{"id":3718,"date":"2024-02-23T00:07:10","date_gmt":"2024-02-23T03:07:10","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3718"},"modified":"2026-10-19T12:07:42","modified_gmt":"2026-10-19T15:07:42","slug":"retail-trends-2024-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2024\/02\/23\/retail-trends-2024-zh\/","title":{"rendered":"2024\u96f6\u552e\u8d8b\u52bf\uff1a\u521b\u65b0\u4e0e\u4f53\u9a8c\u9a71\u52a8\u7684\u95e8\u5e97"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u60a8\u662f\u5426\u6ce8\u610f\u5230\u96f6\u552e\u4e1a\u6b63\u5728\u5982\u4f55\u6f14\u53d8\uff1f\u4e0b\u9762\u6211\u4eec\u5c06\u4e3a\u60a8\u4ecb\u7ecd 2024 \u5e74\u96f6\u552e\u4e1a\u7684\u4e3b\u8981\u8d8b\u52bf\uff1a\u521b\u65b0\u578b\u3001\u4ee5\u4f53\u9a8c\u4e3a\u6838\u5fc3\u7684\u95e8\u5e97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u987e\u5ba2\u4f53\u9a8c\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u662f\u96f6\u552e\u6210\u529f\u7684\u6838\u5fc3\u3002<\/span><b>\u4f5c\u4e3a\u96f6\u552e\u5546\uff0c\u60a8\u5c55\u793a\u4ea7\u54c1\u4ee5\u53ca\u4e0e\u987e\u5ba2\u4e92\u52a8\u7684\u65b9\u5f0f\uff0c\u4e0d\u4ec5\u5728\u5851\u9020\u60a8\u81ea\u8eab\u4e1a\u52a1\u7684\u672a\u6765\uff0c\u4e5f\u5728\u5851\u9020\u6574\u4e2a\u8d2d\u7269\u884c\u4e3a\u7684\u672a\u6765\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Alice Wonders\uff0c\u6211\u4eec\u6df1\u77e5\uff0c\u5982\u4eca\u7684\u96f6\u552e\u65e9\u5df2\u8d85\u8d8a\u4e86\u5355\u7eaf\u7684\u5546\u54c1\u9500\u552e\uff0c\u800c\u662f\u5173\u4e4e\u6253\u9020\u4ee4\u4eba\u96be\u5fd8\u3001\u6fc0\u52a8\u4eba\u5fc3\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u57fa\u4e8e WGSN \u7684\u7814\u7a76\u4e0e\u9884\u6d4b\uff0c\u6df1\u5165\u63a2\u8ba8\u6b63\u5728\u5b9a\u4e49\u521b\u65b0\u578b\u3001\u4ee5\u4f53\u9a8c\u4e3a\u6838\u5fc3\u7684\u95e8\u5e97\u7684 2024 \u5e74\u8d8b\u52bf\u3002\u8fd9\u4e9b\u6d1e\u5bdf\u5c06\u4e3a\u8eab\u4e3a\u73b0\u4ee3\u96f6\u552e\u5546\u7684\u60a8\u63d0\u4f9b\u521b\u610f\u601d\u8def\u548c\u7b56\u7565\uff0c\u52a9\u60a8\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u51c6\u5907\u597d\u5f00\u542f\u4e00\u6bb5\u521b\u65b0\u4e0e\u63a2\u7d22\u4e4b\u65c5\u5427\u2014\u2014\u5728\u8fd9\u91cc\uff0c\u79d1\u6280\u3001\u521b\u610f\u4e0e\u60c5\u611f\u4ea4\u878d\uff0c\u5171\u540c\u91cd\u65b0\u5b9a\u4e49\u8d2d\u7269\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b22\u8fce\u6765\u5230\u96f6\u552e\u65b0\u65f6\u4ee3\uff01\u795d\u60a8\u9605\u8bfb\u6109\u5feb \u270c\ufe0f<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2333 size-large\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2024\/02\/Tend\u00eancias-do-varejo-2024-1024x684.jpg\" alt=\"2024 \u5e74\u96f6\u552e\u8d8b\u52bf\" width=\"1024\" height=\"684\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/02\/Tend\u00eancias-do-varejo-2024-1024x684.jpg 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/02\/Tend\u00eancias-do-varejo-2024-300x200.jpg 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/02\/Tend\u00eancias-do-varejo-2024-768x513.jpg 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/02\/Tend\u00eancias-do-varejo-2024-600x400.jpg 600w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/02\/Tend\u00eancias-do-varejo-2024-1200x800.