{"id":3762,"date":"2025-05-02T10:00:21","date_gmt":"2025-05-02T13:00:21","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3762"},"modified":"2026-10-19T12:07:06","modified_gmt":"2026-10-19T15:07:06","slug":"phygital-stores-revolutionizing-retail-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2025\/05\/02\/phygital-stores-revolutionizing-retail-zh\/","title":{"rendered":"5\u5bb6\u6b63\u5728\u98a0\u8986\u96f6\u552e\u4e1a\u7684phygital\u95e8\u5e97"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u201c<\/span><b>Phygital<\/b><span style=\"font-weight: 400;\">\u201d\uff08\u865a\u5b9e\u878d\u5408\uff09\u8fd9\u4e00\u6982\u5ff5\u6b63\u5728\u6539\u53d8\u96f6\u552e\u4e1a\uff0c\u5b83\u5c06\u5b9e\u4f53\u4e16\u754c\u4e0e\u6570\u5b57\u4e16\u754c\u7684\u4f18\u52bf\u878d\u4e3a\u4e00\u4f53\uff0c\u5728<\/span><b>\u9500\u552e\u7ec8\u7aef\uff08POS\uff09<\/b><span style=\"font-weight: 400;\">\u6253\u9020\u6c89\u6d78\u5f0f\u3001\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002\u901a\u8fc7\u7ed3\u5408\u79d1\u6280\u3001\u521b\u65b0\u8bbe\u8ba1\u4e0e\u5b9e\u65f6\u4e92\u52a8\uff0c\u4e00\u4e9b\u95e8\u5e97\u6b63\u5c06\u6d88\u8d39\u8005\u4f53\u9a8c\u63d0\u5347\u5230\u5168\u65b0\u9ad8\u5ea6\u3002<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u6765\u770b\u770b\u8fd9\u4e94\u5bb6\u6b63\u5728\u98a0\u8986\u96f6\u552e\u4e1a\u7684\u865a\u5b9e\u878d\u5408\u95e8\u5e97\uff1a<\/span><\/p>\n<h2>1. Bandai Namco Cross Store\uff1a\u65e5\u672c\u6d41\u884c\u6587\u5316\u7c89\u4e1d\u7684\u5929\u5802<\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u662f\u52a8\u6f2b\u3001\u6e38\u620f\u548c\u6536\u85cf\u54c1\u7684\u7231\u597d\u8005\uff0c\u4e00\u5b9a\u4f1a\u7231\u4e0a\u4f4d\u4e8e\u7f8e\u56fd\u7684 Bandai Namco Cross Store\u3002\u7ee7\u4f26\u6566\u95e8\u5e97\u5927\u83b7\u6210\u529f\u4e4b\u540e\uff0c\u8fd9\u5bb6\u4f4d\u4e8e Industry City \u7684\u8d85\u5927\u578b\u95e8\u5e97\u5c06\u8be5\u516c\u53f8\u65d7\u4e0b\u6240\u6709\u6807\u5fd7\u6027\u54c1\u724c\u6c47\u805a\u4e00\u5802\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 \u4e2a\u5b98\u65b9\u4e13\u533a\uff0c\u4e13\u95e8\u9648\u5217 Bandai Namco \u72ec\u5bb6\u5546\u54c1\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52a8\u6f2b\u548c\u6e38\u620f\u6536\u85cf\u54c1\u53ca\u624b\u529e\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u72ec\u5bb6\u5361\u724c\u6e38\u620f\uff0c\u5982 One Piece Card Game\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5145\u6ee1\u6000\u65e7\u611f\u7684 Tamagotchi\uff08\u62d3\u9ebb\u6b4c\u5b50\uff09\u56de\u5f52\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PAC-MAN\u3001Tekken \u548c Dragon Ball \u7cfb\u5217\u5546\u54c1\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u95e8\u5e97\u4f4d\u4e8e Industry City \u7684 Japan Village\uff0c\u63d0\u4f9b\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u5468\u8fb9\u8fd8\u6709\u65e5\u5f0f\u5e02\u96c6\u3001\u7f8e\u98df\u644a\u4f4d\u3001\u6e05\u9152\u5546\u5e97\u7b49\u7b49\u3002Cross Store \u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u9500\u552e\u7ec8\u7aef\uff0c\u66f4\u662f\u4e00\u4e2a\u4ee5\u771f\u5b9e\u3001\u4e92\u52a8\u7684\u65b9\u5f0f\u4f53\u9a8c Bandai Namco \u4e16\u754c\u7684\u7a7a\u95f4\u3002<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/V99Tgwr5mCY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"America&#39;s First Bandai Namco Cross Store is Now Open in New