{"id":3559,"date":"2022-06-08T17:01:13","date_gmt":"2022-06-08T20:01:13","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3559"},"modified":"2026-10-19T12:08:04","modified_gmt":"2026-10-19T15:08:04","slug":"phygital-retail-physical-digital-synergy-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2022\/06\/08\/phygital-retail-physical-digital-synergy-zh\/","title":{"rendered":"Phygital\u96f6\u552e\uff1a\u5b9e\u4f53\u4e0e\u6570\u5b57\u7684\u534f\u540c\u4f1a\u6210\u4e3a\u957f\u671f\u8d8b\u52bf\u5417\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5173\u4e8e\u96f6\u552e\u7684\u672a\u6765\uff0c\u4ee5\u53ca\u5728\u6570\u5b57\u5316\u5df2\u8d8b\u4e8e\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\u8fd9\u4e00\u524d\u666f\u5c06\u5982\u4f55\u6f14\u53d8\uff0c\u4e1a\u5185\u5df2\u6709\u8bf8\u591a\u8ba8\u8bba\u3002\u5728\u8fd9\u4e9b\u8ba8\u8bba\u4e2d\uff0c\u4e00\u4e2a\u975e\u5e38\u5e38\u89c1\u7684\u8bef\u533a\u662f\u8ba4\u4e3a<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3540\" target=\"_blank\" rel=\"noopener\">\u5b9e\u4f53\u5e97\u4f1a\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u800c\u9010\u6e10\u5f0f\u5fae<\/a>\u3002\u6b63\u56e0\u5982\u6b64\uff0cPhygital\uff08\u865a\u5b9e\u878d\u5408\uff09\u96f6\u552e\u7684\u6982\u5ff5\u6210\u4e3a\u4e86\u5f53\u4e0b\u884c\u4e1a\u5185\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u80fd\u591f\u5c06\u7ebf\u4e0a\u9500\u552e\u4f53\u9a8c\u7684\u4f18\u52bf\u4e0e\u7ebf\u4e0b\u9500\u552e\u4e2d\u6700\u6210\u719f\u7684\u505a\u6cd5\u7ed3\u5408\u8d77\u6765\uff0c\u5c82\u4e0d\u662f\u518d\u5b8c\u7f8e\u4e0d\u8fc7\uff1fPhygital \u4e0d\u4ec5\u5c06\u5176\u89c6\u4e3a\u4e00\u79cd\u53ef\u80fd\uff0c\u66f4\u5c06\u5176\u89c6\u4e3a\u4e00\u79cd\u73b0\u5b9e\u3002\u8fd9\u4e24\u79cd\u5546\u4e1a\u7406\u5ff5\u51e0\u4e4e\u50cf\u878d\u5408\u4e00\u6837\uff0c\u4ee5\u4e00\u4f53\u5316\u3001\u667a\u80fd\u5316\u7684\u65b9\u5f0f\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u5171\u540c\u6253\u9020\u5b8c\u7f8e\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5c06\u5728\u672c\u6587\u4e2d\u6df1\u5165\u63a2\u8ba8\u8fd9\u4e00\u8bdd\u9898\u3002\u8bf7\u7ee7\u7eed\u9605\u8bfb\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u7406\u89e3\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-1923\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-8-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-8-1024x439.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-8-300x129.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-8-768x329.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-8.