The Best Quarantine LIVESTREAMS Worth Checking Out (+Bonus) Comments Off on The Best Quarantine LIVESTREAMS Worth Checking Out (+Bonus) 9495

Alice Wonders4 de June de 2020 18:214 de June de 2020

Lives da quarentena - créditos: Photo by NordWood Themes on Unsplash; Photo by Sara Kurfeß on Unsplash

Check out our list of Lives on technology, innovation, retail, entrepreneurship, and other topics relevant to this moment of crisis.

Lives have always been a popular format, used most often in the gaming and sports segments. Since the start of the quarantine in Brazil, this format has boomed and won over social media users.

But why have Lives become so relevant in the middle of the pandemic? According to a study by Think With Google, the change in behavior of Brazilians on YouTube during the lockdown reinforces the platform as a safe space with the potential to multiply conversations to overcome the adversities of the pandemic.

“Since March, the platform has shown the first signs of people’s new behaviors and demands. One example: searches related to the term ‘at home’ grew 123% in Brazil compared to the period before the quarantine. Videos related to mental health, news channels with live content, and discussions about the local and global economy have been gaining more and more traction.”

A search on Google Trends reveals that searches for the terms “live,” “today’s live,” and “live of the week” began to grow exponentially in early April, reaching peak interest between April 19 and 25.

Search for the keyword "live" on Google Trends — Source: Google Trends, search conducted on June 2, 2020, for searches for the word “live”.

The Think With Google study also shows that around 40% of the Brazilian audience said they had spent more than 3 hours a day on YouTube since the lockdown began. The study also mapped three areas of growth in content supply and/or demand in the context of the lockdown:

Finding a balance between information and mental health;
Adapting or creating a routine for the lockdown;
Understanding the broader impacts on society.

With the spread of the coronavirus and the lockdown, people began looking for forms of entertainment and mental health support at home. This scenario led to a rise in Lives with artists, in some cases breaking audience records. Meanwhile, educational Lives began to emerge, covering topics such as financial markets, entrepreneurship, careers, innovation, and digital transformation, featuring renowned experts and professionals.

Over the last two months, Lives have become so frequent, and on so many platforms, that we decided to put together a selection of the best content on technology, innovation, and the market. Check it out:

| Chá da Alice

To kick off the list, let’s talk about our own Live Chá da Alice. We had wanted to create multimedia content for quite some time, and we were in the middle of planning the launch of a podcast when the pandemic hit, along with all the changes stemming from the crisis. So, as a product of the quarantine, we created our Live to bring in special guests whose careers we admire and who we believe have a lot to contribute. We always talk about Digital Experiences, Technology, Retail, and related topics.

You can watch Chá da Alice, which airs every week, on our channels:

| Spin Startups plus Industries

Spin is a Brazilian innovation platform for Startups and Industry, focused on accelerating B2B and B2B2C startups by bringing together industry leadership teams and building valuable connections between these two worlds.

On their YouTube channel, they launched a series of Lives on Innovation, Digital Transformation and Retail. They’re now in their second season, and you can check out content covering topics such as: Digital Strategy in Industry, Governance and Innovation, Design as a Path to Innovation, and much more. Click here and watch!

| How can we build possible futures with design?

This Live is part of Design Degustação Online, a content series created by IED São Paulo – Istituto Europeo di Design, about the different fields of design, featuring IED professors and coordinators discussing topics on the current moment and the future of the market.

The Live discussed questions like: how can the design mindset help us solve today’s and tomorrow’s challenges? How can we open paths within companies to build innovative products and services? What skills will be needed in a scenario with so much uncertainty? In this session, Fábio Silveira — facilitator and coordinator of the extension program in Design Thinking — invites everyone to reflect on the use of creativity, collaborative systems and multidisciplinary behavior in creating possible futures through design. Watch now!

| The new meanings of purpose and experience

A Live from Meio e Mensagem, “Conectando Mercado,” with guest Daniela Cachich, VP of Marketing at Pepsico. It was an interesting and insightful conversation. Cachich discussed how spending and investments originally earmarked for marketing campaigns were redirected to communities of vulnerable women. Through partnerships, the team was able to map out these women so they could receive donations. She raised questions such as: “What is the purpose of a brand that stands up for women’s development at a time like this?” Well worth checking out. Watch now!

| Strategies for today and for the future

A Live from Mercado & Consumo, “M&C EM ALERTA.” They presented a special edition featuring Paulo Guedes, the current Minister of the Economy, and Abílio Diniz, Chairman of the Board of Península Participações, Chairman of the Board of BRF, and a member of the Boards of Directors of Grupo Carrefour and Carrefour Brasil. The Live already has 77,877 views. If you want insight into the future of the Brazilian market and to know which strategies will pay off for your business, it’s well worth watching. Watch now!

| How to accelerate during a crisis

In this Live streamed by Forbes Brasil, Tiago Alves, CEO of Regus, and Anderson Chamon, Co-founder of PicPay, talked about how to accelerate during a crisis, one of the most discussed and sought-after topics lately. They covered digital payment systems, market innovations and digital transformation as the way out of the crisis. Watch now!

| Leadership, Innovation, Digital Transformation and Retail

A Live by Gustavo Caetano, CEO of Samba Tech, LinkedIn Influencer (Top Voices 2018), author of the bestseller Pense Simples, and winner of numerous awards, including being named one of the 15 most influential people in Brazil by GQ Magazine and the MIT Technology Review Innovators Under 35 (Award). In his lives, Gustavo talks with guests about entrepreneurship, management and leadership, technology and innovation. Some lives are available on his LinkedIn profile, and others he shares on his Telegram channel.

