{"id":3693,"date":"2023-09-08T12:02:31","date_gmt":"2023-09-08T15:02:31","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3693"},"modified":"2026-10-19T12:07:45","modified_gmt":"2026-10-19T15:07:45","slug":"the-new-retail-2023-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2023\/09\/08\/the-new-retail-2023-zh\/","title":{"rendered":"2024 \u65b0\u96f6\u552e\uff1a\u4f53\u9a8c\u4e0e\u60c5\u611f\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u96f6\u552e"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6b22\u8fce\u6765\u5230 2024 \u65b0\u96f6\u552e\u65f6\u4ee3\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u662f\u4e00\u4f4d\u96f6\u552e\u5546\uff0c\u5e0c\u671b\u5728\u65e5\u76ca\u9971\u548c\u3001\u65e5\u76ca\u6570\u5b57\u5316\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u60f3\u5fc5\u65e9\u5df2\u5bdf\u89c9\u5230\u6e38\u620f\u89c4\u5219\u5df2\u7ecf\u6539\u53d8\u3002<\/span><\/p>\n<p><span 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400;\">\u79d1\u6280\u7684\u5f71\u54cd\uff1a\u5c06\u8d2d\u7269\u8f6c\u53d8\u4e3a\u72ec\u7279\u4f53\u9a8c<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u60a8\u4e5f\u8bb8\u4f1a\u95ee\uff1a\u5728\u5b9e\u4f53\u96f6\u552e\u7684\u573a\u666f\u4e2d\uff0c\u79d1\u6280\u771f\u7684\u80fd\u63d0\u5347\u4f53\u9a8c\u4e0e\u60c5\u611f\u5417\uff1f\u7b54\u6848\u5f88\u7b80\u5355\uff1a\u5b83\u4e0d\u4ec5\u80fd\u591f\u63d0\u5347\uff0c\u66f4\u662f\u5f7b\u5e95\u91cd\u65b0\u5b9a\u4e49\u4e86\u60a8\u4e0e\u987e\u5ba2\u4e92\u52a8\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9996\u5148\u6765\u8c08\u8c08\u667a\u80fd\u4f20\u611f\u5668\uff0c\u5b83\u4eec\u53ef\u4ee5\u68c0\u6d4b\u987e\u5ba2\u4f55\u65f6\u8fdb\u5e97\uff0c\u4ee5\u53ca\u5728\u54ea\u4e2a\u533a\u57df\u505c\u7559\u7684\u65f6\u95f4\u6700\u957f\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u8c03\u6574\u706f\u5149\u3001\u97f3\u4e50\uff0c\u751a\u81f3\u662f\u73af\u5883\u9999\u6c1b\uff0c\u4ece\u800c\u6253\u9020\u4e2a\u6027\u5316\u3001\u6c89\u6d78\u5f0f\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53e6\u4e00\u9879\u521b\u65b0\u662f\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u3002\u60a8\u662f\u5426\u60f3\u8fc7\uff0c\u8ba9\u987e\u5ba2\u5728\u8d2d\u4e70\u4e4b\u524d\u5c31\u80fd\u770b\u5230\u5546\u54c1\u6446\u5728\u5bb6\u4e2d\u7684\u6548\u679c\uff1f\u501f\u52a9 AR\uff0c\u8fd9\u5b8c\u5168\u53ef\u4ee5\u5b9e\u73b0\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c\u987e\u5ba2\u53ef\u4ee5\u903c\u771f\u5730\u9884\u89c8\u6240\u8d2d\u5546\u54c1\uff0c\u4ece\u800c\u589e\u5f3a\u8d2d\u4e70\u51b3\u7b56\u7684\u4fe1\u5fc3\uff0c\u8fdb\u800c\u63d0\u5347\u6ee1\u610f\u5ea6\u3002<\/span><\/li>\n<li 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style=\"font-weight: 400;\">\u73b0\u5728\uff0c\u60a8\u53ef\u80fd\u4f1a\u95ee\uff1a&#8221;\u6211\u8be5\u5982\u4f55\u843d\u5730\u5b9e\u65bd\uff1f&#8221;\u6bcf\u5bb6\u95e8\u5e97\u90fd\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\uff0c\u4f46\u79d1\u6280\u53ef\u4ee5\u52a9\u60a8\u4e00\u81c2\u4e4b\u529b\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u63d0\u4f9b\u4e2a\u6027\u5316\u4fc3\u9500\u7684\u4e92\u52a8\u5c4f\u5e55\uff0c\u8fd8\u662f\u901a\u8fc7\u4ee5\u706f\u5149\u548c\u58f0\u97f3\u5305\u56f4\u987e\u5ba2\u7684\u6c89\u6d78\u5f0f\u7a7a\u95f4\uff0c\u53ef\u80fd\u6027\u51e0\u4e4e\u662f\u65e0\u9650\u7684\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4f53\u9a8c\u4e0e\u60c5\u611f\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49 2024 \u65b0\u96f6\u552e<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\u6848\u4f8b 1\uff1aWhite Box \u4e0e O Botic\u00e1rio\u2014\u2014\u7231\u60c5\u8282<\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/840181232?app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" title=\"White Box: O Botic\u00e1rio LAB\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5df4\u897f\u60c5\u4eba\u8282\u671f\u95f4\uff0cO Botic\u00e1rio \u5e0c\u671b\u8d85\u8d8a\u5355\u7eaf\u7684\u9999\u6c34\u548c\u5316\u5986\u54c1\u9500\u552e\u3002\u4ed6\u4eec\u4e0e Alice Wonders \u5408\u4f5c\uff0c\u5728 Morumbi Shopping \u63a8\u51fa\u4e86&#8221;\u7231\u60c5\u4e2d\u5fc3&#8221;\uff08Central do Amor\uff09\uff0c\u8be5\u7a7a\u95f4\u8fd0\u7528 White Box \u6280\u672f\uff0c\u5448\u73b0\u4e86\u7f51\u7ea2 Marcela Mc Gowan \u7684\u8d85\u5199\u5b9e\u5168\u606f\u5f71\u50cf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f5c\u4e3a\u4e00\u4f4d&#8221;\u7231\u60c5\u5bfc\u5e08&#8221;\uff0cMarcela 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400;\">\u901a\u8fc7\u6539\u5584\u987e\u5ba2\u4f53\u9a8c\uff0c\u8ba9\u8d2d\u7269\u8fc7\u7a0b\u66f4\u9ad8\u6548\u3001\u66f4\u6109\u5feb\uff0c\u60a8\u5c31\u80fd\u63d0\u9ad8\u987e\u5ba2\u590d\u8d2d\u548c\u6b63\u9762\u53e3\u7891\u4f20\u64ad\u7684\u53ef\u80fd\u6027\uff0c\u8fdb\u800c\u63a8\u52a8\u9500\u552e\u589e\u957f\u3002<\/span><\/p>\n<p><b>\u4e0e\u5176\u4ed6\u96f6\u552e\u79d1\u6280\u516c\u53f8\u76f8\u6bd4\uff0cAlice Wonders \u7684\u4f18\u52bf\u662f\u4ec0\u4e48\uff1f<\/b><span style=\"font-weight: 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