{"id":3662,"date":"2023-06-21T16:37:40","date_gmt":"2023-06-21T19:37:40","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3662"},"modified":"2026-10-19T12:07:53","modified_gmt":"2026-10-19T15:07:53","slug":"personalization-in-pos-experiences-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2023\/06\/21\/personalization-in-pos-experiences-zh\/","title":{"rendered":"\u521b\u65b0\u4f53\u9a8c\u4e2d\u7684\u4e2a\u6027\u5316\uff1a\u5982\u4f55\u4e3a\u60a8\u7684\u9500\u552e\u7ec8\u7aef\u8d4b\u80fd"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">\u7406\u89e3 POS \u4f53\u9a8c\u4e2d\u7684\u4e2a\u6027\u5316<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\u4e2a\u6027\u5316\u7684\u5b9a\u4e49<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u79d1\u6280\u4f53\u9a8c\u4e2d\u7684\u4e2a\u6027\u5316\uff0c\u662f\u6307\u6839\u636e\u7528\u6237\u7684\u5174\u8da3\u3001\u884c\u4e3a\u548c\u504f\u597d\uff0c\u4e3a\u5176\u6253\u9020\u91cf\u8eab\u5b9a\u5236\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u8fd9\u4e00\u6982\u5ff5\u6b63\u65e5\u76ca\u53d7\u5230\u91cd\u89c6\u3002\u539f\u56e0\u5728\u4e8e\uff0c\u5b83\u80fd\u591f\u4e3a\u7528\u6237\u5e26\u6765\u72ec\u7279\u800c\u6709\u610f\u4e49\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4e2a\u6027\u5316\u4f53\u9a8c<\/span>\u5728 POS \u4e2d\u7684\u4f18\u52bf<\/h2>\n<h3><span style=\"font-weight: 400;\">\u6539\u5584\u7528\u6237\u4f53\u9a8c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e2a\u6027\u5316\u7684\u4e3b\u8981\u4f18\u52bf\u4e4b\u4e00\uff0c\u662f\u80fd\u591f\u663e\u8457\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002\u5f53\u7528\u6237\u6536\u5230\u76f8\u5173\u4e14\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u65f6\uff0c\u4f1a\u611f\u5230\u66f4\u6709\u53c2\u4e0e\u611f\u3001\u66f4\u52a0\u6ee1\u610f\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u63d0\u9ad8\u8f6c\u5316\u7387<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u4e2a\u6027\u5316\u8fd8\u6709\u52a9\u4e8e\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u8fd9\u662f\u56e0\u4e3a\u5b83\u8ba9\u6570\u5b57\u4f53\u9a8c\u53d8\u5f97\u66f4\u5177\u76f8\u5173\u6027\u3001\u66f4\u6709\u5438\u5f15\u529b\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e2a\u6027\u5316\u6700\u5927\u7684\u597d\u5904\u4e4b\u4e00\uff0c\u5c31\u662f\u80fd\u591f\u7559\u4f4f\u5ba2\u6237\u3002\u901a\u8fc7\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u54c1\u724c\u7684\u5fe0\u5b9e\u62e5\u8db8\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5728\u60a8\u7684\u4e1a\u52a1\u4e2d\u5b9e\u65bd\u4e2a\u6027\u5316\u4f53\u9a8c<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86\u4ec0\u4e48\u662f\u5546\u4e1a\u4e2d\u7684\u4e2a\u6027\u5316\uff0c\u4e5f\u660e\u767d\u4e86\u5b83\u80fd\u5e26\u6765\u7684\u597d\u5904\uff0c\u4e0b\u9762\u6211\u4eec\u6765\u770b\u770b\u5982\u4f55\u5e94\u7528\u8fd9\u4e00\u7b56\u7565\