{"id":3899,"date":"2026-08-24T15:08:36","date_gmt":"2026-08-24T18:08:36","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3899"},"modified":"2026-10-19T12:06:44","modified_gmt":"2026-10-19T15:06:44","slug":"brazilian-stores-brands-innovating-retail-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2026\/08\/24\/brazilian-stores-brands-innovating-retail-zh\/","title":{"rendered":"5\u5bb6\u5728\u5b9e\u4f53\u4f53\u9a8c\u4e0a\u4e0d\u65ad\u521b\u65b0\u7684\u5df4\u897f\u95e8\u5e97"},"content":{"rendered":"\n

\u5df4\u897f\u7684\u95e8\u5e97\u6b63\u5728\u7ecf\u5386\u4e00\u573a\u53d8\u9769\u3002\u6709\u4eba\u8bf4\u5b9e\u4f53\u5e97\u6b63\u5728\u8d70\u5411\u6d88\u4ea1\uff0c\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u5b83\u4eec\u6b63\u5728\u6446\u8131\u5343\u7bc7\u4e00\u5f8b\u3002\u5982\u4eca\uff0c\u6d88\u8d39\u8005\u51fa\u95e8\u4e0d\u53ea\u662f\u4e3a\u4e86\u8d2d\u4e70\u4e00\u4ef6\u52a8\u52a8\u624b\u6307\u5c31\u80fd\u9001\u8d27\u4e0a\u95e8\u7684\u5546\u54c1\u3002\u4ed6\u4eec\u8ffd\u6c42\u7684\u662f\u4f53\u9a8c\u3001\u8fde\u63a5\uff0c\u4ee5\u53ca\u4eb2\u8eab\u63a5\u89e6\u54c1\u724c\u7684\u7406\u7531\u3002<\/p>\n\n\n\n

\u90a3\u4e9b\u4ecd\u628a\u95e8\u5e97\u4ec5\u4ec5\u5f53\u4f5c\u5e93\u5b58\u7a7a\u95f4\u3001\u5806\u6ee1\u9648\u5217\u5546\u54c1\u5e76\u6cbf\u7528\u4f20\u7edf\u8d2d\u7269\u6d41\u7a0b\u7684\u54c1\u724c\uff0c\u6b63\u5728\u9010\u6e10\u5931\u53bb\u9635\u5730\u3002\u5f53\u4e0b\u96f6\u552e\u7684\u79d8\u8bc0\uff0c\u5728\u4e8e\u79d1\u6280\u3001\u8bbe\u8ba1\u4e0e\u4eba\u9645\u8fde\u63a5\u7684\u7ed3\u5408\u3002<\/p>\n\n\n\n

\u57fa\u4e8e\u6b64\uff0c\u6211\u4eec\u6574\u7406\u4e86 5 \u5bb6\u6765\u81ea\u4e0d\u540c\u9886\u57df\u7684\u5df4\u897f\u95e8\u5e97\uff0c\u5b83\u4eec\u6b63\u5728\u91cd\u5851\u5b9e\u4f53\u4f53\u9a8c\uff0c\u5e76\u5f00\u521b\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u5173\u7cfb\u7684\u65b0\u65b9\u5f0f\u3002\u8fd9\u4e9b\u6848\u4f8b\u5c55\u793a\u4e86\u521b\u65b0\u5982\u4f55\u5c06\u9500\u552e\u7ec8\u7aef\u8f6c\u5316\u4e3a\u96f6\u552e\u7684\u6218\u7565\u5dee\u5f02\u5316\u4f18\u52bf\u3002<\/p>\n\n\n\n

