{"id":3634,"date":"2022-08-26T09:47:36","date_gmt":"2022-08-26T12:47:36","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3634"},"modified":"2026-10-19T12:07:59","modified_gmt":"2026-10-19T15:07:59","slug":"8-customer-experience-book-recommendations-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2022\/08\/26\/8-customer-experience-book-recommendations-zh\/","title":{"rendered":"8\u672c\u4e66\u5e26\u4f60\u8bfb\u61c2\u5ba2\u6237\u4f53\u9a8c\u7684\u91cd\u8981\u6027"},"content":{"rendered":"

\u65e0\u8bba\u8eab\u5904\u54ea\u4e2a\u9886\u57df\u3001\u4eba\u751f\u7684\u54ea\u4e2a\u9636\u6bb5\uff0c\u597d\u4e66\u63a8\u8350\u603b\u662f\u5907\u53d7\u6b22\u8fce\u3002\u800c\u5f53\u8bdd\u9898\u6d89\u53ca\u804c\u4e1a\u53d1\u5c55\u4ee5\u53ca\u96f6\u552e\u670d\u52a1\u8d28\u91cf\u7684\u63d0\u5347\u65f6\uff0c\u597d\u4e66\u63a8\u8350\u5c31\u66f4\u663e\u73cd\u8d35\u4e86\u3002<\/span><\/p>\n

\u5728\u96f6\u552e\u5e02\u573a\u7684\u8bf8\u591a\u8981\u6c42\u4e2d\uff0c\u5ba2\u6237\u4f53\u9a8c\u662f\u6700\u80fd\u6fc0\u53d1\u5b66\u4e60\u70ed\u60c5\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u5e02\u9762\u4e0a\u6709\u5927\u91cf\u8457\u4f5c\u63a2\u8ba8\u8fd9\u4e00\u4e3b\u9898\uff0c\u5e76\u63d0\u51fa\u4e86\u8bb8\u591a\u91cd\u8981\u7406\u5ff5\u3002<\/span><\/p>\n

\u6253\u9020\u826f\u597d\u5ba2\u6237\u4f53\u9a8c\u7684\u8d77\u70b9\uff0c\u662f\u7406\u89e3<\/span>\u6d88\u8d39\u8005\u884c\u4e3a<\/span><\/a>\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u5de5\u4f5c\u7684\u91cd\u70b9\u4fbf\u662f\u5bf9\u96f6\u552e\u4e1a\u52a1\u7684\u65b9\u65b9\u9762\u9762\u8fdb\u884c\u5851\u9020\uff0c\u8ba9\u987e\u5ba2\u4e0e\u95e8\u5e97\u4e4b\u95f4\u7684\u4e92\u52a8\u5c3d\u53ef\u80fd\u4ee4\u4eba\u6ee1\u610f\u3002<\/span><\/p>\n

\u4e3a\u4e86\u52a9\u4f60\u5b8c\u6210\u8fd9\u9879\u4f7f\u547d\uff0c\u4e0b\u9762\u4e3a\u4f60\u63a8\u8350 8 \u672c\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u597d\u4e66\uff01<\/span><\/p>\n

1. <\/span>\u300a\u4f53\u9a8c\u7ecf\u6d4e\u300b<\/span><\/a> \u2013 Joseph Pine II, James H. Gilmore<\/span><\/h2>\n

\u300a\u4f53\u9a8c\u7ecf\u6d4e\u300b\u662f\u6709\u5173\u5ba2\u6237\u4f53\u9a8c\u7684\u6700\u91cd\u8981\u8457\u4f5c\u4e4b\u4e00\u3002\u8fd9\u672c\u4e66\u7740\u91cd\u5f3a\u8c03\uff0c\u96f6\u552e\u5546\u9700\u8981\u4ee5\u521b\u65b0\u7684\u773c\u5149\u5ba1\u89c6\u81ea\u5df1\u4e0e\u987e\u5ba2\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/span><\/p>\n