We’d like to highlight one of his latest lives, in which Gustavo discusses leadership, innovation, digital transformation and retail with the CEO of C&A, Paulo Correa. Watch now!

| New post-crisis retail models

A fascinating topic in this live streamed by Exame Talks, featuring Outback CEO Pierre Berenstein, BRMalls CEO Ruy Kameyama and RiHappy CEO Hector Nunez. This team’s conversation about transformations and new business models is well worth checking out. Watch now!

| Digital Transformation: The rapid response to the current scenario

In this live, Marcelo Tas talks with Marcelo Braga, VP of IBM Brasil; Raul Moreira, Executive Director of Banco Original; and André Fatala, CTO of Magazine Luiza. It’s amazing and well worth watching. Watch now!

| Distrito – Lives on Innovation

Our last live recommendation is a collection of content on technology, startups and entrepreneurship. Find a range of lives, webinars and other study materials on the Distrito website – an independent innovation ecosystem for startups that connects companies and investors and accelerates transformation.

Bonus

To help you grow your listening queue, here are 3 podcast recommendations covering the worlds of technology, innovation, retail, and entrepreneurship. Check them out:

Do zero ao topo, by InfoMoney

Produced by InfoMoney, each episode of this podcast tells the story of the entrepreneurs and business leaders behind the country’s biggest companies.

As reaberturas depois da quarentena, dia a dia (Reopening after quarantine, day by day) – Podcast: Café da Manhã

Café da Manhã, produced by Folha de São Paulo, is one of the most popular podcasts in the country, and you’ve probably already heard of it. But we want to highlight this episode about brick-and-mortar retail reopening after the quarantine. If you haven’t listened to it yet, it’s well worth checking out.

RCHLO Tech

This podcast from Riachuelo is still fairly new, but it has a lot of potential and is worth following now. It focuses on topics related to technology, consumer behavior, retail news, and innovation. With a mindset that spans everything from the thread to the last installment of a purchase, it aims to open these discussions up to a wider audience.

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Turn your space into a benchmark for innovation: discover our solutions! Comments Off on Turn your space into a benchmark for innovation: discover our solutions! 1092

Alice Wonders28 de February de 2025 10:0028 de February de 2025

With the rapid and constant changes the digital era brings, companies need to invest in innovation, above all so they can gain a competitive edge and stand out in the market at the same time.

With that in mind, here at Alice Wonders we combine technology, interactivity and design to create unique, high-impact experiences. Our solutions turn environments into dynamic, engaging and unforgettable spaces.

How about getting to know some of our technologies and discovering how we can help elevate the experience of your audience and your brand?

Magic Room: unforgettable immersive experiences

Imagine an environment that transports your customers to another reality. With projections on the walls and, in some cases, on the floor, the Magic Room creates interactive sensory spaces that immerse the audience in stories, sounds and images.

Whether for retail, events, real estate or product presentations, this technology delivers a distinctive and memorable experience. Take a look at one of our cases, the Magic Room developed for Arqos:

Magic Floor: tour your dream home digitally

The Magic Floor lets customers walk digitally through the ideal model unit, seeing every detail as if they were inside the property. After all, every floor plan is true to the actual size of the customer’s future home.

From the size of the floor plan to the furniture layout, this technology makes choosing a property far more immersive and delightful. Proof of that was the sales success of Porte Engenharia:

Float 4D: explore developments like never before

Combining virtual reality and 4D effects, Float 4D lets customers explore a development’s common areas and views before it is even built.

Through a multisensory journey that engages, delights and creates unforgettable memories, your company can launch a new development, connect customers with the dream of a new home and transform a property launch:

WhiteBox: the interactive holography revolution

WhiteBox is a hyper-realistic holographic technology that enables direct digital interaction with customers. Imagine your audience interacting with holograms of influencers, experts or even digital characters, creating an unprecedented level of engagement and emotional connection.

That’s exactly what we developed for O Boticário for Brazilian Valentine’s Day (Dia dos Namorados) at Morumbi Shopping. As a hologram, Marcela Mc Gowan, a physician, influencer and former Big Brother Brasil contestant, played the “love guru.” Check it out:

Float Motion: a new perspective on developments

Want to see the view from different floors of a development without leaving the ground? Float Motion simulates a user-controlled drone flight, delivering a unique, immersive experience for customers and investors.