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u6570\u636e\u6536\u96c6\u4e0e\u5206\u6790<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u4e1a\u52a1\u4e2d\u5b9e\u65bd\u4e2a\u6027\u5316\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u6536\u96c6\u548c\u5206\u6790\u6570\u636e\uff0c\u5305\u62ec\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3001\u884c\u4e3a\u6570\u636e\u3001\u4e92\u52a8\u6570\u636e\u548c\u4ea4\u6613\u6570\u636e\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e2a\u6027\u5316\u7b56\u7565<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e8c\u6b65\u662f\u786e\u5b9a\u8981\u5b9e\u65bd\u7684\u7b56\u7565\u3002\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u7c7b\u578b\u548c\u76ee\u6807\u53d7\u4f17\uff0c\u53ef\u4ee5\u91c7\u7528\u591a\u79cd\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316\u7b56\u7565\uff0c\u5176\u4e2d\u5305\u62ec\u5185\u5bb9\u4e2a\u6027\u5316\u3001\u4ea7\u54c1\u4e2a\u6027\u5316\u3001\u4f18\u60e0\u4e2a\u6027\u5316\u7b49\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5de5\u5177<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u501f\u52a9\u591a\u79cd\u521b\u65b0\u79d1\u6280\u5de5\u5177\u6765\u5b9e\u73b0\u5ba2\u6237\u4f53\u9a8c\u7684\u4e2a\u6027\u5316\uff0c\u4f8b\u5982 AI \u548c VR \u6280\u672f\u3001\u4e92\u52a8\u9762\u677f\u3001\u6295\u5f71\u6620\u5c04\u7b49\u7b49\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u4ecb\u7ecd\u4e00\u4e9b\u5c06\u8fd9\u4e9b\u79d1\u6280\u521b\u65b0\u8fd0\u7528\u4e8e\u4e1a\u52a1\u7684\u4f01\u4e1a\u6848\u4f8b\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u6765\u4e86\u89e3\u4e00\u4e0b\u79d1\u6280\u5728\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316\u4e2d\u7684\u91cd\u8981\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; \u5728\u6211\u4eec\u7684<\/span><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3611\"><b>\u96f6\u552e\u521b\u65b0\u4f53\u9a8c\u5b9e\u7528\u5b8c\u6574\u6307\u5357<\/b><\/a><span style=\"font-weight: 400;\">\u4e2d\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u5982\u4f55\u5b9e\u65bd\u8fd9\u4e9b\u5de5\u5177<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u9500\u552e\u7ec8\u7aef\u7684\u79d1\u6280\u4e0e\u4e2a\u6027\u5316\u4f53\u9a8c<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\u79d1\u6280\u52a9\u529b\u4e2a\u6027\u5316\u5347\u7ea7<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u79d1\u6280\u4e00\u76f4\u662f\u63a8\u52a8\u4e2a\u6027\u5316\u53d8\u9769\u7684\u6838\u5fc3\u5f15\u64ce\uff0c\u5728\u5b9e\u4f53\u9500\u552e\u7ec8\u7aef\u5c24\u4e3a\u5982\u6b64\u3002\u501f\u52a9\u6295\u5f71\u6620\u5c04\u3001\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\u3001\u4e92\u52a8\u9762\u677f\u548c\u6c89\u6d78\u5f0f\u7a7a\u95f4\u7b49\u521b\u65b0\u6280\u672f\uff0c\u8d2d\u7269\u4f53\u9a8c\u5df2\u88ab\u63d0\u5347\u5230\u4e00\u4e2a\u5168\u65b0\u7684\u9ad8\u5ea6\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