\u4e66\u4e2d\u7279\u522b\u6307\u51fa\u4e86\u5f53\u4e0b\u73af\u5883\u4e2d\u7684\u4e00\u4e2a\u5173\u952e\u70b9\uff1a\u4e89\u593a\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u800c\u6d88\u8d39\u8005\u613f\u610f\u6295\u5165\u7684\u65f6\u95f4\u5374\u5728\u4e0d\u65ad\u51cf\u5c11\u3002\u6bd5\u7adf\uff0c\u80fd\u591f\u5438\u5f15\u4eba\u4eec\u5173\u6ce8\u7684\u4e92\u52a8\u548c\u89e6\u53d1\u70b9\u5b9e\u5728\u592a\u591a\uff0c\u54c1\u724c\u5fc5\u987b\u8d8a\u6765\u8d8a\u7a81\u51fa\u624d\u80fd\u8131\u9896\u800c\u51fa\uff0c\u800c\u8fd9\u9700\u8981\u4e13\u4e1a\u80fd\u529b\u3002<\/span><\/p>\n

2. <\/span>\u300a\u5173\u952e\u65f6\u523b\u7684\u529b\u91cf\u300b<\/span><\/a> \u2013 Chip Heat, Dan Heat<\/span><\/h2>\n

\u8ba9\u987e\u5ba2\u60ca\u8273\u662f\u4e00\u79cd\u72ec\u7279\u7684\u80fd\u529b\uff0c\u5e76\u975e\u6240\u6709\u4f53\u9a8c\u90fd\u80fd\u505a\u5230\u3002\u5982\u679c\u4f60\u7684\u4f01\u4e1a\u5728\u8fd9\u4e00\u523b\u5931\u624b\uff0c\u53ef\u80fd\u5c31\u6c38\u8fdc\u65e0\u6cd5\u4e0e\u987e\u5ba2\u5efa\u7acb\u8fde\u63a5\u3001\u6fc0\u53d1\u53c2\u4e0e\u3002\u300a\u5173\u952e\u65f6\u523b\u7684\u529b\u91cf\u300b\u6b63\u662f\u56f4\u7ed5\u8fd9\u4e00\u9700\u6c42\u5c55\u5f00\uff0c\u9610\u660e\u4e86\u5728\u8fd9\u4e9b\u4e92\u52a8\u4e2d\u521b\u9020\u8d85\u51fa\u5e73\u5747\u6c34\u5e73\u7684\u5f71\u54cd\u529b\u4e3a\u4f55\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n

\u57fa\u4e8e\u8fd9\u4e00\u524d\u63d0\uff0c\u4f5c\u8005\u8bb2\u8ff0\u4e86\u8bb8\u591a\u6545\u4e8b\uff0c\u5e76\u8be6\u7ec6\u5256\u6790\u4e86\u4e00\u4e9b\u4f01\u4e1a\u5bb6\u7684\u6210\u529f\u6848\u4f8b\u2014\u2014\u4ed6\u4eec\u6210\u529f\u5730\u5c06\u5fae\u5c0f\u7684\u65f6\u523b\u53d8\u6210\u4e86\u5386\u53f2\u6027\u7684\u4e8b\u4ef6\u3002\u901a\u8fc7\u9605\u8bfb\uff0c\u4f60\u5c06\u4e86\u89e3\u5176\u4e2d\u8fd0\u7528\u4e86\u54ea\u4e9b\u6838\u5fc3\u7406\u5ff5\uff0c\u8fdb\u800c\u601d\u8003\u5982\u4f55\u5728\u81ea\u5df1\u5f53\u524d\u7684\u4e1a\u52a1\u573a\u666f\u4e2d\u52a0\u4ee5\u590d\u5236\u3002<\/span><\/p>\n

3. <\/span>\u300aApple \u4f53\u9a8c\u300b<\/span><\/a> \u2013 Carmine Gallo<\/span><\/h2>\n