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Phygital \u96f6\u552e\u7684\u6982\u5ff5\u662f\u4ec0\u4e48\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Phygital \u96f6\u552e\u662f\u4e00\u79cd\u5c06\u9500\u552e\u7ec8\u7aef\u7684\u5b9e\u8df5\u4e0e\u6570\u5b57\u9886\u57df\u6240\u91c7\u7528\u7684\u7b56\u7565\u76f8\u878d\u5408\u7684\u7406\u5ff5\u3002\u7531\u6b64\uff0c\u54c1\u724c\u80fd\u591f\u878d\u5408\u4e24\u4e2a\u4e16\u754c\u7684\u7cbe\u534e\u5e76\u5c06\u5176\u5448\u73b0\u7ed9\u6d88\u8d39\u8005\uff0c\u4ece\u800c\u5e26\u6765\u66f4\u4ee4\u4eba\u6ee1\u610f\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5206\u6790 Phygital \u8fd9\u4e2a\u8bcd\uff0c\u6211\u4eec\u4f1a\u53d1\u73b0\u5b83\u7531\u4e24\u4e2a\u82f1\u6587\u5355\u8bcd\u7ec4\u5408\u800c\u6210\uff1a<\/span><b>Phy<\/b><span style=\"font-weight: 400;\">\uff08\u6765\u81ea Physical\uff0c\u5b9e\u4f53\uff09\u548c <\/span><b>gital<\/b><span style=\"font-weight: 400;\">\uff08\u6765\u81ea digital\uff0c\u6570\u5b57\uff09\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5b9e\u4f53\u96f6\u552e\u4e0e\u6570\u5b57\u96f6\u552e\u7684\u7ed3\u5408\u3002\u5c3d\u7ba1\u8fd9\u4e2a\u540d\u79f0\u672c\u8eab\u5df2\u7ecf\u63ed\u793a\u4e86\u5b83\u7684\u542b\u4e49\uff0c\u4f46\u6df1\u5165\u4e86\u89e3\u8fd9\u4e00\u7406\u5ff5\uff0c\u6709\u52a9\u4e8e\u6211\u4eec\u5207\u5b9e\u638c\u63e1\u5982\u4f55\u5c06\u5176\u4ed8\u8bf8\u5b9e\u8df5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5148\u4ece\u5b9e\u4f53\u6d88\u8d39\u4f53\u9a8c\u4e2d\u4e00\u4e2a\u72ec\u4e00\u65e0\u4e8c\u7684\u56e0\u7d20\u5165\u624b\u6765\u7406\u89e3\u8fd9\u4e00\u7406\u5ff5\uff1a\u4eb2\u624b\u67e5\u770b\u5546\u54c1\u3002\u5c3d\u7ba1\u7f51\u8d2d\u56e0\u5176\u4fbf\u5229\u6027\u800c\u5e7f\u53d7\u6b22\u8fce\uff0c\u4f46\u53ea\u6709\u5f53\u5546\u54c1\u9001\u5230\u5bb6\u65f6\uff0c\u4f60\u624d\u80fd\u771f\u6b63\u89e6\u6478\u5230\u5b83\u3002\u800c\u80fd\u591f\u5728\u73b0\u573a\u4eb2\u624b\u4f53\u9a8c\u5546\u54c1\uff0c\u5f80\u5f80\u662f\u4fc3\u6210\u8d2d\u4e70\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\uff0c\u6211\u4eec\u518d\u6765\u770b\u770b\u7f51\u8d2d\u4e00\u4e2a\u7b80\u5355\u5374\u81f3\u5173\u91cd\u8981\u7684\u4f18\u52bf\uff1a\u4f60\u65e0\u9700\u6392\u961f\u3002\u5728\u4eba\u6d41\u62e5\u6324\u7684\u95e8\u5e97\u91cc\uff0c\u4e3a\u4e86\u7ed3\u8d26\u800c\u957f\u65f6\u95f4\u7b49\u5f85\u53ef\u80fd\u4f1a\u4ee4\u4eba\u4e0d\u60a6\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e24\u5168\u5176\u7f8e\uff1f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6ca1\u9519\uff0c\u65e0\u8bba\u5728\u7406\u8bba\u4e0a\u8fd8\u662f\u5b9e\u8df5\u4e2d\uff0cPhygital \u90fd\u65e8\u5728\u5b9e\u73b0\u4e24\u5168\u5176\u7f8e\u3002\u603b\u4f53\u800c\u8a00\uff0c\u5176\u6838\u5fc3\u662f\u4ee5\u667a\u80fd\u5316\u7684\u65b9\u5f0f\u5c06\u5b9e\u4f53\u96f6\u552e\u7684\u8d2d\u7269\u4f53\u9a8c\u6570\u5b57\u5316\u3002\u501f\u52a9\u79d1\u6280\u7684\u652f\u6301\uff0c\u6d88\u8d39\u8005\u8d70\u8fdb\u95e8\u5e97\u540e\uff0c\u53ef\u4ee5\u53d1\u73b0\u591a\u79cd\u73b0\u4ee3\u5316\u3001\u521b\u65b0\u7684\u65b9\u5f0f\uff0c\u8ba9\u8d2d\u7269\u8fc7\u7a0b\u66f4\u52a0\u4fbf\u6377\u8212\u9002\u3002\u800c\u8fd9\u4e00\u5207\u90fd\u5efa\u7acb\u5728\u4e92\u52a8\u548c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u7684\u57fa\u7840\u4e4b\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u66f4\u5177\u4f53\u5730\u4e86\u89e3\u5e94\u7528 Phygital \u6982\u5ff5\u7684\u95e8\u5e97\u662f\u4ec0\u4e48\u6837\u5b50\uff0c\u8fd9\u7c7b\u95e8\u5e97\u4f1a\u914d\u5907\u4ee5\u4e0b\u529f\u80fd\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u6709\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3545\" target=\"_blank\" rel=\"noopener\">\u589e\u5f3a\u73b0\u5b9e<\/a>\u5e94\u7528\uff0c\u4f8b\u5982\u5f53\u987e\u5ba2\u60f3\u8981\u6295\u5f71\u67e5\u770b\u672a\u9648\u5217\u7684\u5546\u54c1\uff0c\u6216\u65e0\u9700\u8fdb\u5165\u8bd5\u8863\u95f4\u5c31\u80fd\u8bd5\u7a7f\u8863\u670d\u65f6\u4f7f\u7528\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7528\u4e8e\u81ea\u52a9\u670d\u52a1\u7684\u4e92\u52a8\u7ec8\u7aef\uff0c\u987e\u5ba2\u53ef\u4ee5\u901a\u8fc7\u5e73\u677f\u7535\u8111\u4e0b\u5355\uff0c\u751a\u81f3\u4ee5\u66f4\u81ea\u4e3b\u3001\u72ec\u7acb\u7684\u65b9\u5f0f\u67e5\u8be2\u5546\u54c1\u5e93\u5b58\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3366\" target=\"_blank\" rel=\"noopener\">\u81ea\u52a9\u7ed3\u8d26<\/a>\u67dc\u53f0\uff0c\u907f\u514d\u6392\u961f\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7ebf\u4e0a\u4e0b\u5355\u3001\u95e8\u5e97\u76f4\u63a5\u81ea\u63d0\u7684\u8d2d\u7269\u65b9\u5f0f\uff0c\u514d\u53bb\u957f\u65f6\u95f4\u7b49\u5f85\u9001\u8d27\u4e0a\u95e8\uff0c\u4f8b\u5982<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3197\">Guide Shops<\/a>\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u80fd\u591f\u6574\u5408\u95e8\u5e97\u4e0e\u7535\u5546\u5e93\u5b58\u7684 ERP \u7cfb\u7edf\uff0c\u7b80\u5316\u7269\u6d41\u7ba1\u7406\uff0c\u5e76\u63d0\u9ad8\u5411\u6d88\u8d39\u8005\u5c55\u793a\u4fe1\u606f\u7684\u51c6\u786e\u6027\u3002<br \/>\n<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-1924\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-9-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-9-1024x439.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-9-300x129.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-9-768x329.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-9.