u6295\u5f71\u6620\u5c04\u4e0e\u4e92\u52a8\u9762\u677f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6295\u5f71\u6620\u5c04\u53ef\u4ee5\u8ba9\u60a8\u6839\u636e\u987e\u5ba2\u7684\u753b\u50cf\u6216\u8d2d\u4e70\u884c\u4e3a\u6539\u53d8\u95e8\u5e97\u7684\u5916\u89c2\u3002\u60f3\u8c61\u4e00\u4e0b\uff1a\u987e\u5ba2\u4e00\u8d70\u8fdb\u95e8\u5e97\uff0c\u6444\u50cf\u5934\u548c\u4f20\u611f\u5668\u5c31\u8bc6\u522b\u51fa\u8bbf\u5ba2\u753b\u50cf\uff0c\u5e97\u5185\u88c5\u9970\u968f\u4e4b\u53d8\u5316\uff0c\u5c55\u793a\u6700\u7b26\u5408\u987e\u5ba2\u504f\u597d\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e92\u52a8\u9762\u677f\u5219\u5e26\u6765\u4e2a\u6027\u5316\u7684\u5bf9\u8bdd\u3002\u5b83\u4eec\u5728\u5c4f\u5e55\u4e0a\u5b9e\u65f6\u63d0\u4f9b\u4ea7\u54c1\u4fe1\u606f\u3001\u4f7f\u7528\u6280\u5de7\uff0c\u751a\u81f3\u57fa\u4e8e\u4e2a\u4eba\u504f\u597d\u7684\u63a8\u8350\u3002<\/span><span style=\"font-weight: 400;\">\u8fd9\u79cd\u4e92\u52a8\u8ba9\u987e\u5ba2\u66f4\u6df1\u5165\u5730\u53c2\u4e0e\u8d2d\u7269\u4f53\u9a8c\uff0c\u4f7f\u5176\u66f4\u5177\u6ee1\u8db3\u611f\u3001\u66f4\u52a0\u4e2a\u6027\u5316\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u865a\u62df\u73b0\u5b9e\u4e0e\u6c89\u6d78\u5f0f\u7a7a\u95f4<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\u548c\u6c89\u6d78\u5f0f\u7a7a\u95f4\u662f\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u9500\u552e\u7ec8\u7aef\u4e2a\u6027\u5316\u7684\u53e6\u5916\u4e24\u9879\u6280\u672f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u501f\u52a9 VR\uff0c\u60a8\u53ef\u4ee5\u8ba9\u987e\u5ba2\u4ee5\u521b\u65b0\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u65b9\u5f0f&#8221;\u8bd5\u7528&#8221;\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u4f8b\u5982\uff0c\u5bb6\u5177\u5e97\u53ef\u4ee5\u5229\u7528 VR\uff0c\u8ba9\u987e\u5ba2\u770b\u5230\u4ea7\u54c1\u6446\u653e\u5728\u81ea\u5df1\u5bb6\u4e2d\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6c89\u6d78\u5f0f\u7a7a\u95f4\u5219\u901a\u8fc7\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u611f\u5b98\u4f53\u9a8c\uff0c\u5c06\u8d2d\u7269\u4f53\u9a8c\u63d0\u5347\u5230\u65b0\u7684\u5c42\u6b21\u3002\u97f3\u4e50\u3001\u706f\u5149\u3001\u9999\u6c1b\u548c\u6750\u8d28\u90fd\u53ef\u4ee5\u6839\u636e\u987e\u5ba2\u7684\u504f\u597d\u8fdb\u884c\u8c03\u6574\uff0c\u8425\u9020\u51fa\u5b8c\u5168\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u73af\u5883\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4ee5\u79d1\u6280\u6253\u9020\u7ade\u4e89\u4f18\u52bf<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u79d1\u6280\u4e0e\u4e2a\u6027\u5316\u5728\u9500\u552e\u7ec8\u7aef\u7684\u7ed3\u5408\uff0c\u80fd\u591f\u5e26\u6765\u72ec\u7279\u800c\u4ee4\u4eba\u5174\u594b\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u8fd9\u6b63\u662f\u60a8\u4e1a\u52a1\u771f\u6b63\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<p><b>\u5f53