1. Amaro\uff1a\u5168\u65b0\u7684\u95e8\u5e97\u4f53\u9a8c<\/h2>\n\n\n\n

Amaro \u901a\u8fc7\u5f15\u5165 Guide Shop \u6982\u5ff5\uff0c\u98a0\u8986\u4e86\u5b9e\u4f53\u5e93\u5b58\u7684\u903b\u8f91\u3002\u5176\u95e8\u5e97\u4e0d\u518d\u7740\u773c\u4e8e\u5546\u54c1\u6570\u91cf\u548c\u6302\u67b6\u9648\u5217\uff0c\u800c\u662f\u4f5c\u4e3a\u52a8\u6001\u5c55\u5385\u8fd0\u4f5c\uff1a\u6d88\u8d39\u8005\u53ef\u4ee5\u89e6\u6478\u8863\u7269\u3001\u8bd5\u7a7f\u6b3e\u5f0f\uff0c\u5e76\u5728\u9020\u578b\u987e\u95ee\u7684\u534f\u52a9\u4e0b\u627e\u5230\u6700\u5408\u8eab\u7684\u7248\u578b\u3002<\/p>\n\n\n\n

\u8d2d\u4e70\u901a\u8fc7\u81ea\u52a9\u7ec8\u7aef\u6216\u4e8c\u7ef4\u7801\u4ee5\u6570\u5b57\u5316\u65b9\u5f0f\u5b8c\u6210\uff0c\u5546\u54c1\u5219\u76f4\u63a5\u4ece\u914d\u9001\u4e2d\u5fc3\u5bc4\u9001\u5230\u987e\u5ba2\u5bb6\u4e2d\u3002<\/p>\n\n\n\n

\u8fd9\u4e00\u7b56\u7565\u964d\u4f4e\u4e86\u95e8\u5e97\u7684\u4ed3\u50a8\u9700\u6c42\uff0c\u7701\u53bb\u4e86\u4f20\u7edf\u8d2d\u7269\u65c5\u7a0b\u4e2d\u7684\u591a\u4e2a\u73af\u8282\uff0c\u4e5f\u8ba9\u54c1\u724c\u80fd\u591f\u66f4\u7075\u6d3b\u5730\u6d4b\u8bd5\u65b0\u7cfb\u5217\u3002<\/p>\n\n\n\n

2. Nestl\u00e9\uff1a\u7528\u79d1\u6280\u6539\u53d8\u9500\u552e\u7ec8\u7aef <\/h2>\n\n\n\n

\u5728\u4e3a Nestl\u00e9 \u6253\u9020\u7684\u9879\u76ee\u4e2d\uff0c\u76ee\u6807\u662f\u5c06\u6d88\u8d39\u8005\u4e0e\u4ea7\u54c1\u4e4b\u95f4\u7684\u5173\u7cfb\u8f6c\u53d8\u4e3a\u4e00\u79cd\u5a31\u4e50\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u5728\u65c5\u6e38\u666f\u70b9 Chocotour Nestl\u00e9\uff0cAlice Wonders \u5f00\u53d1\u4e86\u4e92\u52a8\u6570\u5b57\u4f53\u9a8c\u3001\u5b9a\u5236\u5316\u81ea\u52a9\u7ec8\u7aef\u4ee5\u53ca\u589e\u5f3a\u73b0\u5b9e\u6ee4\u955c\u3002<\/p>\n\n\n\n

\u5728\u4f20\u7edf\u96f6\u552e\u4e2d\uff0c\u521b\u65b0\u540c\u6837\u8d70\u8fdb\u4e86\u9500\u552e\u7ec8\u7aef\u2014\u2014\u8d27\u67b6\u4e0a\u5b89\u88c5\u4e86\u5c4f\u5e55\u548c\u5168\u606f\u663e\u793a\u88c5\u7f6e\u3002\u8fd9\u9879\u6280\u672f\u6070\u597d\u80fd\u5728\u6d88\u8d39\u8005\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u5173\u952e\u65f6\u523b\u5438\u5f15\u5176\u6ce8\u610f\u529b\u3002\u70b9\u51fb\u6b64\u5904\uff0c\u4e86\u89e3\u66f4\u591a\u9879\u76ee\u8be6\u60c5\uff01 <\/a><\/p>\n\n\n\n

