\u96f6\u552e\u5a92\u4f53<\/a>\u6548\u679c\u8861\u91cf\u7684\u4e0d\u65ad\u6f14\u8fdb\u3002<\/p>\n\u6570\u636e\u6cbb\u7406\u4e0e\u9690\u79c1\u662f\u6218\u7565\u8d44\u4ea7<\/h3>\n
\u5b9e\u4f53\u96f6\u552e\u4e2d\u7684\u6570\u636e\u6cbb\u7406\u4e0d\u5e94\u4ec5\u88ab\u89c6\u4e3a\u4e00\u9879\u6cd5\u5f8b\u8981\u6c42\uff0c\u800c\u5e94\u4f5c\u4e3a\u4e00\u9879\u6218\u7565\u6027\u7684\u8fd0\u8425\u8981\u7d20\u3002\u5728\u5f53\u4eca\u5e02\u573a\u4e2d\uff0c\u8d1f\u8d23\u4efb\u7684\u6570\u636e\u7ba1\u7406\u53d8\u5f97\u6108\u53d1\u91cd\u8981\u3002<\/p>\n
\u9075\u5b88\u9690\u79c1\u6cd5\u89c4\u3001\u8df5\u884c\u900f\u660e\u7684\u6388\u6743\u540c\u610f\u673a\u5236\uff0c\u6709\u52a9\u4e8e\u8d62\u5f97\u6d88\u8d39\u8005\u4fe1\u4efb\u2014\u2014\u5728\u9ad8\u5ea6\u6570\u636e\u9a71\u52a8\u7684\u73af\u5883\u4e2d\uff0c\u8fd9\u662f\u4e00\u9879\u81f3\u5173\u91cd\u8981\u7684\u8d44\u4ea7\u3002\u62e5\u6709\u5b8c\u5584\u6cbb\u7406\u4f53\u7cfb\u7684\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u964d\u4f4e\u98ce\u9669\uff0c\u8fd8\u80fd\u66f4\u5b89\u5168\u5730\u8fd0\u8425\uff0c\u5e76\u4ece\u6570\u636e\u751f\u6001\u4e2d\u6316\u6398\u6700\u5927\u4ef7\u503c\u3002<\/p>\n
\u4fdd\u62a4\u4e0e\u667a\u80fd\u4f7f\u7528\u4e4b\u95f4\u7684\u8fd9\u79cd\u5e73\u8861\uff0c\u662f\u96f6\u552e\u5a92\u4f53\u9879\u76ee\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5173\u952e\uff0c\u5c24\u5176\u662f\u5728\u6253\u901a\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u65f6\u3002\u6d88\u8d39\u8005\u4fe1\u4efb\u76f4\u63a5\u5f71\u54cd\u6240\u91c7\u96c6\u6570\u636e\u7684\u8d28\u91cf\uff0c\u8fdb\u800c\u5f71\u54cd\u5a92\u4f53\u7b56\u7565\u7684\u6210\u6548\u3002<\/p>\n
\u8d4b\u80fd\u5e97\u5185\u96f6\u552e\u5a92\u4f53\u7684\u6280\u672f<\/h2>\n
\u6280\u672f\u662f\u5e97\u5185\u96f6\u552e\u5a92\u4f53\u7684\u9996\u8981\u63a8\u52a8\u529b\uff0c\u540c\u65f6\u4e5f\u662f\u6210\u719f\u96f6\u552e\u8fd0\u8425\u4e0e\u4ecd\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\u7684\u96f6\u552e\u8fd0\u8425\u4e4b\u95f4\u6700\u5927\u7684\u7ade\u4e89\u5dee\u5f02\u4e4b\u4e00\u3002<\/p>\n
\u771f\u6b63\u7684\u4ef7\u503c\u4e0d\u5728\u4e8e\u5b64\u7acb\u7684\u5de5\u5177\uff0c\u800c\u5728\u4e8e\u5c06\u591a\u4e2a\u6280\u672f\u5c42\u6574\u5408\u4e3a\u4e00\u4e2a\u534f\u540c\u7684\u7cfb\u7edf\uff0c\u80fd\u591f\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u51b3\u7b56\uff0c\u5c06\u4f53\u9a8c\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u6210\u679c\u3002<\/p>\n
\u7269\u7406\u5c42\uff08\u786c\u4ef6\uff09<\/h3>\n