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u8fd9\u4e00\u6982\u5ff5\u5982\u4f55\u91cd\u89c6\u4f53\u9a8c\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c\u9500\u552e\u5df2\u4e0d\u80fd\u518d\u88ab\u89c6\u4e3a\u5b9e\u4f53\u5e97\u7684\u4e3b\u8981\u804c\u80fd\u3002\u51b5\u4e14\uff0c\u5982\u679c\u8fd9\u662f\u4f60\u552f\u4e00\u7684\u76ee\u6807\uff0c\u7ade\u4e89\u5bf9\u624b\u5c06\u8f7b\u800c\u6613\u4e3e\u5730\u8d85\u8d8a\u4f60\u7684\u4e1a\u52a1\u3002\u7f3a\u5c11\u4f53\u9a8c\uff0c\u65e0\u8bba\u8eab\u5904\u54ea\u4e2a\u884c\u4e1a\uff0c\u4efb\u4f55\u4f01\u4e1a\u90fd\u6c38\u8fdc\u65e0\u6cd5\u6210\u4e3a\u884c\u4e1a\u6807\u6746\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Phygital \u96f6\u552e\u4e2d\uff0c\u5fc5\u987b\u6452\u5f03\u201c\u9500\u552e\u7ec8\u7aef\u201d\u7684\u89c2\u5ff5\uff0c\u8f6c\u800c\u6253\u9020\u201c\u4f53\u9a8c\u7ec8\u7aef\u201d\u3002\u8fd9\u610f\u5473\u7740<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3332\" target=\"_blank\" rel=\"noopener\">\u54c1\u724c<\/a>\u4e0d\u80fd\u53ea\u628a\u95e8\u5e97\u770b\u4f5c\u9500\u552e\u4ea7\u54c1\u7684\u573a\u6240\uff0c\u800c\u5e94\u5c06\u5176\u89c6\u4e3a\u7ed9\u6d88\u8d39\u8005\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u7684\u673a\u4f1a\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u4e0d\u662f\u8fd9\u6837\uff0c\u4eba\u4eec\u53c8\u4e3a\u4ec0\u4e48\u8981\u6765\u4f60\u7684\u95e8\u5e97\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u6765\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3567\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u8005\u65c5\u7a0b<\/a>\u53d1\u751f\u4e86\u5de8\u5927\u53d8\u5316\u3002\u5176\u4e3b\u8981\u7279\u5f81\u4e4b\u4e00\u5c31\u662f\u5982\u4eca\u5b83\u5df2\u4e0d\u518d\u662f\u7ebf\u6027\u7684\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4eba\u4eec\u4e0d\u518d\u9075\u5faa\u67d0\u79cd\u56fa\u5b9a\u7684\u89c4\u5f8b\u6216\u4e60\u60ef\u3002\u4eca\u5929\u5728\u7f51\u4e0a\u8d2d\u7269\u7684\u4eba\uff0c\u660e\u5929\u53ef\u80fd\u5c31\u60f3\u53bb\u4f60\u7684\u95e8\u5e97\u901b\u901b\u3002\u5728\u8fd9\u6837\u7684\u65f6\u673a\uff0c\u63d0\u4f9b\u8d85\u8d8a\u5e73\u5747\u6c34\u5e73\u7684\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u54c1\u724c\u9700\u8981\u59cb\u7ec8\u601d\u8003\u5982\u4f55\u5438\u5f15\u6d88\u8d39\u8005\u3001\u4e0e\u4e4b\u4e92\u52a8\uff0c\u5e76\u7ed9\u4ed6\u4eec\u7559\u4e0b\u72ec\u7279\u800c\u60ca\u8273\u7684\u5370\u8c61\u3002\u4e0d\u59a8\u8fd9\u6837\u60f3\uff1a\u4f60\u7684\u54c1\u724c\u662f\u4e00\u79cd\u4fe1\u4ef0\uff0c\u800c\u4f60\u7684\u95e8\u5e97\u5c31\u662f\u4e00\u5ea7\u5723\u6bbf\u3001\u4e00\u5ea7\u5927\u6559\u5802\u3002\u5f53\u6d88\u8d39\u8005\u4eb2\u4e34\u95e8\u5e97\u65f6\uff0c\u4f60\u516c\u53f8\u7684\u6574\u4f53\u7406\u5ff5\u66f4\u6709\u53ef\u80fd\u5f15\u8d77\u5171\u9e23\u5e76\u8d62\u5f97\u4ed6\u4eec\u7684\u5fc3\u3002\u8fd9\u6b63\u662f\u8ba9\u4ed6\u4eec\u6210\u4e3a\u201c\u4fe1\u5f92\u201d\u7684\u673a\u4f1a\u2014\u2014\u5728\u8fd9\u91cc\uff0c\u5c31\u662f\u6210\u4e3a\u5fe0\u5b9e\u6d88\u8d39\u8005\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-1925\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-10-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-10-1024x439.