{"id":3578,"date":"2024-02-20T17:22:36","date_gmt":"2024-02-20T20:22:36","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2024\/02\/20\/wondernews-sensory-immersive-futuristic-stores\/"},"modified":"2026-10-19T11:22:18","modified_gmt":"2026-10-19T14:22:18","slug":"wondernews-sensory-immersive-futuristic-stores","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2024\/02\/20\/wondernews-sensory-immersive-futuristic-stores\/","title":{"rendered":"#WonderNews: Sensory, Immersive, Futuristic Stores (and More!)"},"content":{"rendered":"<p id=\"ember248\" class=\"ember-view reader-content-blocks__paragraph\"> A new edition of #WonderNews is live \u2013 the <a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/alicewonders\/\" data-test-app-aware-link=\"\">Alice Wonders <\/a>newsletter where ideas from <em>Wonderland <\/em>come to life in the world of retail.<\/p>\n<p id=\"ember249\" class=\"ember-view reader-content-blocks__paragraph\">In it, you&#8217;ll find the top news in Technology, Innovation, and Experiences from Brazil and around the world!<\/p>\n<p id=\"ember250\" class=\"ember-view reader-content-blocks__paragraph\">So grab a cup of coffee and enjoy the read. \u2615\ufe0f<\/p>\n<p id=\"ember251\" class=\"ember-view reader-content-blocks__paragraph\"><a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/newsletters\/wondernews-6942222429712707585\/?trk=newsletters_directory\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">\u2795 Click here and subscribe so you don&#8217;t miss upcoming editions.<\/a><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper display-flex\"><img id=\"ember252\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQHwVWuxWywWFw\/article-inline_image-shrink_1500_2232\/0\/1707165788741?e=1714003200&amp;v=beta&amp;t=bVdfCOC8Q0eUDAgw5b8cLlTVDJjUIoXvHbjf8c9n9vA\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember253\" class=\"ember-view\"><strong>Casper opens concept store for sleep experiences and testing in California<\/strong><\/h3>\n<p id=\"ember254\" class=\"ember-view reader-content-blocks__paragraph\">Renowned mattress brand Casper has opened its newest interactive concept store in California, spanning more than 8,600 sq ft, to highlight the brand&#8217;s three main pillars of innovation: <strong>support, comfort, and cooling.<\/strong><\/p>\n<p id=\"ember255\" class=\"ember-view reader-content-blocks__paragraph\">The store&#8217;s experiences include the <strong>Snooze Bar,<\/strong> a consultation space where customers can discover the products&#8217; key benefits and differentiators; the <strong>Pillow Lab<\/strong> for testing the brand&#8217;s pillows; the <strong>Bedroom DeZzzign Center <\/strong>which offers personalized services to design your ideal sleep; and the <strong>Bunkhouse <\/strong>so kids can have fun while their parents shop. <a href=\"https:\/\/www.retaildive.com\/news\/casper-mattress-opens-new-store-concept-costa-mesa-california\/704582\/\">Learn more here.<\/a><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper display-flex\"><img id=\"ember257\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQG3LnVSsjiCOg\/article-inline_image-shrink_1500_2232\/0\/1707165862255?e=1714003200&amp;v=beta&amp;t=0D34VUo8YMNljbCz_Uiye-Mx5RCSZbdZcrj18o1Du6s\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember258\" class=\"ember-view\"><strong>AI in retail: Sam\u2019s Club to roll out Artificial Intelligence receipt checks<\/strong><\/h3>\n<p id=\"ember259\" class=\"ember-view reader-content-blocks__paragraph\">Seeking to eliminate the need for an employee to verify that customers have paid for every item in their carts, Sam\u2019s Club announced plans to introduce <strong>Artificial Intelligence and computer vision-based technology <\/strong>to digitally scan receipts at the exit.