{"id":3696,"date":"2025-03-17T10:00:36","date_gmt":"2025-03-17T13:00:36","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2025\/03\/17\/ai-stores-digital-visual-merchandising\/"},"modified":"2026-10-19T11:22:03","modified_gmt":"2026-10-19T14:22:03","slug":"ai-stores-digital-visual-merchandising","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/03\/17\/ai-stores-digital-visual-merchandising\/","title":{"rendered":"#WonderNews: AI in Stores; Digital Visual Merchandising Gains Ground (and More!)"},"content":{"rendered":"<p id=\"ember1592\" class=\"ember-view reader-text-block__paragraph\">Welcome to #WonderNews: the Alice Wonders newsletter that connects you to the top trends in <strong>technology<\/strong>, <strong>design<\/strong>, <strong>architecture<\/strong>, and <strong>in-store experiences<\/strong>, in Brazil and around the world.<!--more--><span id=\"more-2663\"><\/span><\/p>\n<p id=\"ember1594\" class=\"ember-view reader-text-block__paragraph\">In an increasingly dynamic consumer market, these areas play an essential role in building spaces and interactions that delight customers and create emotional connections with them.<\/p>\n<p id=\"ember1595\" class=\"ember-view reader-text-block__paragraph\">With that in mind, check out valuable insights, innovations, and ideas that inspire transformation and boost brand success. Grab your coffee and enjoy the read. \u2615\ufe0f<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2698 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/1.png\" alt=\"\" width=\"681\" height=\"356\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/1.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/1-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/1-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/1-1024x535.png 1024w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/p>\n<h2 id=\"ember818\" class=\"ember-view reader-text-block__heading-2\">\u2728 Bandai Namco opens its first Cross Store in the US!<\/h2>\n<p id=\"ember819\" class=\"ember-view reader-text-block__paragraph\">If you&#8217;re a fan of anime, games, and collectibles, get ready for some amazing news: <a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.instagram.com\/share\/BAMMQdp00F\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>Bandai Namco has opened its first Cross Store in the United States<\/strong><\/a>. Following the success of its London location, this megastore lands in Industry City to bring all your favorite brands together in one place.<\/p>\n<p id=\"ember820\" class=\"ember-view reader-text-block__paragraph\">What to expect? The store will feature 10 official spaces dedicated to iconic Bandai Namco products, including:<\/p>\n<ul>\n<li>Incredible anime and game collectibles and figures;<\/li>\n<li>Exclusive card games, such as the One Piece Card Game;<\/li>\n<li>The nostalgic return of Tamagotchis;<\/li>\n<li>PAC-MAN, Tekken, and Dragon Ball merchandise.<\/li>\n<\/ul>\n<p id=\"ember822\" class=\"ember-view reader-text-block__paragraph\">Plus, the location is an attraction in itself! Industry City&#8217;s Japan Village promises an immersive experience with a Japanese market, food stalls, a sake shop, and much more. Perfect for diving into Japanese pop culture!<\/p>\n<p id=\"ember823\" class=\"ember-view reader-text-block__paragraph\">This initiative shows how geek culture and Japanese entertainment keep gaining ground globally! The shopping experience goes beyond the products: it&#8217;s about experiencing the Bandai Namco universe in a unique way.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2699 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/2.png\" alt=\"\" width=\"719\" height=\"376\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/2.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/2-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/2-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/2-1024x535.png 1024w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<h2 id=\"ember826\" class=\"ember-view reader-text-block__heading-2\"> Home Depot revolutionizes home improvement with AI!<\/h2>\n<p id=\"ember827\" class=\"ember-view reader-text-block__paragraph\"><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.retailtouchpoints.com\/topics\/data-analytics\/ai-machine-learning\/the-home-depot-launches-new-suite-of-gen-ai-tools-for-customers\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>Home Depot has just launched Magic Apron, an innovative suite of Generative AI tools<\/strong><\/a>designed to transform the experience of customers looking to renovate and improve their homes.<\/p>\n<p id=\"ember828\" class=\"ember-view reader-text-block__paragraph\">Available on the Home Depot website and app, Magic Apron can:<\/p>\n<ul>\n<li>Summarize product reviews;<\/li>\n<li>Answer &#8220;how-to&#8221; questions;<\/li>\n<li>Recommend personalized products for every need.<\/li>\n<\/ul>\n<p id=\"ember830\" class=\"ember-view reader-text-block__paragraph\">What sets it apart? It was trained on the expertise of Home Depot&#8217;s famous orange-apron associates and will keep learning from user feedback.