{"id":3783,"date":"2025-08-19T16:32:44","date_gmt":"2025-08-19T19:32:44","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3783"},"modified":"2026-10-19T12:07:04","modified_gmt":"2026-10-19T15:07:04","slug":"phygital-in-retail-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2025\/08\/19\/phygital-in-retail-zh\/","title":{"rendered":"\u96f6\u552e\u4e1a\u4e2d\u7684 Phygital\uff1a\u5982\u4f55\u878d\u5408\u5b9e\u4f53\u4e0e\u6570\u5b57\u4f53\u9a8c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u6765\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u53d1\u751f\u4e86\u6df1\u523b\u53d8\u5316\uff0c\u96f6\u552e\u4e1a\u4e5f\u968f\u4e4b\u4e0d\u5f97\u4e0d\u91cd\u5851\u81ea\u6211\u3002\u65e5\u5e38\u751f\u6d3b\u65e5\u76ca\u6570\u5b57\u5316\uff0c\u518d\u52a0\u4e0a\u4eba\u4eec\u8d8a\u6765\u8d8a\u770b\u91cd\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u50ac\u751f\u4e86\u4e00\u79cd\u601d\u8003\u8d2d\u7269\u65c5\u7a0b\u7684\u5168\u65b0\u65b9\u5f0f\uff1a<strong>phygital<\/strong>\uff08\u865a\u5b9e\u878d\u5408\uff09\u6982\u5ff5\u3002<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">phygital \u4e00\u8bcd\u7531\u5b9e\u4f53\uff08physical\uff09\u4e0e\u6570\u5b57\uff08digital\uff09\u4e24\u4e2a\u4e16\u754c\u7ec4\u5408\u800c\u6210\uff0c\u4ee3\u8868\u7740\u8fd9\u4e24\u5927\u9886\u57df\u7684\u6218\u7565\u6027\u878d\u5408\uff0c\u65e8\u5728\u63d0\u4f9b\u66f4\u5b8c\u6574\u3001\u66f4\u6c89\u6d78\u3001\u66f4\u4e92\u8054\u7684\u6d88\u8d39\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">phygital \u5e76\u4e0d\u5c06\u5b9e\u4f53\u5e97\u5185\u53d1\u751f\u7684\u4e00\u5207\u4e0e\u7ebf\u4e0a\u73af\u5883\u5272\u88c2\u5f00\u6765\uff0c\u800c\u662f\u5021\u5bfc\u4e00\u79cd\u6d41\u7545\u7684\u6a21\u5f0f\uff1a\u987e\u5ba2\u5728\u5404\u6e20\u9053\u4e4b\u95f4\u81ea\u7136\u5207\u6362\uff0c\u54c1\u724c\u5219\u4ee5\u8fde\u8d2f\u800c\u667a\u80fd\u7684\u65b9\u5f0f\u7d27\u968f\u5176\u540e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u573a\u53d8\u9769\u7684\u6838\u5fc3\u662f\u5b9e\u4f53\u4f53\u9a8c\uff1a\u5b83\u4f9d\u7136\u81f3\u5173\u91cd\u8981\uff0c\u5c24\u5176\u662f\u5728\u89e6\u611f\u3001\u89c6\u89c9\u548c\u73af\u5883\u76f4\u63a5\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u7684\u884c\u4e1a\u4e2d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u6539\u53d8\u7684\u662f\u8fd9\u79cd\u4f53\u9a8c\u4e0e\u6570\u5b57\u5316\u6240\u5e26\u6765\u7684\u79cd\u79cd\u53ef\u80fd\u6027\u4e4b\u95f4\u7684\u8fde\u63a5\u65b9\u5f0f\u3002App\u3001\u4e8c\u7ef4\u7801\u3001\u4e92\u52a8\u955c\u3001\u589e\u5f3a\u73b0\u5b9e\u3001\u4e00\u4f53\u5316\u652f\u4ed8\u4ee5\u53ca\u5b9e\u65f6\u4e2a\u6027\u5316\uff0c\u53ea\u662f\u5176\u4e2d\u51e0\u79cd\u80fd\u591f\u589e\u5f3a\u9500\u552e\u7ec8\u7aef\u5438\u5f15\u529b\u7684\u624b\u6bb5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u611f\u5b98\u4e0e\u79d1\u6280\u7684\u878d\u5408\uff0c\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684 