4 POS Trends You Need to Know! Comments Off on 4 POS Trends You Need to Know! 5504

Alice Wonders29 de June de 2018 10:1819 de October de 2026

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Today, retail stores aren’t just points of sale where people go to buy products: they are true entertainment experiences, which can be enhanced with new technologies. There are several POS trends that reflect this reality, and they are extremely useful for attracting and surprising customers.

Using these tools will certainly help you win over consumers and boost your business’s sales. On top of that, it will give you a competitive advantage in the market. Shall we take a look at some of them? Keep reading!

1. CRM integration

The main tool used to implement the sophisticated strategies of relationship marketing is customer relationship management software (CRM). Its premise is to collect and use detailed information about every interaction a consumer has with the company.

Broadly speaking, this software is used to collect data from every company touchpoint. These applications make it possible to track profit per customer, detect dissatisfaction before the customer leaves the company, or improve sales of a specific product.

Benefits of integration

Specifically, CRM software integrated with the POS offers the following benefits:

automation of the entire sales force, allowing salespeople to track customer preferences more accurately;
call center integration, used to build customer profiles and provide scripts that help salespeople answer customer questions or suggest new purchases;
marketing automation, helping marketers analyze customers’ purchase history to design campaigns and measure results;
online sales, to manage product catalogs, shopping carts, and credit card purchases;
online configurators, to guide customers through the process of ordering custom-built products;
online analytics and marketing, used to track shoppers’ online activity and offer merchandise based on past behavior, as well as enabling more effective email marketing strategies.

Since knowing your customers enables smart, meaningful interactions, these programs offer a strong value proposition not only for business profits but also for how your audience perceives you.

2. Analysis of in-store interaction data

Technologically speaking, POS trends have reached truly high levels of precision. Have you heard of foot traffic counters? It’s estimated that deploying this technology can increase your store’s conversion rate by 1% right after installation, since the sales team becomes more alert based on the data collected.

In addition, stores build up a history of information that is essential for planning. Measuring the impact of promotional activities becomes easier and, with the power of machine learning, historical data can also be used for predictive analytics.

Smart CRM software, in turn, can map movement inside the store. Having just a foot traffic counter is no longer enough. Where do customers not go in the store? What do they visit? How much time do they spend looking at the items on display? Which products are highly attractive? Does the store’s layout make the most of the space? Do you have too many cold zones in the store?

All of these questions can be answered with this technology. Video analytics can also be combined with other resources, such as Wi-Fi, to obtain unique data. Combining customer behavior with product movement gives retailers tons of information.

The investment required to obtain this valuable data is very low compared to the return. Many SaaS (Software as a Service) providers are available on the market and can get you up and running quickly at minimal cost.

3. Augmented reality

In one of the new POS trends, everything happens in smart interactive spaces. This is the era of augmented reality, in which the shopping experience and shopping behavior are also shaped by holographic features.

Augmented reality makes it possible to overlay digital elements onto physical reality in real time. Digital elements, that is, computer-generated formats — images, text, animations, videos, 3D models — anything we can find on a website, we can associate with a real-world object and thus augment it.

The basic process is simple: we install a mobile app that identifies objects in physical reality through the device’s camera. Once it does, it overlays the digital elements onto physical reality.

One of the most popular examples is the famous game Pokémon Go. It cross-references the geographic locations of all the characters in the game and then overlays them onto the camera image. This overlay creates the illusion of distance and that those digital creatures are actually there.

An example of an application at the POS: a shopper points their phone’s camera at a can of sausages on a supermarket shelf, and a digital panel appears next to it. It might show nutritional information, how much sausage fits into our diet, or even an educational game explaining how sausages are made.

4. E-commerce integration

Retailers have a variety of channel configurations available for selling products. However, in a country like Brazil, it’s quite risky for a manufacturer or brick-and-mortar retailer that already has established processes and points of sale to move 100% of its operations to digital.

This scenario has pushed manufacturers and retailers to adopt a multichannel model, in which multiple sales and distribution channels coexist, seeking to seize the opportunities inherent to each one and/or offset the shortcomings of another.

Looking specifically at e-commerce, adopting it can complement the traditional sales model (with stores and distributors), whether by serving consumers who want the convenience and other advantages of shopping online and aren’t bothered by its limitations (such as having to wait to receive a product), or by helping the company address shortcomings observed in its day-to-day operations.

