{"id":3517,"date":"2020-06-10T17:48:52","date_gmt":"2020-06-10T20:48:52","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3517"},"modified":"2026-10-19T12:08:10","modified_gmt":"2026-10-19T15:08:10","slug":"optimistic-future-consumer-behavior-retail-changes-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/06\/10\/optimistic-future-consumer-behavior-retail-changes-zh\/","title":{"rendered":"\u4e50\u89c2\u7684\u672a\u6765\uff1a\u6211\u4eec\u5bf9\u6d88\u8d39\u8005\u65b0\u884c\u4e3a\u4e0e\u96f6\u552e\u53d8\u9769\u7684\u9884\u5224"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">\u6765\u770b\u770b Alice Wonders \u8054\u5408\u521b\u59cb\u4eba\u5982\u4f55\u4ee5\u4e50\u89c2\u7684\u89c6\u89d2\uff0c\u89e3\u8bfb\u5b9e\u4f53\u96f6\u552e\u91cd\u65b0\u5f00\u4e1a\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u201c\u65b0\u5e38\u6001\u201d\u4e0b\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\u3002<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u65b0\u51a0\u75ab\u60c5\u5bfc\u81f4\u5b9e\u4f53\u5e97\u5173\u95ed\u4ee5\u6765\uff0c\u8bb8\u591a\u96f6\u552e\u4ece\u4e1a\u8005\u8fdb\u5165\u4e86\u4e00\u4e2a\u8fc7\u6e21\u9636\u6bb5\u2014\u2014\u8fd9\u662f\u4e3a\u5e02\u573a\u91cd\u65b0\u5f00\u653e\u8fdb\u884c\u6218\u7565\u51c6\u5907\u7684\u65f6\u671f\uff0c\u5176\u4e2d\u6d89\u53ca\u5927\u91cf\u7684\u89c4\u5212\u4e0e\u8c03\u7814\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u5c06\u8fd1\u4e5d\u5341\u5929\u7684\u95ed\u5e97\u671f\u95f4\uff0c\u5e02\u573a\u53d1\u751f\u4e86\u5f88\u591a\u53d8\u5316\u3002\u8fdc\u7a0b\u529e\u516c\u5bf9\u4e2a\u4eba\u548c\u4f01\u4e1a\u7684\u80fd\u529b\u4e0e\u7ec4\u7ec7\u6027\u63d0\u51fa\u4e86\u66f4\u9ad8\u8981\u6c42\u3002\u8bb8\u591a\u4eba\u5f00\u59cb\u91cd\u65b0\u5851\u9020\u81ea\u5df1\u7684\u5de5\u4f5c\u3001\u804c\u80fd\u548c\u6280\u80fd\u3002\u6700\u8fd1\uff0c\u6211\u4eec\u91c7\u8bbf\u4e86\u4e09\u4f4d\u89c6\u89c9\u9648\u5217\uff08Visual Merchandising\uff09\u4e13\u4e1a\u4eba\u58eb\uff0c\u4e86\u89e3\u65b0\u7684 VM \u5c06\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u91cd\u65b0\u5f00\u4e1a\u521d\u671f\u7684\u5224\u65ad\u3002<\/span><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3510\"><span style=\"font-weight: 400;\">\u8be6\u89c1\u6211\u4eec\u535a\u5ba2\u4e0a\u53d1\u5e03\u7684<\/span><\/a><span style=\"font-weight: 400;\">\u8fd9\u7bc7\u6587\u7ae0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alice Wonders \u4e5f\u4e0d\u4f8b\u5916\uff0c\u6bd5\u7adf\u6211\u4eec\u540c\u6837\u662f\u670d\u52a1\u4e8e\u5b9e\u4f53\u96f6\u552e\u7684\u4e13\u4e1a\u56e2\u961f\uff0c\u81f4\u529b\u4e8e\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u79d1\u6280\u3001\u521b\u65b0\u4e0e\u4f53\u9a8c\u3002\u56f4\u7ed5\u8fd9\u4e00\u8bdd\u9898\uff0cAlice Wonders \u8054\u5408\u521b\u59cb\u4eba Alexandre Valdivia \u548c Eric Winck \u5206\u4eab\u4e86\u516c\u53f8\u5728\u8fd9\u4e00\u8fc7\u6e21\u8fc7\u7a0b\u548c\u65b0\u6311\u6218\u4e2d\u7684\u770b\u6cd5\u3002\u8bf7\u5728\u672c\u6587\u4e2d\u4e86\u89e3 AW \u7684\u89c2\u70b9\uff0c\u4ee5\u53ca\u6211\u4eec\u5bf9\u5b9e\u4f53\u96f6\u552e\u672a\u6765\u7684\u5224\u65ad\u3002<\/span><\/p>\n<h3><b>\u5b9e\u4f53\u96f6\u552e\u5173\u95ed\u4e4b\u521d\uff0cAW \u662f\u5982\u4f55\u5e94\u5bf9\u7684\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u75ab\u60c5\u521a\u5f00\u59cb\u65f6\uff0c\u6211\u4eec\u52aa\u529b\u89c2\u5bdf\u6574\u4f53\u5c40\u52bf\uff0c\u8bd5\u56fe\u627e\u51fa\u673a\u4f1a\u6240\u5728\uff0c\u4ee5\u53ca\u8fd9\u573a\u5371\u673a\u4f1a\u628a\u6211\u4eec\u5e26\u5411\u4f55\u65b9\u3002\u5982\u4eca\u56de\u987e\u6211\u4eec\u8d70\u8fc7\u7684\u8def\uff0c\u53ef\u4ee5\u5c06\u5176\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7b2c\u4e00\uff0c\u6211\u4eec\u52aa\u529b\u4e0e\u5ba2\u6237\u4fdd\u6301\u7d27\u5bc6\u8054\u7cfb\uff0c\u6ca1\u6709\u56e0\u4e3a\u5546\u94fa\u5173\u95e8\u800c\u8ba9\u9879\u76ee\u505c\u6446\u3002\u6211\u4eec\u77e5\u9053\u8fd9\u53ea\u662f\u6682\u65f6\u7684\u72b6\u51b5\u3002\u6211\u4eec\u7ee7\u7eed\u7ef4\u62a4\u4e0e\u5ba2\u6237\u7684\u5173\u7cfb\uff0c\u63a5\u6536\u9700\u6c42\u548c\u62a5\u4ef7\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u8ba9\u9879\u76ee\u4e4b\u706b\u6301\u7eed\u71c3\u70e7\u3002\u56e0\u4e3a\u6211\u4eec\u6df1\u77e5\uff0c\u4e3a\u8fce\u63a5\u91cd\u65b0\u5f00\u4e1a\u505a\u597d\u51c6\u5907\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7b2c\u4e8c\uff0c\u6211\u4eec\u8fdb\u5165\u4e86\u52a0\u901f\u9636\u6bb5\uff0c\u800c\u4e0d\u662f\u8003\u8651\u505c\u4e0b\u811a\u6b65\u3002\u6211\u4eec\u5f00\u59cb\u63a2\u7d22\u4e3a\u54c1\u724c\u548c\u6d88\u8d39\u8005\u5e26\u6765\u6570\u5b57\u5316\u4f53\u9a8c\u7684\u65b0\u65b9\u5f0f\uff0c\u4ee5\u62d3\u5c55\u65b0\u4e1a\u52a1\u3002\u6211\u4eec\u96c6\u4e2d\u529b\u91cf\uff0c\u529b\u6c42\u4e0e\u5e02\u573a\u540c\u6b65\u8d77\u8dd1\uff0c\u6216\u8005\u81f3\u5c11\u4e0d\u6389\u961f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7b2c\u4e09\uff0c\u5728\u63a2\u7d22\u5982\u4f55\u53c2\u4e0e\u590d\u82cf\u3001\u5e26\u6765\u521b\u65b0\u5e76\u878d\u5408\u6211\u4eec\u7684\u6280\u672f\u4e0e\u7ecf\u9a8c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4e00\u6b3e\u65b0\u4ea7\u54c1\u5e94\u8fd0\u800c\u751f\u2014\u2014\u6d4b\u6e29\u7ec8\u7aef\uff08Totem