phygital \u4f53\u9a8c\uff1a\u5728\u8fd9\u6bb5\u65c5\u7a0b\u4e2d\uff0c\u987e\u5ba2\u662f\u4e3b\u89d2\uff0c\u79d1\u6280\u5219\u626e\u6f14\u52a9\u63a8\u8005\u7684\u89d2\u8272\uff0c\u800c\u4e0d\u4f1a\u55a7\u5bbe\u593a\u4e3b\u3002\u5176\u7406\u5ff5\u662f\u96c6\u4e24\u4e2a\u4e16\u754c\u4e4b\u6240\u957f\uff0c\u6253\u9020\u66f4\u4e30\u5bcc\u3001\u66f4\u6709\u610f\u4e49\u3001\u66f4\u4ee4\u4eba\u96be\u5fd8\u7684\u4e92\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">phygital \u7edd\u4e0d\u53ea\u662f\u6619\u82b1\u4e00\u73b0\u7684\u6f6e\u6d41\uff0c\u800c\u662f\u5bf9\u6d88\u8d39\u8005\u65b0\u671f\u5f85\u7684\u76f4\u63a5\u56de\u5e94\u3002\u5b83\u8d85\u8d8a\u4e86\u5168\u6e20\u9053\uff08omnichannel\uff09\uff0c\u56e0\u4e3a\u5b83\u4e0d\u4ec5\u4ec5\u662f\u5728\u591a\u4e2a\u6e20\u9053\u4e2d\u9732\u9762\uff0c\u800c\u662f\u8981\u6253\u9020\u4e00\u6bb5\u5355\u4e00\u3001\u8fde\u7eed\u7684\u4f53\u9a8c\uff0c\u4ece\u7ebf\u4e0a\u641c\u7d22\u4e00\u76f4\u966a\u4f34\u987e\u5ba2\u5230\u5e97\u5185\u8d2d\u4e70\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u4eca\u5929\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u96f6\u552e\u4e1a\u4e2d\u7684 phygital \u6982\u5ff5\uff0c\u4e86\u89e3\u62bc\u6ce8\u8fd9\u4e00\u7406\u5ff5\u7684\u54c1\u724c\u6848\u4f8b\uff0c\u5e76\u5b66\u4e60\u5982\u4f55\u5728\u60a8\u7684\u4e1a\u52a1\u4e2d\u5c06\u5176\u4ed8\u8bf8\u5b9e\u8df5\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4f53\u9a8c\u8425\u9500\u5728 phygital \u9886\u57df\u4e2d\u7684\u91cd\u8981\u6027<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u96f6\u552e\u4e1a\uff0c\u4ec5\u4ec5\u5356\u51fa\u4ea7\u54c1\u5df2\u7ecf\u4e0d\u591f\u4e86\uff0c\u8fd8\u5fc5\u987b\u521b\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u65f6\u523b\uff0c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u771f\u6b63\u7684\u8054\u7ed3\u3002\u5728\u8fd9\u4e00\u80cc\u666f\u4e0b\uff0c\u4f53\u9a8c\u8425\u9500\u6210\u4e3a phygital \u6218\u7565\u4e2d\u7684\u5173\u952e\u4e00\u73af\uff0c\u8ba9\u4e0e\u54c1\u724c\u7684\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u6210\u4e3a\u6fc0\u53d1\u60c5\u611f\u8054\u7ed3\u3001\u5e26\u6765\u60ca\u559c\u5e76\u57f9\u517b\u5fe0\u8bda\u5ea6\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9e\u4f53\u4f53\u9a8c\u5bf9\u4e8e\u5efa\u7acb\u6df1\u5c42\u8054\u7ed3\u4ecd\u7136\u4e0d\u53ef\u6216\u7f3a\uff1a\u89e6\u6478\u4e00\u5757\u9762\u6599\u3001\u8bd5\u7528\u4e00\u6b3e\u9999\u6c34\uff0c\u6216\u7f6e\u8eab\u4e8e\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u7a7a\u95f4\u4e4b\u4e2d\uff0c\u8fd9\u4e9b\u611f\u53d7\u90fd\u662f\u65e0\u53ef\u66ff\u4ee3\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5f53\u8fd9\u4e9b\u611f\u5b98\u523a\u6fc0\u501f\u52a9\u6570\u5b57\u624b\u6bb5\u5f97\u5230\u5f3a\u5316\u65f6\uff0c\u5176\u5f71\u54cd\u529b\u4fbf\u6210\u500d\u653e\u5927\u3002\u8fd9\u6b63\u662f