\u7269\u7406\u5c42\u662f\u4e0e\u6d88\u8d39\u8005\u76f4\u63a5\u4e92\u52a8\u7684\u89e6\u70b9\uff0c\u5305\u62ec\u91c7\u96c6\u6570\u636e\u548c\u4f20\u9012\u4fe1\u606f\u7684\u5404\u7c7b\u8bbe\u5907\u3002\u6570\u5b57\u5c4f\u5e55\u3001\u4f20\u611f\u5668\u3001\u6444\u50cf\u5934\u3001\u4fe1\u6807\uff08beacon\uff09\u548c\u7535\u5b50\u4ef7\u7b7e\u5171\u540c\u6784\u6210\u4e86\u4e00\u5957\u57fa\u7840\u8bbe\u65bd\uff0c\u80fd\u591f\u5c06\u96f6\u552e\u7a7a\u95f4\u8f6c\u53d8\u4e3a\u53ef\u54cd\u5e94\u3001\u53ef\u4e92\u52a8\u7684\u73af\u5883\u3002<\/p>\n
\u7136\u800c\uff0c\u4ec5\u4ec5\u90e8\u7f72\u8fd9\u4e9b\u6280\u672f\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u6210\u6548\u3002\u5408\u7406\u7684\u70b9\u4f4d\u5e03\u5c40\u3001\u4e0e\u6570\u636e\u7684\u6574\u5408\uff0c\u4ee5\u53ca\u4e0e\u987e\u5ba2\u8d2d\u7269\u65c5\u7a0b\u7684\u5951\u5408\uff0c\u624d\u662f\u8fd9\u4e9b\u8bbe\u5907\u771f\u6b63\u4e3a\u96f6\u552e\u5a92\u4f53\u6548\u679c\u505a\u51fa\u8d21\u732e\u7684\u5173\u952e\u3002<\/p>\n
\u5728\u8fd9\u4e00\u80cc\u666f\u4e0b\uff0c\u9500\u552e\u7ec8\u7aef\u6210\u4e3a\u4e00\u4e2a\u611f\u5b98\u73af\u5883\uff0c\u89c6\u89c9\u548c\u60c5\u5883\u523a\u6fc0\u76f4\u63a5\u5f71\u54cd\u7740\u6d88\u8d39\u8005\u884c\u4e3a\u3002\u56e0\u6b64\uff0c\u6280\u672f\u4e0d\u4ec5\u4ec5\u662f\u4f20\u64ad\u7684\u8f7d\u4f53\u2014\u2014\u5b83\u8fd8\u5728\u91cd\u5851\u6d88\u8d39\u8005\u611f\u77e5\u96f6\u552e\u7a7a\u95f4\u4ee5\u53ca\u4e0e\u4e4b\u4e92\u52a8\u7684\u65b9\u5f0f\u3002<\/p>\n
\u903b\u8f91\u5c42\uff08\u8f6f\u4ef6\u4e0e\u667a\u80fd\uff09<\/h3>\n
\u5982\u679c\u8bf4\u7269\u7406\u5c42\u8d1f\u8d23\u6267\u884c\uff0c\u90a3\u4e48\u903b\u8f91\u5c42\u5219\u5b9e\u73b0\u89c4\u6a21\u5316\u4e0e\u6301\u7eed\u4f18\u5316\u3002\u5a92\u4f53\u7ba1\u7406\u5e73\u53f0\u3001\u5206\u6790\u7cfb\u7edf\u3001BI \u5de5\u5177\u548c CDP \u5171\u540c\u5960\u5b9a\u4e86\u57fa\u7840\uff0c\u4f7f\u9500\u552e\u7ec8\u7aef\u8f6c\u53d8\u4e3a\u4ee5\u7c7b\u6570\u5b57\u5316\u903b\u8f91\u8fd0\u4f5c\u7684\u6570\u636e\u9a71\u52a8\u73af\u5883\u3002<\/p>\n
\u8fd9\u4e00\u67b6\u6784\u4f7f\u5f97\u4eba\u7fa4\u7ec6\u5206\u3001\u8425\u9500\u6d3b\u52a8\u4e2a\u6027\u5316\u3001\u5b9e\u65f6\u6548\u679c\u76d1\u6d4b\u4ee5\u53ca\u7b56\u7565\u7684\u6301\u7eed\u4f18\u5316\u6210\u4e3a\u53ef\u80fd\u3002\u5e73\u53f0\u4e4b\u95f4\u7684\u6574\u5408\u4f9d\u7136\u662f\u6700\u5927\u7684\u6311\u6218\u4e4b\u4e00\u2014\u2014\u540c\u65f6\u4e5f\u662f\u6700\u5927\u7684\u673a\u9047\u4e4b\u4e00\u3002<\/p>\n
