{"id":3628,"date":"2024-12-16T11:00:50","date_gmt":"2024-12-16T14:00:50","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2024\/12\/16\/casa-francis-opens-christmas-magic-lego-store\/"},"modified":"2026-10-19T11:22:11","modified_gmt":"2026-10-19T14:22:11","slug":"casa-francis-opens-christmas-magic-lego-store","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/12\/16\/casa-francis-opens-christmas-magic-lego-store\/","title":{"rendered":"#WonderNews: Casa Francis Opens in S\u00e3o Paulo; Christmas Magic at a Lego Store (and More!)"},"content":{"rendered":"<p>Another edition of <strong>#WonderNews<\/strong> is live! It&#8217;s the Alice Wonders newsletter that rounds up the top news in <strong>Technology<\/strong>, <strong>Architecture<\/strong>, and <strong>Brick-and-Mortar Retail Experiences<\/strong> \u2013 from Brazil and around the world! Grab a cup of coffee and enjoy the read. \u2615\ufe0f<!--more--><\/p>\n<h2><img loading=\"lazy\" class=\"wp-image-2483 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/1.png\" alt=\"\" width=\"572\" height=\"299\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/1.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/1-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/1-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/1-1024x535.png 1024w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/h2>\n<h2> Francis opens its first concept store in S\u00e3o Paulo<\/h2>\n<p><a href=\"https:\/\/mercadoeconsumo.com.br\/05\/12\/2024\/noticias-varejo\/francis-inaugura-sua-primeira-loja-conceito-na-rua-oscar-freire-em-sao-paulo\/\" target=\"_blank\" rel=\"noopener\"><strong>Casa Francis has just opened its first concept store in S\u00e3o Paulo, on Rua Oscar Freire<\/strong><\/a>. Spanning 388 m\u00b2 (about 4,200 sq ft) and designed by Marcelo Rosenbaum, the space offers a one-of-a-kind multisensory experience, with more than 100 exclusive products, including:<\/p>\n<ul>\n<li>Eaux de Parfum;<\/li>\n<li>Home fragrance diffusers;<\/li>\n<li>Candles.<\/li>\n<\/ul>\n<p>The store was designed to delight, with a scented fa\u00e7ade and three spacious floors that connect customers to the brand&#8217;s universe.<\/p>\n<p>And of course, Alice Wonders was part of the space too, with our <em><strong>Lift and Learning<\/strong><\/em> technology, which lets customers access exclusive content when they lift a perfume bottle from the display, making the experience even more interactive.<\/p>\n<p>Casa Francis is a true gathering place for anyone seeking sophistication and unforgettable moments.<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-2484 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/2.png\" alt=\"\" width=\"640\" height=\"334\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/2.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/2-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/2-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/2-1024x535.png 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2> Nike House of Innovation: the Retail Revolution in New York<\/h2>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/DCXglKkRNB3\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><strong>Nike House of Innovation, located on Fifth Avenue in Manhattan, is a truly immersive, digital retail experience<\/strong><\/a>. The store features six floors of innovation, design, and technology.<\/p>\n<p>The space is more than just a store \u2014 it&#8217;s an environment that engages consumers in a multisensory way. In addition to offering mobile payments and information via QR codes, the experience includes <strong>Scenic mannequin bases<\/strong>, digitally designed and activated by <strong>BRDG Studios<\/strong>.<\/p>\n<p>If you&#8217;re looking for an experience that blends the physical and the digital, Nike House of Innovation is the perfect place to experience the future of retail.<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-2485 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/3.png\" alt=\"\" width=\"662\" height=\"346\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/3.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/3-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/3-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/3-1024x535.png 1024w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<h2> Johnnie Walker innovates with a &#8220;Store in Store&#8221; at Carrefour<\/h2>\n<p><a href=\"https:\/\/www.promoview.com.br\/experiencia-de-marca\/trade\/johnnie-walker-carrefour-store\/\" target=\"_blank\" rel=\"noopener\"><strong>Johnnie Walker brought a unique experience to Carrefour with its &#8220;Store in Store&#8221; concept<\/strong><\/a>. Inspired by the neat glass, the store offers a sophisticated setting with illuminated ice cubes and bottle glorifiers, creating a stunning visual experience.<\/p>\n<p>A dedicated gift area also highlights holiday gift options, making the experience even more memorable. With partner brands such as Kero Coco, Scheepers, and Easy Drinks, the activation showcases innovation at the POS.<\/p>\n<p>And did you know that we at Alice Wonders offer a wide range of tech solutions to create even more amazing spaces? <a href=\"https:\/\/alicewonders.ws\/pt-br\/works\" target=\"_blank\" rel=\"noopener\"><strong>Check out our work<\/strong><\/a>!<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2486 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/4.png\" alt=\"\" width=\"673\" height=\"352\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/4.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/4-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/4-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/4-1024x535.png 1024w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p>\n<h2> MAAP expands its European retail presence with a Berlin opening<\/h2>\n<p><a href=\"https:\/\/superfuture.com\/2024\/12\/new-shops\/berlin-maap-lab-berlin-opening\/\" target=\"_blank\" rel=\"noopener\"><strong>Cycling apparel brand MAAP has just opened the doors of its new store in the heart of Berlin, in the Mitte district<\/strong><\/a>. Located on the ground floor of a historic building dating back to 1890, the store combines modern design and functionality, reflecting the brand&#8217;s passion for the world of cycling.