{"id":3530,"date":"2022-06-08T19:46:47","date_gmt":"2022-06-08T22:46:47","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2022\/06\/08\/interactive-wall-pos-sales-strategy\/"},"modified":"2022-06-08T19:46:47","modified_gmt":"2022-06-08T22:46:47","slug":"interactive-wall-pos-sales-strategy","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2022\/06\/08\/interactive-wall-pos-sales-strategy\/","title":{"rendered":"Interactive Wall at the POS: The Missing Strategy to Boost Your Sales"},"content":{"rendered":"

It’s no secret anymore how important it is to invest in digital experiences in physical stores to engage your audience. Among the many strategies out there, Alice Wonders’ Interactive Wall is the perfect experience for brands that want to inform and educate customers about the key benefits and differentiators of their brand.<\/span><\/p>\n

Beyond presenting relevant information in an innovative way, the interactive wall reinforces brand image in what we believe is the best possible way to do it today: with <\/span>sensory marketing and interactive experiences.<\/b> <\/span><\/p>\n

Strategies like this increasingly help your brand stick in the customer’s mind – generating both immediate and long-term results and bringing consumers closer to the brand.<\/span><\/p>\n

But how do you do it the right way? How do you stand out from the competition? <\/span>That’s a challenge many brands fail to overcome, even when they try to use technology. Some brands have used strategies similar to our interactive wall, yet they haven’t achieved the same success as our clients. <\/span><\/p>\n

Why does that happen? What makes an interactive experience successful? <\/span>That’s exactly what we’re going to show you in this article. We’re here to make sure you don’t make the same mistake other brands have made, and to help you understand how Alice’s Interactive Wall can be a great strategy for your business.<\/span><\/p>\n

Enjoy the read!<\/span><\/p>\n

\"\"<\/p>\n

What is the interactive wall? <\/span><\/h2>\n

Here at Alice Wonders, we define the interactive wall as a digital experience that educates shoppers about the brand’s products, services and key benefits.<\/span><\/p>\n

We use the interactive wall at the POS to make a positive impact on the customer on behalf of the brand, while delivering information that’s relevant to the buying process, whether it’s a product feature, a benefit, etc.<\/span><\/p>\n

With that in mind, it’s worth pointing out that the interactive wall isn’t the entire strategy on its own, but rather one part of the strategy you should have at your POS to drive more sales. <\/span><\/p>\n

And it’s not just another part of the strategy, but one of the most important ones, since the interactive wall will be primarily responsible for raising the level of the customer experience in your store.<\/span><\/p>\n

You may have great customer service (and you should), and you may also have a meticulously organized space, but no matter how good the experience you already offer your customers is, the interactive wall will dramatically elevate it, to the point that the results will show up in your sales.<\/span><\/p>\n

There’s nothing better than <\/span>showing you, with results, how much Alice Wonders’ interactive wall can elevate your business strategy<\/b>.<\/span><\/p>\n

Interactive Wall: Success stories<\/span><\/h2>\n

Here are two <\/span>of the most successful cases<\/b> we’ve had here at Alice Wonders with the interactive wall. One of the projects was developed for Gafisa, while the other was a “digital storefront” developed for tech retailer Fast Shop.<\/span><\/p>\n

\"\"<\/p>\n

Fast Shop: the benefits of the Smart Home<\/span><\/a><\/h3>\n

The digital storefront was an interactive wall project we created for Fast Shop, and the idea was to deliver interactivity, but without touch.<\/span><\/p>\n

The storefront had “no touch” sensors so everyone could interact without worry. When customers brought their hands close, they discovered smart home technologies.<\/span><\/p>\n

On top of all that, video mapping and storytelling were used to entertain while educating the audience about the advantages of a smart home.<\/span><\/p>\n

This was a very successful case at the client’s POS and delivered great results for smart home products.<\/span><\/p>\n

\"\"<\/p>\n

MOOV Gafisa: the neighborhood around each development <\/span><\/a><\/h3>\n

In this project, we designed the interactive wall for the launch of a new Gafisa real estate development. With just one touch, customers could explore the full location and the amenities surrounding the development. <\/span><\/p>\n

Our technology allowed people to see where their home would be in a more tangible way, through a dynamic and unforgettable experience, resulting in increased sales and immediate success for the units..<\/span><\/p>\n

Why don’t other interactivity strategies work?<\/span><\/h2>\n

Remember how at the beginning of this article we mentioned that many brands use interactivity at their POS, but it never works? And that many even use strategies like the interactive wall and still don’t get results?<\/span><\/p>\n

Well, there’s a very clear reason – one that companies tend to ignore – for why this happens. The reason is simple: <\/span>interactivity for interactivity’s sake gets you nowhere<\/b>. <\/span><\/p>\n

That’s right! Interactivity on its own doesn’t drive sales; the most you’ll manage to do, and only if the interactivity is good, is entertain your customer. <\/span><\/p>\n

But I’m guessing that’s not your goal, right? You, like all your competitors, don’t want to entertain – you want to sell.<\/span><\/p>\n

So you need a strategy when using the interactive wall. But not just any strategy – it’s easy for me to say you need a strategy for it to work and then walk away without showing you how to do it.<\/span><\/p>\n

Alice’s secret sauce<\/span><\/h3>\n

Admittedly, the strategy is, to some extent, customized, since every business has its own profile, is at its own stage of life and attracts different audiences, and that is where the secret of the game lies.<\/span><\/p>\n

Of all the different forms of personalization you can apply to your business, the most important one is wherever your audience is involved.<\/span><\/p>\n

In the case of the interactive wall, it should be 100% tailored to them. <\/span><\/p>\n

What does your audience like? What do they watch? What content do they consume? Do they prefer reading or watching videos? <\/span>Information like this, for example, is important when building your strategy, because to delight customers, you need to know what they like, and to get them to buy, you need to trigger the purchase impulse through delight and engagement with the brand.<\/span><\/p>\n

The strategy becomes even more powerful if the customer already has a need for your product or service.<\/span><\/p>\n

The focus is on making a positive impact on the audience. After all – just between us – in today’s world, with business relationships and brands increasingly taking actions aimed at winning over consumers, companies that don’t seek to innovate in their strategies and ways of communicating and, above all, of presenting themselves to the audience in a personalized way, end up falling behind.<\/span><\/p>\n

Alice Wonders is different<\/span><\/h2>\n

Here at Alice, we strive to deliver the ideal experience, one that will put your brand on consumers’ minds. We have a team of highly skilled professionals with extensive know-how in marketing, innovation and technology.<\/span><\/p>\n

Get in touch with one of our consultants for more information.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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