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>WGSN \u773c\u4e2d\u7684 2024 \u5e74\u96f6\u552e\u8d8b\u52bf<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ee5\u4e92\u52a8\u4e0e\u542f\u53d1\u4e3a\u9a71\u52a8\u7684\u7a7a\u95f4\uff1a<\/b><span style=\"font-weight: 400;\">\u4eba\u4eec\u5bf9\u5b9e\u4f53\u95e8\u5e97\u5353\u8d8a\u4f53\u9a8c\u7684\u8ffd\u6c42\uff0c\u6b63\u4f53\u73b0\u4e3a\u80fd\u591f\u4fc3\u8fdb\u4e92\u52a8\u3001\u6fc0\u53d1\u7075\u611f\u7684\u7a7a\u95f4\u3002\u4ee5\u793e\u7fa4\u4e3a\u6838\u5fc3\u3001\u81f4\u529b\u4e8e\u8425\u9020\u542f\u53d1\u6027\u73af\u5883\u7684\u7406\u5ff5\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u793a\u4f8b<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u60f3\u8c61\u4e00\u5bb6\u670d\u88c5\u5e97\uff0c\u9664\u4e86\u9500\u552e\u5546\u54c1\uff0c\u8fd8\u63d0\u4f9b\u65f6\u5c1a\u4e0e\u4e2a\u4eba\u98ce\u683c\u5de5\u4f5c\u574a\u3002\u8fd9\u4e2a\u7a7a\u95f4\u4e0d\u4ec5\u5356\u8863\u670d\uff0c\u66f4\u6210\u4e3a\u5b66\u4e60\u548c\u83b7\u53d6\u7075\u611f\u7684\u573a\u6240\uff0c\u4ece\u800c\u52a0\u5f3a\u4e0e\u987e\u5ba2\u4e4b\u95f4\u7684\u60c5\u611f\u8054\u7ed3\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u76ca\u5904<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u8fd9\u7c7b\u7a7a\u95f4\u80fd\u591f\u57f9\u517b\u5fe0\u5b9e\u7684\u987e\u5ba2\u793e\u7fa4\uff0c\u5ef6\u957f\u987e\u5ba2\u5728\u5e97\u505c\u7559\u65f6\u95f4\uff0c\u5e76\u63d0\u5347\u987e\u5ba2\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u79d1\u6280\u4e0e\u5168\u6e20\u9053\u8868\u73b0\uff1a<\/b><span style=\"font-weight: 400;\">\u5c06\u79d1\u6280\u878d\u5165\u95e8\u5e97\u4f53\u9a8c\u6b63\u65e5\u76ca\u6210\u4e3a\u4f18\u5148\u4e8b\u9879\u3002\u865a\u62df\u73b0\u5b9e\u3001\u589e\u5f3a\u73b0\u5b9e\u3001\u5168\u606f\u5f71\u50cf\u548c\u6c89\u6d78\u5f0f\u6295\u5f71\u7b49\u6280\u672f\uff0c\u6b63\u5728\u5e26\u6765\u4e0e\u4ea7\u54c1\u4e4b\u95f4\u7684\u6c89\u6d78\u5f0f\u4e92\u52a8\u4f53\u9a8c\uff0c\u589e\u5f3a\u54c1\u724c\u53c2\u4e0e\u5ea6\uff0c\u5e76\u4e3a\u9ad8\u6548\u7684\u5168\u6e20\u9053\u8fd0\u8425\u63d0\u4f9b\u652f\u6491\u3002<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u793a\u4f8b<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u4e00\u5bb6\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u5229\u7528\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\uff0c\u5411\u987e\u5ba2\u5c55\u793a\u4e0d\u540c\u8bbe\u5907\u5982\u4f55\u8fd0\u4f5c\uff0c\u4ee5\u53ca\u5b83\u4eec\u653e\u5728\u81ea\u5bb6\u73af\u5883\u4e2d\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u76ca\u5904<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u6539\u5584\u987e\u5ba2\u4f53\u9a8c\uff0c\u63d0\u4f9b\u8be6\u5c3d\u7684\u4ea7\u54c1\u4fe1\u606f\uff0c\u5e76\u6253\u901a\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u5347\u9500\u552e\u989d\u548c\u987e\u5ba2\u6ee1\u610f\u5ea6\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u95e8\u5e97 