{"id":3585,"date":"2024-10-02T17:52:38","date_gmt":"2024-10-02T20:52:38","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2024\/10\/02\/wondernews-fashion-tech-store-personalization\/"},"modified":"2026-10-19T11:22:17","modified_gmt":"2026-10-19T14:22:17","slug":"wondernews-fashion-tech-store-personalization","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/10\/02\/wondernews-fashion-tech-store-personalization\/","title":{"rendered":"#WonderNews: fashion tech, store personalization (and more!)"},"content":{"rendered":"

A new edition of #WonderNews is live! It’s the Alice Wonders newsletter that rounds up the top news in Technology<\/strong>, Architecture <\/strong>and Experiences<\/strong> in brick-and-mortar retail<\/strong> from across Brazil and around the world! Grab a cup of coffee and enjoy the read. \u2615\ufe0f<\/p>\n

\"\"<\/h2>\n

Fashion tech: Samsung Galaxy’s experience with designer Colin LoCascio<\/strong><\/h2>\n

New York Fashion Week 2024<\/strong> brought much more than the traditional runway shows. This year’s event combined technology and fashion <\/strong>to deliver immersive, accessible experiences! One of the highlights was The Movement of Design:<\/strong> a new immersive experience developed in partnership between Samsung Galaxy and designer Colin LoCascio<\/strong><\/a>.<\/p>\n

Guests were welcomed by a thrilling interplay of light, sound, and creativity. But the real showstopper was a room with giant screens showcasing Samsung Galaxy’s AI features<\/strong>, while sensors tracked guests’ hand movements <\/strong>and generated unique designs inspired by Colin LoCascio’s work.<\/p>\n

With innovative approaches like this, brands are capturing more and more media attention and creating memorable moments for everyone. After all, who doesn’t want to live a stylish, unforgettable experience?<\/p>\n

\"\"<\/p>\n

O Botic\u00e1rio brings a sensory experience to the 41st edition of Expoflora<\/strong><\/h2>\n

O Botic\u00e1rio was back for another edition of Expoflora, held in Holambra, S\u00e3o Paulo<\/strong><\/a>. This year, the beauty brand brought a sensory experience <\/strong>to the event: the ‘Jardim Floratta’ (Floratta Garden). The activation features a scented tunnel where each station reveals a fragrance from the Floratta line<\/strong>, creating an inspiring and engaging experience for visitors.<\/p>\n

And, of course, there was a very special reason behind the choice of the line that would represent the brand at the event, as O Botic\u00e1rio’s Regional Marketing Director, Jacqueline Tobaru, explains:<\/p>\n

\n

\u201cJardim Floratta is a first-of-its-kind activation, created exclusively for Expoflora, and it invites everyone to experience our perfumery expertise in an environment that celebrates the beauty and diversity of flowers. Choosing the Floratta Family was no accident: this fragrance is one of the favorites among consumers in S\u00e3o Paulo, and on special occasions O Botic\u00e1rio launches special kits featuring this line.”<\/em><\/p>\n<\/blockquote>\n

In addition to the immersion<\/em> in the scented tunnel, the space also includes Instagrammable spots, perfect for photos and videos, as well as exclusive giveaways for visitors.<\/p>\n

\"\"<\/p>\n

Neko Health: sci-fi health scans arrive in London<\/strong><\/h2>\n

Swedish start-up Neko Health has opened its health center in Marylebone, London<\/strong><\/a>, offering quick scans that capture millions of health data points in just ten minutes. The technology uses around 70 sensors to screen for issues such as skin cancer, fat and sugar levels, and other risk factors<\/strong>. All within a futuristic yet welcoming environment.<\/p>\n

Beyond the quick scan, visitors also get a medical consultation to review their results, plus an app that stores their health data for future visits. With a design that blends modernity and warmth<\/strong>, the Neko Health Center turns health care into an accessible and innovative experience.<\/p>\n

\"\"<\/p>\n

Family Dollar bets on AI to personalize its stores<\/strong><\/h2>\n

Family Dollar is using Artificial Intelligence to enhance its operations<\/a><\/strong>. Through the Dunnhumby platform, the chain aims to optimize product placement in its stores and better understand customer behavior. By evaluating the retailer’s more than 66 million shoppers, the AI will analyze data and recommend which items should be available at each location<\/strong>.<\/p>\n

This technology enables faster, more accurate decisions, tailoring assortments to the needs of each community. On top of that, the AI delivers insights into consumer trends<\/strong>, ensuring a smarter and more personalized shopping experience.<\/p>\n

\"\"<\/p>\n

Walmart bets on technology to transform fashion with a U.S. tour<\/strong><\/h2>\n

Walmart is revolutionizing the shopping experience with the ‘Walmart Style Tour’<\/strong><\/a>, a tech-driven tour that will stop in 40 American cities, including Chicago, Los Angeles, New York, and Dallas. Using QR codes<\/strong>, visitors can explore and purchase the latest fashion trends from different brands, such as Scoop and Free Assembly, with just one click, blending convenience and style<\/strong>.<\/p>\n

The tour also offers a personalized color analysis, using data to suggest shades that complement each customer’s skin tone and hair<\/strong>. The initiative shows how technology can bring fashion and convenience closer together, making shopping more interactive and personalized for everyone!<\/p>\n

\"\"<\/p>\n

Ferragamo creates a sensory experience with a fragrance pop-up in Shanghai<\/strong><\/h2>\n

Ferragamo has launched an exclusive pop-up space at Global Harbour<\/strong><\/a> in Shanghai, taking visitors on an immersive olfactory journey<\/strong>. The installation combines visual art with Italian fragrances, offering a unique sensory experience.<\/p>\n

With a creative three-dimensional fragrance wall and personalized consultations<\/strong>, participants explore the world of fragrances in an engaging, interactive way. To top it off, members receive exclusive gift packages, making the event even more memorable. A perfect fusion of art, innovation, and sophistication!<\/p>\n

\n

Stay on top of the latest trends in brick-and-mortar retail around the world! Follow us on Instagram<\/a><\/strong>, LinkedIn<\/a><\/strong>, and our Blog: The Future of Retail<\/a><\/strong> so you never miss an update.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new edition of #WonderNews is live! It’s the Alice Wonders newsletter that rounds up the top news in Technology, … <\/p>\n","protected":false},"author":1,"featured_media":2356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554],"tags":[740,839,1115],"yoast_head":"\n#WonderNews: fashion tech, store personalization (and more!)<\/title>\n<meta name=\"description\" content=\"A new #WonderNews is out! 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