{"id":3674,"date":"2025-01-31T10:00:03","date_gmt":"2025-01-31T13:00:03","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2025\/01\/31\/swap-model-unit-for-experience\/"},"modified":"2026-10-19T11:22:07","modified_gmt":"2026-10-19T14:22:07","slug":"swap-model-unit-for-experience","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/01\/31\/swap-model-unit-for-experience\/","title":{"rendered":"Swap the Model Unit for an Immersive Experience"},"content":{"rendered":"

Experience<\/strong> is a decisive factor in today’s market. Whether or not they realize or admit it, consumers are looking for a unique, standout experience, especially when they’re just one step away from making a dream come true. <\/span><\/p>\n

Buying a home, for example, is the dream of millions of people across Brazil and around the world, and to start turning that dream into reality, many buyers visit real estate sales centers with model units to learn more about what’s on offer. <\/span><\/p>\n

The power of a model apartment is so great that, in 2022, according to Opus Incorporadora, a Brazilian real estate developer, 52% of the inventory apartments sold were furnished model units. <\/span><\/p>\n

That’s because consumers are increasingly demanding when they decide to buy a product or service. They don’t want mere words from salespeople; they want living proof of what they’ll get by buying from that company. <\/span><\/p>\n

With that in mind, today we’ll look at how investing in an immersive experience in your model unit can directly shape how consumers perceive your product and increase the chances of closing the deal.<\/span><\/p>\n

The limitations of the traditional model unit in the user experience<\/span><\/h2>\n

Today, in an increasingly fast-paced and automated world, when we think of the traditional model unit seen in sales centers across Brazil, we find a format with limitations that can negatively affect the user experience for a number of reasons. <\/span><\/p>\n

These problems relate both to the physical aspects of the space and to how well it meets buyers’ emotional and practical expectations. After all, they aren’t just looking at a party room; they’re looking at the space that will become the new home for them and their families.<\/span><\/p>\n

One of the main problems is the lack of personalization: a traditional model unit is designed to appeal to as many people as possible, but that may not reflect the buyer’s individual style, needs, or tastes.<\/span><\/p>\n

Customers may struggle to picture themselves living in that space, which undermines the emotional connection needed to move forward with the purchase, a crucial factor in whether a prospective buyer closes with you or not. <\/span><\/p>\n

On top of that, model units take up physical space and often don’t represent all the floor plan options available in the development. Customers can only see one specific configuration, which limits their understanding of the customization possibilities.<\/span><\/p>\n

Not to mention that this type of model unit offers a static experience that relies solely on sight and physical perception. In other words, buyers don’t get the chance to explore personalized details, such as finish combinations, changes to the furniture layout, or adjustments to the floor plan.<\/span><\/p>\n

And of course, we can’t fail to point out that customers may be disappointed to find out that the apartment they bought won’t come with the same furniture, finishes, or items shown in the model unit. This can create misaligned expectations and lead to dissatisfaction with the buying process.<\/span><\/p>\n

Of course, the traditional model unit as we’ve known it has its value and has played a vital role in letting many consumers see what they were buying and enjoy a unique experience at the moment of purchase.<\/span><\/p>\n

However, we know full well that times have changed and that, today, an experience built on technology and immersion has a far greater impact on the purchase decision. <\/span><\/p>\n

That’s why replacing your traditional model unit with an immersive experience can be a game changer for your business, and that’s exactly where Alice Wonders<\/strong> comes in to show you a world of possibilities. <\/span><\/p>\n

Immersive experiences to invest in for your model unit <\/span><\/h2>\n

According to data from Zendesk, a software company that provides customer service solutions, in its CX Trends report, which covers the leading trends in customer experience, 61% of customers expect increasingly immersive experiences throughout the buying journey. <\/span><\/p>\n

This shows the power of investing in immersive experiences, including in the real estate sector and in the shift in how model units are conceived and designed. With that in mind, check out some trending ideas below to inspire you and invest in for 2025: <\/span><\/p>\n

1 – Magic Floor<\/span><\/h3>\n

The first solution we’ve picked is Magic Floor<\/a><\/strong>, which projects apartment floor plans directly onto the floor, at full scale. From there, customers can interact with the space, changing finishes, rearranging furniture, and walking through the projected rooms.<\/span><\/p>\n

Instead of physically visiting different model apartments, customers can experience and visualize a virtual space on the floor. This creates a sense of immersion and personalization without leaving the sales center, letting customers explore different design and layout possibilities interactively.<\/span><\/p>\n

Check out one of our projects featuring this solution:<\/span><\/p>\n