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-10-300x129.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-10-768x329.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Kellison-10.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u6570\u5b57\u539f\u751f\u54c1\u724c\u662f\u5426\u5e94\u8be5\u8003\u8651\u5f00\u8bbe\u5b9e\u4f53\u5e97\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 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400;\">\u957f\u65f6\u95f4\u65e0\u6cd5\u901b\u5e97\u3001\u65e0\u6cd5\u83b7\u5f97\u5b9e\u4f53\u8d2d\u7269\u4f53\u9a8c\uff0c\u8ba9\u666e\u901a\u6d88\u8d39\u8005\u8feb\u5207\u5e0c\u671b\u91cd\u62fe\u8fd9\u4e2a\u7b80\u5355\u5374\u91cd\u8981\u7684\u4e60\u60ef\u3002\u5bdf\u89c9\u5230\u8fd9\u4e00\u70b9\u540e\uff0c\u6570\u5b57\u539f\u751f\u54c1\u724c\u7ed9\u51fa\u4e86\u7b54\u6848\uff1a\u5f00\u8bbe\u5b9e\u4f53\u5e97\u786e\u5b9e\u53ef\u4ee5\u662f\u4e2a\u7edd\u4f73\u7684\u4e3b\u610f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u5b9e\u4f53\u4f53\u9a8c\u7684\u6e34\u6c42\uff0c\u6b63\u63a8\u52a8\u54c1\u724c\u7eb7\u7eb7\u5f00\u8bbe\u7ebf\u4e0b\u7a7a\u95f4\uff0c\u4ee5\u5f3a\u5316\u54c1\u724c\u8ba4\u77e5\u548c\u5e02\u573a\u5b58\u5728\u611f\u3002\u8fd9\u610f\u5473\u7740\u5411\u524d\u8fc8\u51fa\u4e00\u6b65\uff0c\u800c\u975e\u540e\u9000\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u6570\u5b57\u6e20\u9053\u4f9d\u7136\u81f3\u5173\u91cd\u8981\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u54c1\u724c\u4e0d\u65ad\u63a8\u51fa\u5b9e\u4f53\u7a7a\u95f4\uff0c\u800c\u8981\u53d6\u5f97\u6700\u5927\u6210\u529f\uff0c\u5176\u6838\u5fc3\u5728\u4e8e\u6253\u9020\u51fa\u4f17\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u79d1\u6280\u548c\u521b\u65b0\u4e3a\u57fa\u7840\uff0c\u59cb\u7ec8\u4ee5\u6253\u9020\u5353\u8d8a\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u4e3a\u5bfc\u5411\uff0cPhygital\uff08\u865a\u5b9e\u878d\u5408\uff09\u96f6\u552e\u5df2\u6210\u4e3a\u54c1\u724c\u7684\u5fc5\u7136\u9009\u62e9\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u8fd9\u4e00\u7406\u5ff5\u5c06\u957f\u671f\u5b58\u5728\uff0c\u5e76\u4e14\u5df2\u7ecf\u6210\u4e3a\u5e02\u573a\u7684\u73b0\u5b9e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u559c\u6b22\u8fd9\u7bc7\u6587\u7ae0\u5417\uff1f\u90a3\u5c31<a