{"id":3788,"date":"2025-02-14T11:43:19","date_gmt":"2025-02-14T14:43:19","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3788"},"modified":"2026-10-19T12:07:21","modified_gmt":"2026-10-19T15:07:21","slug":"attract-gen-z-to-stores-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2025\/02\/14\/attract-gen-z-to-stores-zh\/","title":{"rendered":"\u5438\u5f15Z\u4e16\u4ee3\u8d70\u8fdb\u5b9e\u4f53\u5e97\u7684\u7b56\u7565"},"content":{"rendered":"<p><span style=\"font-weight: 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400;\">\u5982\u679c\u8bf4Y\u4e16\u4ee3\uff08\u5373\u5343\u79a7\u4e00\u4ee3\uff09\u89c1\u8bc1\u4e86\u7535\u5b50\u5546\u52a1\u7684\u5d1b\u8d77\uff0c\u90a3\u4e48Z\u4e16\u4ee3\u5219\u662f\u4e00\u51fa\u751f\u5c31\u4e0e\u6570\u5b57\u4e16\u754c\u548c\u79d1\u6280\u4e3a\u4e16\u754c\u5e26\u6765\u7684\u4e00\u5207\u7d27\u5bc6\u76f8\u8fde\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u4ed6\u4eec\u671f\u671b\u5b9e\u4f53\u7a7a\u95f4\u80fd\u50cf\u6570\u5b57\u7a7a\u95f4\u4e00\u6837\u5145\u6ee1\u6d3b\u529b\u3001\u5bcc\u6709\u4e92\u52a8\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u8d62\u5f97\u8fd9\u4e00\u7fa4\u4f53\uff0c\u4f01\u4e1a\u5fc5\u987b\u4e86\u89e3\u4ed6\u4eec\u7684\u6d88\u8d39\u4e60\u60ef\uff0c\u5e76\u5236\u5b9a\u76f8\u5e94\u7b56\u7565\uff0c\u8ba9\u4ed6\u4eec\u5728\u8d2d\u7269\u65c5\u7a0b\u4e2d\u8d70\u51fa\u5bb6\u95e8\u3001\u79bb\u5f00\u7535\u8111\u6216\u624b\u673a\u5c4f\u5e55\u7684\u51b3\u5b9a\u53d8\u5f97\u66f4\u5177\u5438\u5f15\u529b\u3001\u66f4\u6709\u4e50\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u57fa\u4e8e\u6b64\uff0c\u672c\u6587\u5c06\u63a2\u8ba8\u4e24\u4e2a\u6838\u5fc3\u95ee\u9898\uff1a\u9996\u5148\uff0cZ\u4e16\u4ee3\u662f\u8c01\u3001\u4ed6\u4eec\u5982\u4f55\u6d88\u8d39\uff0c\u91cd\u70b9\u4ecb\u7ecd\u4ed6\u4eec\u7684\u504f\u597d\u548c\u8d2d\u4e70\u884c\u4e3a\uff1b\u5176\u6b21\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u5438\u5f15\u8fd9\u4e00\u7fa4\u4f53\u8d70\u8fdb\u5b9e\u4f53\u5e97\u7684\u6709\u6548\u7b56\u7565\uff0c\u8ba9POS\u6210\u4e3a\u4f53\u9a8c\u4e0e\u8fde\u63a5\u7684\u573a\u6240\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Z\u4e16\u4ee3\u662f\u8c01\uff1f\u4ed6\u4eec\u5982\u4f55\u6d88\u8d39\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u4e86\u89e3\u4ec0\u4e48\u662fZ\u4e16\u4ee3\u3001\u5b83\u662f\u5982\u4f55\u5f62\u6210\u7684\uff0c\u4ee5\u53ca\u7531\u54ea\u4e9b\u4eba\u7ec4\u6210\u3002Z\u4e16\u4ee3\u6307\u7684\u662f\u51fa\u751f\u4e8e1997\u5e74\u81f32010\u5e74\u4e4b\u95f4\u7684\u4eba\u7fa4\uff0c\u4ed6\