<\/p>\n<p id=\"ember831\" class=\"ember-view reader-text-block__paragraph\">And there&#8217;s more: Magic Apron will soon come to the brand&#8217;s B2B website, offering dedicated support for contractors and industry professionals.<\/p>\n<p id=\"ember832\" class=\"ember-view reader-text-block__paragraph\">New features are in development, including a personal home improvement concierge for inspiration, product comparisons, and expert advice.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2704 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/3.png\" alt=\"\" width=\"723\" height=\"378\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/3.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/3-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/3-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/3-1024x535.png 1024w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<h2 id=\"ember835\" class=\"ember-view reader-text-block__heading-2\"> Digital Twins at Lowe\u2019s: AI to optimize stores in real time<\/h2>\n<p id=\"ember836\" class=\"ember-view reader-text-block__paragraph\"><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.retailtouchpoints.com\/features\/retail-success-stories\/how-ai-generated-digital-store-twins-help-lowes-optimize-layouts-merchandising\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>Lowe\u2019s is transforming retail with 3D digital twins<\/strong><\/a>, updated several times a day to mirror its physical stores. With this technology, the company simulates layouts, tests product placement, and improves sales performance without having to change the actual space.<\/p>\n<p id=\"ember837\" class=\"ember-view reader-text-block__paragraph\">On top of that, generative AI is giving sales associates \u201csuperpowers,\u201d as they now have smart assistants to answer questions about products and projects.<\/p>\n<p id=\"ember838\" class=\"ember-view reader-text-block__paragraph\">Soon, customers will also have access to chatbots to get recommendations and make purchases directly within the virtual experience.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2700 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/4.png\" alt=\"\" width=\"715\" height=\"373\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/4.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/4-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/4-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/4-1024x535.png 1024w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p>\n<h2 id=\"ember841\" class=\"ember-view reader-text-block__heading-2\"> Prada&#8217;s immersive experience: classic never goes out of style<\/h2>\n<p id=\"ember842\" class=\"ember-view reader-text-block__paragraph\"><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.shopdropdaily.com\/post\/prada-beauty-photobooth-pop-up-global-activations\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>Prada Beauty is taking experiential retail to the next level with the \u201cLove Capture\u201d photo booth<\/strong><\/a>, an immersive activation that invites consumers to connect with the brand in a unique way.<\/p>\n<p id=\"ember843\" class=\"ember-view reader-text-block__paragraph\">These booths, strategically placed in the world&#8217;s fashion capitals, combine sophisticated design and interactivity, allowing visitors to capture special moments while trying iconic products from the Prada Beauty line, such as Prada Balm and Prada Monochrome. The Prada Paradoxe fragrance rounds out the experience, turning every photo into a sensory keepsake.<\/p>\n<p id=\"ember844\" class=\"ember-view reader-text-block__paragraph\">This concept reinforces the trend of retail as a space for memorable experiences that go far beyond the store. Interactive, multisensory environments build lasting bonds with consumers.<\/p>\n<p id=\"ember845\" class=\"ember-view reader-text-block__paragraph\">Just as in physical space design, where finishes and details elevate perception, in retail it&#8217;s these experiences that turn brands into icons \u2013 because innovation and delight never go out of style.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2701 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/5.png\" alt=\"\" width=\"749\" height=\"391\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/5.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/5-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/5-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/5-1024x535.png 1024w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<h2 id=\"ember848\" class=\"ember-view reader-text-block__heading-2\">\u26f0\ufe0f Digital Visual Merchandising at Columbia&#8217;s new store in Shanghai<\/h2>\n<p id=\"ember849\" class=\"ember-view reader-text-block__paragraph\"><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/posts\/retail-journal_hike365-retail-outdoor-activity-7300197911772999680-XjZ3?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACIm_I0BYYaVYn-BbJejR6gkHDQ6FOiCfCc\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>Columbia Sportswear Company has just opened its newest store on Huaihai Road in Shanghai<\/strong><\/a>, and it&#8217;s a true example of how Digital Visual Merchandising can elevate the retail experience.