What is Branded Content? One of the strategies used in native Marketing, it involves creating content that promotes a specific …
Understand what shopper marketing is and why it matters
Retail marketing relies on a wide range of tactics and initiatives at the point of sale, but the most effective …
The Importance of Using Market Intelligence in Retail
Market intelligence is all the information about the industry a given business operates in. It includes data such as the …
Shopping experience: how are stores evolving to delight consumers?
It’s no secret that retail has been dramatically changing the way it serves its customers. That’s because the profile of …
Want to Improve the In-Store Customer Experience? Check Out These 5 Tips!
One of a retailer’s biggest challenges is improving the in-store customer experience. The shopping experience has evolved from something vague, …
Learn How to Use Sensory Marketing in Retail
There are many theories about the best tactic for capturing consumer attention. And among them, one stands out in particular …
Retail challenges: how to stand out from the competition?
It may seem redundant to talk about technology when discussing the challenges facing retail, but since businesses now have to …
8 retail sales strategies you need to apply!
With a lot of determination and planning, it’s possible to boost profits even in times of crisis. With that in …
6 reasons why retail needs to invest in trade marketing
Although the sales process has become more complex over time, the essence of the activity has stayed the same: the …
Retail Innovation: What It Is and How to Apply It
There is something very particular about tackling topics like innovation in retail. Here, unlike what happens in worlds such as …
