{"id":3513,"date":"2020-03-18T12:36:10","date_gmt":"2020-03-18T15:36:10","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3513"},"modified":"2026-10-19T12:08:15","modified_gmt":"2026-10-19T15:08:15","slug":"experience-as-a-service-2-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/03\/18\/experience-as-a-service-2-zh\/","title":{"rendered":"\u4f53\u9a8c\u5373\u670d\u52a1\uff08Experience as a Service\uff09"},"content":{"rendered":"<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u5982\u4f55\u5c06\u4ea7\u54c1\u8f6c\u5316\u4e3a\u670d\u52a1\u4f53\u9a8c\uff1f<\/span><\/i><\/p>\n<p><b>Experience as a Service (EaaS)<\/b><span style=\"font-weight: 400;\">\uff0c\u610f\u8bd1\u4e3a\u4e2d\u6587\u5373&#8221;\u4f53\u9a8c\u5373\u670d\u52a1&#8221;\uff0c\u6307\u7684\u662f\u5c06\u4ea7\u54c1\u8f6c\u5316\u4e3a\u80fd\u591f\u4e3a\u670d\u52a1\u589e\u6dfb\u4ef7\u503c\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u8fd9\u662f\u54c1\u724c\u53ef\u4ee5\u5145\u5206\u5229\u7528\u7684\u4e00\u7cfb\u5217\u4e3e\u63aa\uff0c\u7528\u4ee5\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5ba2\u6237\u5fc3\u4e2d\u6811\u7acb\u54c1\u724c\u7684\u6807\u6746\u8ba4\u77e5\uff0c\u80fd\u591f\u786e\u7acb\u54c1\u724c\u8eab\u4efd\u5e76\u4ea7\u751f\u5f71\u54cd\u529b\u3002\u5bf9\u54c1\u724c\u800c\u8a00\uff0c\u6709\u4e09\u4e2a\u5173\u952e\u65b9\u9762\u9700\u8981\u5173\u6ce8\uff1a<\/span><b>\u8bc6\u522b\u5ea6\u3001\u8ba4\u77e5\u5ea6\u548c\u5f62\u8c61<\/b><span style=\"font-weight: 400;\">\u3002\u8bc6\u522b\u5ea6\u662f\u7b2c\u4e00\u6b65\uff0c\u5373\u901a\u8fc7\u54c1\u724c\u7684\u6807\u8bc6\u548c\u540d\u79f0\u4e0e\u4f60\u7684\u670d\u52a1\u5efa\u7acb\u5173\u8054\u3002\u8ba4\u77e5\u5ea6\u662f\u6307\u4e3a\u4f60\u7684\u670d\u52a1\u786e\u5b9a\u5176\u5bf9\u5e94\u7684\u6d88\u8d39\u5c42\u7ea7\uff0c\u4f8b\u5982\u5b83\u662f\u5962\u4f88\u54c1\u8fd8\u662f\u5927\u4f17\u5546\u54c1\u3002\u800c\u5f62\u8c61\u5219\u662f\u5ba2\u6237\u5bf9\u54c1\u724c\u6216\u670d\u52a1\u8bc4\u4ef7\u7684\u7ed3\u679c\uff0c\u51b3\u5b9a\u4e86\u54c1\u724c\u7684\u58f0\u8a89\u548c\u54c1\u8d28\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1589\" aria-describedby=\"caption-attachment-1589\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/muita-interatividade-no-stand-da-ajinomoto\"><img loading=\"lazy\" class=\"wp-image-1589 size-large\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2020\/03\/A\u00e7\u00e3o-Interativa-para-a-Ajinomoto-1024x576.png\" alt=\"Alice Wonders \u4e3a Ajinomoto \u6253\u9020\u7684\u4e92\u52a8\u6d3b\u52a8\u3002\" width=\"1024\" height=\"576\" \/><\/a><figcaption id=\"caption-attachment-1589\" class=\"wp-caption-text\"><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/muita-interatividade-no-stand-da-ajinomoto\">Alice Wonders \u4e3a Ajinomoto \u6253\u9020\u7684\u4e92\u52a8\u6d3b\u52a8\u3002<\/a>\u6211\u4eec\u4e0e Ajinomoto \u4e00\u8d77\u5c06\u6280\u672f\u521b\u65b0\u5e26\u5230\u4e86\u65e5\u672c\u8282\uff0c\u901a\u8fc7 Lift &amp; Learn\u3001Invisible TV\u3001\u4e92\u52a8\u65f6\u95f4\u8f74\u548c\u795e\u7ecf\u53cd\u5e94\u6d4b\u8bd5\u7b49\u4e92\u52a8\u5f62\u5f0f\u5438\u5f15\u89c2\u4f17\u53c2\u4e0e\u3002<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u805a\u7126\u4e8e\u5ba2\u6237\u7684<\/span><b>\u6d88\u8d39\u753b\u50cf<\/b><span