In short, we are witnessing the emergence of many methods for monitoring customer movement, selling more, and increasing profits. If you don’t want to miss out on these POS trends, subscribe to our newsletter and stay on top of all the latest news!

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Why Is Working with Data Important for Your Store? Comments Off on Why Is Working with Data Important for Your Store? 1188

Alice Wonders10 de January de 2025 10:0019 de October de 2026

Did you know that by collecting data from your customers, you can transform your store and improve sales, making them increasingly targeted and qualified?

That’s because working with data is one of the biggest differentiators in retail: it provides valuable information that can help you build an efficient sales funnel and make strategic decisions.

Data collection at the POS (Point of Sale)

The moment a customer walks into your store, they leave behind a trail of valuable information. From purchasing behavior to interactions with specific products, every customer action can be turned into data that helps you better understand their preferences and needs.

When analyzed correctly, this data generates insights that go beyond surface-level observations, enabling more strategic actions.

How does data help the sales funnel?

By observing customer behavior, you can map each stage of the sales funnel — from attraction, through engagement, all the way to conversion. This lets you personalize the shopping experience, increasing your chances of closing the sale.

With data collection, you can, for example, understand which products draw the most attention, which areas of the store generate the most traffic, and even predict customer preferences, delivering personalized offers.

-> Meet Granometrics.io

Alice Wonders’ Granometrics.io is an innovative multisensor platform that turns the physical store into a powerful source of data for strategic decision-making. Using advanced technology, it maps the store’s physical space, analyzing and delivering insights so retailers can act with greater precision and efficiency.

On top of that, Granometrics.io lets you measure shopper interest, map behavior by zone, and analyze interest by category and SKU.

The platform offers a granular, strategic view that helps optimize operations, improve the customer experience, and maximize sales results in the physical environment. It’s an essential solution for anyone looking to combine innovation and performance in retail.

What are data and insights?

Although many people confuse the two terms, it’s important to understand that data is the raw information you collect. Insights, on the other hand, are the conclusions or actions that can be drawn from that data.

By embracing a Data-Driven culture, your store becomes more efficient, making decisions based on real information rather than assumptions. For example, data might show that a certain product is in high demand, while an insight reveals how to position it better in the store to maximize sales.

The importance of a Data-Driven approach

Adopting a Data-Driven approach means making informed, strategic choices. If you’re not collecting this data, you’re missing out on valuable opportunities to optimize your business. With the right analysis, you can identify trends, anticipate customer needs, and proactively adjust your product offering.

In addition, a well-structured POS, built on data and insights, helps improve the customer experience. By better understanding consumer behavior, you can create a more appealing environment, with products and offers that truly meet your audience’s expectations, fostering loyalty and boosting retention rates.

Conclusion

Investing in data and insights isn’t just about modernizing your store; it’s about building a solid sales strategy grounded in a deep understanding of your customers. By using this information correctly, you can optimize your sales funnel, increase conversion, and deliver richer, more satisfying experiences to your consumers.

2024 Retail Trends: Innovative, Experience-Focused Stores Comments Off on 2024 Retail Trends: Innovative, Experience-Focused Stores 3808

Alice Wonders23 de February de 2024 00:0723 de February de 2024

Have you noticed how retail is evolving? Let’s walk through the top retail trends for 2024: innovative, experience-driven stores.

Now more than ever, customer experience is at the heart of retail success. The way you, as a retailer, present your products and interact with your customers is shaping not only the future of your business, but the future of shopping as a whole.

At Alice Wonders, we recognize that today’s retail goes far beyond simply selling products. It’s about creating unforgettable, exciting experiences.

In this article, we’ll dive into the 2024 trends defining innovative, experience-driven stores, based on research and forecasts from WGSN. These insights give you, the modern retailer, creative ideas and strategies to stand out in a highly competitive market.

Get ready for a journey of innovation and discovery, where technology, creativity and emotion come together to redefine the shopping experience.

Welcome to the new era of retail! Happy reading ✌️

Retail Trends for 2024 According to WGSN

Spaces Driven by Engagement and Inspiration: The search for superior experiences in physical stores is translating into spaces that foster engagement and inspiration. Community-focused concepts and the creation of inspiring environments are becoming increasingly important.

Example: Imagine a clothing store that, in addition to selling products, offers fashion and personal styling workshops. This space doesn’t just sell clothes; it becomes a place of learning and inspiration, strengthening the emotional connection with customers.