KPI \u7684\u6f14\u8fdb\uff1a<\/b><span style=\"font-weight: 400;\">\u96f6\u552e\u5546\u6b63\u5728\u8c03\u6574\u5176 KPI\uff0c\u4ee5\u66f4\u597d\u5730\u53cd\u6620\u95e8\u5e97\u5728\u5168\u6e20\u9053\u987e\u5ba2\u4f53\u9a8c\u4e2d\u7684\u4f5c\u7528\u3002\u8bf8\u5982\u201c\u6bcf\u5206\u949f\u4e92\u52a8\u9500\u552e\u989d\u201d\u4e4b\u7c7b\u7684\u6307\u6807\u6b63\u88ab\u63a2\u7d22\u7528\u4e8e\u8bc4\u4f30\u987e\u5ba2\u5728\u4e0d\u540c\u6e20\u9053\u4e2d\u7684\u53c2\u4e0e\u6240\u5e26\u6765\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u793a\u4f8b<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u4e00\u5bb6\u95e8\u5e97\u8861\u91cf\u6210\u529f\u7684\u6807\u51c6\u4e0d\u4ec5\u662f\u9500\u552e\u989d\uff0c\u8fd8\u5305\u62ec\u987e\u5ba2\u4e0e\u4ea7\u54c1\u4e92\u52a8\u4ee5\u53ca\u53c2\u4e0e\u5e97\u5185\u6d3b\u52a8\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u76ca\u5904<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u80fd\u591f\u66f4\u51c6\u786e\u5730\u8bc4\u4f30\u95e8\u5e97\u4f53\u9a8c\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u8d2d\u4e70\u51b3\u7b56\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; \u4e86\u89e3 <\/span><a href=\"https:\/\/www.linkedin.com\/products\/alicewonders-granometricsio\/\"><span style=\"font-weight: 400;\">granometrics.io<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Granometrics.io \u662f\u4e00\u4e2a\u591a\u4f20\u611f\u5668\u5e73\u53f0\uff0c\u53ef\u5bf9\u5b9e\u4f53\u95e8\u5e97\u8fdb\u884c\u6620\u5c04\u5206\u6790\uff0c\u5e76\u63d0\u4f9b\u7528\u4e8e\u51b3\u7b56\u548c\u5373\u65f6\u884c\u52a8\u7684\u6d1e\u5bdf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u501f\u52a9 Granometrics.io\uff0c\u60a8\u53ef\u4ee5\u6309\u533a\u57df\u3001\u54c1\u7c7b\u4e43\u81f3 SKU \u6765\u8861\u91cf\u987e\u5ba2\u5174\u8da3\u3001\u63cf\u7ed8\u8d2d\u7269\u8005\u884c\u4e3a\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u66f4\u5c0f\u7684\u4e1a\u6001\uff0c\u66f4\u5927\u7684\u521b\u65b0\uff1a<\/b><span style=\"font-weight: 400;\">\u5feb\u95ea\u5e97\u7b49\u5c0f\u578b\u95e8\u5e97\u4ee5\u53ca\u805a\u7126\u7279\u5b9a\u5730\u70b9\u7684\u7ecf\u8425\u65b9\u5f0f\u6b63\u5448\u589e\u957f\u8d8b\u52bf\u3002\u8fd9\u4e9b\u4e1a\u6001\u4fbf\u4e8e\u8bd5\u9a8c\u65b0\u6982\u5ff5\u3001\u964d\u4f4e\u8fd0\u8425\u6210\u672c\uff0c\u540c\u65f6\u6700\u5927\u5316\u8986\u76d6\u8303\u56f4\u3002<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u793a\u4f8b<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u4e00\u4e2a\u5962\u4f88\u54c1\u724c\u5728\u65f6\u88c5\u6d3b\u52a8\u671f\u95f4\u4e8e\u6218\u7565\u