York\"><\/iframe><\/p>\n<h2>2. Adore Beauty\uff1a\u5b9e\u4f53\u96f6\u552e\u4e2d\u7684\u79d1\u6280\u4e0e\u4e2a\u6027\u5316<\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5\u9769\u65b0\u7f8e\u5986\u7535\u5546\u800c\u95fb\u540d\u7684 Adore Beauty\uff0c\u5df2\u5c06\u5176\u6218\u7565\u62d3\u5c55\u81f3\u5b9e\u4f53\u95e8\u5e97\u3002\u5176\u58a8\u5c14\u672c\u95e8\u5e97\u582a\u79f0\u79d1\u6280<\/span><span style=\"font-weight: 400;\">\u4e0e\u4e2a\u6027\u5316\u4f53\u9a8c\u7684\u771f\u6b63\u67a2\u7ebd\u3002<\/span><\/p>\n<p>\u5e97\u5185\u914d\u5907\u4e86<span style=\"font-weight: 400;\">observ 520x\uff0c\u53ef\u5bf9\u808c\u80a4\u8fdb\u884c\u8be6\u7ec6\u7684\u6570\u5b57\u5316\u5206\u6790\uff0c\u4ece\u800c\u63d0\u4f9b\u4e2a\u6027\u5316\u63a8\u8350\uff1b\u8bbe\u6709<\/span><span style=\"font-weight: 400;\">\u6d3b\u52a8\u4e0e\u5927\u5e08\u8bfe\u7a7a\u95f4\uff0c\u62c9\u8fd1\u987e\u5ba2\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u8ddd\u79bb\uff1b\u8fd8\u6c47\u96c6\u4e86<\/span><span style=\"font-weight: 400;\">300 \u591a\u4e2a\u54c1\u724c\uff0c\u4e3a\u4e0d\u540c\u7c7b\u578b\u7684\u6d88\u8d39\u8005\u6253\u9020\u5b8c\u6574\u7684\u5546\u54c1\u7ec4\u5408\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u6253\u9020\u4e92\u52a8\u5f0f\u73af\u5883\uff0cAdore Beauty \u8fdb\u4e00\u6b65\u5f70\u663e\u4e86\u5176\u5728\u7f8e\u5986\u884c\u4e1a\u575a\u6301\u521b\u65b0\u4e0e\u4e13\u4e1a\u77e5\u8bc6\u7684\u627f\u8bfa\u3002<\/span><\/p>\n<h2>3. Nike House of Innovation\uff1a\u7ebd\u7ea6\u7684\u96f6\u552e\u672a\u6765<\/h2>\n<p><span style=\"font-weight: 400;\">\u4f4d\u4e8e\u66fc\u54c8\u987f\u7b2c\u4e94\u5927\u9053\u7684 <strong><a href=\"https:\/\/www.instagram.com\/dicasnovayork\/reel\/C4NvRV0uYGU\/?locale=zh-hans\" target=\"_blank\" rel=\"noopener\">Nike House of Innovation<\/a><\/strong> \u4ee5\u516d\u5c42\u697c\u7684\u79d1\u6280\u4e0e\u4e92\u52a8\u8bbe\u8ba1\uff0c\u91cd\u65b0\u5b9a\u4e49\u4e86\u5b9e\u4f53\u95e8\u5e97\u7684\u6982\u5ff5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e97\u5185\u652f\u6301\u79fb\u52a8\u652f\u4ed8\u548c\u901a\u8fc7\u4e8c\u7ef4\u7801\u83b7\u53d6\u4fe1\u606f\uff0c\u914d\u5907<\/span><span style=\"font-weight: 400;\">\u53ef\u6570\u5b57\u5316\u6fc0\u6d3b\u5e76\u4e2a\u6027\u5316\u5b9a\u5236\u7684 Scenic \u6a21\u7279\u5e95\u5ea7\uff0c\u4ee5\u53ca<\/span><span style=\"font-weight: 400;\">\u5c06\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u76f4\u63a5\u8fde\u63a5\u8d77\u6765\u7684\u591a\u611f\u5b98\u7a7a\u95f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nike House of Innovation \u878d\u5408\u6570\u5b57\u4e0e\u5b9e\u4f53\u5143\u7d20\uff0c\u662f\u9ad8\u6548\u80fd\u865a\u5b9e\u878d\u5408\u96f6\u552e\u7684\u5178\u8303<\/span><\/p>\n<h2>4. \u5df4\u9ece Jacquemus \u7cbe\u54c1\u5e97\uff1a\u865a\u5b9e\u878d\u5408\u52bf\u5934\u6e10\u5f3a<\/h2>\n<p><span style=\"font-weight: 400;\">\u4f4d\u4e8e\u5df4\u9ece\u8499\u7530\u5927\u9053\u7684 Jacquemus \u7cbe\u54c1\u5e97\uff0c\u662f\u4e00\u573a\u4e92\u52a8\u4e0e\u6c89\u6d78\u5f0f\u4f53\u9a8c\u7684\u9080\u7ea6\u3002\u5176<\/span><span style=\"font-weight: 400;\">\u6a71\u7a97\u4e2d\u6446\u653e\u7740\u4e00\u53f0\u590d\u53e4\u7535\u8111\uff0c\u5c4f\u5e55\u4e0a\u663e\u793a\u7740\u201c\u7f51\u7ad9\u5df2\u4e0b\u7ebf\u201d\u7684\u4fe1\u606f\uff0c\u4ee5\u6b64\u9f13\u52b1\u516c\u4f17\u4eb2\u81ea\u5230\u5e97\u63a2\u7d22\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e97\u5185\u91c7\u7528\u6781\u7b80\u800c\u5962\u534e\u7684\u8bbe\u8ba1\uff0c\u5c06\u5546\u54c1\u5982\u827a\u672f\u54c1\u822c\u5448\u73b0\u3002\u5176<\/span><span