style=\"font-weight: 400;\">\uff0c\u6211\u4eec\u5217\u51fa\u4e86\u670d\u52a1\u4f53\u9a8c\u7684\u51e0\u4e2a\u5173\u952e\u8981\u7d20\uff1a<\/span><\/p>\n<h3><b>\u6d88\u8d39\u8005\u65c5\u7a0b<\/b><\/h3>\n<figure id=\"attachment_1586\" aria-describedby=\"caption-attachment-1586\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-1586\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2020\/03\/Customer-Journey-Map-1024x798.png\" alt=\"\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\" width=\"1024\" height=\"798\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/03\/Customer-Journey-Map-1024x798.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/03\/Customer-Journey-Map-300x234.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/03\/Customer-Journey-Map-768x598.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/03\/Customer-Journey-Map.png 1764w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1586\" class=\"wp-caption-text\">\u5728\u7ed8\u5236\u6d88\u8d39\u8005\u65c5\u7a0b\u5730\u56fe\u65f6\uff0c\u8bf7\u601d\u8003\u5ba2\u6237\u7ecf\u5386\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\uff0c\u627e\u51fa\u5173\u952e\u51b3\u7b56\u70b9\uff0c\u5e76\u5728\u8fd9\u4e9b\u8282\u70b9\u4e0a\u90e8\u7f72\u4f60\u7684\u7b56\u7565\u3002<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u4ece\u5ba2\u6237\u7684\u89c6\u89d2\u51fa\u53d1\uff0c\u89c4\u5212\u4e00\u6761\u5b8c\u6574\u7684\u65c5\u7a0b\uff1a\u4ece\u9996\u6b21\u63a5\u89e6\u54c1\u724c\u6216<\/span><b>\u53d1\u73b0\u670d\u52a1<\/b><span style=\"font-weight: 400;\">\uff0c\u5230<\/span><b>\u5b8c\u6210\u8d2d\u4e70\u8f6c\u5316<\/b><span style=\"font-weight: 400;\">\uff0c\u518d\u5230<\/span><b>\u552e\u540e<\/b><span style=\"font-weight: 400;\">\u3002\u6240\u6709\u8fd9\u4e9b\u90fd\u5bf9\u6253\u9020\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5c06\u65c5\u7a0b\u62c6\u5206\u4e3a\u82e5\u5e72\u5c0f\u6bb5<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6311\u9009\u51fa\u5bf9\u5ba2\u6237\u6700\u91cd\u8981\u7684\u73af\u8282<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e3a\u6bcf\u4e2a\u73af\u8282\u786e\u5b9a\u6700\u4f73\u6d41\u7a0b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5728\u7ec4\u7ec7\u5185\u90e8\u5206\u914d\u95ee\u9898\u5e76\u5bfb\u627e\u89e3\u51b3\u65b9\u6848<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e13\u6ce8\u4e8e\u65c5\u7a0b\u7684\u6301\u7eed\u4f18\u5316<\/span><\/li>\n<\/ul>\n<h3><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/store-in-store-colgate\"><b>Retail as a Service<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u96f6\u552e\u5373\u670d\u52a1\u662f\u63a8\u52a8\u548c\u843d\u5730<\/span><b>\u521b\u65b0\u6280\u672f<\/b><span style=\"font-weight: 400;\">\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u4f8b\u5982<\/span><b>\u4eba\u5de5\u667a\u80fd\uff08AI\uff09<\/b><span style=\"font-weight: 400;\">\u3001<\/span><b>\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09<\/b><span style=\"font-weight: 400;\">\u3001<\/span><b>\u5168\u606f\u6280\u672f<\/b><span