phygital \u4f53\u9a8c\u7684\u7279\u70b9\uff1a\u96c6\u4e24\u4e2a\u4e16\u754c\u4e4b\u6240\u957f\uff0c\u4ee5\u6574\u5408\u4e14\u5177\u6218\u7565\u6027\u7684\u65b9\u5f0f\u534f\u540c\u53d1\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u5e02\u573a\u4e2d\uff0c\u79d1\u6280\u5e76\u4e0d\u4f1a\u53d6\u4ee3\u5b9e\u4f53\u4f53\u9a8c\uff0c\u800c\u662f\u5c06\u5176\u653e\u5927\u3002\u667a\u80fd\u955c\u53ef\u4ee5\u5b9e\u65f6\u63a8\u8350\u4ea7\u54c1\u642d\u914d\uff0c\u4e8c\u7ef4\u7801\u53ef\u4ee5\u5f15\u5bfc\u6d88\u8d39\u8005\u89c2\u770b\u6559\u7a0b\u6216\u67e5\u770b\u5176\u4ed6\u987e\u5ba2\u7684\u8bc4\u4ef7\uff0c\u6570\u5b57\u652f\u4ed8\u7cfb\u7edf\u5219\u8ba9\u7ed3\u8d26\u66f4\u52a0\u5feb\u6377\u3001\u987a\u7545\u65e0\u963b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u5207\u90fd\u6709\u52a9\u4e8e\u6253\u9020\u66f4\u6d41\u7545\u3001\u66f4\u76f4\u89c2\u3001\u66f4\u5f15\u4eba\u5165\u80dc\u7684 phygital \u4f53\u9a8c\uff0c\u800c\u8fd9\u79cd\u6a21\u5f0f\u5e26\u6765\u7684\u76ca\u5904\u4e5f\u4e0d\u80dc\u679a\u4e3e\u3002\u901a\u8fc7\u5728\u4f53\u9a8c\u8425\u9500\u4e2d\u6295\u5165 phygital \u7b56\u7565\uff0c\u54c1\u724c\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52a0\u6df1\u4e0e\u6d88\u8d39\u8005\u7684\u60c5\u611f\u4e92\u52a8\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d41\u7545\u6574\u5408\u5b9e\u4f53\u4e0e\u6570\u5b57\u6e20\u9053\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u501f\u52a9\u6570\u636e\u548c\u79d1\u6280\u5b9e\u73b0\u4e2a\u6027\u5316\u63a8\u8350\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u51cf\u5c11\u8d2d\u7269\u6d41\u7a0b\u4e2d\u7684\u6469\u64e6\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ee5\u611f\u5b98\u5316\u3001\u4e92\u52a8\u5f0f\u7684\u6d3b\u52a8\u5e26\u6765\u60ca\u559c\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u51ed\u501f\u521b\u65b0\u4ece\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fc3\u8fdb\u590d\u8d2d\u5e76\u63d0\u5347\u5fe0\u8bda\u5ea6\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6536\u96c6\u6570\u636e\u4ee5\u4f18\u5316\u7b56\u7565\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f3a\u5316\u54c1\u724c\u5f62\u8c61\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e0e\u5176\u91c7\u7528\u96f6\u6563\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5173\u952e\u5728\u4e8e\u6784\u5efa\u4e00\u5957\u4ee5\u6d88\u8d39\u8005\u771f\u5b9e\u65c5\u7a0b\u4e3a\u6838\u5fc3\u7684\u6218\u7565\u3002\u771f\u6b63\u6709\u6548\u7684 phygital \u4f53\u9a8c\uff0c\u80fd\u591f\u7406\u89e3\u60c5\u5883\u3001\u9884\u5224\u9700\u6c42\uff0c\u5e76\u5728\u6bcf\u4e00\u4e2a\u7ec6\u8282\u4e2d\u5f3a\u5316\u54c1\u724c\u4ef7\u503c\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u6848\u4f8b\u4e0e\u8d8b\u52bf\uff1a\u8c01\u5df2\u7ecf\u5728\u96f6\u552e\u4e1a\u4e2d\u8df5\u884c