style=\"font-weight: 400;\">\u5916\u7acb\u9762\u914d\u6709\u5927\u9762\u79ef\u7a97\u6237\uff0c\u4e3a\u7a7a\u95f4\u5f15\u5165\u5145\u8db3\u5149\u7ebf\uff0c\u4e5f\u5f3a\u5316\u4e86\u54c1\u724c\u7684\u73b0\u4ee3\u7f8e\u5b66\u3002<\/span><span style=\"font-weight: 400;\">\u8fd9\u5bb6\u95e8\u5e97\u5c06\u8d2d\u7269\u884c\u4e3a\u8f6c\u5316\u4e3a\u4e00\u573a\u878d\u5408\u79d1\u6280\u3001\u8bbe\u8ba1\u4e0e\u72ec\u7279\u6027\u7684\u611f\u5b98\u4f53\u9a8c\u3002<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1-PalVDfGu4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Visit the JACQUEMUS store in Paris, Montaigne Street\"><\/iframe><\/p>\n<h2>5. Bauducco Ecoparada\uff1a1000 \u5e73\u65b9\u7c73\u7684\u4f53\u9a8c\u4e0e\u4e92\u52a8<\/h2>\n<p><span style=\"font-weight: 400;\">Bauducco Ecoparada \u662f\u4e00\u5bb6\u5c06\u4e92\u52a8\u6027\u63d0\u5347\u5230\u65b0\u5c42\u6b21\u7684\u6982\u5ff5\u5e97\u3002\u8fd9\u4e2a\u5360\u5730\u8d85\u8fc7 1000 \u5e73\u65b9\u7c73\u7684\u7a7a\u95f4\uff0c\u8ba9\u4eba\u6c89\u6d78\u5f0f\u4e86\u89e3\u54c1\u724c\u7684\u5386\u53f2\u4e0e\u751f\u4ea7\u8fc7\u7a0b\uff0c\u5177\u4f53\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u5145\u6ee1\u8da3\u5473\u7684\u4e92\u52a8\u7a7a\u95f4\u4e2d\u5236\u4f5c\u4e2a\u6027\u5316\u6f58\u59ae\u6258\u5c3c\u9762\u5305\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u914d\u6709\u8033\u673a\u7684\u5927\u5c4f\u5e55\uff0c\u8ba9\u8bbf\u5ba2\u89c2\u770b Bauducco \u7684\u54c1\u724c\u6545\u4e8b\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u73b0\u573a\u5236\u4f5c\u6f58\u59ae\u6258\u5c3c\u9762\u5305\uff0c\u62c9\u8fd1\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u7684\u8ddd\u79bb\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bauducco Ecoparada \u5c55\u793a\u4e86\u865a\u5b9e\u878d\u5408\u5982\u4f55\u5c06\u9500\u552e\u7ec8\u7aef\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u4e0e\u987e\u5ba2\u5efa\u7acb\u4f53\u9a8c\u548c\u8fde\u63a5\u7684\u7a7a\u95f4\u3002<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ia9EraAf2Cs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Bauducco Ecoparada: experi\u00eancias da maior fabricante de panetones do mundo\"><\/iframe><\/p>\n<h2>\u7ed3\u8bed<\/h2>\n<p><span style=\"font-weight: 400;\">\u865a\u5b9e\u878d\u5408\u96f6\u552e\u6b63\u5728\u91cd\u65b0\u5b9a\u4e49\u9500\u552e\u7ec8\u7aef\uff0c\u6253\u9020\u4ee5\u521b\u65b0\u65b9\u5f0f\u5438\u5f15\u6d88\u8d39\u8005\u7684\u6c89\u6d78\u5f0f\u4e92\u52a8\u4f53\u9a8c\u3002\u901a\u8fc7\u6574\u5408\u79d1\u6280\u3001\u4e2a\u6027\u5316\u4e0e\u4e92\u52a8\u6027\uff0c\u8fd9\u4e9b\u95e8\u5e97\u8868\u660e\uff1a\u96f6\u552e\u7684\u672a\u6765\u662f\u5b9e\u4f53\u4e0e\u6570\u5b57\u7684\u5b8c\u7f8e\u7ed3\u5408\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u662f\u4e2a\u6027\u5316\u5206\u6790\u3001\u4e92\u52a8\u6a71\u7a97\u8fd8\u662f\u6570\u5b57\u827a\u672f\u88c5\u7f6e\uff0c\u62bc\u6ce8\u865a\u5b9e\u878d\u5408\u7684\u54c1\u724c\u6b63\u5728\u521b\u9020<strong><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3754\" target=\"_blank\" rel=\"noopener\">\u63d0\u5347\u53c2\u4e0e\u5ea6\u4e0e\u5fe0\u8bda\u5ea6\u7684\u65b0\u65b9\u5f0f<\/a><\/strong>\u3002<\/span><span style=\"font-weight: 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