3. Riachuelo\uff1a\u7528\u79d1\u6280\u8ba9\u8d2d\u7269\u65c5\u7a0b\u66f4\u987a\u7545<\/h2>\n\n\n\n

\u5728\u4f4d\u4e8e\u5723\u4fdd\u7f57\u5e02\u4e2d\u5fc3\u7684\u95e8\u5e97\uff0cRiachuelo \u5c55\u793a\u4e86\u79d1\u6280\u5982\u4f55\u89e3\u51b3\u6d88\u8d39\u8005\u5728\u767e\u8d27\u5546\u5e97\u4e2d\u9047\u5230\u7684\u4e00\u4e9b\u4e3b\u8981\u75db\u70b9\u3002<\/p>\n\n\n\n

\u5176\u4e2d\u4e00\u5927\u4eae\u70b9\u662f\u667a\u80fd\u8bd5\u8863\u95f4\u3002\u987e\u5ba2\u8d70\u8fdb\u8bd5\u8863\u95f4\u540e\uff0c\u4e92\u52a8\u5c4f\u5e55\u4f1a\u901a\u8fc7\u91c7\u7528 RFID \u6280\u672f\u7684\u667a\u80fd\u6807\u7b7e\u8bc6\u522b\u6240\u9009\u8863\u7269\u3002<\/p>\n\n\n\n

\u5982\u679c\u987e\u5ba2\u9700\u8981\u6362\u4e00\u4e2a\u5c3a\u7801\uff0c\u6216\u60f3\u627e\u4e00\u4ef6\u914d\u9970\u6765\u5b8c\u6210\u6574\u4f53\u9020\u578b\uff0c\u53ef\u4ee5\u76f4\u63a5\u5728\u5c4f\u5e55\u4e0a\u63d0\u51fa\u9700\u6c42\uff0c\u65e0\u9700\u8d70\u51fa\u8bd5\u8863\u95f4\u3002<\/p>\n\n\n\n

\u8fd9\u4e00\u4f53\u9a8c\u8fd8\u914d\u5907\u4e86\u81ea\u52a9\u6536\u94f6\u53f0\u4ee5\u53ca\u878d\u5165\u4e92\u52a8\u5143\u7d20\u7684\u4e3b\u9898\u7a7a\u95f4\uff0c\u5c55\u793a\u4e86\u79d1\u6280\u5982\u4f55\u6210\u4e3a\u8d2d\u7269\u65c5\u7a0b\u7684\u52a9\u63a8\u5668\u3002<\/p>\n\n\n\n

4. Vans\uff1a\u5f53\u79d1\u6280\u53d8\u5f97\u201c\u9690\u5f62\u201d<\/h2>\n\n\n\n

\u5bf9\u4e8e Vans\uff0cAlice Wonders \u7684\u65b9\u6848\u65e8\u5728\u8bc1\u660e\uff1a\u5e94\u7528\u4e8e\u9500\u552e\u7ec8\u7aef\u7684\u79d1\u6280\u53ef\u4ee5\u6210\u4e3a\u4e00\u79cd\u201c\u9690\u5f62\u88c5\u9970\u201d\uff0c\u5728\u63d0\u5347\u7a7a\u95f4\u8d28\u611f\u7684\u540c\u65f6\uff0c\u4e0d\u62a2\u4ea7\u54c1\u7684\u98ce\u5934\u3002<\/p>\n\n\n\n

\u5728\u4e3a\u8be5\u54c1\u724c\u6253\u9020\u7684\u4e92\u52a8\u5c55\u5385\u4e2d\uff0c\u5c4f\u5e55\u548c\u6570\u5b57\u4e92\u52a8\u70b9\u88ab\u878d\u5165\u5bb6\u5177\u9648\u8bbe\u4e0e\u5546\u4e1a\u7a7a\u95f4\u5efa\u7b51\u4e4b\u4e2d\u3002<\/p>\n\n\n\n

\u6d88\u8d39\u8005\u53ef\u4ee5\u6d41\u7545\u3001\u76f4\u89c2\u5730\u6d4f\u89c8\u5b8c\u6574\u7684\u4ea7\u54c1\u76ee\u5f55\uff0c\u4e86\u89e3\u5404\u6b3e\u8fd0\u52a8\u978b\u80cc\u540e\u7684\u6545\u4e8b\uff0c\u5e76\u6df1\u5165\u63a2\u7d22\u5404\u4e2a\u7cfb\u5217\u3002<\/p>\n\n\n\n