<\/span>Apple<\/span><\/a> \u4ece\u6765\u4e0d\u5e0c\u671b\u81ea\u5df1\u7684\u987e\u5ba2\u53ea\u662f\u4e00\u6b21\u6027\u6d88\u8d39\u8005\u3002\u770b\u5230\u5f88\u591a\u4eba\u624b\u91cc\u62e5\u6709\u597d\u51e0\u4ee3 iPhone\uff0c\u8fd9\u4e00\u70b9\u5c31\u518d\u6e05\u695a\u4e0d\u8fc7\u4e86\u3002\u4f46\u9700\u8981\u4e86\u89e3\u7684\u662f\uff0c\u8fd9\u4e00\u5207\u4ece\u6f0f\u6597\u7684\u6700\u9876\u7aef\u5c31\u5df2\u7ecf\u5f00\u59cb\u2014\u2014\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u662f\u4ece\u6d88\u8d39\u8005\u8d70\u8fdb\u54c1\u724c\u5b98\u65b9\u95e8\u5e97 Apple Store \u7684\u90a3\u4e00\u523b\u5f00\u59cb\u7684\u3002<\/span><\/p>\n

\u5728\u90a3\u91cc\uff0c\u4e00\u5207\u90fd\u4ee4\u4eba\u60ca\u53f9\uff0c\u4ece\u670d\u52a1\u63a5\u5f85\u5230\u514d\u8d39\u63d0\u4f9b\u7684\u8bb2\u5ea7\u548c\u5de5\u4f5c\u574a\uff0c\u65e0\u4e0d\u5982\u6b64\u3002\u4ece\u63a5\u5f85\u987e\u5ba2\u5230\u5f15\u5bfc\u5176\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u6574\u4e2a\u8fc7\u7a0b\uff0c\u90fd\u91c7\u7528\u987e\u95ee\u5f0f\u7684\u65b9\u5f0f\uff0c\u800c\u8fdc\u4e0d\u53ea\u662f\u9500\u552e\u3002\u8fd9\u4e00\u5207\u90fd\u5728\u300aApple \u4f53\u9a8c\u300b\u4e2d\u5f97\u5230\u4e86\u8be6\u5c3d\u7684\u5448\u73b0\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u8fd9\u662f\u4e00\u672c\u597d\u4e66\uff01<\/span><\/p>\n

4. <\/span>\u300a\u4ee5\u60ca\u8273\u4e3a\u5bfc\u5411\u2014\u2014Mercedes-Benz \u4e4b\u9053\u300b<\/span><\/a> \u2013 Joseph Michelli<\/span><\/h2>\n

\u6b63\u5982 Apple \u5728\u7535\u5b50\u4ea7\u54c1\u96f6\u552e\u9886\u57df\u62e5\u6709\u81ea\u5df1\u7684\u4e00\u5957\u6253\u52a8\u548c\u7559\u4f4f\u987e\u5ba2\u7684\u65b9\u6cd5\uff0c\u5fb7\u56fd\u54c1\u724c Mercedes-Benz \u5728\u6c7d\u8f66\u5e02\u573a\u4e2d\u540c\u6837\u72ec\u6811\u4e00\u5e1c\u3002\u5962\u534e\u4e0e\u7cbe\u81f4\u662f\u8fd9\u4e2a\u54c1\u724c\u7684\u57fa\u77f3\uff0c\u4f46\u5176\u80cc\u540e\u8fd8\u6709\u66f4\u591a\u5185\u6db5\u3002\u4e3a\u4e86\u767b\u4e0a\u884c\u4e1a\u4e4b\u5dc5\uff0c\u54c1\u724c\u5bf9\u987e\u5ba2\u53ca\u5176\u9700\u6c42\u8fdb\u884c\u4e86\u6df1\u5165\u800c\u7ec6\u81f4\u7684\u7814\u7a76\u3002<\/span><\/p>\n

\u8fd9\u672c\u4e66\u5448\u73b0\u4e86\u54c1\u724c\u5bf9\u6574\u4e2a\u6d41\u7a0b\u7684\u7406\u89e3\uff1a\u4ece\u8bc6\u522b\u666e\u901a\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u5230\u5efa\u7acb\u5fe0\u5b9e\u987e\u5ba2\u5956\u52b1\u673a\u5236\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u54c1\u724c\u59cb\u7ec8\u4e0d\u5fd8\u6253\u52a8\u987e\u5ba2\uff0c\u5e76\u5c06\u6bcf\u4f4d\u6d88\u8d39\u8005\u89c6\u4e3a\u4e13\u5c5e\u4ff1\u4e50\u90e8\u7684\u4e00\u5458\u3002\u6bd5\u7adf\uff0c\u6211\u4eec\u8bf4\u7684\u53ef\u662f Mercedes-Benz\uff01<\/span><\/p>\n