<\/p>\n<p id=\"ember850\" class=\"ember-view reader-text-block__paragraph\">Blending smart design, technology, and brand identity, the space strengthens Columbia&#8217;s positioning in the Chinese market, making it the perfect destination for outdoor adventure lovers.<\/p>\n<p id=\"ember851\" class=\"ember-view reader-text-block__paragraph\">From the moment they walk in, the store invites customers on an immersive journey, blending physical and digital elements to tell the brand&#8217;s story. The strategic use of imagery to highlight product categories, the screen-fitted boxes that chronicle Columbia&#8217;s history, and the dark ceiling accented by a grid of LED lights are all examples of how every detail was designed to showcase the merchandise.<\/p>\n<p id=\"ember852\" class=\"ember-view reader-text-block__paragraph\">With innovative design and the strategic use of Digital Visual Merchandising, Columbia shows that its essence lies not only in its products but also in the way it engages and inspires its customers in the retail environment and in its stores.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2702 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/6.png\" alt=\"\" width=\"789\" height=\"412\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/6.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/6-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/6-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/6-1024x535.png 1024w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<h2 id=\"ember855\" class=\"ember-view reader-text-block__heading-2\">Samsung takes the photography experience to new heights with the Galaxy S25 Ultra<\/h2>\n<p id=\"ember856\" class=\"ember-view reader-text-block__paragraph\"><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.promoview.com.br\/experiencia-de-marca\/ativacao\/samsung-ativacao-galaxy-s25-ultra\/\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>Samsung is redefining brand activations by taking the Galaxy S25 Ultra experience to the top of Sampa Sky<\/strong><\/a>, one of the highest observation decks in S\u00e3o Paulo. The &#8220;Experi\u00eancia Mirante Galaxy S25&#8221; (Galaxy S25 Observation Deck Experience) lets visitors test the new smartphone&#8217;s powerful camera 150 meters (about 490 feet) above the ground, standing on a glass floor, creating the unique sensation of floating over the city.<\/p>\n<p id=\"ember857\" class=\"ember-view reader-text-block__paragraph\">With a 200 MP lens and up to 10x digital zoom, the Galaxy S25 Ultra promises to capture every detail of the urban landscape with impressive sharpness. To make the moment even more memorable, Samsung offers instant prints of the photos taken during the activation, ensuring visitors take home a physical keepsake of this one-of-a-kind experience.<\/p>\n<p id=\"ember858\" class=\"ember-view reader-text-block__paragraph\">Combining technology, entertainment, and immersive experiences, Samsung shows that when it comes to innovation, the sky \u2014 or the top of Sampa Sky \u2014 is the limit.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<p id=\"ember859\" class=\"ember-view reader-text-block__paragraph\"> Stay on top of the latest trends in brick-and-mortar retail around the world! Follow us on <strong><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.instagram.com\/_alicewonders\/\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">Instagram<\/a><\/strong>, <strong><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/alicewonders\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">LinkedIn<\/a><\/strong>, and <strong><a class=\"FOWcDzkNhtTyFdOMWHlspkLNTxnKpY \" tabindex=\"0\" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">Blog: The Future of Retail<\/a><\/strong> so you never miss an update. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to #WonderNews: the Alice Wonders newsletter that connects you to the top trends in technology, design, architecture, and in-store &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554],"tags":[740,839,893,1007,1115,1055],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Stores; Digital Visual Merchandising Gains Ground (and More!)<\/title>\n<meta name=\"description\" content=\"The newsletter that connects you to the top trends in technology, design, architecture, and experiences in physical stores, in Brazil and around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/03\/17\/ai-stores-digital-visual-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in Stores; Digital Visual Merchandising Gains Ground (and More!)\" \/>\n<meta property=\"og:description\" content=\"The newsletter that connects you to the top trends in technology, design, architecture, and experiences in physical stores, in Brazil and around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/03\/17\/ai-stores-digital-visual-merchandising\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T13:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T14:22:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/03\/CAPAS4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/03\/17\/ai-stores-digital-visual-merchandising\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/03\/17\/ai-stores-digital-visual-merchandising\/\",\"name\":\"AI in Stores; 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