u4eec\u5b8c\u5168\u662f\u5728\u6570\u5b57\u65f6\u4ee3\u4e2d\u6210\u957f\u8d77\u6765\u7684\u2014\u2014\u6bd5\u7adf\uff0c\u4ed6\u4eec\u6070\u597d\u51fa\u751f\u5728\u4e92\u8054\u7f51\u548c\u793e\u4ea4\u5a92\u4f53\u84ec\u52c3\u53d1\u5c55\u7684\u5e74\u4ee3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u4eb2\u5386\u6280\u672f\u8f6c\u578b\u7684Y\u4e16\u4ee3\u4e0d\u540c\uff0c\u8fd9\u4e00\u7fa4\u4f53\u662f\u6570\u5b57\u539f\u4f4f\u6c11\uff0c\u59cb\u7ec8\u4fdd\u6301\u5728\u7ebf\uff0c\u5e76\u4e60\u60ef\u540c\u65f6\u5904\u7406\u591a\u9879\u4efb\u52a1\u3002\u4ed6\u4eec\u7684\u6d88\u8d39\u89c2\u4ee5&#8221;\u6570\u5b57\u4f18\u5148&#8221;\uff08digital first\uff09\u4e3a\u7279\u5f81\uff0c\u66f4\u9752\u7750\u7f51\u5e97\u8d2d\u7269\u7684\u4fbf\u5229\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fc7\uff0c\u4ed6\u4eec\u540c\u6837\u91cd\u89c6\u771f\u5b9e\u7684\u4f53\u9a8c\u3001\u900f\u660e\u5ea6\u548c\u4e2a\u6027\u5316\uff0c\u5e76\u503e\u5411\u4e8e\u9009\u62e9\u4e0e\u81ea\u8eab\u793e\u4f1a\u548c\u73af\u5883\u4ef7\u503c\u89c2\u76f8\u5951\u5408\u7684\u54c1\u724c\u3002\u8fd9\u5df2\u6210\u4e3aZ\u4e16\u4ee3\u70ed\u8bae\u548c\u575a\u6301\u7684\u91cd\u8981\u8bae\u9898\u4e4b\u4e00\uff0c\u5e76\u76f4\u63a5\u5f71\u54cd\u7740\u4ed6\u4eec\u7684\u6d88\u8d39\u51b3\u7b56\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u5728\u6570\u5b57\u4e16\u754c\u4e2d\u6781\u4e3a\u6d3b\u8dc3\uff0cZ\u4e16\u4ee3\u5e76\u6ca1\u6709\u629b\u5f03\u5b9e\u4f53\u5e97\u3002\u4ed6\u4eec\u5c06\u8d2d\u7269\u4e2d\u5fc3\u548c\u5176\u4ed6\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u89c6\u4e3a\u4f53\u9a8c\u7a7a\u95f4\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6d88\u8d39\u573a\u6240\u3002\u5bf9\u8fd9\u4e00\u7fa4\u4f53\u6765\u8bf4\uff0c\u5f53\u5b58\u5728\u4ee5\u4e0b\u5143\u7d20\u65f6\uff0c\u53bb\u8d2d\u7269\u4e2d\u5fc3\u8d2d\u7269\u4f1a\u66f4\u6709\u5438\u5f15\u529b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e92\u52a8\u6027\uff1b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4e0e\u6570\u5b57\u4e16\u754c\u7684\u878d\u5408\uff1b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u8d2d\u4e70\u524d\u8bd5\u7528\u4ea7\u54c1\u7684\u673a\u4f1a\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u80fd\u591f\u5b9e\u73b0\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u878d\u5408\u7684\u54c1\u724c\u5df2\u7ecf\u8131\u9896\u800c\u51fa\uff0c\u8d62\u5f97\u4e86\u4e00\u5927\u6279\u5fe0\u5b9e\u6d88\u8d39\u8005\u3002\u5728\u4e0eZ\u4e16\u4ee3\u4e92\u52a8\u7684\u573a\u666f\u4e2d\uff0c\u6ce8\u610f\u529b\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u7a00\u7f3a\uff0c\u56e0\u6b64\u8003\u8651\u8fd9\u79cd\u878d\u5408\u4e5f\u4e0d\u5931\u4e3a\u5438\u5f15\u8fd9\u4e00\u7fa4\u4f53\u7684\u7edd\u4f73\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u65b0\u6570\u636e\u4e5f\u5370\u8bc1\u4e86\u8fd9\u4e00\u8d8b\u52bf\uff1a\u7814\u7a76\u8868\u660e\uff0c<a