\u8fd9\u4e00\u4f53\u9a8c\u5c06 Vans \u771f\u5b9e\u800c\u5bcc\u6709\u8857\u5934\u6c14\u606f\u7684\u7f8e\u5b66\u4e0e\u6570\u5b57\u5316\u529f\u80fd\u76f8\u7ed3\u5408\uff0c\u62d3\u5c55\u4e86\u5e97\u5185\u7684\u4e92\u52a8\u7ef4\u5ea6\u3002\u70b9\u51fb\u6b64\u5904\uff0c\u67e5\u770b\u5b8c\u6574\u6848\u4f8b\uff01<\/a><\/p>\n\n\n\n

5. O Botic\u00e1rio\uff1a\u96f6\u552e\u4e2d\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c<\/h2>\n\n\n\n

O Botic\u00e1rio \u540c\u6837\u5728\u4e0d\u65ad\u63a2\u7d22\u65b0\u7684\u53ef\u80fd\u6027\uff0c\u5c06\u95e8\u5e97\u6253\u9020\u4e3a\u4f53\u9a8c\u7a7a\u95f4\u3002<\/p>\n\n\n\n

\u5176\u4e2d\u4e00\u5927\u4eae\u70b9\u662f O Botic\u00e1rio LAB \u65d7\u8230\u5e97\u7684\u6c89\u6d78\u5f0f\u96a7\u9053\u2014\u2014\u4e00\u4e2a\u5145\u6ee1\u79d1\u6280\u611f\u7684\u7a7a\u95f4\uff0c\u4ee5\u89c6\u89c9\u523a\u6fc0\u548c\u968f\u4eba\u4f53\u79fb\u52a8\u800c\u53d8\u5316\u7684\u706f\u5149\u5c06\u6d88\u8d39\u8005\u5305\u56f4\u5176\u4e2d\u3002<\/p>\n\n\n\n

\u54c1\u724c\u8fd8\u91c7\u7528\u4e86 White Box \u6280\u672f\uff0c\u8fd9\u662f\u4e00\u79cd\u5e94\u7528\u4e8e\u9500\u552e\u7ec8\u7aef\u7684\u903c\u771f\u5168\u606f\u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u8425\u9500\u6d3b\u52a8\u6829\u6829\u5982\u751f\uff0c\u5e76\u5c06\u9999\u6c1b\u63a2\u7d22\u8f6c\u53d8\u4e3a\u4e00\u79cd\u4e09\u7ef4\u7acb\u4f53\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u6700\u7ec8\u5448\u73b0\u7684\u662f\u4e00\u6bb5\u66f4\u5177\u6c89\u6d78\u611f\u3001\u66f4\u73b0\u4ee3\u3001\u4e5f\u66f4\u9002\u5408\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5206\u4eab\u7684\u8d2d\u7269\u65c5\u7a0b\u3002\u70b9\u51fb\u6b64\u5904\uff0c\u4e86\u89e3\u8be5\u9879\u76ee\u8be6\u60c5\uff01<\/a><\/p>\n\n\n\n

\u8fd9\u4e9b\u95e8\u5e97\u4e3a\u96f6\u552e\u7684\u672a\u6765\u5e26\u6765\u4e86\u54ea\u4e9b\u542f\u793a\uff1f<\/h2>\n\n\n\n

\u8fd9\u4e9b\u6848\u4f8b\u8868\u660e\uff0c\u5df4\u897f\u95e8\u5e97\u65e0\u9700\u4e0e\u6570\u5b57\u6e20\u9053\u7ade\u4e89\u3002\u6070\u6070\u76f8\u53cd\uff1a\u5f53\u79d1\u6280\u3001\u8bbe\u8ba1\u4e0e\u7b56\u7565\u534f\u540c\u53d1\u529b\u65f6\uff0c\u5b9e\u4f53\u7a7a\u95f4\u5c31\u80fd\u6210\u4e3a\u6d88\u8d39\u8005\u771f\u6b63\u5411\u5f80\u7684\u76ee\u7684\u5730\u3002<\/p>\n\n\n\n

