{"id":3524,"date":"2022-06-08T20:11:08","date_gmt":"2022-06-08T23:11:08","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2022\/06\/08\/phygital-retail-technologies-pos\/"},"modified":"2026-10-19T11:22:22","modified_gmt":"2026-10-19T14:22:22","slug":"phygital-retail-technologies-pos","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2022\/06\/08\/phygital-retail-technologies-pos\/","title":{"rendered":"Phygital Retail: 07 Technologies to Use at Your POS"},"content":{"rendered":"

When it comes to retail, the bar for delighting consumers is much higher today than it was just a few years ago. Price differentiation or attractive deals are no longer enough, and a creative POS is essential for building a strong image and winning customers over.<\/span><\/p>\n

If you want to make your customer experience more enjoyable, you’ll have to go all in on creativity and, above all, <\/span>innovation<\/b>. When applied correctly, this little word makes a big difference in retail, and that’s what we’ll cover in this post.<\/span><\/p>\n

At Alice Wonders, innovative digital experiences for brick-and-mortar retail are what we do best. We specialize in creating creative POS displays and, with autonomous, proprietary technologies, we build personalized experiences that attract, engage, and sell more. <\/span><\/p>\n

In this post, you’ll learn how to create a creative POS, the importance of the phygital experience in retail, the power of technology in creating experiences, and 7 technologies that can turn your point of sale (POS) into an innovative point of experience (POX). <\/span>Let’s get started!<\/span><\/p>\n

The phygital experience<\/span><\/h2>\n

First of all, it’s worth recalling what phygital means, how much this strategy can impact your customer experience and, as a result, improve your results and boost sales.<\/span><\/p>\n

The term Phygital refers to the fusion of the digital and physical worlds. The physical and digital worlds are becoming more connected every day, and combining these two dimensions through technological and interactive resources makes it possible to create increasingly integrated experiences aligned with the omnichannel trend. <\/span><\/p>\n

That way, a phygital experience will not only make your POS more attractive, but also create new sensations and memories for consumers the moment they walk into your store. Not to mention that, with this strategy, your audience can engage digitally with your brand not only through e-commerce channels, but also through interactive technologies in your physical store \u2013 making the customer experience even more complete. <\/span><\/span><\/p>\n

Making the experience complete<\/span><\/h3>\n

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Making the consumer experience even more complete throughout the shopping journey has become a necessity these days. According to a Maplink survey, 73% of consumers use multiple digital channels to do their research before making a purchase.<\/p>\n

In other words, even inside your store, your customers may be browsing competitors’ websites to compare prices, payment options, and the range of products\/services offered. This makes it all the more important for your POS to feature innovative solutions that give customers faster, more efficient access to information and products.<\/p>\n

The power of technology in retail<\/span><\/h2>\n

Using phygital strategies and setting up a creative POS in retail are ways to innovate and be extremely effective at delivering a great experience and driving sales for your business.<\/span><\/p>\n

If the world is tech-driven (and so is your customer), that’s a sign your business needs to be too. With digital transformation, the way people shop has changed, and now it’s necessary to adapt the POS to customers’ new shopping habits. These are habits they picked up online, where technology and personalization have made them more informed, more demanding, and quicker when choosing a product.<\/span><\/p>\n

That’s why innovating with technology to make your POS creative is no longer an option, but a necessity for anyone who wants to keep up with market trends.<\/span><\/p>\n

Now, after this brief explanation of why retail needs innovation and technology, you may be asking yourself:<\/span><\/p>\n

– Given this whole digital landscape, how do I innovate in my physical store? Which technologies should I bring to my POS, and where do I even start?<\/span><\/p>\n

First and foremost, you need to understand that the market offers a wide range of technologies and solutions that can make your POS creative and more high-tech. That said, there are undoubtedly some that will work better for your business model and customer profile. <\/span><\/p>\n

Whatever your business or customer, Alice Wonders has the ideal solution for you.<\/span><\/p>\n

Check out 07 types of technologies<\/strong> to make your POS even more creative:<\/p>\n

Phygital Retail: 07 technologies to use at the POS<\/span><\/p>\n

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Shelf Holography<\/span><\/a><\/h3>\n

In very basic terms, <\/span>Shelf Holography<\/span><\/a> can be thought of as a kind of three-dimensional photograph. It relies on the wave properties of light and is a great choice for making your POS creative.<\/span><\/p>\n

Here at Alice, we have several success stories using this technology in advertising campaigns, including one for Omo, which was a huge hit in terms of numbers and sales. <\/span><\/p>\n

What’s more, here at Alice, unlike most of the market, we strive to give clients the freedom to use holography as an unlimited communication tool.<\/span><\/p>\n

Shelf Holography offers many benefits, and using this strategy is the best way to <\/span>boost your POS<\/span><\/a>. With it, you can:<\/span><\/p>\n