{"id":3663,"date":"2025-01-17T12:01:57","date_gmt":"2025-01-17T15:01:57","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2025\/01\/17\/transform-model-apartment-magic-floor\/"},"modified":"2026-10-19T11:22:07","modified_gmt":"2026-10-19T14:22:07","slug":"transform-model-apartment-magic-floor","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/01\/17\/transform-model-apartment-magic-floor\/","title":{"rendered":"Transform Your Model Apartment into an Immersive Experience with Magic Floor"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Technology has been gaining more and more ground in the real estate market, offering innovative solutions to attract and win over customers. The options range from virtual tours of a dream home and <strong><a href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2023\/07\/14\/immersive-rooms-4d-model-unit\/\" target=\"_blank\" rel=\"noopener\">digital model units<\/a><\/strong> to virtual reality applications that detail every aspect of the floor plan and the development.<!--more--><\/p>\n<p data-pm-slice=\"1 1 []\">But did you know it&#8217;s possible to take the model unit showcase even further? A great example is <strong>Magic Floor<\/strong>, a technology developed by <strong>Alice Wonders<\/strong> that turns the traditional space into a fully immersive experience.<\/p>\n<h2>Enhance the customer experience in the model unit<\/h2>\n<p data-pm-slice=\"1 1 []\">Magic Floor is a tech solution based on projection mapping, designed to create immersive experiences in sales centers. This innovation lets visitors &#8220;walk through&#8221; digital model units, seeing the actual square footage and every detail of the property in an interactive, personalized way.<\/p>\n<p>As they enter the space, customers are greeted by captivating projections that create a sense of anticipation and modernity. Using a tablet, each visitor becomes the star of their own experience, choosing the development, the floor plan and the square footage they&#8217;re interested in. The model unit is then projected at full scale, as shown in the video:<\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/HVuvXappbzo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Magic Floor Porte: inova\u00e7\u00e3o e personaliza\u00e7\u00e3o\"><\/iframe><\/p>\n<h2>How does Magic Floor transform the sales center?<\/h2>\n<p>The main purpose of this technology is to turn the sales center into an immersive experience, revolutionizing the real estate market and the way customers interact with developments. To that end, several features were conceived and developed to make the experience even more complete.<\/p>\n<h3>1. A wide range of developments in a single space<\/h3>\n<p>With Magic Floor, you can showcase multiple developments in a single environment. This eliminates the need for multiple physical model units, making the most of the space in the sales center. Customers can explore different options without limitations, gaining a clear and detailed view of the possibilities.<\/p>\n<h3>2. Personalization that builds connection<\/h3>\n<p>The interactivity offered by the technology lets each customer tailor the experience to their preferences. This personalized approach impresses visitors and creates an emotional connection, increasing the chances of engagement and conversion when it comes to buying the property.<\/p>\n<h3>3. Realistic perception and confidence in the decision<\/h3>\n<p>The accuracy of the projections ensures that customers understand the actual dimensions of the properties. This solves one of the main challenges in the real estate market: the difficulty of conveying the exact proportions of a project before it&#8217;s built.<\/p>\n<h3>4. Data capture for future strategies<\/h3>\n<p>Magic Floor isn&#8217;t just a presentation tool; it&#8217;s also a powerful source of information. During interactions, it&#8217;s possible to collect valuable data, such as:<\/p>\n<ul>\n<li>Most-viewed developments;<\/li>\n<li>Preferred floor plans;<\/li>\n<li>Most popular square footages;<\/li>\n<li>And more.<\/li>\n<\/ul>\n<p>These insights help the developer understand customer behavior and refine its sales and marketing strategies.<\/p>\n<h2>Conclusion: it&#8217;s time to change your model unit!<\/h2>\n<p>Turning model units into immersive experiences is the future of the real estate market, and Magic Floor is a solution that combines technology, creativity and concrete results. With it, you can offer a differentiated buying journey, connect customers to the dream of a new home and also gain valuable insights for making strategic decisions.<\/p>\n<p>Want to know how Magic Floor can transform your sales center? <a href=\"https:\/\/api.whatsapp.com\/send?phone=5511988180492&amp;text=Ol%C3%A1,%20Alice%20Wonders!%20Vim%20do%20blog%20e%20gostaria%20de%20mais%20informa%C3%A7%C3%B5es.\"><strong>Get in touch with us<\/strong><\/a> and discover how to bring your customers into the future!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology has been gaining more and more ground in the real estate market, offering innovative solutions to attract and win &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[566],"tags":[833,842,995,1070,998],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turn Your Model Apartment into an Immersive Experience with Magic Floor<\/title>\n<meta name=\"description\" content=\"Technology is gaining ground in real estate, offering solutions to attract clients. 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Options range from virtual tours to digital model apartments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/01\/17\/transform-model-apartment-magic-floor\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T15:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T14:22:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2025\/01\/Captura-de-Tela-2025-01-17-\u00e0s-09.41.34.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2872\" \/>\n\t<meta property=\"og:image:height\" content=\"1242\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/01\/17\/transform-model-apartment-magic-floor\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2025\/01\/17\/transform-model-apartment-magic-floor\/\",\"name\":\"Turn Your Model Apartment into an Immersive Experience with Magic Floor\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2025-01-17T15:01:57+00:00\",\"dateModified\":\"2026-10-19T14:22:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"description\":\"Technology is gaining ground in real estate, offering solutions to attract clients. 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