5. <\/span>\u300aDisney \u6253\u52a8\u987e\u5ba2\u4e4b\u9053\u300b<\/span><\/a> \u2013 Richard Branson<\/span><\/h2>\n

\u5982\u679c\u4f60\u66fe\u6709\u673a\u4f1a\u5728\u7f8e\u56fd\u5965\u5170\u591a\u7684 Disney \u4e50\u56ed\u5ea6\u8fc7\u4e00\u5929\uff0c\u4e00\u5b9a\u80fd\u7acb\u523b\u660e\u767d\u8fd9\u79cd”\u60ca\u8273”\u6307\u7684\u662f\u4ec0\u4e48\u3002\u5728\u90a3\u91cc\uff0c\u4e00\u5207\u90fd\u88ab\u8bbe\u8ba1\u5f97\u72ec\u4e00\u65e0\u4e8c\u3001\u5f15\u4eba\u5165\u80dc\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u4eec\u5171\u540c\u6784\u6210\u4e86\u4e00\u6bb5\u8ba9\u4f60\u7ec8\u751f\u96be\u5fd8\u7684\u4f53\u9a8c\u3002\u5f53\u7136\uff0c\u8fd9\u4e00\u5207\u90fd\u7ecf\u8fc7\u4e86\u7cbe\u5fc3\u7684\u6218\u7565\u89c4\u5212\u3002<\/span><\/p>\n

\u8fd9\u672c\u4e66\u5c06\u5e26\u4f60\u8d70\u8fdb\u8fd9\u5bb6\u516c\u53f8\u7684\u5e55\u540e\uff0c\u63ed\u793a\u5176\u5728\u4f01\u4e1a\u7ba1\u7406\u548c\u5ba2\u6237\u670d\u52a1\u4e2d\u6240\u8fd0\u7528\u7684\u7406\u5ff5\u3002\u4f60\u5c06\u4e86\u89e3\u5230 Disney \u7684\u73af\u5883\u662f\u5982\u4f55\u88ab\u8bbe\u8ba1\u6765\u5524\u8d77\u60c5\u611f\uff0c\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u6d88\u8d39\u7684\u2014\u2014\u4e0e\u6b64\u540c\u65f6\uff0c\u53c8\u4e1d\u6beb\u4e0d\u51cf\u5176\u5de5\u4f5c\u5ba4\u5728\u6bcf\u90e8\u65b0\u4f5c\u4e2d\u6240\u8425\u9020\u7684\u9b54\u529b\u3002<\/span><\/p>\n

6. <\/span>\u300a\u5ba2\u6237\u5173\u7cfb\u4e0e\u5ba2\u6237\u4f53\u9a8c\u6307\u5357\u300b<\/span><\/a> \u2013 Roberto Madruga<\/span><\/h2>\n

\u6beb\u65e0\u7591\u95ee\uff0c\u5ba2\u6237\u4f53\u9a8c\uff08Customer Experience\uff09\u662f\u5f53\u4eca\u5546\u4e1a\u6210\u529f\u7684\u57fa\u77f3\u4e4b\u4e00\u3002\u8fd9\u4e00\u7406\u5ff5\u4e0d\u4ec5\u5173\u4e4e\u4f18\u8d28\u670d\u52a1\u548c\u4fc3\u6210\u9500\u552e\uff0c\u66f4\u7740\u773c\u4e8e\u63d0\u5347\u6d88\u8d39\u8005\u7684\u53c2\u4e0e\u5ea6\u4e0e\u9ecf\u6027\u3002\u51ed\u501f\u654f\u9510\u7684\u76f4\u89c9\u548c\u4e13\u4e1a\u7684\u5206\u6790\u5efa\u7acb\u8d77\u826f\u597d\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u96f6\u552e\u5546\u4fbf\u80fd\u5728\u5e02\u573a\u4e2d\u5b9e\u73b0\u663e\u8457\u589e\u957f\u3002<\/span><\/p>\n

