{"id":3888,"date":"2026-05-13T19:25:40","date_gmt":"2026-05-13T22:25:40","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3888"},"modified":"2026-10-19T12:06:53","modified_gmt":"2026-10-19T15:06:53","slug":"in-store-retail-media-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2026\/05\/13\/in-store-retail-media-zh\/","title":{"rendered":"POS \u96f6\u552e\u5a92\u4f53\uff1a\u96f6\u552e\u53d8\u73b0\u7b56\u7565"},"content":{"rendered":"<p>POS \u96f6\u552e\u5a92\u4f53\u6b63\u5728\u5c06\u5b9e\u4f53\u96f6\u552e\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u96c6\u5a92\u4f53\u3001\u6570\u636e\u4e0e\u53d8\u73b0\u4e8e\u4e00\u4f53\u7684\u751f\u6001\u7cfb\u7edf\u3002\u9500\u552e\u7ec8\u7aef\u4e0d\u518d\u53ea\u662f\u4e00\u4e2a\u66dd\u5149\u6e20\u9053\uff0c\u800c\u662f\u5347\u7ea7\u4e3a\u4e00\u4e2a\u6218\u7565\u5e73\u53f0\uff0c\u80fd\u591f\u521b\u9020\u589e\u91cf\u6536\u5165\u3001\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u5e76\u52a0\u5f3a\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u8fde\u63a5\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u8d8b\u52bf\u8981\u6c42\u601d\u7ef4\u65b9\u5f0f\u53d1\u751f\u91cd\u5927\u8f6c\u53d8\uff1a\u5173\u952e\u4e0d\u53ea\u662f\u5b89\u88c5\u5c4f\u5e55\u6216\u5f00\u8f9f\u65b0\u7684\u5c55\u793a\u7a7a\u95f4\uff0c\u800c\u662f\u6784\u5efa\u4e00\u4e2a\u8ba9\u6570\u636e\u3001\u5a92\u4f53\u4e0e\u4f53\u9a8c\u4ee5\u6574\u5408\u4e14\u53ef\u8861\u91cf\u7684\u65b9\u5f0f\u534f\u540c\u8fd0\u4f5c\u7684\u751f\u6001\u7cfb\u7edf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u5df2\u7ecf\u8d70\u8fc7\u6982\u5ff5\u7406\u89e3\u521d\u7ea7\u9636\u6bb5\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u5982\u4eca\u7684\u6311\u6218\u66f4\u4e3a\u590d\u6742\u3002\u4f01\u4e1a\u9700\u8981\u642d\u5efa\u4e00\u5957\u8fd0\u8425\u4f53\u7cfb\uff0c\u80fd\u591f\u9ad8\u8d28\u91cf\u5730\u91c7\u96c6\u6570\u636e\u3001\u667a\u80fd\u5730\u6295\u653e\u6d3b\u52a8\u3001\u7cbe\u51c6\u5730\u8861\u91cf\u6548\u679c\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5c06\u8fd9\u4e00\u5207\u8f6c\u5316\u4e3a\u53ef\u89c4\u6a21\u5316\u7684\u53d8\u73b0\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\u80cc\u666f\u4e0b\uff0cPOS \u4e0d\u518d\u662f\u4e00\u4e2a\u88ab\u52a8\u7684\u73af\u5883\uff0c\u800c\u662f\u6210\u4e3a\u4e00\u4e2a\u52a8\u6001\u5e73\u53f0\uff0c\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u53ef\u4ee5\u88ab\u89e3\u8bfb\u3001\u4f18\u5316\u5e76\u8f6c\u5316\u4e3a\u4ef7\u503c\u2014\u2014\u65e0\u8bba\u662f\u5bf9\u96f6\u552e\u5546\u8fd8\u662f\u5bf9\u5408\u4f5c\u54c1\u724c\u800c\u8a00\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">POS \u96f6\u552e\u5a92\u4f53\u7684\u6570\u636e\u67b6\u6784<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u9500\u552e\u7ec8\u7aef\u6784\u5efa\u4e00\u5957\u7a33\u5065\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3747\">\u96f6\u552e\u5a92\u4f53<\/a>\u7b56\u7565\uff0c\u76f4\u63a5\u53d6\u51b3\u4e8e\u6570\u636e\u7ba1\u7406\u7684\u6210\u719f\u5ea6\u3002\u4e0e\u6570\u636e\u91c7\u96c6\u5df2\u9ad8\u5ea6\u7ed3\u6784\u5316\u7684\u6570\u5b57\u73af\u5883\u4e0d\u540c\uff0c\u5b9e\u4f53\u96f6\u552e\u9700\u8981\u5728\u8bbe\u5907\u90e8\u7f72\u548c\u7cfb\u7edf\u6574\u5408\u4e0a\u6295\u5165\u66f4\u591a\u7cbe\u529b\uff0c\u624d\u80fd\u5c06\u4e92\u52a8\u8f6c\u5316\u4e3a\u53ef\u6267\u884c\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u771f\u6b63\u7684\u673a\u4f1a\u6070\u6070\u5728\u4e8e\u6355\u6349\u90a3\u4e9b\u63ed\u793a\u60c5\u5883\u4e2d\u884c\u4e3a\u7684\u4fe1\u53f7\u2014\u2014\u8fd9\u662f\u5355\u9760\u6570\u5b57\u6e20\u9053\u65e0\u6cd5\u4ee5\u540c\u7b49\u6df1\u5ea6\u63d0\u4f9b\u7684\u3002\u4ee5\u4e0b\u662f\u652f\u6491\u8fd9\u4e00\u9886\u57df\u6570\u636e\u67b6\u6784\u7684\u90e8\u5206\u4fe1\u53f7\uff1a<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8bc6\u522b\u771f\u6b63\u53ef\u6267\u884c\u7684\u6570\u636e<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u5b9e\u4f53\u73af\u5883\u4e2d\uff0c\u6570\u636e\u7684\u4ef7\u503c\u76f4\u63a5\u53d6\u51b3\u4e8e\u80fd\u5426\u5c06\u884c\u4e3a\u8f6c\u5316\u4e3a\u610f\u56fe\u3002\u5ba2\u6d41\u91cf\u3001\u52a8\u7ebf\u6a21\u5f0f\u3001\u5728\u7279\u5b9a\u533a\u57df\u7684\u505c\u7559\u65f6\u957f\u4ee5\u53ca\u4e0e\u5546\u54c1\u6216\u5c4f\u5e55\u7684\u4e92\u52a8\u7b49\u4fe1\u606f\uff0c\u80fd\u591f\u66f4\u5168\u9762\u5730\u5448\u73b0\u6d88\u8d39\u8005\u5728\u5e97\u5185\u7684\u65c5\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u8fd9\u4e9b\u6570\u636e\u4e0e\u4ea4\u6613\u4fe1\u606f\u2014\u2014\u5982\u6309 SKU \u7edf\u8ba1\u7684\u52a8\u9500\u6570\u636e\u3001\u8d2d\u4e70\u65f6\u6bb5\u548c\u590d\u8d2d\u9891\u7387\u2014\u2014\u76f8\u7ed3\u5408\u65f6\uff0c\u4fbf\u5f62\u6210\u4e86\u4e00\u4e2a\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u4e0d\u4ec5\u80fd\u4e86\u89e3\u6700\u7ec8\u7ed3\u679c\uff0c\u8fd8\u80fd\u6d1e\u5bdf\u5f71\u54cd\u51b3\u7b56\u7684\u5404\u79cd\u56e0\u7d20\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u6765\u81ea\u4f1a\u5458\u8ba1\u5212\u548c CRM \u7684\u6570\u636e\u53ef\u4ee5\u589e\u52a0\u4e00\u5c42\u60c5\u5883\u4fe1\u606f\uff0c\u5c06\u7ebf\u4e0b\u884c\u4e3a\u4e0e\u6d88\u8d39\u8005\u7684\u5386\u53f2\u8bb0\u5f55\u8054\u7cfb\u8d77\u6765\u3002\u7531\u6b64\uff0c\u96f6\u552e\u5a92\u4f53\u4ece\u5927\u89c4\u6a21\u66dd\u5149\u7684\u903b\u8f91\u6f14\u8fdb\u4e3a\u66f4\u7cbe\u51c6\u7684\u65b9\u5f0f\uff0c\u57fa\u4e8e\u771f\u5b9e\u7684\u884c\u4e3a\u6a21\u5f0f\u8fdb\u884c\u5b9a\u5411\u6295\u653e\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5728\u5b9e\u4f53\u73af\u5883\u4e2d\u6784\u5efa\u6570\u636e\u5c42<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8981\u8ba9\u8fd9\u4e9b\u6570\u636e\u4ea7\u751f\u4ef7\u503c\uff0c\u5173\u952e\u5728\u4e8e\u6784\u5efa\u4e00\u5957\u80fd\u591f\u6301\u7eed\u91c7\u96c6\u3001\u5904\u7406\u548c\u6fc0\u6d3b\u6570\u636e\u7684\u67b6\u6784\u3002\u5728\u5b9e\u4f53\u96f6\u552e\u4e2d\uff0c\u8fd9\u610f\u5473\u7740\u8981\u5c06\u4f20\u611f\u5668\u3001\u6444\u50cf\u5934\u3001POS \u7cfb\u7edf\u3001\u5e94\u7528\u7a0b\u5e8f\u548c\u6570\u5b57\u5e73\u53f0\u7b49\u591a\u79cd\u6765\u6e90\u6574\u5408\u5230\u4e00\u4e2a\u7edf\u4e00\u7684\u5c42\u7ea7\u4e2d\uff0c\u5bf9\u6570\u636e\u8fdb\u884c\u7ec4\u7ec7\u5e76\u4f7f\u5176\u6613\u4e8e\u8c03\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u8fc7\u7a0b\u5e76\u4e0d\u7b80\u5355\uff0c\u56e0\u4e3a\u5b83\u9700\u8981\u6807\u51c6\u5316\u3001\u9ad8\u8d28\u91cf\u548c\u4e00\u81f4\u6027\uff0c\u5c24\u5176\u662f\u5728\u8ffd\u6c42\u89c4\u6a21\u5316\u8fd0\u8425\u65f6\u3002\u6784\u5efa\u9ad8\u6548\u7684\u6570\u636e\u5c42\uff0c\u9700\u8981\u5efa\u7acb\u6e05\u6670\u7684\u5904\u7406\u6d41\u7a0b\uff1a\u91c7\u96c6\u5230\u7684\u6570\u636e\u7ecf\u8fc7\u4e30\u5bcc\u5904\u7406\uff0c\u6574\u5408\u8fdb CDP \u7b49\u5e73\u53f0\uff0c\u518d\u63d0\u4f9b\u7ed9\u8425\u9500\u6d3b\u52a8\u548c\u5206\u6790\u4f7f\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5373\u4f7f\u65e0\u6cd5\u76f4\u63a5\u8bc6\u522b\u6d88\u8d39\u8005\u8eab\u4efd\uff0c\u4e5f\u53ef\u4ee5\u501f\u52a9\u884c\u4e3a\u5efa\u6a21\u4ee5\u53ca\u57fa\u4e8e\u6d4f\u89c8\u548c\u4e92\u52a8\u6a21\u5f0f\u7684\u7ec6\u5206\u6765\u5f00\u5c55\u5de5\u4f5c\u3002\u6b63\u662f\u8fd9\u79cd\u5c06\u533f\u540d\u6570\u636e\u8f6c\u5316\u4e3a\u6218\u7565\u6d1e\u5bdf\u7684\u80fd\u529b\uff0c\u652f\u6491\u7740\u5b9e\u4f53\u95e8\u5e97<a href=\"https:\/\/institucional.ifood.com.br\/mercado\/o-que-e-retail-media\/\">\u96f6\u552e\u5a92\u4f53<\/a>\u6548\u679c\u8861\u91cf\u7684\u6301\u7eed\u53d1\u5c55\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5c06\u6570\u636e\u6cbb\u7406\u4e0e LGPD \u89c6\u4e3a\u6218\u7565\u8981\u7d20<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5b9e\u4f53\u73af\u5883\u4e2d\u7684\u6570\u636e\u6cbb\u7406\u4e0d\u5e94\u4ec5\u88ab\u89c6\u4e3a\u4e00\u9879\u6cd5\u5f8b\u8981\u6c42\uff0c\u800c\u5e94\u4f5c\u4e3a\u8fd0\u8425\u4e2d\u7684\u6218\u7565\u7ec4\u6210\u90e8\u5206\u3002\u6bd5\u7adf\uff0c\u59a5\u5584\u5bf9\u5f85\u6570\u636e\u5df2\u6210\u4e3a\u5e02\u573a\u4e2d\u4e00\u9879\u81f3\u5173\u91cd\u8981\u7684\u8d23\u4efb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9075\u5b88 