Benefits: These spaces build a community of loyal customers, increase dwell time in the store and drive greater brand engagement.

Technology and Omnichannel Performance: Integrating technology into the in-store experience is a growing priority. Technologies such as virtual reality, augmented reality, holograms and immersive projections are delivering immersive, interactive product experiences and strengthening brand engagement, while supporting efficient omnichannel operations.

Example: An electronics store that uses augmented reality to show customers how different devices work and fit into their homes.

Benefits: Improves the customer experience, provides detailed product information and integrates online and offline experiences, boosting sales and customer satisfaction.

The Evolution of Store KPIs: Retailers are adapting their KPIs to better reflect the role of stores in the omnichannel customer experience. Metrics such as “sales per minute of engagement” are being explored to assess the impact of customer engagement across different channels.

Example: A store that measures success not only by sales, but also by the time customers spend interacting with products and taking part in in-store events.

Benefits: Enables a more accurate assessment of how the in-store experience impacts consumer behavior and purchasing decisions.

-> Learn more about granometrics.io
Granometrics.io is a multi-sensor platform that maps the physical store and delivers insights for decision-making and immediate action.

With Granometrics.io, you can measure interest and map shopper behavior by zone, category and even by SKU.

Smaller Formats, Big Innovations: The trend toward smaller stores, such as pop-ups and location-focused approaches, is growing. These formats make it possible to test new concepts and cut operating costs while maximizing reach.

Example: A luxury brand that launches pop-up stores in strategic locations during fashion events, offering exclusive experiences and limited-edition products.

Benefits: Increases brand visibility, reduces operating costs and makes it possible to test new markets and products with lower risk.

Loss Prevention and Store Design: With theft on the rise, especially in high-value retail, loss prevention is becoming a crucial part of store design. Innovative technologies are being implemented to protect products and improve the shopping experience.

Example: A department store that integrates smart cameras and RFID tags to monitor products and prevent theft without compromising the store’s aesthetics.

Benefits: Reduces financial losses, keeps products secure and ensures a pleasant shopping experience for customers.

Store Designers as ‘Experience Designers’: Opening a new store now calls for an interdisciplinary approach. Store design teams are working closely with marketing, IT and business strategy to create impactful experiences aligned with each department’s goals.

Example: A coffee shop that combines interactive design elements, such as walls that change color with customers’ moods, with co-working areas, encouraging people to stay longer.

Benefits: Creates a unique, memorable environment that draws customers in, increases loyalty, and positions the brand as innovative and customer-experience driven.

Conclusion

The 2024 retail trends reveal an exciting and challenging transformation in the brick-and-mortar retail landscape. Stores that embrace these trends don’t just stand out; they also create memorable experiences that attract and retain customers. As a retailer, this is your chance to adapt, innovate, and thrive in the new era of retail.

Frequently Asked Questions

What does the trend of ‘spaces driven by engagement and inspiration’ mean in retail?

The trend of ‘spaces driven by engagement and inspiration’ in retail refers to creating environments that go beyond selling products. These spaces are designed to engage customers in interactive, educational, or inspiring activities, such as workshops, art exhibits, and immersive experiences. The goal is to build a sense of community and strengthen the emotional connection with the brand, turning the store into a destination rather than just a place to shop.
How is technology shaping omnichannel performance in stores?

Technology is revolutionizing omnichannel performance by integrating online and offline experiences. This includes using augmented reality for product try-ons, connected inventory management systems that make it easy to buy through any channel, and data-driven personalization to deliver targeted recommendations and promotions. These innovations help create a seamless shopping journey, boosting operational efficiency and improving customer satisfaction.
Why does the evolution of store KPIs matter in 2024?

The evolution of store KPIs in 2024 is crucial to reflect the unique role stores play in the omnichannel customer experience. Instead of focusing solely on sales and foot traffic, modern KPIs take into account customer engagement, product interaction, and the store’s contribution to the overall shopping journey. These metrics help retailers better understand how in-store experiences influence purchase decisions and customer loyalty, allowing them to optimize their strategies accordingly.
How are smaller store formats driving big innovations?

Smaller store formats, such as pop-ups and specialty boutiques, are driving major innovations by allowing retailers to test new concepts and strategies with flexibility and lower costs. These spaces are ideal for experimenting with store design, immersive technologies, and personalized approaches. They also offer the opportunity to connect with specific market niches and generate buzz around product launches and special events, fostering innovation and creativity across the retail sector.