\u8fd9\u672c\u4e66\u5bf9\u8be5\u4e3b\u9898\u7684\u63a2\u8ba8\u76f8\u5f53\u4e13\u4e1a\uff0c\u6db5\u76d6\u4e86<\/span>\u5ba2\u6237\u65c5\u7a0b<\/span><\/a>\u3001<\/span>\u9500\u552e KPI<\/span><\/a>\u3001CRM \u5bf9\u4f01\u4e1a\u7684\u5f71\u54cd\u3001\u670d\u52a1\u65b9\u6cd5\u8bba\u3001\u5168\u6e20\u9053\u7b56\u7565\u7b49\u8bf8\u591a\u8bae\u9898\u3002\u56e0\u6b64\uff0c\u5b83\u975e\u5e38\u9002\u5408\u7528\u6765\u6df1\u5165\u5b66\u4e60\u5e76\u6e29\u4e60\u5ba2\u6237\u670d\u52a1\u7684\u57fa\u7840\u77e5\u8bc6\u3002<\/span><\/p>\n

7. <\/span>Storybrand<\/span><\/a> \u2013 Donald Miller<\/span><\/h2>\n

\u300aStorybrand\u300b\u5f3a\u8c03\uff0c\u5fc5\u987b\u6253\u9020\u6e05\u6670\u7684\u4fe1\u606f\u624d\u80fd\u89e6\u8fbe\u5ba2\u6237\uff0c\u5e76\u8ba9\u4ed6\u4eec\u7406\u89e3\u4f60\u7684\u4f01\u4e1a\u5e0c\u671b\u4e0e\u4ed6\u4eec\u5efa\u7acb\u600e\u6837\u7684\u5173\u7cfb\u3002\u5b9e\u9645\u4e0a\uff0cStorybrand \u662f Donald Miller \u521b\u7acb\u7684\u4e00\u5957\u65b9\u6cd5\u8bba\uff0c\u65e8\u5728\u8ba9\u4ea7\u54c1\u6216\u670d\u52a1\u5448\u73b0\u51fa\u4e00\u79cd\u51e0\u4e4e\u4ee4\u4eba\u65e0\u6cd5\u6297\u62d2\u7684\u7406\u5ff5\u3002<\/span><\/p>\n

\u7b80\u5355\u6765\u8bf4\uff0c\u8fd9\u672c\u4e66\u5c55\u793a\u4e86\u5982\u4f55\u521b\u9020\u72ec\u7279\u7684\u54c1\u724c\u6545\u4e8b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u5ba2\u6237\u5fc3\u76ee\u4e2d\u53d8\u5f97\u6781\u5177\u5438\u5f15\u529b\u3002\u4f46\u8fd9\u8fd8\u4e0d\u591f\uff1a\u8fd8\u9700\u8981\u540c\u6b65\u6253\u9020\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u624d\u80fd\u771f\u6b63\u8425\u9020\u51fa\u4ece\u4e92\u52a8\u5230\u6210\u4ea4\u7684\u5b8c\u7f8e\u573a\u666f\u3002<\/span><\/p>\n

8. <\/span>\u300a\u5ba2\u6237\u6210\u529f\uff1a\u521b\u65b0\u4f01\u4e1a\u5982\u4f55\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u3001\u63d0\u5347\u7ecf\u5e38\u6027\u6536\u5165\u300b<\/span><\/a> \u2013 Nick Metha\u3001Dan Steinman\u3001Lincoln Murphy<\/span><\/h2>\n

\u5ba2\u6237\u751f\u547d\u5468\u671f\u4e0d\u4ec5\u4ec5\u662f\u96f6\u552e\u4e1a\u4e2d\u4e00\u4e2a\u5e7f\u4e3a\u6d41\u4f20\u7684\u6982\u5ff5\uff0c\u66f4\u662f\u4e00\u4e2a\u771f\u6b63\u9700\u8981\u4ed8\u8bf8\u5b9e\u8df5\u7684\u7406\u5ff5\u3002\u8fd9\u6837\uff0c\u4f60\u624d\u80fd\u4e0d\u65ad\u7115\u65b0\u5ba2\u6237\u5173\u7cfb\uff0c\u786e\u4fdd\u5fe0\u5b9e\u5ba2\u6237\u59cb\u7ec8\u662f\u4f60\u4f01\u4e1a\u7684\u6d3b\u8dc3\u6d88\u8d39\u8005\uff0c\u800c\u4e0d\u4f1a\u5728\u67d0\u4e2a\u65f6\u523b\u6d41\u5931\u3002<\/span><\/p>\n

