Holographic Assitant for Sensodyne
Interactive POP for Sensodyne Toothpaste
In 2012 the GSK challenged us to bring life and interactivity to launch Sensodyne Repair & Protect. Using Arduino, holography and interactivity we created the magic desired to attract costumers, increasing sales in 300% from the first day on! In 2013, repeating the same experience we again reached absolute success maintaining the average growth of the previous year!