Term\u00f4metro\uff09\u3002\u6b64\u540e\uff0c\u6211\u4eec\u53c8\u9646\u7eed\u5f00\u53d1\u4e86\u5176\u4ed6\u65b0\u4ea7\u54c1\uff0c\u5e2e\u52a9\u96f6\u552e\u5546\u548c\u6d88\u8d39\u8005\u5ea6\u8fc7\u9694\u79bb\u540e\u7684\u590d\u82cf\u671f\u3002<\/span><\/li>\n<\/ul>\n<h3>\n<b>\u73b0\u5728\u6709\u54ea\u4e9b\u65b9\u5f0f\u80fd\u591f\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u5e76\u4e14\u53ef\u4ee5\u8ba9\u8fd9\u79cd\u4f53\u9a8c\u4ece\u6b64\u53d8\u5f97\u66f4\u597d\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u5b9e\u4f53\u7a7a\u95f4\u91cd\u65b0\u5f00\u653e\u7684\u521d\u671f\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u9700\u8981\u627f\u62c5\u8d77\u9632\u8303\u75c5\u6bd2\u4f20\u64ad\u4e0e\u611f\u67d3\u7684\u8d23\u4efb\u2014\u2014\u8fd9\u6b63\u662f\u6211\u4eec\u5f53\u4e0b\u6240\u7ecf\u5386\u7684\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u66f4\u9700\u8981\u5728\u6781\u77ed\u7684\u65f6\u95f4\u5185\u91cd\u65b0\u601d\u8003\u5b9e\u4f53\u5e97\u7684\u7a7a\u95f4\uff0c\u4ee5\u63d0\u4f9b\u66f4\u597d\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u6240\u4ee5\uff0c\u79d1\u6280\u7684\u8fd0\u7528\u5c06\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\uff0c\u5b83\u65e2\u80fd\u63cf\u7ed8\u8fdb\u5e97\u6d88\u8d39\u8005\u7684\u884c\u4e3a\uff0c\u4e5f\u80fd\u63d0\u5347\u89c6\u89c9\u9648\u5217\u6548\u679c\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u6211\u4eec\u8ba4\u4e3a\u96f6\u552e\u4e0d\u4f1a\u56de\u5230\u4ece\u524d\u7684\u6837\u5b50\uff0c\u800c\u662f\u4f1a\u53d8\u5f97\u66f4\u52a0\u9ad8\u6548\uff0c\u5e76\u8ba4\u8bc6\u5230\u4e3a\u4eba\u4eec\u63d0\u4f9b\u66f4\u597d\u4f53\u9a8c\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u603b\u4f53\u800c\u8a00\uff0c\u4ece\u6982\u5ff5\u5c42\u9762\u6765\u770b\uff0c\u6211\u4eec\u5c06\u5f00\u59cb\u6df1\u5165\u7406\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\uff1a\u662f\u4ec0\u4e48\u9a71\u4f7f\u4eba\u4eec\u6765\u5230\u95e8\u5e97\uff1b\u4ed6\u4eec\u5728\u5e97\u5185\u4f1a\u505a\u4ec0\u4e48\uff1b\u662f\u8fdb\u5e97\u6ee1\u8db3\u57fa\u672c\u9700\u6c42\uff0c\u8fd8\u662f\u60