{"id":3639,"date":"2024-11-15T10:00:47","date_gmt":"2024-11-15T13:00:47","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2024\/11\/15\/using-technology-on-black-friday\/"},"modified":"2026-10-19T11:22:14","modified_gmt":"2026-10-19T14:22:14","slug":"using-technology-on-black-friday","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/","title":{"rendered":"How to Use Technology in Your Black Friday Campaigns"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With <strong>Black Friday<\/strong> season approaching, partnering with technology to create <strong>experiences<\/strong> can make your brand stand out from the rest, driving not only more revenue but also more impact. <\/span><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Black Friday is an annual sales event held in many countries, featuring big discounts and promotions, with retail taking center stage, both online and in brick-and-mortar stores. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Traditionally, it takes place on the Friday after Thanksgiving in the United States, which is celebrated on the fourth Thursday of November. Over time, this shopping event has caught on in many countries around the world, including Brazil.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The date has become a major opportunity for companies to invest more and more in unique experiences for their customers, building loyalty not only through the quality of the product or service delivered, but through the entire shopping journey with the brand.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It&#8217;s no wonder technology has become a powerful ally for anyone who wants to deliver a memorable customer experience, and that&#8217;s why, in this week&#8217;s post, you&#8217;ll learn how to make technology work for your brand during Black Friday. <\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Why technology matters for retail design during Black Friday campaigns<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Before we get practical, it&#8217;s important to understand why the partnership between technology and sales initiatives matters during events like Black Friday, which, in retail, covers a wide range of products and services, such as: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Phones and computers;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Clothing and footwear;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Accessories;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cosmetics;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Furniture;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Books;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Travel packages and much more. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In the sales strategy for these products, technology plays an essential role in <\/span><i><span style=\"font-weight: 400;\">retail design<\/span><\/i><span style=\"font-weight: 400;\">, which focuses on creating commercial environments that offer a unique and appealing shopping experience for the end consumer. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The goal of retail design is to turn the sales floor into a functional environment that amplifies brand value and optimizes the customer journey, positively impacting sales and loyalty.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This strategy becomes even more valuable during Black Friday season, precisely because it helps brands offer a more efficient, personalized and appealing shopping experience to their consumers. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With a huge number of potential shoppers hunting for deals in a short window, the strategic use of technology is key to optimizing the customer journey, minimizing friction and making the store stand out amid intense competition.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To give you an idea, according to data from <em>Neotrust and ClearSale<\/em>, data research, analytics and protection companies, in 2023 alone Brazil reached R$ 5.23 billion in revenue in e-commerce alone, that is, online purchases, during Black Friday. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This confirms that thousands of people take advantage of the season to go shopping, whether online or in physical stores, creating opportunities for brands to stand out in the market by using technology to improve the consumer experience. <\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">5 ideas for using technology in your Black Friday campaigns <\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Putting into practice everything technology offers to boost your sales and improve the user experience during Black Friday season may seem like a big challenge, given the many possibilities this universe brings. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With that in mind, we&#8217;ve selected 5 accessible, practical ideas so you can make technology work for your company and create great shopping experiences for consumers during Black Friday 2024. Check them out:<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: 20px;\">1 &#8211; Chatbots and Artificial Intelligence (AI) customer service<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We know that during this time of year, customer service reps and sales associates are going full steam to generate more revenue. That&#8217;s why <strong>chatbots <\/strong>and<strong> AI-powered customer service<\/strong> are options that provide instant answers to customer questions during Black Friday, so no one is left without support.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">These tools can also personalize service, drawing on customers&#8217; history and preferences to suggest relevant products. AI can, for example, recommend complementary items or identify the best deals for each profile, increasing the chances of conversion and customer satisfaction.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Investing in these tools during Black Friday season benefits both the company and the customer. On one side, you&#8217;ll have a team that saves time and streamlines processes, and on the other, customers who get the support and care they deserve.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: 20px;\">2 &#8211; Augmented Reality (AR) and Virtual Reality (VR)<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><strong>Augmented Reality (AR)<\/strong> lets consumers &#8220;try on&#8221; products digitally, which is ideal for clearing up doubts amid the Black Friday rush. Customers can, for example, see how furniture would look in their home or try out different colors and styles of clothing. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><strong>Virtual Reality (VR)<\/strong> makes it possible to create immersive shopping experiences, such as virtual store tours or interactive product displays. This gives consumers a differentiated experience that feels closer to the physical store, which builds trust and engagement and increases the chances of conversion.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As complex as these tools may seem, investing in them can be a game changer during Black Friday, putting your company ahead of the competition when it comes to delivering a unique, immersive experience to your end consumer.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: 20px;\">3 &#8211; Frictionless payments <\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Frictionless payments, such as digital wallets and contactless payment options, speed up the purchase process during Black Friday. These methods help reduce lines and wait times at checkout, which is essential for a good experience. