project with Alice Wonders

Magic Floor is just one of the solutions offered by Alice Wonders that can transform the consumer experience in retail and support projects that bring together technology, data, and personalization. According to the brand’s own representatives, the project stands for:

Connection: because customers start to see themselves living in that space.
Performance: because the experience was designed to increase sales potential.
Disruption: because it replaces a traditional real estate model with an immersive, sustainable, and innovative solution.

If you’d like to develop a Magic Floor for a project or do something similar in your business, click here to learn more about our work.