href=\"https:\/\/pyxys.com.br\/4-dados-sobre-consumo-conteudo-geracao-z\" target=\"_blank\" rel=\"noopener\"><strong>Z\u4e16\u4ee3\u82b1\u5728\u4f20\u7edf\u7535\u89c6\u4e0a\u7684\u65f6\u95f4\u5f88\u5c11<\/strong><\/a>\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22\u901a\u8fc7\u6d41\u5a92\u4f53\u5e73\u53f0\u6216\u793e\u4ea4\u5a92\u4f53\u7b49\u6570\u5b57\u5e73\u53f0\u8fdb\u884c\u5a31\u4e50\u548c\u5185\u5bb9\u6d88\u8d39\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u5728\u5df4\u897f\uff0c<strong><a href=\"https:\/\/cndl.org.br\/varejosa\/mais-de-10-da-populacao-brasileira-e-da-geracao-z-e-mercado-aposta-nesse-publico\/\" target=\"_blank\" rel=\"noopener\">\u8d85\u8fc710%\u7684\u4eba\u53e3\u5df2\u5c5e\u4e8eZ\u4e16\u4ee3<\/a><\/strong>\uff0c\u8fd9\u4f7f\u5176\u6210\u4e3a\u96f6\u552e\u4e1a\u4e0d\u53ef\u5ffd\u89c6\u7684\u91cd\u8981\u7fa4\u4f53\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u5e0c\u671b\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u4e60\u60ef\u5e76\u8c03\u6574\u7b56\u7565\u4ee5\u6ee1\u8db3\u5176\u671f\u671b\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5438\u5f15Z\u4e16\u4ee3\u8d70\u8fdb\u5b9e\u4f53\u5e97\u7684\u7b56\u7565<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u4ee5\u4e0a\u5185\u5bb9\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u5230\uff0cZ\u4e16\u4ee3\u8fdc\u4e0d\u53ea\u662f\u4e00\u7fa4\u5e74\u8f7b\u4eba\uff0c\u800c\u662f\u4ee3\u8868\u7740\u4e00\u4e2a\u5373\u4fbf\u5728\u5b9e\u4f53\u73af\u5883\u4e2d\u4e5f\u770b\u91cd\u4e92\u52a8\u548c\u79d1\u6280\u4f53\u9a8c\u7684\u6d88\u8d39\u7fa4\u4f53\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u5438\u5f15\u8fd9\u4e00\u7fa4\u4f53\u8d70\u8fdb\u5b9e\u4f53\u5e97\uff0c\u8bb8\u591a\u54c1\u724c\u90fd\u9762\u4e34\u7740\u5de8\u5927\u6311\u6218\u2014\u2014\u6bd5\u7adf\uff0c\u5728\u8fd9\u4e2a\u4fe1\u606f\u65e0\u65f6\u65e0\u523b\u3001\u65e0\u5904\u4e0d\u5728\u5730\u5feb\u901f\u6d41\u52a8\u7684\u65f6\u4ee3\u548c\u4e16\u754c\u91cc\uff0c\u8981\u7d27\u8ddf\u5e74\u8f7b\u4eba\u7684\u6d88\u8d39\u5185\u5bb9\u548c\u9700\u6c42\u5e76\u975e\u6613\u4e8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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