{"id":3520,"date":"2022-08-26T09:39:06","date_gmt":"2022-08-26T12:39:06","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2022\/08\/26\/trade-show-event-activations\/"},"modified":"2022-08-26T09:39:06","modified_gmt":"2022-08-26T12:39:06","slug":"trade-show-event-activations","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2022\/08\/26\/trade-show-event-activations\/","title":{"rendered":"Trade Show and Event Activations: Discover 5 Options for Your Brand"},"content":{"rendered":"

Unquestionably, we live in the digital age. Companies have gone through many transformations in recent years, including in the way they do marketing. Even in this new context, in-person activities still hold immense value. And that’s why a good activation for trade shows and events can still deliver outstanding results.<\/span><\/p>\n

But without a doubt, it’s essential that these activities provide unique experiences to consumers. And to make that happen, technology and innovation must be part of the mix. So there’s nothing like working with a company that specializes in the field.<\/span><\/p>\n

Alice Wonders has stood out for innovative, interactive activations that engage people and create moments that aren’t easily forgotten. And that’s the way to win over a bigger audience and turn ordinary consumers into brand fans!<\/span><\/p>\n

Below, we showcase five interactive activations Alice Wonders created for major brands. Read on!<\/span><\/p>\n

1. Vending Machine<\/span><\/h2>\n

The vending machine is an old concept that has been widely used in Brazil for decades. They’re nothing more than the machines that sell sodas and snacks. But in recent years, this idea has been revamped to make room for technology and innovation.<\/span><\/p>\n

And that has turned vending machines into true platforms for interaction between people and machines. As a result, these machines have become a valuable tool for bringing companies and consumers closer together, thanks to their ability to create experiences.<\/span><\/p>\n

With touch screens, vending machines offer a unique way to interact, letting people choose how to shape their own experiences. That’s why, in addition to selling through these self-service stations, brands have been using the machines to drive engagement.<\/span><\/p>\n

Proof of this is the activations Alice Wonders helped build, most notably the one for Ticket at the CONARH 2022 event. In this case, the machine collected lead information through interactions. For participants, besides the eye-catching, futuristic look, there was also the perk of receiving a branded giveaway.<\/span><\/p>\n

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A post shared by ALICE WONDERS (@_alicewonders)<\/a><\/p>\n<\/div>\n<\/blockquote>\n