For example, in the immersive room we developed for Vitacon, this technology allowed customers to take digital flights to discover the surroundings of the model unit:

Smart Fitting Room: a revolution in fashion retail

Alice Wonders’ Smart Fitting Room transforms the shopping experience by letting customers view outfit combinations, build an online cart and even pay without leaving the fitting room.

Without a doubt, it’s a practical, innovative solution to save time and improve customer service in retail:

Interactive Table: exploring content dynamically

With the Interactive Table, you can present information to customers in an engaging, personalized way, making the shopping journey more interactive and distinctive.

From virtual tours to technical specifications and detailed data, this technology adapts to different industries, ensuring an interactive journey for the customer. That’s what we did for Gafisa, for example:

Scan+: complete information at the customer’s fingertips

Scan+ makes purchase decisions easier by letting customers scan barcodes and access complete product content, such as composition, key features and other relevant details.

It also turns the barcode into a trigger for engagement, conversion and insight generation. Learn more about this solution:

LIFT+: an interactive experience at the POS

LIFT+ revolutionizes the way customers interact with products at the point of sale. Whenever an item is picked up from the shelf, video content plays automatically.

This technology transforms the shopping journey, adding value and boosting consumer engagement by making the most of that decisive moment. Check out the case we developed for Casa Francis:

Make your brand a benchmark for innovation!

Whether in retail, real estate or immersive experiences, Alice Wonders offers technology solutions that transform the relationship between brands and consumers.

Want to learn more about how to bring innovation to your space? Visit our website HERE and discover how we can revolutionize your audience’s experience!

Celebrating identity and innovation: Pattern Beauty’s journey at NRF 2025 Comments Off on Celebrating identity and innovation: Pattern Beauty’s journey at NRF 2025 851

Alice Wonders23 de January de 2025 10:0023 de January de 2025

In a world where beauty standards have often been narrowly defined, Tracy Ellis Ross has stood out as a pioneer, challenging the status quo with her brand, Pattern Beauty. Her journey isn’t just about creating products; it’s about celebrating identity, driving innovation, and empowering communities.

And of course, during NRF 2025, these and many other topics were discussed, offering important lessons drawn from an inspiring story:

1. Embracing authenticity and identity

Tracy Ellis Ross’s journey began with her personal struggle to find products that worked for her curly, coily, and densely textured hair. This challenge wasn’t hers alone. It resonated with many people who felt overlooked by the beauty industry.

Her mission was clear: create products that celebrate natural hair textures instead of treating them as problems to be fixed. This approach not only filled a gap in the market but also empowered people to embrace their authentic identities.

2. From vision to reality

Without a traditional pitch deck, Ross started with a treatment, a concept similar to the script for a TV show. Her determination and creativity were crucial in turning that vision into a tangible brand.

Despite facing countless rejections, she persisted, learning from every “no” and refining her approach. Her story highlights the importance of resilience and adaptability in entrepreneurship.

3. Innovation with purpose

For Ross, innovation isn’t about adding unnecessary complexity. It’s about solving real problems efficiently. Pattern Beauty’s products, such as the hair dryer designed specifically for textured hair, exemplify this philosophy.

By focusing on her community’s needs, Ross has redefined innovation in the beauty industry, ensuring her products are both effective and easy to use.

4. Building a community-centered brand

Pattern Beauty is more than a brand; it’s a community. Ross emphasizes the importance of listening to and engaging with her customers. This dialogue guides product development and ensures the brand stays aligned with the needs and desires of its audience.

By centering Black beauty and prioritizing hydration and nourishment, Pattern Beauty has created a ripple effect, expanding its reach while staying true to its core mission.

5. Redefining celebrity brands

While many celebrity brands face skepticism, Pattern Beauty stands out. Ross is deeply involved in every aspect of her brand, from product development to company culture.

She challenges the notion that celebrities should stick to their core fields, advocating for recognition of their multifaceted talents and interests. Pattern Beauty isn’t just a celebrity brand; it’s also a testament to Ross’s business acumen and her commitment to a previously overlooked market.

6. A vision for the future

Looking ahead, Ross envisions Pattern Beauty expanding beyond hair care. The brand’s very name, Pattern Beauty, hints at broader possibilities in the beauty space. By staying true to its mission and purpose, the brand is poised to keep growing and innovating.

Ross’s journey is a powerful reminder that when businesses are built on purpose and community, they can achieve remarkable success.

Conclusion: transforming the beauty industry

In conclusion, Tracy Ellis Ross’s Pattern Beauty is a shining example of how authenticity, innovation, and community engagement can transform an industry. Her story inspires entrepreneurs and consumers alike to celebrate their identities and embrace the beauty of diversity.

As Pattern Beauty continues to evolve, it remains a beacon of empowerment and a testament to the power of purpose-driven business.