\u6700\u51fa\u8272\u7684\u4f53\u9a8c\u4ece\u4e0d\u53ea\u662f\u4e3a\u4e86\u5438\u5f15\u773c\u7403\u800c\u4f7f\u7528\u79d1\u6280\u3002\u5b83\u4eec\u89e3\u51b3\u95ee\u9898\u3001\u4f18\u5316\u8d2d\u7269\u65c5\u7a0b\u3001\u5efa\u7acb\u8fde\u63a5\uff0c\u5e76\u8ba9\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u66f4\u5177\u610f\u4e49\u3002<\/p>\n\n\n\n

\u6b63\u662f\u8fd9\u79cd\u7ed3\u5408\uff0c\u8ba9\u4f20\u7edf\u95e8\u5e97\u5f97\u4ee5\u8f6c\u578b\u4e3a\u80fd\u591f\u5438\u5f15\u3001\u4e92\u52a8\u5e76\u5b9e\u73b0\u8f6c\u5316\u7684\u7a7a\u95f4\u3002<\/p>\n\n\n\n

\u8fd9\u4e9b\u4f53\u9a8c\u6240\u5c55\u73b0\u7684\u4e0d\u4ec5\u4ec5\u662f\u9500\u552e\u4ea7\u54c1\u2014\u2014\u5b9e\u4f53\u96f6\u552e\u7684\u672a\u6765\uff0c\u5728\u4e8e\u80fd\u5426\u6253\u9020\u51fa\u63d0\u4f9b\u6d88\u8d39\u8005\u5728\u5c4f\u5e55\u4e0a\u65e0\u6cd5\u83b7\u5f97\u4e4b\u7269\u7684\u7a7a\u95f4\u3002<\/p>\n\n\n\n

Alice Wonders \u5728\u96f6\u552e\u53d8\u9769\u4e2d\u7684\u89d2\u8272 <\/h2>\n\n\n\n

\u5982\u679c\u8bf4\u5e02\u573a\u4e0a\u6700\u51fa\u8272\u7684\u6848\u4f8b\u7ed9\u51fa\u4e86\u4e00\u4e2a\u6e05\u6670\u7684\u542f\u793a\uff0c\u90a3\u5c31\u662f\uff1a\u5b9e\u4f53\u96f6\u552e\u7684\u672a\u6765\u5c5e\u4e8e\u90a3\u4e9b\u61c2\u5f97\u878d\u5408\u5b9e\u4f53\u4e0e\u6570\u5b57\u4e16\u754c\u4e4b\u957f\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n

Alice Wonders \u878d\u5408\u8bbe\u8ba1\u3001\u79d1\u6280\u4e0e\u5efa\u7b51\uff0c\u6253\u9020\u5c06\u9500\u552e\u7ec8\u7aef\u8f6c\u53d8\u4e3a\u76ee\u7684\u5730\u7684\u4e92\u52a8\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u6211\u4eec\u7684\u76ee\u6807\u4e0d\u53ea\u662f\u5728\u95e8\u5e97\u4e2d\u7b80\u5355\u5730\u52a0\u5165\u5c4f\u5e55\u6216\u79d1\u6280\u529f\u80fd\uff0c\u800c\u662f\u5c06\u79d1\u6280\u4f5c\u4e3a\u6218\u7565\u5de5\u5177\uff0c\u8ba9\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u66f4\u6709\u610f\u4e49\u3002<\/p>\n\n\n\n

\u5df4\u897f\u95e8\u5e97\u6b63\u5728\u6539\u53d8\u2014\u2014\u800c\u8bfb\u61c2\u8fd9\u573a\u53d8\u9769\u7684\u54c1\u724c\uff0c\u5c06\u83b7\u5f97\u5efa\u7acb\u8fde\u63a5\u3001\u521b\u9020\u4ef7\u503c\u3001\u91cd\u5851\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u65b0\u673a\u9047\u3002<\/p>\n\n\n\n

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