<\/p>\n<p id=\"ember260\" class=\"ember-view reader-content-blocks__paragraph\">According to the company, receipt checks were a<strong> point of friction and discomfort in the customer shopping experience <\/strong>\u2013 and the new tech solution aligns with the brand&#8217;s commitment to delivering more convenient, seamless journeys, with innovations that put customer needs at the center of decision-making.<\/p>\n<p id=\"ember261\" class=\"ember-view reader-content-blocks__paragraph\">The digital verification technology is currently <strong>being piloted in 10 stores<\/strong>, with plans to expand to nearly 600 Sam\u2019s Club locations. <a href=\"https:\/\/www.retaildive.com\/news\/sams-club-artificial-intelligence-receipt-shopping-cart-check\/704213\/\">Learn more here.<\/a><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper display-flex\"><img id=\"ember263\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQGTBtMpJxAJkA\/article-inline_image-shrink_1500_2232\/0\/1707165919141?e=1714003200&amp;v=beta&amp;t=pAubvRjrrtLP4AgUf75GwwNG9ta6hD62DrqA_XJBFhY\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember264\" class=\"ember-view\"><strong>Immersive exhibition celebrates the 75th anniversary of SERPENTI, BVLGARI&#8217;s icon<\/strong><\/h3>\n<p id=\"ember265\" class=\"ember-view reader-content-blocks__paragraph\">To celebrate 75 years of the SERPENTI jewelry collection, a BVLGARI icon, the luxury brand presented an <strong>artistic, immersive, and sensory installation. <\/strong>On a creative journey, the fashion house partnered with world-renowned contemporary artists to bring their visions to the space. Among them was Emmanuelle Moureaux, who was chosen to create a vibrant installation in Tokyo.<\/p>\n<p id=\"ember266\" class=\"ember-view reader-content-blocks__paragraph\">Made up of 347,100 Roman numerals layered along a narrow path, the exhibition<strong> seeks to evoke emotion and immerse visitors in a world where colors stretch on without limits<\/strong>, symbolizing BVLGARI&#8217;s journey and continuous reinvention through the SERPENTI icon over the years. <a href=\"https:\/\/www.instagram.com\/emmanuellemoureaux\/reel\/C0Tpc0sRjL0\/\">Learn more here.<\/a><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper display-flex\"><img id=\"ember268\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQEMNMcsksi60g\/article-inline_image-shrink_1500_2232\/0\/1707165973347?e=1714003200&amp;v=beta&amp;t=oA78yT_Ck_5t58tWOIgG6zblLyL1EEztF5eYPeBQ1GY\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember269\" class=\"ember-view\"><strong>Sensory experience: Michelin-starred restaurant opens an immersive space that engages all 5 senses<\/strong><\/h3>\n<p id=\"ember270\" class=\"ember-view reader-content-blocks__paragraph\">The renowned two-Michelin-star restaurant &#8220;Agli Amici 1887&#8221; has opened a new immersive space in Italy for a<strong> culinary journey that begins even before the dishes are served<\/strong>.<\/p>\n<p id=\"ember271\" class=\"ember-view reader-content-blocks__paragraph\">The project transformed an old tavern into the restaurant&#8217;s new entrance and promises multisensory experiences in the <strong>Box Lounge<\/strong>, a setting that immerses guests in a world of colors, flavors, and sensations.<\/p>\n<p id=\"ember272\" class=\"ember-view reader-content-blocks__paragraph\">With walls and furniture bathed in shades of blue, the room is lit by a large installation inspired by contemporary art and allows for <strong>changes in atmosphere through customizable lighting<\/strong>. Meanwhile, the counter area becomes a stage where the chefs prepare their creations under the watchful eyes of onlookers, engaging all five senses from preparation to tasting. <a href=\"https:\/\/archello.com\/pt\/project\/agli-amici-1887\">Learn more here.<\/a><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper display-flex\"><img id=\"ember274\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQEdRoPTXlgI9w\/article-inline_image-shrink_1500_2232\/0\/1707166034810?e=1714003200&amp;v=beta&amp;t=jo8a12WRjWtNeZPcsDG3bMO6uRJEKwwLWRI3I0sO5sA\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember275\" class=\"ember-view\"><strong>How electric vehicle brands are revolutionizing retail in China<\/strong><\/h3>\n<p id=\"ember276\" class=\"ember-view reader-content-blocks__paragraph\">Electric car brands are transforming the retail experience in China, bringing innovative hi-tech concepts to shopping malls.