phygital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u5411\u60a8\u8bc1\u660e phygital \u5728\u96f6\u552e\u4e1a\u4e2d\u7684\u5a01\u529b\uff0c\u6211\u4eec\u7cbe\u9009\u4e86\u51e0\u4e2a\u62bc\u6ce8\u8fd9\u4e00\u7406\u5ff5\u5e76\u53d6\u5f97\u663e\u8457\u6210\u679c\u7684\u54c1\u724c\u6848\u4f8b\uff0c\u5b83\u4eec\u90fd\u662f\u8fd9\u4e00\u9886\u57df\u503c\u5f97\u501f\u9274\u7684\u771f\u5b9e\u6848\u4f8b\u4e0e\u8d8b\u52bf\u3002\u4e00\u8d77\u6765\u770b\u770b\uff1a<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Nike\uff1a\u95e8\u5e97\u4e0e App \u7684\u5168\u9762\u878d\u5408<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nike \u662f\u5728\u5b9e\u4f53\u5e97\u4e2d\u6700\u80fd\u8be0\u91ca phygital \u6982\u5ff5\u7684\u54c1\u724c\u4e4b\u4e00\u3002\u4f8b\u5982\uff0c\u8be5\u54c1\u724c\u4f4d\u4e8e\u7ebd\u7ea6\u7684<a href=\"https:\/\/about.nike.com\/en\/newsroom\/releases\/nike-nyc-house-of-innovation-000\">\u65d7\u8230\u5e97<\/a>\uff0c\u5c31\u63d0\u4f9b\u4e86\u4e0e\u6570\u5b57\u73af\u5883\u9ad8\u5ea6\u4e92\u8054\u7684\u5b9e\u4f53\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7 Nike App\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u9884\u7ea6\u8bd5\u7a7f\u4ea7\u54c1\u3001\u626b\u63cf\u6807\u7b7e\u67e5\u770b\u8be6\u60c5\u6216\u67e5\u8be2\u5c3a\u7801\u5e93\u5b58\u2014\u2014\u5168\u7a0b\u65e0\u9700\u4e0e\u5e97\u5458\u4e92\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u6570\u5b57\u4e0e\u5b9e\u4f53\u7684\u878d\u5408\uff0c\u5c06\u8d2d\u7269\u65c5\u7a0b\u8f6c\u53d8\u4e3a\u76f4\u89c2\u3001\u6d41\u7545\u4e14\u4e2a\u6027\u5316\u7684 phygital \u4f53\u9a8c\u3002\u987e\u5ba2\u611f\u5230\u81ea\u5df1\u638c\u63a7\u7740\u6574\u4e2a\u4f53\u9a8c\uff0c\u800c\u54c1\u724c\u5219\u83b7\u5f97\u4e86\u6709\u5173\u8d2d\u4e70\u884c\u4e3a\u7684\u5b9d\u8d35\u6570\u636e\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Botic\u00e1rio\uff1a\u8ba9\u79d1\u6280\u670d\u52a1\u4e8e\u611f\u5b98\u4f53\u9a8c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Botic\u00e1rio \u51ed\u501f\u5728\u5b9e\u4f53\u5e97\u4e2d\u6295\u5165 phygital \u89e3\u51b3\u65b9\u6848\u800c\u8131\u9896\u800c\u51fa\u3002\u5176\u4e3b\u8981\u624b\u6bb5\u4e4b\u4e00\u662f\u5728\u5305\u88c5\u4e0a\u4f7f\u7528\u4e8c\u7ef4\u7801\uff0c\u5f15\u5bfc\u6d88\u8d39\u8005\u89c2\u770b\u89c6\u9891\u3001\u6559\u7a0b\uff0c\u5e76\u4e86\u89e3\u6709\u5173\u4ea7\u54c1\u6210\u5206\u548c\u529f\u6548\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u6b64\u540c\u65f6\uff0c\u5b9e\u4f53\u4f53\u9a8c\u4f9d\u7136\u5904\u4e8e\u6838\u5fc3\u5730\u4f4d\uff1a\u8bd5\u7528\u88c5\u3001\u9999\u6c14\u548c\u8d28\u5730\u4f9d\u65e7\u89e6\u624b\u53ef\u53ca\uff0c\u8ba9\u987e\u5ba2\u80fd\u591f\u76f4\u63a5\u4e0e\u4ea7\u54c1\u4e92\u52a8\u3002\u8fd9\u79cd\u6570\u5b57\u4e0e\u611f\u5b98\u7684\u7ed3\u5408\uff0c\u6253\u9020\u51fa\u4e00\u79cd\u517c\u5177\u6559\u80b2\u3001\u4e92\u52a8\u4e0e\u5fe0\u8bda\u5ea6\u57f9\u517b\u4f5c\u7528\u7684 