LGPD\uff08\u5df4\u897f\u300a\u901a\u7528\u6570\u636e\u4fdd\u62a4\u6cd5\u300b\uff09\uff0c\u5e76\u5728\u900f\u660e\u5ea6\u548c\u7528\u6237\u6388\u6743\u65b9\u9762\u5efa\u7acb\u6e05\u6670\u7684\u89c4\u8303\uff0c\u6709\u52a9\u4e8e\u5efa\u7acb\u4fe1\u4efb\u2014\u2014\u5728\u6570\u636e\u88ab\u5bc6\u96c6\u4f7f\u7528\u7684\u5f53\u4e0b\uff0c\u4fe1\u4efb\u6b63\u6210\u4e3a\u65e5\u76ca\u91cd\u8981\u7684\u8d44\u4ea7\u3002\u6cbb\u7406\u4f53\u7cfb\u5b8c\u5584\u7684\u4f01\u4e1a\uff0c\u4e0d\u4ec5\u80fd\u591f\u89c4\u907f\u98ce\u9669\uff0c\u8fd8\u80fd\u66f4\u5b89\u5168\u5730\u8fd0\u8425\uff0c\u5e76\u66f4\u9ad8\u6548\u5730\u6316\u6398\u6570\u636e\u6f5c\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u5728\u4fdd\u62a4\u4e0e\u667a\u80fd\u5229\u7528\u4e4b\u95f4\u7684\u5e73\u8861\uff0c\u5bf9\u4e8e\u652f\u6491\u96f6\u552e\u5a92\u4f53\u9879\u76ee\u81f3\u5173\u91cd\u8981\uff0c\u5c24\u5176\u662f\u5728\u7ebf\u4e0b\u4e0e\u7ebf\u4e0a\u6e20\u9053\u76f8\u4e92\u6574\u5408\u7684\u60c5\u51b5\u4e0b\u3002\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u5c06\u6210\u4e3a\u51b3\u5b9a\u6240\u91c7\u96c6\u6570\u636e\u8d28\u91cf\u7684\u5173\u952e\u56e0\u7d20\uff0c\u8fdb\u800c\u51b3\u5b9a\u5a92\u4f53\u7b56\u7565\u7684\u6210\u6548\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5b9e\u73b0\u5e97\u5185\u96f6\u552e\u5a92\u4f53\u7684\u6280\u672f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5f53\u7136\uff0c\u6211\u4eec\u4e5f\u4e0d\u80fd\u4e0d\u8c08\u6280\u672f\u3002\u6280\u672f\u662f\u5b9e\u4f53\u73af\u5883\u4e2d\u96f6\u552e\u5a92\u4f53\u7684\u6838\u5fc3\u9a71\u52a8\u529b\uff0c\u540c\u65f6\u4e5f\u662f\u6210\u719f\u8fd0\u8425\u4e0e\u4ecd\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\u7684\u8fd0\u8425\u4e4b\u95f4\u6700\u5927\u7684\u7ade\u4e89\u5dee\u5f02\u6240\u5728\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u771f\u6b63\u7684\u4ef7\u503c\u4e0d\u4ec5\u5728\u4e8e\u91c7\u7528\u5355\u4e00\u5de5\u5177\uff0c\u800c\u5728\u4e8e\u80fd\u591f\u5c06\u4e0d\u540c\u7684\u6280\u672f\u5c42\u6574\u5408\u4e3a\u4e00\u4e2a\u6709\u673a\u7684\u7cfb\u7edf\uff0c\u4ece\u800c\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u51b3\u7b56\uff0c\u5c06\u4f53\u9a8c\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u6210\u679c\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u501f\u52a9\u6765\u81ea\u4e0d\u540c\u7cfb\u7edf\u5c42\u9762\u7684\u6280\u672f\