4f4d\u7f6e\u5f00\u8bbe\u5feb\u95ea\u5e97\uff0c\u63d0\u4f9b\u72ec\u5bb6\u4f53\u9a8c\u548c\u9650\u91cf\u4ea7\u54c1\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u76ca\u5904<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u964d\u4f4e\u8fd0\u8425\u6210\u672c\uff0c\u5e76\u80fd\u4ee5\u66f4\u4f4e\u98ce\u9669\u6d4b\u8bd5\u65b0\u5e02\u573a\u548c\u65b0\u4ea7\u54c1\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9632\u635f\u4e0e\u95e8\u5e97\u8bbe\u8ba1\uff1a<\/b><span style=\"font-weight: 400;\">\u968f\u7740\u76d7\u7a83\u73b0\u8c61\u589e\u591a\uff0c\u5c24\u5176\u662f\u5728\u9ad8\u4ef7\u503c\u96f6\u552e\u9886\u57df\uff0c\u9632\u635f\u6b63\u6210\u4e3a\u95e8\u5e97\u8bbe\u8ba1\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u4e00\u73af\u3002\u5404\u7c7b\u521b\u65b0\u6280\u672f\u6b63\u88ab\u6295\u5165\u5e94\u7528\uff0c\u4ee5\u4fdd\u62a4\u5546\u54c1\u5e76\u6539\u5584\u6d88\u8d39\u8005\u4f53\u9a8c\u3002<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u793a\u4f8b<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u4e00\u5bb6\u767e\u8d27\u5546\u5e97\u6574\u5408\u667a\u80fd\u6444\u50cf\u5934\u548c RFID \u6807\u7b7e\u6765\u76d1\u63a7\u5546\u54c1\u3001\u9632\u8303\u76d7\u7a83\uff0c\u540c\u65f6\u4e0d\u5f71\u54cd\u95e8\u5e97\u7684\u7f8e\u89c2\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u76ca\u5904<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u51cf\u5c11\u7ecf\u6d4e\u635f\u5931\uff0c\u4fdd\u969c\u5546\u54c1\u5b89\u5168\uff0c\u5e76\u786e\u4fdd\u987e\u5ba2\u4eab\u6709\u6109\u60a6\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u95e8\u5e97\u8bbe\u8ba1\u5e08\u6210\u4e3a\u201c\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u201d\uff1a<\/b><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c\u5f00\u8bbe\u4e00\u5bb6\u65b0\u5e97\u9700\u8981\u8de8\u5b66\u79d1\u7684\u65b9\u6cd5\u3002\u95e8\u5e97\u8bbe\u8ba1\u56e2\u961f\u6b63\u4e0e\u5e02\u573a\u8425\u9500\u3001IT \u548c\u4e1a\u52a1\u6218\u7565\u90e8\u95e8\u7d27\u5bc6\u534f\u4f5c\uff0c\u6253\u9020\u5bcc\u6709\u5f71\u54cd\u529b\u4e14\u4e0e\u5404\u90e8\u95e8\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u7684\u4f53\u9a8c\u3002<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u793a\u4f8b<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u4e00\u5bb6\u5496\u5561\u5e97\u878d\u5408\u4e86\u4e92\u52a8\u8bbe\u8ba1\u5143\u7d20\uff08\u4f8b\u5982\u80fd\u968f\u987e\u5ba2\u60c5\u7eea\u53d8\u6362\u989c\u8272\u7684\u5899\u9762\uff09\u4e0e\u8054\u5408\u529e\u516c\u533a\u57df\uff0c\u9f13\u52b1\u987e\u5ba2\u505c\u7559\u66f4\u957f\u65f6\u95f4\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u4f18\u52bf<\/span><\/i><span style=\"font-weight: 400;\">\uff1a\u6253\u9020\u72ec\u7279\u4e14\u4ee4\u4eba\u96be\u5fd8\u7684\u73af\u5883\uff0c\u5438\u5f15\u987e\u5ba2\u3001\u63d0\u5347\u5fe0\u8bda\u5ea6\uff0c\u5e76\u5c06\u54c1\u724c\u5851\u9020\u4e3a\u521b\u65b0\u4e14\u4ee5\u987e\u5ba2\u4f53\u9a8c\u4e3a\u5bfc\u5411\u7684\u5f62\u8c61\u3002<\/span><\/p>\n<p><b>\u7ed3\u8bed<\/b><\/p>\n<p><span