phygital \u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u987e\u5ba2\u80fd\u591f\u5728\u5145\u5206\u652f\u6301\u4e0b\u505a\u51fa\u66f4\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u7b56\uff0c\u540c\u65f6\u53c8\u65e0\u9700\u653e\u5f03\u5728\u7f8e\u5986\u9886\u57df\u81f3\u5173\u91cd\u8981\u7684\u89e6\u611f\u8bd5\u7528\u3002\u54c1\u724c\u4e5f\u501f\u6b64\u5f3a\u5316\u4e86\u5168\u6e20\u9053\u5e03\u5c40\uff0c\u5e76\u5728\u6070\u5f53\u7684\u65f6\u673a\u63d0\u4f9b\u76f8\u5173\u5185\u5bb9\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u65c5\u7a0b\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Carrefour\uff1a\u9500\u552e\u7ec8\u7aef\u7684\u521b\u65b0\u4e0e\u4fbf\u5229<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5bb6\u4e50\u798f\uff08Carrefour\uff09\u4e00\u76f4\u5728\u6295\u8d44 phygital\uff08\u865a\u5b9e\u878d\u5408\uff09\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u91cd\u5851\u5176\u5927\u5356\u573a\u7684<a href=\"https:\/\/www.meioemensagem.com.br\/proxxima\/carrefour-usa-ia-para-personalizar-a-experiencia-do-consumidor\">\u8d2d\u7269\u4f53\u9a8c<\/a>\u3002\u516c\u53f8\u90e8\u7f72\u4e86\u81ea\u52a9\u670d\u52a1\u7ec8\u7aef\u3001\u975e\u63a5\u89e6\u5f0f\u652f\u4ed8\u7cfb\u7edf\uff0c\u5e76\u6253\u901a\u4e86\u5b9e\u4f53\u5e97\u4e0e App\u2014\u2014\u987e\u5ba2\u53ef\u4ee5\u5728 App \u4e2d\u67e5\u627e\u5546\u54c1\u4f4d\u7f6e\u5e76\u63a5\u6536\u4e2a\u6027\u5316\u4f18\u60e0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u521b\u65b0\u8ba9\u5b9e\u4f53\u8d2d\u7269\u4f53\u9a8c\u66f4\u52a0\u987a\u7545\uff0c\u51cf\u5c11\u4e86\u6392\u961f\u65f6\u95f4\uff0c\u4e5f\u8d4b\u4e88\u6d88\u8d39\u8005\u66f4\u591a\u81ea\u4e3b\u6743\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5bb6\u4e50\u798f\u6253\u9020\u4e86\u4ee5\u4fbf\u5229\u548c\u6548\u7387\u4e3a\u6838\u5fc3\u7684 phygital \u4f53\u9a8c\u2014\u2014\u540c\u65f6\u4e0d\u5931\u7ebf\u4e0b\u63a5\u89e6\u7684\u4eba\u60c5\u5473\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u6574\u5408\u6e20\u9053\u4e0e\u6570\u636e\uff0c\u54c1\u724c\u80fd\u591f\u5728\u6d88\u8d39\u65c5\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\u966a\u4f34\u987e\u5ba2\uff0c\u63d0\u4f9b\u7b80\u5316\u65e5\u5e38\u751f\u6d3b\u3001\u521b\u9020\u611f\u77e5\u4ef7\u503c\u7684\u89e3\u51b3\u65b9\u6848\u3002\u6700\u7ec8\u5448\u73b0\u7684\u662f\u4e00\u4e2a\u66f4\u5177\u6d3b\u529b\u3001\u66f4\u52a0\u4e92\u8054\u3001\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u8d2d\u7269\u73af\u5883\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u53ea\u662f\u5df4\u897f\u4e43\u81f3\u5168\u7403\u6210\u5343\u4e0a\u4e07\u6848\u4f8b\u4e2d\u7684\u51e0\u4e2a\uff0c\u4f46\u8db3\u4ee5\u7ed9\u4f60\u542f\u53d1\uff0c\u5e76\u8bc1\u660e\uff1a\u5728\u96f6\u552e\u4e1a\u6295\u8d44 