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7269\u7406\u5c42\uff08\u786c\u4ef6\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7269\u7406\u5c42\u662f\u4e0e\u6d88\u8d39\u8005\u76f4\u63a5\u63a5\u89e6\u7684\u89e6\u70b9\uff0c\u7531\u91c7\u96c6\u6570\u636e\u548c\u4f20\u9012\u4fe1\u606f\u7684\u8bbe\u5907\u7ec4\u6210\u3002\u6570\u5b57\u5c4f\u5e55\u3001\u4f20\u611f\u5668\u3001\u6444\u50cf\u5934\u3001\u4fe1\u6807\uff08beacon\uff09\u548c\u7535\u5b50\u4ef7\u7b7e\u5171\u540c\u6784\u6210\u4e86\u4e00\u5957\u57fa\u7840\u8bbe\u65bd\uff0c\u80fd\u591f\u5c06\u95e8\u5e97\u7a7a\u95f4\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u4e92\u52a8\u4e14\u7075\u654f\u54cd\u5e94\u7684\u73af\u5883\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u4ec5\u4ec5\u4f7f\u7528\u8fd9\u4e9b\u8bbe\u5907\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u6548\u7387\u3002\u6218\u7565\u6027\u7684\u70b9\u4f4d\u5e03\u5c40\u3001\u4e0e\u6570\u636e\u7684\u6574\u5408\u4ee5\u53ca\u4e0e\u6d88\u8d39\u8005\u65c5\u7a0b\u7684\u5951\u5408\u5ea6\uff0c\u624d\u662f\u51b3\u5b9a\u8fd9\u4e9b\u8d44\u4ea7\u80fd\u5426\u771f\u6b63\u4e3a\u96f6\u552e\u5a92\u4f53\u53d1\u6325\u4f5c\u7528\u7684\u5173\u952e\u56e0\u7d20\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\u80cc\u666f\u4e0b\uff0cPOS \u6210\u4e3a\u4e00\u4e2a\u611f\u5b98\u73af\u5883\uff0c\u89c6\u89c9\u548c\u60c5\u5883\u523a\u6fc0\u4f1a\u76f4\u63a5\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u3002\u56e0\u6b64\uff0c\u6280\u672f\u4e0d\u4ec5\u8ba9\u4f20\u64ad\u6210\u4e3a\u53ef\u80fd\uff0c\u66f4\u91cd\u65b0\u5b9a\u4e49\u4e86\u6d88\u8d39\u8005\u611f\u77e5\u7a7a\u95f4\u5e76\u4e0e\u4e4b\u4e92\u52a8\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u903b\u8f91\u5c42\uff08\u8f6f\u4ef6\u4e0e\u667a\u80fd\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u8bf4\u7269\u7406\u5c42\u8d1f\u8d23\u6267\u884c\uff0c\u90a3\u4e48\u903b\u8f91\u5c42\u5219\u8ba9\u8fd0\u8425\u5f97\u4ee5\u89c4\u6a21\u5316\u548c\u6301\u7eed\u4f18\u5316\u3002\u5a92\u4f53\u7ba1\u7406\u5e73\u53f0\u3001\u5206\u6790\u7cfb\u7edf\u3001BI \u5de5\u5177\u548c CDP \u6784\u6210\u4e86\u57fa\u7840\uff0c\u5c06 POS \u6253\u9020\u4e3a\u4e00\u4e2a\u4ee5\u6570\u636e\u4e3a\u9a71\u52a8\u3001\u8fd0\u4f5c\u903b\u8f91\u4e0e\u6570\u5b57\u6e20\u9053\u76f8\u4f3c\u7684\u73af\u5883\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u67b6\u6784\u4f7f\u53d7\u4f17\u7ec6\u5206\u3001\u6d3b\u52a8\u4e2a\u6027\u5316\u3001\u5b9e\u65f6\u8ffd\u8e2a\u6548\u679c\u4ee5\u53ca\u6301\u7eed\u8c03\u6574\u7b56\u7565\u6210\u4e3a\u53ef\u80fd\u3002\u8fd9\u4e9b\u5e73\u53f0\u4e4b\u95f4\u7684\u6574\u5408\u65e2\u662f\u6700\u5927\u7684\u6311