\u6b64\u5916\uff0c\u4f5c\u8005\u4eec\u5728\u4e66\u4e2d\u8fd8\u4ecb\u7ecd\u4e86\u5982\u4f55\u8ba9\u6d88\u8d39\u8005\u6210\u4e3a\u54c1\u724c\u771f\u6b63\u7684\u62e5\u62a4\u8005\u3002\u501f\u52a9\u521b\u65b0\u7684\u65b9\u6cd5\uff0c\u8bb8\u591a\u5927\u4f01\u4e1a\u5df2\u7ecf\u66f4\u8f7b\u677e\u5730\u505a\u5230\u4e86\u8fd9\u4e00\u70b9\uff0c\u800c\u8fd9\u79bb\u4e0d\u5f00\u6e05\u6670\u660e\u786e\u7684\u5546\u4e1a\u613f\u666f\u3002\u8fd9\u672c\u4e66\u51e0\u4e4e\u53ef\u4ee5\u8bf4\u662f\u4e00\u672c\u5982\u4f55\u9ad8\u6548\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u64cd\u4f5c\u624b\u518c\u3002<\/span><\/p>\n

\u600e\u4e48\u6837\uff0c\u559c\u6b22\u8fd9\u4e9b\u4e66\u5355\u63a8\u8350\u5417\uff1f\u6211\u4eec\u8877\u5fc3\u5e0c\u671b\u4f60\u7684\u4e1a\u52a1\u84ec\u52c3\u53d1\u5c55\uff0c\u4e5f\u5e0c\u671b\u4f60\u7684\u987e\u5ba2\u5728\u4f60\u6bcf\u5929\u4e8e\u5b9e\u4f53\u7a7a\u95f4\u4e2d\u4e3a\u4ed6\u4eec\u6253\u9020\u7684\u4f53\u9a8c\u91cc\uff0c\u6536\u83b7\u8d8a\u6765\u8d8a\u591a\u7684\u60ca\u559c\u3002<\/span><\/p>\n