phygital \u7684\u6700\u4f73\u65f6\u673a\u5c31\u662f\u73b0\u5728\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5982\u4f55\u8ba9\u4f60\u7684\u54c1\u724c\u4e3a phygital \u96f6\u552e\u505a\u597d\u51c6\u5907<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u6211\u4eec\u5df2\u7ecf\u8c08\u4e86\u8fd9\u4e48\u591a\uff0c\u4f46\u6211\u4eec\u4e5f\u6e05\u695a\uff0c\u628a\u8fd9\u4e9b\u7406\u5ff5\u771f\u6b63\u843d\u5730\u8fdc\u975e\u6613\u4e8b\u3002\u4e3a\u4e86\u5e2e\u4f60\u8fc8\u51fa\u7b2c\u4e00\u6b65\uff0c\u6211\u4eec\u7cbe\u9009\u4e86\u51e0\u6761\u7b80\u5355\u5b9e\u7528\u7684\u5efa\u8bae\uff0c\u4f5c\u4e3a\u4f60\u5f00\u542f\u8fd9\u6bb5\u65c5\u7a0b\u7684\u6307\u5357\u3002\u8bf7\u770b\uff1a<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4ee5\u6574\u5408\u4e3a\u6838\u5fc3\uff0c\u91cd\u65b0\u601d\u8003\u987e\u5ba2\u65c5\u7a0b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6bd4\u8d77\u5e03\u5c40\u591a\u4e2a\u6e20\u9053\uff0c\u66f4\u91cd\u8981\u7684\u662f\u786e\u4fdd\u5404\u6e20\u9053\u4e4b\u95f4\u80fd\u591f\u987a\u7545\u534f\u540c\u3002\u8fd9\u610f\u5473\u7740\u8981\u627e\u51fa\u6570\u5b57\u73af\u5883\u4e0e\u5b9e\u4f53\u4f53\u9a8c\u4e4b\u95f4\u7684\u4e3b\u8981\u6469\u64e6\u70b9\uff0c\u5e76\u52aa\u529b\u5c06\u5176\u8f6c\u5316\u4e3a\u5efa\u7acb\u8fde\u63a5\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u5728\u5b98\u7f51\u4e0a\u641c\u7d22\u8fc7\u67d0\u6b3e\u5546\u54c1\u7684\u987e\u5ba2\uff0c\u5e94\u5f53\u80fd\u5728\u5b9e\u4f53\u5e97\u91cc\u8f7b\u677e\u627e\u5230\u5b83\uff0c\u4eab\u53d7\u540c\u6837\u7684\u4f18\u60e0\uff0c\u5e76\u53ef\u4ee5\u8fdb\u884c\u5b9a\u5236\u6216\u5feb\u901f\u81ea\u63d0\u3002\u8fd9\u79cd\u8fde\u8d2f\u6027\u9020\u5c31\u4e86\u4e00\u81f4\u7684 phygital \u4f53\u9a8c\uff0c\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u4e0d\u5230\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u4e4b\u95f4\u7684\u58c1\u5792\u2014\u2014\u53ea\u6709\u4e00\u6bb5\u4e0e\u54c1\u724c\u6301\u7eed\u4e0d\u65ad\u3001\u91cf\u8eab\u5b9a\u5236\u7684\u65c5\u7a0b\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8ba9\u6280\u672f\u6210\u4e3a\u4e2a\u6027\u5316\u7684\u52a9\u529b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6280\u672f\u662f phygital \u4e16\u754c\u7684\u5173\u952e\u8981\u7d20\uff0c\u4f46\u5b83\u4e0d\u5e94\u53d6\u4ee3\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u6e29\u5ea6\uff0c\u4e5f\u4e0d\u5e94\u53d6\u4ee3\u8ba9\u5b9e\u4f53\u4f53\u9a8c\u72ec\u4e00\u65e0\u4e8c\u7684\u611f\u5b98\u5143\u7d20\u3002\u6070\u6070\u76f8\u53cd\uff1a\u6280\u672f\u5e94\u5f53\u6210\u4e3a\u4e2a\u6027\u5316\u4e0e\u4fbf\u5229\u6027\u7684\u63a8\u52a8\u8005\uff0c\u5c06\u4f53\u9a8c\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\uff0c\u800c\u4e0d\u662f\u8ba9\u5b83\u53d8\u5f97\u51b7\u51b0\u51b0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u667a\u80fd\u8bd5\u8863\u955c\u3001\u4e8c\u7ef4\u7801\u4ee5\u53ca\u57fa\u4e8e\u8d2d\u7269\u504f\u597d\u63a8\u8350\u5546\u54c1\u7684 