\u987e\u5ba2\u611f\u5230\u88ab\u7406\u89e3\u3001\u88ab\u91cd\u89c6\u65f6\uff0c\u5f80\u5f80\u4f1a\u5bf9\u54c1\u724c\u66f4\u52a0\u5fe0\u8bda\u3002<\/b><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u7531\u4e8e\u63a8\u8350\u5185\u5bb9\u66f4\u5177\u76f8\u5173\u6027\u3001\u66f4\u5951\u5408\u987e\u5ba2\u9700\u6c42\uff0c\u4e2a\u6027\u5316\u8d2d\u7269\u4f53\u9a8c\u8fd8\u80fd\u63d0\u9ad8\u590d\u8d2d\u7684\u53ef\u80fd\u6027\u5e76\u63d0\u5347\u5ba2\u5355\u4ef7\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5b9e\u4f53\u5e97\u6570\u5b57\u5316\u4e2a\u6027\u5316\u4f53\u9a8c\u6848\u4f8b\uff1aNestl\u00e9 \u4e0e Decorado 4D<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\u6848\u4f8b 1\uff1aNestl\u00e9 Chocotour \u6570\u5b57\u4f53\u9a8c<\/span><\/h3>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/D7Zcv2oG47A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Nestl\u00e9 Chocotour: experi\u00eancias para a maior f\u00e1brica Nestl\u00e9 das Am\u00e9ricas!\"><\/iframe><\/p>\n<p><em><span style=\"font-weight: 400;\">Alice Wonders \u8d1f\u8d23\u5728 <strong>Chocotour\u2014\u2014Nestl\u00e9 \u7f8e\u6d32\u6700\u5927\u7684 Kit Kat \u5de5\u5382\u2014\u2014\u6253\u9020\u6570\u5b57\u5316\u3001\u4e92\u52a8\u5f0f\u3001\u591a\u611f\u5b98\u4f53\u9a8c\uff01<\/strong>\u8be5\u5de5\u5382\u4f4d\u4e8e\u5723\u4fdd\u7f57\u5dde Ca\u00e7apava\uff0c\u63d0\u4f9b\u5bfc\u89c8\u53c2\u89c2\uff0c\u4ecb\u7ecd Alpino\u3001Suflair\u3001Kit Kat\u3001Prest\u00edgio\u3001Chokito \u7b49\u4f17\u591a\u54c1\u724c\u4eba\u6c14\u5de7\u514b\u529b\u7684\u5386\u53f2\u3001\u539f\u6599\u3001\u54c1\u8d28\u53ca\u4e3b\u8981\u7279\u70b9\uff01<\/span><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">\u6848\u4f8b 2\uff1aDecorado Digital 4D<\/span><\/h3>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/5Xc_zLKXRGA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Sala Imersiva MPD: Decorado 4D com planta personalizada\"><\/iframe><\/p>\n<p><em>\u5728 <\/em><strong><em>MPD \u7684 Decorado Digital<\/em><\/strong><em> \u4e2d\uff0c\u987e\u5ba2\u53ef\u4ee5\u865a\u62df\u53c2\u89c2\u5b8c\u5168\u7b26\u5408\u81ea\u5df1\u54c1\u5473\u7684\u516c\u5bd3\u3002\u5728\u56de\u7b54\u4e00\u7cfb\u5217\u95ee\u9898\u3001\u52fe\u52d2\u51fa\u81ea\u5df1\u7406\u60f3\u7684\u8272\u5f69\u3001\u5bb6\u5177\u548c\u516c\u5bd3\u98ce\u683c\u753b\u50cf\u540e\uff0c\u987e\u5ba2\u4fbf\u4f1a\u8fdb\u5165 360\u00ba \u865a\u62df\u5bfc\u89c8\u2014\u2014\u8fd8\u914d\u6709\u6c14\u5473\u548c\u58f0\u97f3\uff0c\u8ba9\u4f53\u9a8c\u66f4\u52a0\u6c89\u6d78\u3001\u4e2a\u6027\u5316\u4e14\u72ec\u4e00\u65e0\u4e8c\u3002<\/em><\/p>\n<h2><span style=\"font-weight: 400;\">\u7ed3\u8bba<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u4e2a\u6027\u5316\u662f\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u5f3a\u5927\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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