<\/p>\n<p>Developed by MAAP&#8217;s in-house design team, based in Melbourne, the space was conceived as a social hub for the vibrant local community. Beyond apparel, accessories, and collaborative pieces, MAAP LaB Berlin stands out for its welcoming, creative approach.<\/p>\n<p>With a dynamic program of events, activations, and group rides, the store goes beyond retail, <strong>celebrating culture, art, and innovation in cycling<\/strong>. It&#8217;s a true meeting point for enthusiasts, who can now explore all the new arrivals and exclusives at the new location.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2487 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/5.png\" alt=\"\" width=\"678\" height=\"354\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/5.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/5-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/5-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/5-1024x535.png 1024w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<h2> Lego transforms its London store into an amazing Christmas Wonderland!<\/h2>\n<p>This Christmas, <a href=\"https:\/\/www.linkedin.com\/posts\/retail-journal_retail-lego-experientialretail-activity-7265804987077668865-AyPz?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\"><strong>LEGO recreated Santa&#8217;s Post Office at its flagship store in London, delivering an immersive, magical experience<\/strong><\/a>.<\/p>\n<p>With a design that includes a cozy Santa&#8217;s Post Office, a themed sofa, a dazzling Christmas tree, and a charming view of the LEGO Holiday Village, the space invites visitors to indulge in nostalgia and creativity.<\/p>\n<p>The experience reinforces the power of sensory retail, connecting generations and creating unforgettable memories in a setting full of holiday magic. Yet another example of LEGO&#8217;s innovation and emotional appeal!<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2488 aligncenter\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/6.png\" alt=\"\" width=\"694\" height=\"363\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/6.png 1200w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/6-300x157.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/6-768x401.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/6-1024x535.png 1024w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p>\n<h2> Puma opens an immersive flagship in Las Vegas<\/h2>\n<p><a href=\"https:\/\/www.retailtouchpoints.com\/topics\/customer-experience\/puma-brings-immersive-entertainment-flagship-to-las-vegas\" target=\"_blank\" rel=\"noopener\"><strong>Puma unveiled its new flagship store at The BLVD, in the heart of the Las Vegas Strip, combining technology, personalization, and entertainment<\/strong><\/a>.<\/p>\n<p>With 2,300 m\u00b2 (about 24,700 sq ft) spread across three floors, the space reflects Puma&#8217;s &#8220;brand elevation&#8221; strategy, offering a vibrant, interactive shopping experience. Store highlights:<\/p>\n<ul>\n<li><strong>F1 Simulator:<\/strong> race virtually along the iconic Las Vegas Strip;<\/li>\n<li><strong>Interactive Arcade:<\/strong> soccer, golf, and racing-themed games;<\/li>\n<li><strong>PUMA x YOU Studio:<\/strong> product customization with patchwork, embroidery, and more;<\/li>\n<li><strong>Vegas Shop:<\/strong> exclusive apparel and an interactive slot machine for special prizes;<\/li>\n<li><strong>Puma Select:<\/strong> exclusive collaborations and releases.<\/li>\n<\/ul>\n<p>With a focus on athletic performance and connecting with both local and international consumers, the store brings together technology, fashion, and sports in a first-of-its-kind experience. It&#8217;s a bold bet on the North American market and Las Vegas&#8217;s growing sports scene.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<p id=\"ember220\" class=\"ember-view reader-text-block__paragraph\">Stay on top of the latest brick-and-mortar retail trends from around the world! Follow us on <strong><a class=\"app-aware-link \" href=\"https:\/\/www.instagram.com\/_alicewonders\/\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">Instagram<\/a><\/strong>, <strong><a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/alicewonders\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">LinkedIn<\/a><\/strong>, and our <strong><a class=\"app-aware-link \" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">Blog: The Future of Retail<\/a><\/strong> so you never miss an update.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another edition of #WonderNews is live! It&#8217;s the Alice Wonders newsletter that rounds up the top news in Technology, Architecture, &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554],"tags":[740,839,1115,1202],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Casa Francis Opens in S\u00e3o Paulo; Christmas Magic at a Lego Store (and More!)<\/title>\n<meta name=\"description\" content=\"A new edition of #WonderNews is out, the newsletter bringing together news on technology, architecture, and in-store and brick-and-mortar retail experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/12\/16\/casa-francis-opens-christmas-magic-lego-store\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casa Francis Opens in S\u00e3o Paulo; Christmas Magic at a Lego Store (and More!)\" \/>\n<meta property=\"og:description\" content=\"A new edition of #WonderNews is out, the newsletter bringing together news on technology, architecture, and in-store and brick-and-mortar retail experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/12\/16\/casa-francis-opens-christmas-magic-lego-store\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T14:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T14:22:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/12\/WonderNews-Capas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/12\/16\/casa-francis-opens-christmas-magic-lego-store\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/12\/16\/casa-francis-opens-christmas-magic-lego-store\/\",\"name\":\"Casa Francis Opens in S\u00e3o Paulo; 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