{"id":3601,"date":"2024-03-11T14:17:52","date_gmt":"2024-03-11T17:17:52","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2024\/03\/11\/wondernews-multisensory-stores-technology-finishing-touch\/"},"modified":"2026-10-19T11:22:18","modified_gmt":"2026-10-19T14:22:18","slug":"wondernews-multisensory-stores-technology-finishing-touch","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/03\/11\/wondernews-multisensory-stores-technology-finishing-touch\/","title":{"rendered":"#WonderNews: Multisensory stores; technology as a finishing touch (and more!)"},"content":{"rendered":"

A new edition of #WonderNews is live \u2013 the Alice Wonders newsletter where ideas from Alice in Wonderland come to life in the reality of retail.<\/p>\n

In it, you’ll find the top news in Technology, Innovation and Experiences from around Brazil and the world!<\/p>\n

Grab a cup of coffee and enjoy the read. \u2615\ufe0f<\/p>\n

\u2795 Subscribe here so you don’t miss the next editions.<\/a><\/p>\n

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Alice Wonders opens its hi-tech experience flagship<\/strong><\/h3>\n

With sensory activations, immersive projections, smart fitting rooms and other trends set to inspire Brazilian retail, Alice Wonders<\/a> has just opened its newest hi-tech experience flagship. It’s a showroom that brings together interactive technologies, prototypes and other highly customized solutions for the physical stores of the future.<\/strong><\/p>\n

Located in Pinheiros, a bustling neighborhood in S\u00e3o Paulo, the showroom features themed spaces divided into \u2022 Real Estate \u2022 Fashion Retail \u2022 Food Service \u2022 B2B Experiences <\/strong>\u2013 plus exclusive technologies that map customer behavior and deliver strategic business insights. Visits are by appointment only and can be booked through this link<\/a>.<\/p>\n

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On a sensory, immersive journey, L’Or\u00e9al celebrates The Art and Science of Fragrance in Paris<\/strong><\/h3>\n

Full of enchantment, immersion and sensory appeal,<\/strong> L’Or\u00e9al Groupe celebrated its 60-year heritage and expertise in the luxury fragrance market with the art exhibition Art & Science of Fragrance<\/a>, at the Carre du Louvre in Paris.<\/p>\n

Spotlighting the innovation, sustainability and creativity behind L’Or\u00e9al Luxe’s leading perfume lines, the exhibition showcased the evolution of fragrances and packaging since the group was founded in 1909<\/strong>.<\/p>\n

On a multisensory journey, guests were led through a series of themed rooms featuring immersive projections, modernist aesthetics and breathtaking lighting techniques<\/strong>. In one of the rooms, filled with giant sculptures and scented podiums, visitors could smell the raw ingredients and discover 100% natural techniques for extracting perfume from flowers. Learn more here<\/a>.<\/p>\n

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Technology as a finish: discover KWANGYA, the “living store” in Seoul<\/strong><\/h3>\n

SM Entertainment, the South Korean entertainment company, has opened KWANGYA, its flagship phygital store in Seoul \u2013 which promises to connect fans with international brands and artists. The iconic flagship combines design and technology as a finish<\/a> to create personalized, immersive and one-of-a-kind experiences.<\/p>\n

The futuristic space uses interactive walls, LEDs, transparent panels and other hi-tech materials<\/strong> that turn the store into a “living” entity<\/strong>, with interactive elements that respond to visitors’ actions. On top of that, the store’s atmosphere shifts as the media content changes, creating a new space for each artist or band currently playing.<\/p>\n

SM Entertainment has already announced plans to expand the phygital concept to other major cities around the world, including Jakarta and Los Angeles. Learn more here<\/a>.<\/p>\n

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Louis Vuitton opens chocolate shop in Singapore with acclaimed chef Maxime Fr\u00e9d\u00e9ric<\/strong><\/h3>\n

Located at the iconic Marina Bay Sands luxury resort in Singapore, Louis Vuitton has opened its newest chocolate shop, <\/strong>Le Chocolat<\/em><\/strong>.<\/p>\n

The space marks the maison’s international debut as a chocolate destination, with a menu meticulously crafted by award-winning pastry chef Maxime Fr\u00e9d\u00e9ric.<\/strong> His creations are inspired by Louis Vuitton’s signature codes, with treats in the form of cakes, pastries and entremets that resemble works of art. At the flagship, the chocolate line is also inspired by the brand’s trunk-making heritage, reflecting the intricate craftsmanship found in its luggage.<\/p>\n

The chocolate shop offers a delicious fusion of creativity, artisanal skill and other hallmarks of the Louis Vuitton identity, making it a must-visit global sensation for chocolate and brand enthusiasts alike<\/strong>. Learn more here<\/a>.<\/p>\n

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FENDI opens luxury experience megastore in Amsterdam<\/strong><\/h3>\n

FENDI has just opened an experiential megastore <\/strong>on Amsterdam’s prestigious P.C. Hooftstraat shopping street. Spanning 589 m\u00b2 (about 6,340 sq ft) across three floors<\/strong>, the new location, more than twice the size of the previous store, offers customers sophisticated experiences and houses a range of women’s and men’s products, each with its own distinct atmosphere.<\/p>\n

Featuring artwork, high-end furniture, and a striking staircase<\/strong>, the new flagship promises customers an exclusive, immersive, and exceptionally luxurious shopping experience. Learn more here<\/a>.<\/p>\n

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RFID technology becomes a powerful ally for retailers in data collection<\/strong><\/h3>\n

Radio Frequency Identification (RFID) technology is being rediscovered by retailers around the world as an essential tool to fight theft and shrink<\/strong>, while also improving inventory management and the customer experience.<\/p>\n

Although it has been around for decades, RFID is increasingly being used to track merchandise and gather valuable data on its location and movement<\/strong>. This gives retailers a clearer view of available inventory, preventing empty shelves and ensuring the right items are always available to customers.<\/p>\n

By deploying RFID tags across a wide variety of products and integrating that data with inventory management systems, retailers can reduce shrink, prevent stockouts, and deliver a more efficient and satisfying shopping experience <\/strong>for customers. Learn more here<\/a>.<\/p>\n

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Stay on top of the latest trends in brick-and-mortar retail!<\/p>\n

Follow us on Instagram<\/a>, LinkedIn<\/a>, and our Blog: The Future of Retail<\/a> so you never miss an update. <\/p>\n","protected":false},"excerpt":{"rendered":"

A new edition of #WonderNews is live \u2013 the Alice Wonders newsletter where ideas from Alice in Wonderland come to … <\/p>\n","protected":false},"author":1,"featured_media":2342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554],"tags":[],"yoast_head":"\n#WonderNews: Multisensory stores; technology as a finishing touch (and more!) - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/03\/11\/wondernews-multisensory-stores-technology-finishing-touch\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#WonderNews: Multisensory stores; technology as a finishing touch (and more!) - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"A new edition of #WonderNews is live \u2013 the Alice Wonders newsletter where ideas from Alice in Wonderland come to …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/03\/11\/wondernews-multisensory-stores-technology-finishing-touch\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T17:17:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T14:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2024\/03\/Banner-LinkedIn-Newsletter78.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2667\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/03\/11\/wondernews-multisensory-stores-technology-finishing-touch\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/03\/11\/wondernews-multisensory-stores-technology-finishing-touch\/\",\"name\":\"#WonderNews: Multisensory stores; 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