\u5f53\u6574\u5408\u5f97\u4ee5\u6709\u6548\u843d\u5730\u65f6\uff0c\u5b83\u80fd\u591f\u6253\u901a\u6765\u81ea\u591a\u4e2a\u987e\u5ba2\u89e6\u70b9\u7684\u6570\u636e\uff0c\u5f62\u6210\u7edf\u4e00\u7684\u6d88\u8d39\u8005\u89c6\u56fe\uff0c\u5e76\u6269\u5c55\u6548\u679c\u8861\u91cf\u80fd\u529b\u3002\u8fd9\u5bf9\u4e8e\u63a8\u52a8\u96f6\u552e\u5a92\u4f53 KPI \u4ece\u5355\u7eaf\u7684\u66dd\u5149\u6307\u6807\uff0c\u8fdb\u5316\u4e3a\u4e0e\u884c\u4e3a\u548c\u9500\u552e\u5f71\u54cd\u6302\u94a9\u7684\u6307\u6807\u81f3\u5173\u91cd\u8981\u3002<\/p>\n
AI \u4e0e\u795e\u7ecf\u79d1\u5b66\u7684\u4f5c\u7528<\/h3>\n
\u4eba\u5de5\u667a\u80fd\u901a\u8fc7\u5206\u6790\u6d77\u91cf\u6570\u636e\u3001\u5b9e\u73b0\u81ea\u52a8\u5316\u7684\u5b9e\u65f6\u51b3\u7b56\uff0c\u6210\u4e3a\u8fd9\u4e00\u53d8\u9769\u7684\u50ac\u5316\u5242\u3002\u501f\u52a9 AI\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u6839\u636e\u5ba2\u6d41\u6a21\u5f0f\u3001\u95e8\u5e97\u753b\u50cf\u3001\u65f6\u6bb5\u3001\u5929\u6c14\u72b6\u51b5\u6216\u5b63\u8282\u6027\u56e0\u7d20\uff0c\u52a8\u6001\u8c03\u6574\u5c4f\u5e55\u5185\u5bb9\u3002<\/p>\n
\u5f53\u4e0e\u795e\u7ecf\u79d1\u5b66\u539f\u7406\u76f8\u7ed3\u5408\u65f6\uff0c\u8fd9\u9879\u6280\u672f\u5c06\u8fbe\u5230\u66f4\u9ad8\u7684\u6c34\u5e73\u3002\u7814\u7a76\u8868\u660e\uff0c\u5927\u591a\u6570\u8d2d\u4e70\u51b3\u7b56\u662f\u5728\u6f5c\u610f\u8bc6\u4e2d\u505a\u51fa\u7684\uff0c\u5e76\u53d7\u5230\u611f\u5b98\u548c\u60c5\u5883\u523a\u6fc0\u7684\u5f71\u54cd\u3002<\/p>\n
\u8272\u5f69\u3001\u52a8\u6001\u3001\u91cd\u590d\u548c\u4f4d\u7f6e\u7b49\u5143\u7d20\u4f1a\u76f4\u63a5\u5f71\u54cd\u6ce8\u610f\u529b\u548c\u8bb0\u5fc6\u3002\u901a\u8fc7\u5229\u7528\u6570\u636e\u7406\u89e3\u884c\u4e3a\uff0c\u5e76\u6709\u7b56\u7565\u5730\u8fd0\u7528\u8fd9\u4e9b\u523a\u6fc0\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u6253\u9020\u4e0d\u4ec5\u4ec5\u4f20\u9012\u4fe1\u606f\u7684\u4f53\u9a8c\u2014\u2014\u5b83\u4eec\u80fd\u591f\u6f5c\u79fb\u9ed8\u5316\u4e14\u6709\u6548\u5730\u5f71\u54cd\u51b3\u7b56\u3002<\/p>\n
\u8fd9\u6b63\u662f\u5e97\u5185\u96f6\u552e\u5a92\u4f53\u6700\u5177\u5a01\u529b\u7684\u65b9\u9762\u4e4b\u4e00\uff1a\u5c06\u6280\u672f\u4e0e\u4eba\u7c7b\u884c\u4e3a\u76f8\u7ed3\u5408\uff0c\u6253\u9020\u66f4\u5177\u76f8\u5173\u6027\u7684\u4e92\u52a8\uff0c\u540c\u65f6\u51cf\u5c11\u5e72\u6270\u3001\u63d0\u5347\u8f6c\u5316\u3002<\/p>\n
\u6548\u679c\u8861\u91cf\u4e0e\u5f52\u56e0\uff1a\u7ade\u4e89\u4f18\u52bf\u6240\u5728<\/h2>\n
\u5728\u73b0\u4ee3\u96f6\u552e\u4e2d\uff0c\u4ea7\u751f\u6570\u636e\u6781\u5177\u4ef7\u503c\uff0c\u4f46\u6b63\u786e\u5730\u8861\u91cf\u548c\u5f52\u56e0\u7ed3\u679c\u540c\u6837\u91cd\u8981\u3002\u6b63\u662f\u6548\u679c\u8861\u91cf\uff0c\u8ba9\u5e97\u5185\u96f6\u552e\u5a92\u4f53\u6210\u4e3a\u4e00\u79cd\u53ef\u6301\u7eed\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n