App \u7b49\u5de5\u5177\uff0c\u90fd\u80fd\u628a\u7b80\u5355\u7684\u4e92\u52a8\u8f6c\u5316\u4e3a\u96be\u5fd8\u7684\u65f6\u523b\u3002\u8fd0\u7528\u5f97\u5f53\u65f6\uff0c\u6280\u672f\u80fd\u591f\u653e\u5927 phygital \u4f53\u9a8c\uff0c\u540c\u65f6\u4fdd\u7559\u7ebf\u4e0b\u63a5\u89e6\u5e26\u6765\u7684\u6e29\u6696\u4e0e\u5171\u60c5\u2014\u2014\u4e0e\u987e\u5ba2\u5efa\u7acb\u66f4\u6df1\u5c42\u7684\u8fde\u63a5\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u6301\u7eed\u4f18\u5316\u6d88\u8d39\u8005\u4f53\u9a8c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4efb\u4f55 phygital \u7b56\u7565\u90fd\u79bb\u4e0d\u5f00\u6301\u7eed\u7684\u8ddf\u8e2a\u3002\u8981\u786e\u4fdd\u5b9e\u4f53\u4e0e\u6570\u5b57\u4f53\u9a8c\u771f\u6b63\u878d\u5408\u3001\u5e76\u5951\u5408\u76ee\u6807\u4eba\u7fa4\u7684\u671f\u5f85\uff0c\u5c31\u5fc5\u987b\u8bbe\u7acb\u6e05\u6670\u7684\u7ee9\u6548\u6307\u6807\uff0c\u5305\u62ec\u5e73\u5747\u670d\u52a1\u65f6\u957f\u3001\u8f6c\u5316\u7387\u4ee5\u53ca\u4e92\u52a8\u8425\u9500\u6d3b\u52a8\u7684\u53c2\u4e0e\u5ea6\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u8861\u91cf\u8fd9\u4e9b\u6570\u636e\uff0c\u4f60\u7684\u54c1\u724c\u5c31\u6709\u4e86\u5207\u5b9e\u7684\u4f9d\u636e\u6765\u4f18\u5316\u6bcf\u4e00\u4e2a\u89e6\u70b9\uff0c\u6253\u9020\u8d8a\u6765\u8d8a\u9ad8\u6548\u3001\u8d8a\u6765\u8d8a\u8d34\u5207\u7684 phygital \u4f53\u9a8c\u3002\u5b9e\u65f6\u884c\u4e3a\u5206\u6790\u8ba9\u4f60\u80fd\u591f\u5feb\u901f\u8c03\u6574\u3001\u505a\u51fa\u66f4\u5177\u6218\u7565\u6027\u7684\u51b3\u7b56\uff0c\u59cb\u7ec8\u4ee5\u60ca\u559c\u548c\u6253\u52a8\u73b0\u4ee3\u6d88\u8d39\u8005\u4e3a\u76ee\u6807\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u8fd9\u6837\u7b80\u5355\u7684\u5efa\u8bae\u5165\u624b\uff0c\u5728\u4f60\u7684\u4e1a\u52a1\u4e2d\u5f00\u59cb\u6295\u8d44 phygital\uff0c\u4f60\u4f1a\u53d1\u73b0\u8fd9\u4e2a\u9886\u57df\u8fdc\u6ca1\u6709\u8bb8\u591a\u4eba\u60f3\u8c61\u7684\u90a3\u4e48\u590d\u6742\u96be\u61c2\uff0c\u53ea\u8981\u8fd0\u7528\u5f97\u5f53\uff0c\u5b83\u5c31\u662f\u4e00\u4e2a\u80fd\u591f\u5e26\u6765\u5de8\u5927\u6210\u529f\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4f53\u9a8c\u662f\u96f6\u552e\u4e1a\u7684\u65b0\u8d27\u5e01<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9e\u4f53\u4e0e\u6570\u5b57\u7684\u878d\u5408\u65e9\u5df2\u4e0d\u518d\u662f\u5bf9\u672a\u6765\u7684\u62bc\u6ce8\uff1a\u5b83\u5c31\u662f\u96f6\u552e\u4e1a\u7684\u5f53\u4e0b\uff0c\u4e5f\u662f\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u660e\u786e\u8bc9\u6c42\u3002\u6253\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u5b9e\u4f53\u4f53\u9a8c\u4f9d\u7136\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u6b63\u662f\u4e0e\u6570\u5b57\u4e16\u754c\u7684\u7ed3\u5408\uff0c\u624d\u8ba9\u8fd9\u79cd\u4f53\u9a8c\u66f4\u4e0a\u4e00\u5c42\u697c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">phygital \u6a21\u5f0f\u8ba9\u6d88\u8d39\u65c5\u7a0b\u66f4\u52a0\u6d41\u7545\u3001\u66f4\u52a0\u4e92\u8054\u3001\u66f4\u5177\u60c5\u611f\u51b2\u51fb\u529b\uff0c\u4ece\u800c\u91cd\u5851\u4e86\u54c1\u724c\u4e0e\u4eba\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8981\u8fbe\u5230\u8fd9\u4e00\u65b0\u9ad8\u5ea6\uff0c\u4ec5\u9760\u6280\u672f\u662f\u4e0d\u591f\u7684\uff0c\u8fd8\u9700\u8981\u521b\u610f\u3001\u7b56\u7565\uff0c\u4ee5\u53ca\u5bf9\u4eba\u7c7b\u884c\u4e3a\u7684\u654f\u9510\u6d1e\u5bdf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u8fd9\u6b63\u662f <strong>Alice Wonders<\/strong> \u7684\u8fc7\u4eba\u4e4b\u5904\uff1a<a href=\"https:\/\/alicewonders.ws\/pt-br\/works\">\u4f5c\u4e3a\u4e92\u52a8\u8425\u9500\u6d3b\u52a8\u4e0e\u6c89\u6d78\u5f0f\u4f53\u9a8c\u9886\u57df\u7684\u4e13\u5bb6<\/a>\uff0c\u6211\u4eec\u6253\u9020\u4ee5\u539f\u521b\u3001\u5f15\u4eba\u5165\u80dc\u4e14\u667a\u80fd\u7684\u65b9\u5f0f\u8fde\u63a5\u4eba\u4e0e\u54c1\u724c\u7684\u89e3\u51b3\u65b9\u6848\u3002\u65e0\u8bba\u662f\u6d3b\u52a8\u73b0\u573a\u3001\u6a71\u7a97\u8fd8\u662f\u5b9e\u4f53\u7a7a\u95f4\uff0cAlice \u90fd\u80fd\u5e26\u6765\u771f\u6b63\u6253\u52a8\u4eba\u5fc3\u3001\u6fc0\u53d1\u53c2\u4e0e\u5e76\u4fc3\u6210\u8f6c\u5316\u7684 phygital \u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672a\u6765\u7684\u96f6\u552e\u5c5e\u4e8e\u90a3\u4e9b\u660e\u767d\u4e00\u4e2a\u9053\u7406\u7684\u54c1\u724c\uff1a\u95ee\u9898\u4e0d\u5728\u4e8e\u5728\u5b9e\u4f53\u4e0e\u6570\u5b57\u4e4b\u95f4\u4e8c\u9009\u4e00\uff0c\u800c\u5728\u4e8e\u5728\u4e24\u8005\u4e4b\u95f4\u67b6\u8d77\u6865\u6881\u3002\u501f\u52a9\u5408\u9002\u7684\u5de5\u5177\u2014\u2014\u4ee5\u53ca\u5408\u9002\u7684\u5408\u4f5c\u4f19\u4f34\u2014\u2014\u4efb\u4f55\u89e6\u70b9\u90fd\u80fd\u53d8\u6210\u4e00\u6b21\u96be\u5fd8\u7684\u673a\u4f1a\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u6765\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u53d1\u751f\u4e86\u6df1\u523b\u53d8\u5316\uff0c\u96f6\u552e\u4e1a\u4e5f\u968f\u4e4b\u4e0d\u5f97\u4e0d\u91cd\u5851\u81ea\u6211\u3002\u65e5\u5e38\u751f\u6d3b\u65e5\u76ca\u6570\u5b57\u5316\uff0c\u518d\u52a0\u4e0a\u4eba\u4eec\u8d8a\u6765\u8d8a\u770b\u91cd\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u50ac\u751f\u4e86\u4e00\u79cd\u601d\u8003\u8d2d\u7269\u65c5\u7a0b\u7684\u5168\u65b0\u65b9\u5f0f\uff1aphygital\uff08\u865a\u5b9e\u878d\u5408\uff09\u6982\u5ff5\u3002<\/p>\n","protected":false},"author":1,"featured_media":2831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[674],"tags":[2066,2264,2240,2627,2513],"yoast_head":"<!-- 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