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In addition, installment payment options and a variety of methods, such as Pix, boletos and cards, increase purchasing power and convenience for customers. This flexibility creates a more positive shopping experience and reduces cart abandonment.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In today&#8217;s world, we all know that paying in cash has become increasingly rare. Keeping up with what&#8217;s new in this process is also part of delivering a complete, comfortable experience for your customers. <\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: 20px;\">4 &#8211; Interactive experiences<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Interactive experiences, such as quizzes and personalized recommendations, help shoppers find the right products during Black Friday, speeding up decision-making, creating a fun experience, and showcasing everything your brand has to offer. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">On top of that, interactive activations like product or service demos let customers get to know your company better, with their questions answered in real time. This kind of interaction builds consumer trust and makes the experience memorable.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Today, consumers don&#8217;t just want a good product or service; they want a <strong><a href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/08\/technology-interactivity-change-customer-experience\/\" target=\"_blank\" rel=\"noopener\">complete, positive experience with a brand<\/a><\/strong> that cares about what they think, feel, and want. That&#8217;s why this is your chance to stand out in the market and rise above the competition.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: 20px;\">5 &#8211; Omnichannel marketing <\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The last idea is to invest in omnichannel marketing, which connects all of your brand&#8217;s touchpoints so customers enjoy an integrated experience during Black Friday, whether in the physical store, on the website, or in the app. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This approach makes it easy to shop across multiple channels, such as buying online and picking up in store, which increases convenience and cuts down on customer wait times. As a result, you can build loyalty and stay in touch with these customers both online and offline.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Not to mention that omnichannel campaigns ensure customers keep receiving information about your brand&#8217;s promotions and products even after Black Friday, increasing the chances of building loyalty.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">These are just a few of the ideas you can adopt at your company as the Black Friday season approaches. All of them prove that technology, when combined with the right tools and skilled professionals, becomes a powerful ally in the market. <\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Experience is the greatest gift you can give your customers! <\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Based on everything we&#8217;ve covered so far, it&#8217;s always worth remembering that, for the end consumer, buying a product or service isn&#8217;t just a commercial transaction. Everything starts and grows with a focus on one thing: the experience. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Investing in good tools for customer service, payment optimization, and processes shapes the entire customer journey, helping customers feel embraced and heard by a brand that cares about offering them a dynamic, convenient process. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This makes it much more likely that these customers will buy from you again or recommend your brand to others, because they&#8217;ll receive not just a quality product or service, but a memorable experience unlike any other in the market. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Black Friday season approaching, partnering with technology to create experiences can make your brand stand out from the rest, &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[527],"tags":[752,923,1208],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Technology in Your Black Friday Campaigns<\/title>\n<meta name=\"description\" content=\"With Black Friday season approaching, using technology to create experiences in the market can help your brand stand out from the rest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Technology in Your Black Friday Campaigns\" \/>\n<meta property=\"og:description\" content=\"With Black Friday season approaching, using technology to create experiences in the market can help your brand stand out from the rest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-15T13:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T14:22:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/11\/black-friday-in-shopping-mall-2023-11-27-04-56-22-utc-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/\",\"name\":\"How to Use Technology in Your Black Friday Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2024-11-15T13:00:47+00:00\",\"dateModified\":\"2026-10-19T14:22:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"description\":\"With Black Friday season approaching, using technology to create experiences in the market can help your brand stand out from the rest.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Technology in Your Black Friday Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Technology in Your Black Friday Campaigns","description":"With Black Friday season approaching, using technology to create experiences in the market can help your brand stand out from the rest.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/","og_locale":"pt_BR","og_type":"article","og_title":"How to Use Technology in Your Black Friday Campaigns","og_description":"With Black Friday season approaching, using technology to create experiences in the market can help your brand stand out from the rest.","og_url":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/","og_site_name":"The future of retail blog","article_published_time":"2024-11-15T13:00:47+00:00","article_modified_time":"2026-10-19T14:22:14+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/11\/black-friday-in-shopping-mall-2023-11-27-04-56-22-utc-1024x683.jpg","type":"image\/jpeg"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders","Est. reading time":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/","url":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/","name":"How to Use Technology in Your Black Friday Campaigns","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2024-11-15T13:00:47+00:00","dateModified":"2026-10-19T14:22:14+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"description":"With Black Friday season approaching, using technology to create experiences in the market can help your brand stand out from the rest.","breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/11\/15\/using-technology-on-black-friday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Technology in Your Black Friday Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3639"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3639"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3639\/revisions"}],"predecessor-version":[{"id":4204,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3639\/revisions\/4204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/2430"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}