\u6218\u4e4b\u4e00\uff0c\u4e5f\u662f\u6700\u5927\u7684\u673a\u9047\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u6574\u5408\u5230\u4f4d\uff0c\u5c31\u80fd\u591f\u6253\u901a\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u4e0d\u540c\u89e6\u70b9\u7684\u6570\u636e\uff0c\u5f62\u6210\u7edf\u4e00\u7684\u6d88\u8d39\u8005\u89c6\u56fe\uff0c\u5e76\u63d0\u5347\u6548\u679c\u8861\u91cf\u80fd\u529b\u3002\u8fd9\u5bf9\u4e8e\u96f6\u552e\u5a92\u4f53 KPI \u7684\u6f14\u8fdb\u81f3\u5173\u91cd\u8981\u2014\u2014\u8fd9\u4e9b\u6307\u6807\u5c06\u4e0d\u518d\u53ea\u53cd\u6620\u66dd\u5149\uff0c\u800c\u662f\u4f53\u73b0\u5bf9\u884c\u4e3a\u548c\u9500\u552e\u7684\u771f\u5b9e\u5f71\u54cd\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u4e0e\u795e\u7ecf\u79d1\u5b66\u7684\u4f5c\u7528<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u662f\u8fd9\u573a\u53d8\u9769\u7684\u50ac\u5316\u5242\uff0c\u5b83\u80fd\u591f\u5206\u6790\u6d77\u91cf\u6570\u636e\uff0c\u5e76\u5b9e\u65f6\u751f\u6210\u81ea\u52a8\u5316\u51b3\u7b56\u3002\u501f\u52a9\u4eba\u5de5\u667a\u80fd\uff0c\u5c4f\u5e55\u4e0a\u5c55\u793a\u7684\u5185\u5bb9\u53ef\u4ee5\u6839\u636e\u5ba2\u6d41\u89c4\u5f8b\u3001\u65f6\u6bb5\u3001\u95e8\u5e97\u7c7b\u578b\uff0c\u751a\u81f3\u5929\u6c14\u6216\u5b63\u8282\u6027\u7b49\u5916\u90e8\u6761\u4ef6\u8fdb\u884c\u8c03\u6574\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u6280\u672f\u4e0e\u795e\u7ecf\u79d1\u5b66\u539f\u7406\u76f8\u7ed3\u5408\u65f6\uff0c\u5176\u5e94\u7528\u5c06\u8fbe\u5230\u66f4\u9ad8\u7684\u6c34\u5e73\u3002\u4f17\u6240\u5468\u77e5\uff0c\u5927\u90e8\u5206\u8d2d\u4e70\u51b3\u7b56\u90fd\u662f\u5728\u65e0\u610f\u8bc6\u4e2d\u505a\u51fa\u7684\uff0c\u53d7\u5230\u611f\u5b98\u548c\u60c5\u5883\u523a\u6fc0\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8272\u5f69\u3001\u52a8\u6001\u3001\u91cd\u590d\u548c\u9648\u5217\u4f4d\u7f6e\u7b49\u5143\u7d20\u4f1a\u76f4\u63a5\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\u548c\u8bb0\u5fc6\u3002\u901a\u8fc7\u6570\u636e\u6d1e\u5bdf\u6d88\u8d39\u884c\u4e3a\uff0c\u5e76\u6709\u7b56\u7565\u5730\u8fd0\u7528\u8fd9\u4e9b\u523a\u6fc0\uff0c\u96f6\u552e\u5546\u80fd\u591f\u6253\u9020\u4e0d\u4ec5\u4f20\u9012\u4fe1\u606f\u3001\u66f4\u80fd\u4ee5\u5de7\u5999\u800c\u9ad8\u6548\u7684\u65b9\u5f0f\u5f71\u54cd\u51b3\u7b56\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u6b63\u662f POS \u96f6\u552e\u5a92\u4f53\u6700\u5f3a\u5927\u7684\u4f18\u52bf\u4e4b\u4e00\uff1a\u5c06\u6280\u672f\u4e0e\u4eba\u7c7b\u884c\u4e3a\u76f8\u7ed3\u5408\uff0c\u521b\u9020\u66f4\u5177\u76f8\u5173\u6027\u7684\u4e92\u52a8\uff0c\u51cf\u5c11\u5e72\u6270\uff0c\u63d0\u5347\u8f6c\u5316\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u8861\u91cf\u4e0e\u5f52\u56e0\uff1a\u6838\u5fc3\u7ade\u4e89\u4f18\u52bf<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u5e02\u573a\uff0c\u751f\u6210\u548c\u83b7\u53d6\u6570\u636e\u6781\u5177\u4ef7\u503c\uff0c\u4f46\u61c2\u5f97\u5982\u4f55\u6b63\u786e\u5730\u8861\u91cf\u548c\u5f52\u56e0\u540c\u6837\u91cd\u8981\uff0c\u56e0\u4e3a\u6b63\u662f\u8861\u91cf\u80fd\u529b\u8ba9 POS \u96f6\u552e\u5a92\u4f53\u771f\u6b63\u6210\u4e3a\u4e00\u79cd\u53ef\u6301\u7eed\u7684\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u65e0\u6cd5\u8bc1\u660e\u6548\u679c\uff0c\u5b9e\u4f53\u73af\u5883\u4e2d\u7684\u5a92\u4f53\u5c31\u53ea\u80fd\u505c\u7559\u5728\u66dd\u5149\u903b\u8f91\u4e0a\uff0c\u4e0e\u4f20\u7edf\u7684\u901a\u8def\u8425\u9500\uff08trade marketing\uff09\u5e76\u65e0\u4e8c\u81f4\u3002\u56e0\u6b64\uff0c\u8981\u8861\u91cf\u96f6\u552e\u5a92\u4f53\u4e2d\u7684\u8fd9\u4e9b\u6570\u636e\uff0c\u9700\u8981\u8fd0\u7528\u4e00\u4e9b\u7b56\u7565\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8bbe\u5b9a\u76f8\u5173 KPI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u96f6\u552e\u5a92\u4f53 KPI \u65b9\u9762\uff0c\u5173\u6ce8\u70b9\u4e0d\u518d\u5c40\u9650\u4e8e\u8986\u76d6\u7c7b\u6307\u6807\uff0c\u800c\u662f\u6269\u5c55\u5230\u80fd\u591f\u4f53\u73b0\u5bf9\u4e1a\u52a1\u76f4\u63a5\u5f71\u54cd\u7684\u6307\u6807\u3002\u4f8b\u5982\uff0c\u589e\u91cf\u9500\u552e\u63d0\u5347\uff08uplift\uff09\u53ef\u4ee5\u8861\u91cf\u4e00\u573a\u8425\u9500\u6d3b\u52a8\u5bf9\u8d2d\u4e70\u884c\u4e3a\u7684\u5b9e\u9645\u5f71\u54cd\u7a0b\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u66dd\u5149\u8f6c\u5316\u7387\u6709\u52a9\u4e8e\u4e86\u89e3\u4f20\u64ad\u6548\u7387\uff0c\u800c ROI \u5219\u7efc\u5408\u53cd\u6620\u4e86\u6295\u5165\u4e0e\u56de\u62a5\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8fd9\u4e9b\u6307\u6807\u9700\u8981\u7ed3\u6784\u5316\u3001\u4e00\u4f53\u5316\u7684\u6570\u636e\u57fa\u7840\uff0c\u80fd\u591f\u5c06\u5a92\u4f53\u66dd\u5149\u4e0e\u8d2d\u4e70\u884c\u4e3a\u5173\u8054\u8d77\u6765\u2014\u2014\u8fd9\u4e5f\u662f POS \u96f6\u552e\u5a92\u4f53\u8861\u91cf\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5b9e\u4f53\u73af\u5883\u4e2d\u7684\u5f52\u56e0\u65b9\u6cd5<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0e\u5f52\u56e0\u66f4\u4e3a\u76f4\u63a5\u7684\u6570\u5b57\u6e20\u9053\u4e0d\u540c\uff0c\u5b9e\u4f53\u73af\u5883\u9700\u8981\u91c7\u7528\u9002\u914d\u7684\u65b9\u6cd5\u3002\u95e8\u5e97\u95f4\u7684 A\/B \u6d4b\u8bd5\u3001\u8bbe\u7acb\u5bf9\u7167\u7ec4\u4ee5\u53ca\u76f8\u5173\u6027\u5206\u6790\uff0c\u90fd\u662f\u7528\u4e8e\u5265\u79bb\u5a92\u4f53\u5f71\u54cd\u7684\u5e38\u7528\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u65b9\u6cd5\u867d\u7136\u66f4\u4e3a\u590d\u6742\uff0c\u4f46\u80fd\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u6d1e\u5bdf\uff0c\u589e\u5f3a\u8fd0\u8425\u7684\u53ef\u4fe1\u5ea6\uff0c\u5e76\u652f\u6301\u66f4\u7cbe\u51c6\u7684\u51b3\u7b56\u3002\u80fd\u591f\u6301\u7eed\u3001\u7a33\u5b9a\u5730\u8861\u91cf\u6548\u679c\uff0c\u662f\u63a8\u52a8 POS \u96f6\u552e\u5a92\u4f53\u53d1\u5c55\u6210\u4e3a\u6218\u7565\u6027\u6295\u8d44\u6e20\u9053\u7684\u57fa\u7840\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e0e\u54c1\u724c\u65b9\u5f62\u6210\u95ed\u73af<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u6a21\u5f0f\u80fd\u5426\u7ad9\u7a33\u811a\u8ddf\uff0c\u53d6\u51b3\u4e8e\u80fd\u5426\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u54c1\u724c\u65b9\u53ef\u611f\u77e5\u7684\u4ef7\u503c\u3002\u8fd9\u610f\u5473\u7740\u4e0d\u4ec5\u8981\u63d0\u4f9b\u62a5\u544a\uff0c\u8fd8\u8981\u63d0\u4f9b\u80fd\u591f\u6307\u5bfc\u672a\u6765\u51b3\u7b56\u7684\u53ef\u6267\u884c\u6d1e\u5bdf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u96f6\u552e\u5546\u80fd\u591f\u6e05\u6670\u5730\u5c55\u793a\u8425\u9500\u6d3b\u52a8\u5bf9\u9500\u552e\u548c\u6d88\u8d39\u884c\u4e3a\u7684\u5f71\u54cd\u65f6\uff0c\u5176\u53d8\u73b0\u673a\u4f1a\u4e5f\u4f1a\u968f\u4e4b\u6269\u5927\u3002\u5f62\u6210\u8fd9\u4e00\u95ed\u73af\uff0c\u662f\u6784\u5efa\u53ef\u6301\u7eed\u6a21\u5f0f\u7684\u5173\u952e\u2014\u2014\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u96f6\u552e\u5a92\u4f53\u4e0d\u518d\u662f\u4e00\u9879\u6210\u672c\uff0c\u800c\u662f\u4e00\u9879\u56de\u62a5\u53ef\u9a8c\u8bc1\u7684\u6295\u8d44\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5c06\u91cd\u65b0\u5b9a\u4e49\u5b9e\u4f53\u96f6\u552e\u5a92\u4f53\u7684\u8d8b\u52bf<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u672c\u6587\u7ed3\u5c3e\uff0c\u6211\u4eec\u4e0d\u5f97\u4e0d\u8c08\u8c08 POS 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400;\">\u5728\u8fd9\u4e00\u65b0\u683c\u5c40\u4e0b\uff0c\u7ade\u4e89\u4f18\u52bf\u5c06\u5c5e\u4e8e\u90a3\u4e9b\u80fd\u591f\u628a\u9500\u552e\u7ec8\u7aef\u6253\u9020\u6210\u667a\u80fd\u73af\u5883\u7684\u4f01\u4e1a\u2014\u2014\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u5e26\u6765\u6d1e\u5bdf\uff0c\u6bcf\u4e00\u573a\u6d3b\u52a8\u90fd\u4ea7\u751f\u6210\u679c\uff0c\u6bcf\u4e00\u6b21\u4f53\u9a8c\u90fd\u52a0\u6df1\u4e0e\u6d88\u8d39\u8005\u7684\u5173\u7cfb\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>POS 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