f3\u4e0e\u4ea7\u54c1\u76f4\u63a5\u63a5\u89e6\uff1f\u540c\u65f6\u4e5f\u8981\u4e86\u89e3\u96f6\u552e\u5546\u5728\u8fd9\u4e2a\u7a7a\u95f4\u91cc\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4e86\u4ec0\u4e48\uff0c\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u4e86\u8d2d\u7269\u8005\u7684\u9700\u6c42\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eba\u4eec\u4f1a\u8feb\u4e0d\u53ca\u5f85\u5730\u8d70\u4e0a\u8857\u5934\u3001\u56db\u5904\u6d3b\u52a8\u3002\u96f6\u552e\u53ef\u4ee5\u6210\u4e3a\u793e\u4ea4\u4e0e\u4f53\u9a8c\u7684\u805a\u96c6\u5730\u3002\u800c\u8fd9\u4e00\u7406\u5ff5\u65e2\u6d89\u53ca\u5bf9\u4ea7\u54c1\u7684\u601d\u8003\uff0c\u4e5f\u6d89\u53ca\u5bf9\u7a7a\u95f4\u3001\u95e8\u5e97\u5efa\u7b51\u4ee5\u53ca\u5b83\u80fd\u4e3a\u8fdb\u5e97\u987e\u5ba2\u5e26\u6765\u4ec0\u4e48\u7684\u601d\u8003\u3002<\/span><\/p>\n<h3>\n<b>\u4e0e\u75ab\u60c5\u524d\u76f8\u6bd4\uff0c\u96f6\u552e\u4f1a\u6709\u54ea\u4e9b\u4e0d\u540c\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u8ba4\u4e3a\uff0c\u5b9e\u4f53\u5e97\u4f5c\u4e3a\u4f53\u9a8c\u573a\u6240\u7684\u4f5c\u7528\u5c06\u5f97\u5230\u5f3a\u5316\u3002\u6211\u4eec\u4e0d\u4f1a\u518d\u4ec5\u4ec5\u628a\u5b83\u770b\u4f5c\u9500\u552e\u7ec8\u7aef\uff0c\u8fd9\u5c06\u662f\u4e00\u573a\u975e\u5e38\u8fc5\u901f\u7684\u8f6c\u53d8\uff0c\u800c\u4e14\u8fd9\u79cd\u8f6c\u53d8\u52bf\u5728\u5fc5\u884c\u3002\u6211\u4eec\u7684\u7b56\u7565\u662f\u5728 POS \u6536\u96c6\u6709\u52a9\u4e8e\u7406\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u6570\u636e\u3002\u6211\u4eec\u63d0\u53d6\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4e0e\u54c1\u724c\u7684 BI \u548c\u521b\u65b0\u56e2\u961f\u534f\u4f5c\uff0c\u4ece\u800c\u4ea7\u751f\u6d1e\u5bdf\u5e76\u5e26\u6765\u9ad8\u8d28\u91cf\u7684\u9500\u552e\u3002\u6216\u8bb8\u73b0\u5728\uff0c\u96f6\u552e\u5546\u4f1a\u66f4\u591a\u5730\u6293\u4f4f\u5728 POS \u5f00\u5c55\u8c03\u7814\u7684\u673a\u4f1a\uff0c\u8fd9\u7c7b\u7b56\u7565\u7684\u5e94\u7528\u4e5f\u4f1a\u66f4\u52a0\u666e\u904d\u3002<\/span><\/p>\n<h3>\n<b>\u5728 AW \u7684\u76f4\u64ad\u4e2d\uff0c\u6211\u4eec\u591a\u6b21\u63d0\u5230\u96f6\u552e\u65e9\u5df2\u5904\u4e8e\u53d8\u9769\u4e4b\u4e2d\uff0c\u800c COVID-19 \u53ea\u662f\u52a0\u901f\u4e86\u8fd9\u4e00\u8fdb\u7a0b\u3002\u90a3\u4e48\uff0c\u7ee7\u7eed\u8fd0\u8425\u7684\u5b9e\u4f53\u5e97\u5c06\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u95e8\u5e97\u627f\u62c5\u7740\u793e\u4ea4\uff08\u8fce\u63a5\u987e\u5ba2\uff09\u7684\u89d2\u8272\uff0c\u5b83\u6709\u8d23\u4efb\u4ee5\u521b\u65b0\u7684\u65b9\u5f0f\u628a\u63e1\u8fd9\u4e00\u673a\u4f1a\uff0c\u4e3a\u4eba\u4eec\u5e26\u6765\u7684\u4e0d\u53ea\u662f\u66f4\u591a\u7684\u4f53\u9a8c\uff0c\u800c\u662f\u66f4\u597d\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<h3>\n<b>\u75ab\u60c5\u50ac\u751f\u4e86\u201c\u65b0\u5e38\u6001\u201d\u8fd9\u4e2a\u8bf4\u6cd5\u3002\u5728\u5546\u4e1a\u5168\u9762\u91cd\u65b0\u5f00\u653e\u65f6\uff0c\u4f60\u4eec\u5982\u4f55\u770b\u5f85\u6d88\u8d39\u8005\u7684\u884c\u4e3a\uff1f\uff08\u6d88\u8d39\u6c34\u5e73\u4f1a\u662f\u9ad8\u3001\u4e2d\u8fd8\u662f\u4f4e\uff1f\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201c\u65b0\u5e38\u6001\u201d\u6216\u8bb8\u53ea\u662f\u6211\u4eec\u81ea\u8eab\u4e00\u76f4\u5b58\u5728\u7684\u4e0d\u8db3\uff0c\u53ea\u662f\u73b0\u5728\u53d8\u5f97\u66f4\u52a0\u660e\u663e\u4e86\uff0cValdivia \u8bf4\u9053\u3002\u4ed6\u8fd8\u501f\u6b64\u63a8\u8350\u4e86\u8fd9\u7bc7\u6587\u7ae0\uff1a<\/span><a href=\"https:\/\/economia.uol.com.br\/colunas\/2020\/06\/03\/o-cliche-novo-normal-uma-desculpa-para-quem-estava-no-automatico.htm?cmpid=copiaecola\"><span style=\"font-weight: 400;\">\u300a\u201c\u65b0\u5e38\u6001\u201d\u8fd9\u4e00\u9648\u8bcd\u6ee5\u8c03\uff1a\u7ed9\u4e60\u60ef\u6309\u90e8\u5c31\u73ed\u8005\u7684\u501f\u53e3\u300b\u3002<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u6700\u8fd1\u7684\u60c5\u51b5\u6765\u770b\uff0c\u6211\u4eec\u6e05\u695a\u5730\u89c2\u5bdf\u5230\uff0c\u5373\u4f7f\u5728\u8fd9\u4e00\u6709\u9650\u5ea6\u91cd\u65b0\u5f00\u653e\u7684\u65f6\u671f\uff0c\u4eba\u4eec\u4e5f\u6b63\u5168\u529b\u56de\u5230\u8857\u5934\u548c\u95e8\u5e97\u3002\u4ece\u96f6\u552e\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5728\u65b0\u51a0\u75ab\u82d7\u95ee\u4e16\u3001\u4e00\u5207\u5c18\u57c3\u843d\u5b9a\u4e4b\u524d\uff0c\u6211\u4eec\u4ecd\u5904\u4e8e\u8fc7\u6e21\u9636\u6bb5\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u65b0\u5e38\u6001\u5c1a\u672a\u786e\u7acb\uff0c\u4e5f\u5c31\u65e0\u6cd5\u771f\u6b63\u7406\u89e3\u65b0\u7684\u4eba\u7c7b\u884c\u4e3a\u3002\u4e0d\u8fc7\uff0c\u6211\u4eec\u76f8\u4fe1\uff0c\u65b0\u5e38\u6001\u53ef\u80fd\u4f1a\u901a\u8fc7\u4eba\u4eec\u5bf9\u9500\u552e\u7ec8\u7aef\u4f53\u9a8c\u7684\u8ffd\u6c42\u800c\u663e\u73b0\u51fa\u6765\uff0c\u4ece\u800c\u5e2e\u52a9\u6211\u4eec\u7406\u89e3\u5f53\u4e0b\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u559c\u6b22\u8fd9\u7bc7\u5185\u5bb9\u5417\uff1f\u8ba2\u9605\u6211\u4eec\u7684\u65b0\u95fb\u901a\u8baf\uff0c\u7b2c\u4e00\u65f6\u95f4\u5728\u90ae\u7bb1\u4e2d\u83b7\u53d6\u535a\u5ba2\u6700\u65b0\u52a8\u6001\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6765\u770b\u770b