<\/p>\n<p id=\"ember277\" class=\"ember-view reader-content-blocks__paragraph\">These spaces aren&#8217;t just POS locations; they&#8217;re <strong>digital, personalized experience centers <\/strong>where consumers can immerse themselves in the world of electric vehicles. At the Lotus store in Shanghai, for example, customers can experience what it feels like to be inside a vehicle and even <strong>design their dream car in real time with the help of digital interfaces<\/strong>.<\/p>\n<p id=\"ember278\" class=\"ember-view reader-content-blocks__paragraph\">This approach also draws customers into an ecosystem of services that enriches their lifestyle under the brand&#8217;s banner, with offerings ranging from maintenance and battery charging to conveniences such as mobile offices, kids&#8217; areas, and food courts that<strong> increase dwell time and strengthen customer loyalty<\/strong>. <a href=\"https:\/\/www.euroshop-tradefair.com\/en\/Retail-Marketing\/how-e-car-brands-are-revolutionizing-retail-in-china\">Learn more here.<\/a><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper display-flex\"><img id=\"ember280\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQEcujVV6e3O_w\/article-inline_image-shrink_1500_2232\/0\/1707166082112?e=1714003200&amp;v=beta&amp;t=FKByXnJExsqjk6_wqp2RFBP_jDw2nk0ua7cMFJVJjAk\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember281\" class=\"ember-view\"><strong>Digitally native South Korean brand W Concept opens another brick-and-mortar store<\/strong><\/h3>\n<p id=\"ember282\" class=\"ember-view reader-content-blocks__paragraph\">W Concept, the South Korean <em>teen<\/em> fashion e-commerce platform, is expanding its operations beyond digital by opening physical stores across the country.<\/p>\n<p id=\"ember283\" class=\"ember-view reader-content-blocks__paragraph\">The latest addition is located on the 4th floor of Shinsegae Centum City in South Korea, <strong>with over 130 m\u00b2 (about 1,400 sq ft) of design inspired by Busan, the country&#8217;s second-largest city<\/strong>. The opening follows the brand&#8217;s pilot program, which began with a pop-up store that spent several weeks testing the brand&#8217;s offline sales potential.<\/p>\n<p id=\"ember284\" class=\"ember-view reader-content-blocks__paragraph\">The space is dominated by an undulating metallic volume that houses an exclusive fitting room, adding an iconic design element to the environment. With a carefully curated selection of women&#8217;s apparel and accessories from various South Korean brands, the new store promises a <strong>futuristic, sensory, and one-of-a-kind shopping experience<\/strong>. <a href=\"https:\/\/superfuture.com\/2024\/01\/new-shops\/busan-w-concept-shop-in-shop-opening\/\">Learn more here.<\/a><\/p>\n<hr \/>\n<p id=\"ember285\" class=\"ember-view reader-content-blocks__paragraph\"> Stay on top of the latest trends in the world of retail!<\/p>\n<p id=\"ember286\" class=\"ember-view reader-content-blocks__paragraph\">Follow us on <a class=\"app-aware-link \" href=\"https:\/\/www.instagram.com\/_alicewonders\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Instagram<\/a>, <a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/alicewonders\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">LinkedIn<\/a>, and our <a class=\"app-aware-link \" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Blog: The Future of Retail<\/a> so you never miss an update. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new edition of #WonderNews is live \u2013 the Alice Wonders newsletter where ideas from Wonderland come to life in &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - 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