style=\"font-weight: 400;\">2024 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400;\"> \u96f6\u552e\u4e1a\u4e2d&#8221;\u7531\u4e92\u52a8\u53c2\u4e0e\u548c\u7075\u611f\u9a71\u52a8\u7684\u7a7a\u95f4&#8221;\u8fd9\u4e00\u8d8b\u52bf\uff0c\u6307\u7684\u662f\u6253\u9020\u8d85\u8d8a\u5355\u7eaf\u5546\u54c1\u9500\u552e\u7684\u73af\u5883\u3002\u8fd9\u4e9b\u7a7a\u95f4\u65e8\u5728\u901a\u8fc7\u4e92\u52a8\u6027\u3001\u6559\u80b2\u6027\u6216\u542f\u53d1\u6027\u7684\u6d3b\u52a8\u5438\u5f15\u987e\u5ba2\u53c2\u4e0e\uff0c\u4f8b\u5982\u5de5\u4f5c\u574a\u3001\u827a\u672f\u5c55\u89c8\u548c\u6c89\u6d78\u5f0f\u4f53\u9a8c\u3002\u5176\u76ee\u6807\u662f\u8425\u9020\u793e\u7fa4\u5f52\u5c5e\u611f\uff0c\u5f3a\u5316\u987e\u5ba2\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u60c5\u611f\u8054\u7ed3\uff0c\u8ba9\u95e8\u5e97\u6210\u4e3a\u4e00\u4e2a\u76ee\u7684\u5730\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u8d2d\u7269\u573a\u6240\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u79d1\u6280\u5982\u4f55\u5851\u9020\u95e8\u5e97\u7684\u5168\u6e20\u9053\u8868\u73b0\uff1f<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u79d1\u6280\u6b63\u901a\u8fc7\u6574\u5408\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u4f53\u9a8c\uff0c\u5f7b\u5e95\u9769\u65b0\u5168\u6e20\u9053\u8868\u73b0\u3002\u8fd9\u5305\u62ec\u5229\u7528\u589e\u5f3a\u73b0\u5b9e\u8fdb\u884c\u5546\u54c1\u8bd5\u7528\u3001\u501f\u52a9\u4e92\u8054\u7684\u5e93\u5b58\u7ba1\u7406\u7cfb\u7edf\u8ba9\u987e\u5ba2\u5728\u4efb\u4f55\u6e20\u9053\u90fd\u80fd\u4fbf\u6377\u8d2d\u4e70\uff0c\u4ee5\u53ca\u57fa\u4e8e\u6570\u636e\u7684\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u63d0\u4f9b\u6709\u9488\u5bf9\u6027\u7684\u63a8\u8350\u548c\u4fc3\u9500\u3002\u8fd9\u4e9b\u521b\u65b0\u6709\u52a9\u4e8e\u6253\u9020\u65e0\u7f1d\u8854\u63a5\u7684\u8d2d\u7269\u65c5\u7a0b\uff0c\u63d0\u5347\u8fd0\u8425\u6548\u7387\uff0c\u5e76\u63d0\u9ad8\u987e\u5ba2\u6ee1\u610f\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2024 \u5e74\u95e8\u5e97 KPI \u7684\u6f14\u53d8\u6709\u4f55\u91cd\u8981\u610f\u4e49\uff1f<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> 2024 \u5e74\u95e8\u5e97 KPI \u7684\u6f14\u53d8\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u80fd\u591f\u4f53\u73b0\u95e8\u5e97\u5728\u5168\u6e20\u9053\u987e\u5ba2\u4f53\u9a8c\u4e2d\u7684\u72ec\u7279\u4f5c\u7528\u3002\u73b0\u4ee3 KPI \u4e0d\u518d\u53ea\u5173\u6ce8\u9500\u552e\u989d\u548c\u5ba2\u6d41\u91cf\uff0c\u800c\u662f\u5c06\u987e\u5ba2\u53c2\u4e0e\u5ea6\u3001\u4e0e\u5546\u54c1\u7684\u4e92\u52a8\u4ee5\u53ca\u95e8\u5e97\u5bf9\u6574\u4f53\u8d2d\u7269\u65c5\u7a0b\u7684\u8d21\u732e\u7eb3\u5165\u8003\u91cf\u3002\u8fd9\u4e9b\u6307\u6807\u5e2e\u52a9\u96f6\u552e\u5546\u66f4\u597d\u5730\u7406\u89e3\u5e97\u5185\u4f53\u9a8c\u5982\u4f55\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u548c\u987e\u5ba2\u5fe0\u8bda\u5ea6\uff0c\u4ece\u800c\u636e\u6b64\u4f18\u5316\u81ea\u8eab\u7b56\u7565\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c0f\u578b\u95e8\u5e97\u4e1a\u6001\u5982\u4f55\u63a8\u52a8\u91cd\u5927\u521b\u65b0\uff1f<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> 