Alice Wonders \u8054\u5408\u521b\u59cb\u4eba\u5982\u4f55\u4ee5\u4e50\u89c2\u7684\u89c6\u89d2\uff0c\u89e3\u8bfb\u5b9e\u4f53\u96f6\u552e\u91cd\u65b0\u5f00\u4e1a\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u201c\u65b0\u5e38\u6001\u201d\u4e0b\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\u3002 \u81ea\u65b0\u51a0\u75ab\u60c5\u5bfc\u81f4\u5b9e\u4f53\u5e97\u5173\u95ed\u4ee5\u6765\uff0c\u8bb8\u591a\u96f6\u552e\u4ece\u4e1a\u8005\u8fdb\u5165\u4e86\u4e00\u4e2a\u8fc7\u6e21\u9636\u6bb5\u2014\u2014\u8fd9\u662f\u4e3a\u5e02\u573a\u91cd\u65b0\u5f00\u653e\u8fdb\u884c\u6218\u7565\u51c6\u5907\u7684\u65f6\u671f\uff0c\u5176\u4e2d\u6d89\u53ca\u5927\u91cf\u7684\u89c4\u5212\u4e0e\u8c03\u7814\u3002 \u5728\u8fd9\u5c06\u8fd1\u4e5d\u5341\u5929\u7684\u95ed\u5e97\u671f\u95f4\uff0c\u5e02\u573a\u53d1\u751f\u4e86\u5f88\u591a\u53d8\u5316\u3002\u8fdc\u7a0b\u529e\u516c\u5bf9\u4e2a\u4eba\u548c\u4f01\u4e1a\u7684\u80fd\u529b\u4e0e\u7ec4\u7ec7\u6027\u63d0\u51fa\u4e86\u66f4\u9ad8\u8981\u6c42\u3002\u8bb8\u591a\u4eba\u5f00\u59cb\u91cd\u65b0\u5851\u9020\u81ea\u5df1\u7684\u5de5\u4f5c\u3001\u804c\u80fd\u548c\u6280\u80fd\u3002\u6700\u8fd1\uff0c\u6211\u4eec\u91c7\u8bbf\u4e86\u4e09\u4f4d\u89c6\u89c9\u9648\u5217\uff08Visual Merchandising\uff09\u4e13\u4e1a\u4eba\u58eb\uff0c\u4e86\u89e3\u65b0\u7684 VM \u5c06\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u91cd\u65b0\u5f00\u4e1a\u521d\u671f\u7684\u5224\u65ad\u3002\u8be6\u89c1\u6211\u4eec\u535a\u5ba2\u4e0a\u53d1\u5e03\u7684\u8fd9\u7bc7\u6587\u7ae0\u3002 Alice Wonders \u4e5f\u4e0d\u4f8b\u5916\uff0c\u6bd5\u7adf\u6211\u4eec\u540c\u6837\u662f\u670d\u52a1\u4e8e\u5b9e\u4f53\u96f6\u552e\u7684\u4e13\u4e1a\u56e2\u961f\uff0c\u81f4\u529b\u4e8e\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u79d1\u6280\u3001\u521b\u65b0\u4e0e\u4f53\u9a8c\u3002\u56f4\u7ed5\u8fd9\u4e00\u8bdd\u9898\uff0cAlice Wonders \u8054\u5408\u521b\u59cb\u4eba Alexandre Valdivia \u548c Eric Winck \u5206\u4eab\u4e86\u516c\u53f8\u5728\u8fd9\u4e00\u8fc7\u6e21\u8fc7\u7a0b\u548c\u65b0\u6311\u6218\u4e2d\u7684\u770b\u6cd5\u3002\u8bf7\u5728\u672c\u6587\u4e2d\u4e86\u89e3 &hellip; 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