\u60f3\u83b7\u53d6\u66f4\u591a\u7c7b\u4f3c\u5efa\u8bae\uff0c\u5e76\u5173\u6ce8\u66f4\u591a\u96f6\u552e\u4e1a\u91cd\u8981\u8d44\u8baf\u5417\uff1f\u90a3\u5c31\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8 Alice Wonders \u5427\uff01<\/span>Facebook<\/span><\/a> | <\/span>Instagram<\/span><\/a> | <\/span>YouTube<\/span><\/a> | <\/span>Vimeo<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u65e0\u8bba\u8eab\u5904\u54ea\u4e2a\u9886\u57df\u3001\u4eba\u751f\u7684\u54ea\u4e2a\u9636\u6bb5\uff0c\u597d\u4e66\u63a8\u8350\u603b\u662f\u5907\u53d7\u6b22\u8fce\u3002\u800c\u5f53\u8bdd\u9898\u6d89\u53ca\u804c\u4e1a\u53d1\u5c55\u4ee5\u53ca\u96f6\u552e\u670d\u52a1\u8d28\u91cf\u7684\u63d0\u5347\u65f6\uff0c\u597d\u4e66\u63a8\u8350\u5c31\u66f4\u663e\u73cd\u8d35\u4e86\u3002 \u5728\u96f6\u552e\u5e02\u573a\u7684\u8bf8\u591a\u8981\u6c42\u4e2d\uff0c\u5ba2\u6237\u4f53\u9a8c\u662f\u6700\u80fd\u6fc0\u53d1\u5b66\u4e60\u70ed\u60c5\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u5e02\u9762\u4e0a\u6709\u5927\u91cf\u8457\u4f5c\u63a2\u8ba8\u8fd9\u4e00\u4e3b\u9898\uff0c\u5e76\u63d0\u51fa\u4e86\u8bb8\u591a\u91cd\u8981\u7406\u5ff5\u3002 \u6253\u9020\u826f\u597d\u5ba2\u6237\u4f53\u9a8c\u7684\u8d77\u70b9\uff0c\u662f\u7406\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u5de5\u4f5c\u7684\u91cd\u70b9\u4fbf\u662f\u5bf9\u96f6\u552e\u4e1a\u52a1\u7684\u65b9\u65b9\u9762\u9762\u8fdb\u884c\u5851\u9020\uff0c\u8ba9\u987e\u5ba2\u4e0e\u95e8\u5e97\u4e4b\u95f4\u7684\u4e92\u52a8\u5c3d\u53ef\u80fd\u4ee4\u4eba\u6ee1\u610f\u3002 \u4e3a\u4e86\u52a9\u4f60\u5b8c\u6210\u8fd9\u9879\u4f7f\u547d\uff0c\u4e0b\u9762\u4e3a\u4f60\u63a8\u8350 8 \u672c\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u597d\u4e66\uff01 1. \u300a\u4f53\u9a8c\u7ecf\u6d4e\u300b \u2013 Joseph Pine II, James H. Gilmore \u300a\u4f53\u9a8c\u7ecf\u6d4e\u300b\u662f\u6709\u5173\u5ba2\u6237\u4f53\u9a8c\u7684\u6700\u91cd\u8981\u8457\u4f5c\u4e4b\u4e00\u3002\u8fd9\u672c\u4e66\u7740\u91cd\u5f3a\u8c03\uff0c\u96f6\u552e\u5546\u9700\u8981\u4ee5\u521b\u65b0\u7684\u773c\u5149\u5ba1\u89c6\u81ea\u5df1\u4e0e\u987e\u5ba2\u4e4b\u95f4\u7684\u5173\u7cfb\u3002 \u4e66\u4e2d\u7279\u522b\u6307\u51fa\u4e86\u5f53\u4e0b\u73af\u5883\u4e2d\u7684\u4e00\u4e2a\u5173\u952e\u70b9\uff1a\u4e89\u593a\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u800c\u6d88\u8d39\u8005\u613f\u610f\u6295\u5165\u7684\u65f6\u95f4\u5374\u5728\u4e0d\u65ad\u51cf\u5c11\u3002\u6bd5\u7adf\uff0c\u80fd\u591f\u5438\u5f15\u4eba\u4eec\u5173\u6ce8\u7684\u4e92\u52a8\u548c\u89e6\u53d1\u70b9\u5b9e\u5728\u592a\u591a\uff0c\u54c1\u724c\u5fc5\u987b\u8d8a\u6765\u8d8a\u7a81\u51fa\u624d\u80fd\u8131\u9896\u800c\u51fa\uff0c\u800c\u8fd9\u9700\u8981\u4e13\u4e1a\u80fd\u529b\u3002 2. \u300a\u5173\u952e\u65f6\u523b\u7684\u529b\u91cf\u300b \u2013 … <\/p>\n","protected":false},"author":4,"featured_media":2048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[2036,2351,2549],"yoast_head":"\n8\u672c\u597d\u4e66\u63a8\u8350\uff1a\u8bfb\u61c2\u5ba2\u6237\u4f53\u9a8c\u7684\u91cd\u8981\u6027<\/title>\n<meta name=\"description\" content=\"\u60f3\u901a\u8fc78\u672c\u597d\u4e66\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u4f53\u9a8c\u5417\uff1f\u6211\u4eec\u4e3a\u4f60\u7cbe\u9009\u4e86\u7406\u60f3\u4e66\u5355\uff0c\u52a9\u4f60\u638c\u63e1\u8fd9\u4e00\u4e3b\u9898\uff0c\u5e76\u5e94\u7528\u5230\u4f60\u7684\u96f6\u552e\u4e1a\u52a1\u4e2d\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2022\/08\/26\/8-customer-experience-book-recommendations-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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