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2024 \u5e74\u96f6\u552e\u4e1a\u7684\u4e3b\u8981\u8d8b\u52bf\uff1a\u521b\u65b0\u578b\u3001\u4ee5\u4f53\u9a8c\u4e3a\u6838\u5fc3\u7684\u95e8\u5e97\u3002 \u987e\u5ba2\u4f53\u9a8c\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u662f\u96f6\u552e\u6210\u529f\u7684\u6838\u5fc3\u3002\u4f5c\u4e3a\u96f6\u552e\u5546\uff0c\u60a8\u5c55\u793a\u4ea7\u54c1\u4ee5\u53ca\u4e0e\u987e\u5ba2\u4e92\u52a8\u7684\u65b9\u5f0f\uff0c\u4e0d\u4ec5\u5728\u5851\u9020\u60a8\u81ea\u8eab\u4e1a\u52a1\u7684\u672a\u6765\uff0c\u4e5f\u5728\u5851\u9020\u6574\u4e2a\u8d2d\u7269\u884c\u4e3a\u7684\u672a\u6765\u3002 \u5728 Alice Wonders\uff0c\u6211\u4eec\u6df1\u77e5\uff0c\u5982\u4eca\u7684\u96f6\u552e\u65e9\u5df2\u8d85\u8d8a\u4e86\u5355\u7eaf\u7684\u5546\u54c1\u9500\u552e\uff0c\u800c\u662f\u5173\u4e4e\u6253\u9020\u4ee4\u4eba\u96be\u5fd8\u3001\u6fc0\u52a8\u4eba\u5fc3\u7684\u4f53\u9a8c\u3002 \u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u57fa\u4e8e WGSN \u7684\u7814\u7a76\u4e0e\u9884\u6d4b\uff0c\u6df1\u5165\u63a2\u8ba8\u6b63\u5728\u5b9a\u4e49\u521b\u65b0\u578b\u3001\u4ee5\u4f53\u9a8c\u4e3a\u6838\u5fc3\u7684\u95e8\u5e97\u7684 2024 \u5e74\u8d8b\u52bf\u3002\u8fd9\u4e9b\u6d1e\u5bdf\u5c06\u4e3a\u8eab\u4e3a\u73b0\u4ee3\u96f6\u552e\u5546\u7684\u60a8\u63d0\u4f9b\u521b\u610f\u601d\u8def\u548c\u7b56\u7565\uff0c\u52a9\u60a8\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002 \u51c6\u5907\u597d\u5f00\u542f\u4e00\u6bb5\u521b\u65b0\u4e0e\u63a2\u7d22\u4e4b\u65c5\u5427\u2014\u2014\u5728\u8fd9\u91cc\uff0c\u79d1\u6280\u3001\u521b\u610f\u4e0e\u60c5\u611f\u4ea4\u878d\uff0c\u5171\u540c\u91cd\u65b0\u5b9a\u4e49\u8d2d\u7269\u4f53\u9a8c\u3002 \u6b22\u8fce\u6765\u5230\u96f6\u552e\u65b0\u65f6\u4ee3\uff01\u795d\u60a8\u9605\u8bfb\u6109\u5feb \u270c\ufe0f WGSN \u773c\u4e2d\u7684 2024 \u5e74\u96f6\u552e\u8d8b\u52bf \u4ee5\u4e92\u52a8\u4e0e\u542f\u53d1\u4e3a\u9a71\u52a8\u7684\u7a7a\u95f4\uff1a\u4eba\u4eec\u5bf9\u5b9e\u4f53\u95e8\u5e97\u5353\u8d8a\u4f53\u9a8c\u7684\u8ffd\u6c42\uff0c\u6b63\u4f53\u73b0\u4e3a\u80fd\u591f\u4fc3\u8fdb\u4e92\u52a8\u3001\u6fc0\u53d1\u7075\u611f\u7684\u7a7a\u95f4\u3002\u4ee5\u793e\u7fa4\u4e3a\u6838\u5fc3\u3001\u81f4\u529b\u4e8e\u8425\u9020\u542f\u53d1\u6027\u73af\u5883\u7684\u7406\u5ff5\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[2642],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024\u96f6\u552e\u8d8b\u52bf\uff1a\u521b\u65b0\u4e0e\u4f53\u9a8c\u9a71\u52a8\u7684\u95e8\u5e97 - The future of retail blog<\/title>\n<meta name=\"description\" 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