href=\"https:\/\/www.instagram.com\/_alicewonders\/\">\u5173\u6ce8\u6211\u4eec\u7684\u793e\u4ea4\u5a92\u4f53<\/a>\uff0c\u83b7\u53d6\u79d1\u6280\u3001\u521b\u65b0\u4e0e\u96f6\u552e\u9886\u57df\u7684\u6700\u65b0\u52a8\u6001\u548c\u8d8b\u52bf\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5173\u4e8e\u96f6\u552e\u7684\u672a\u6765\uff0c\u4ee5\u53ca\u5728\u6570\u5b57\u5316\u5df2\u8d8b\u4e8e\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\u8fd9\u4e00\u524d\u666f\u5c06\u5982\u4f55\u6f14\u53d8\uff0c\u4e1a\u5185\u5df2\u6709\u8bf8\u591a\u8ba8\u8bba\u3002\u5728\u8fd9\u4e9b\u8ba8\u8bba\u4e2d\uff0c\u4e00\u4e2a\u975e\u5e38\u5e38\u89c1\u7684\u8bef\u533a\u662f\u8ba4\u4e3a\u5b9e\u4f53\u5e97\u4f1a\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u800c\u9010\u6e10\u5f0f\u5fae\u3002\u6b63\u56e0\u5982\u6b64\uff0cPhygital\uff08\u865a\u5b9e\u878d\u5408\uff09\u96f6\u552e\u7684\u6982\u5ff5\u6210\u4e3a\u4e86\u5f53\u4e0b\u884c\u4e1a\u5185\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u4e4b\u4e00\u3002 \u5982\u679c\u80fd\u591f\u5c06\u7ebf\u4e0a\u9500\u552e\u4f53\u9a8c\u7684\u4f18\u52bf\u4e0e\u7ebf\u4e0b\u9500\u552e\u4e2d\u6700\u6210\u719f\u7684\u505a\u6cd5\u7ed3\u5408\u8d77\u6765\uff0c\u5c82\u4e0d\u662f\u518d\u5b8c\u7f8e\u4e0d\u8fc7\uff1fPhygital \u4e0d\u4ec5\u5c06\u5176\u89c6\u4e3a\u4e00\u79cd\u53ef\u80fd\uff0c\u66f4\u5c06\u5176\u89c6\u4e3a\u4e00\u79cd\u73b0\u5b9e\u3002\u8fd9\u4e24\u79cd\u5546\u4e1a\u7406\u5ff5\u51e0\u4e4e\u50cf\u878d\u5408\u4e00\u6837\uff0c\u4ee5\u4e00\u4f53\u5316\u3001\u667a\u80fd\u5316\u7684\u65b9\u5f0f\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u5171\u540c\u6253\u9020\u5b8c\u7f8e\u7684\u4f53\u9a8c\u3002 \u6211\u4eec\u5c06\u5728\u672c\u6587\u4e2d\u6df1\u5165\u63a2\u8ba8\u8fd9\u4e00\u8bdd\u9898\u3002\u8bf7\u7ee7\u7eed\u9605\u8bfb\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u7406\u89e3\u3002 &nbsp; Phygital \u96f6\u552e\u7684\u6982\u5ff5\u662f\u4ec0\u4e48\uff1f Phygital \u96f6\u552e\u662f\u4e00\u79cd\u5c06\u9500\u552e\u7ec8\u7aef\u7684\u5b9e\u8df5\u4e0e\u6570\u5b57\u9886\u57df\u6240\u91c7\u7528\u7684\u7b56\u7565\u76f8\u878d\u5408\u7684\u7406\u5ff5\u3002\u7531\u6b64\uff0c\u54c1\u724c\u80fd\u591f\u878d\u5408\u4e24\u4e2a\u4e16\u754c\u7684\u7cbe\u534e\u5e76\u5c06\u5176\u5448\u73b0\u7ed9\u6d88\u8d39\u8005\uff0c\u4ece\u800c\u5e26\u6765\u66f4\u4ee4\u4eba\u6ee1\u610f\u7684\u4f53\u9a8c\u3002 \u5206\u6790 Phygital \u8fd9\u4e2a\u8bcd\uff0c\u6211\u4eec\u4f1a\u53d1\u73b0\u5b83\u7531\u4e24\u4e2a\u82f1\u6587\u5355\u8bcd\u7ec4\u5408\u800c\u6210\uff1aPhy\uff08\u6765\u81ea Physical\uff0c\u5b9e\u4f53\uff09\u548c gital\uff08\u6765\u81ea digital\uff0c\u6570\u5b57\uff09\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5b9e\u4f53\u96f6\u552e\u4e0e\u6570\u5b57\u96f6\u552e\u7684\u7ed3\u5408\u3002\u5c3d\u7ba1\u8fd9\u4e2a\u540d\u79f0\u672c\u8eab\u5df2\u7ecf\u63ed\u793a\u4e86\u5b83\u7684\u542b\u4e49\uff0c\u4f46\u6df1\u5165\u4e86\u89e3\u8fd9\u4e00\u7406\u5ff5\uff0c\u6709\u52a9\u4e8e\u6211\u4eec\u5207\u5b9e\u638c\u63e1\u5982\u4f55\u5c06\u5176\u4ed8\u8bf8\u5b9e\u8df5\u3002 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