\u5982\u679c\u65e0\u6cd5\u8bc1\u660e\u5176\u5f71\u54cd\uff0c\u5b9e\u4f53\u96f6\u552e\u5a92\u4f53\u5c31\u53ea\u80fd\u505c\u7559\u5728\u7c7b\u4f3c\u4f20\u7edf\u901a\u8def\u8425\u9500\u7684\u66dd\u5149\u903b\u8f91\u4e2d\u3002<\/p>\n
\u5b9a\u4e49\u76f8\u5173 KPI<\/h3>\n
\u5728\u96f6\u552e\u5a92\u4f53 KPI \u4f53\u7cfb\u4e2d\uff0c\u5173\u6ce8\u70b9\u6b63\u4ece\u89e6\u8fbe\u6307\u6807\u8f6c\u5411\u80fd\u591f\u4f53\u73b0\u76f4\u63a5\u4e1a\u52a1\u5f71\u54cd\u7684\u6307\u6807\u3002\u4f8b\u5982\uff0c\u589e\u91cf\u9500\u552e\u63d0\u5347\u6709\u52a9\u4e8e\u8bc6\u522b\u8425\u9500\u6d3b\u52a8\u5982\u4f55\u771f\u6b63\u5f71\u54cd\u8d2d\u4e70\u884c\u4e3a\u3002<\/p>\n
\u6309\u66dd\u5149\u8ba1\u7b97\u7684\u8f6c\u5316\u7387\u63ed\u793a\u4e86\u4f20\u64ad\u6548\u7387\uff0c\u800c ROI \u5219\u7efc\u5408\u4f53\u73b0\u4e86\u6295\u5165\u4e0e\u56de\u62a5\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8fd9\u4e9b\u6307\u6807\u9700\u8981\u7ed3\u6784\u5316\u4e14\u6574\u5408\u7684\u6570\u636e\uff0c\u80fd\u591f\u5c06\u5a92\u4f53\u66dd\u5149\u4e0e\u8d2d\u4e70\u884c\u4e3a\u5173\u8054\u8d77\u6765\u2014\u2014\u8fd9\u6b63\u662f\u96f6\u552e\u5a92\u4f53\u6548\u679c\u8861\u91cf\u4e2d\u6700\u5927\u7684\u6311\u6218\u4e4b\u4e00\u3002<\/p>\n
\u5b9e\u4f53\u96f6\u552e\u4e2d\u7684\u5f52\u56e0\u65b9\u6cd5<\/h3>\n
\u4e0e\u5f52\u56e0\u66f4\u4e3a\u76f4\u63a5\u7684\u6570\u5b57\u73af\u5883\u4e0d\u540c\uff0c\u5b9e\u4f53\u96f6\u552e\u9700\u8981\u91c7\u7528\u7ecf\u8fc7\u8c03\u6574\u7684\u65b9\u6cd5\u8bba\u3002\u95e8\u5e97\u4e4b\u95f4\u7684 A\/B \u6d4b\u8bd5\u3001\u5bf9\u7167\u7ec4\u4ee5\u53ca\u76f8\u5173\u6027\u5206\u6790\uff0c\u90fd\u662f\u7528\u4e8e\u5265\u79bb\u5a92\u4f53\u5f71\u54cd\u7684\u5e38\u89c1\u65b9\u6cd5\u3002<\/p>\n
\u8fd9\u4e9b\u65b9\u6cd5\u867d\u7136\u66f4\u4e3a\u590d\u6742\uff0c\u5374\u80fd\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u6d1e\u5bdf\uff0c\u4ece\u800c\u589e\u5f3a\u8fd0\u8425\u53ef\u4fe1\u5ea6\uff0c\u5e76\u4e3a\u66f4\u597d\u7684\u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002\u6301\u7eed\u7a33\u5b9a\u7684\u6548\u679c\u8861\u91cf\u80fd\u529b\uff0c\u6b63\u662f\u63a8\u52a8\u5e97\u5185\u96f6\u552e\u5a92\u4f53\u53d1\u5c55\u6210\u4e3a\u6218\u7565\u6027\u6295\u8d44\u6e20\u9053\u7684\u5173\u952e\u6240\u5728\u3002<\/p>\n
\u4e0e\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u5f62\u6210\u95ed\u73af<\/h3>\n
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