style=\"font-weight: 400;\">\uff0c\u4e43\u81f3<\/span><b>\u5b9e\u65f6<\/b><b>\u6570\u636e\u91c7\u96c6<\/b><b>\u4f20\u611f\u5668<\/b><span style=\"font-weight: 400;\">\u3002\u8981\u5c06\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u5f15\u5165\u96f6\u552e\uff0c\u9700\u8981\u5728\u9879\u76ee\u7684\u89c4\u5212\u3001\u521b\u610f\u548c\u5236\u4f5c\u4e0a\u6295\u5165\u5927\u91cf\u65f6\u95f4\u548c\u7cbe\u529b\u3002\u56e0\u6b64\u4fbf\u6709\u4e86<\/span><b>RaaS<\/b><span style=\"font-weight: 400;\">\uff0c\u5373\u5df2\u62e5\u6709\u6210\u719f\u89e3\u51b3\u65b9\u6848\u5e76\u4e13\u95e8\u627f\u63a5\u6b64\u7c7b\u5de5\u4f5c\u7684\u4e13\u4e1a\u516c\u53f8\u6216\u4f9b\u5e94\u5546\u3002\u4ed6\u4eec\u5f00\u53d1\u6280\u672f\uff0c\u4e3a\u5e02\u573a\u5e26\u6765\u8fdb\u6b65\u4e0e\u521b\u65b0\u3002<\/span><\/p>\n<h3><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3480\"><b>\u670d\u52a1\u8bbe\u8ba1<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u8d8a\u6765\u8d8a\u8ffd\u6c42\u5373\u65f6\u6ee1\u8db3\u7684\u65f6\u4ee3\uff0c\u968f\u7740\u65b0\u4e00\u4ee3\u6311\u5254\u6d88\u8d39\u8005\u7684\u5d1b\u8d77\uff0c\u7559\u4f4f\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u5df2\u6210\u4e3a\u6211\u4eec\u5728\u5e02\u573a\u4e2d\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u548c\u75db\u70b9\u4e4b\u4e00\u3002\u5728\u8fd9\u6837\u7684\u80cc\u666f\u4e0b\uff0c<\/span><b>\u670d\u52a1\u8bbe\u8ba1<\/b><span style=\"font-weight: 400;\">\u80fd\u591f\u53d1\u6325\u4f5c\u7528\uff0c\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u5373\u65f6\u56de\u62a5\u3002\u8fd9\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684<\/span><b>\u4f53\u9a8c<\/b><span style=\"font-weight: 400;\">\u3002\u4ece\u6253\u9020\u95e8\u5e97\u73af\u5883\u2014\u2014\u65e8\u5728\u8ba9\u6d88\u8d39\u8005\u5728\u7a7a\u95f4\u4e2d\u4e92\u52a8\u5e76\u6c89\u6d78\u5176\u4e2d\uff0c\u5230\u8bbe\u8ba1\u5e94\u7528\u7a0b\u5e8f\u754c\u9762\u2014\u2014\u8ba9\u7528\u6237\u65e0\u9700\u8fc7\u591a\u601d\u8003\u5c31\u80fd\u76f4\u89c2\u5730\u6d4f\u89c8\u64cd\u4f5c\uff0c\u7686\u662f\u5982\u6b64\u3002<\/span><\/p>\n<h3><b>\u670d\u52a1\u8d28\u91cf<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5bf9\u670d\u52a1\u5b9e\u65bd<\/span><b>\u8d28\u91cf\u76d1\u6d4b<\/b><span style=\"font-weight: 400;\">\u6d41\u7a0b\uff0c\u80fd\u591f\u5e26\u6765\u53ef\u89c4\u6a21\u5316\u7684\u63d0\u5347\u3002\u83b7\u53d6\u53cd\u9988\u6216\u63d0\u53d6\u6570\u636e\uff0c\u53ef\u4ee5\u63d0\u4f9b\u8bc4\u4f30\u7ee9\u6548\u6240\u9700\u7684\u4fe1\u606f\u3002\u517b\u6210\u6536\u96c6\u7ed3\u679c\u6570\u636e\u7684\u4e60\u60ef\uff0c\u6709\u52a9\u4e8e\u9884\u5224\u9700\u8981\u89c4\u907f\u7684\u98ce\u9669\uff0c\u751a\u81f3\u53ef\u4ee5\u63d0\u524d\u5236\u5b9a\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u65e0\u9700\u7b49\u5230\u5ba2\u6237\u53cd\u6620\u6545\u969c\u6216\u95ee\u9898\u2014\u2014\u90a3\u6837\u5f80\u5f80\u4f1a\u9020\u6210\u635f\u8017\uff0c\u5e76\u8ba9\u54c1\u724c\u58f0\u8a89\u9677\u5165\u5371\u673a\u3002<\/span><\/p>\n<p>\u559c\u6b22\u8fd9\u4e9b\u5efa\u8bae\uff0c\u60f3\u7acb\u5373\u4e3a\u4f60\u7684\u54c1\u724c\u6253\u9020\u5168\u65b0\u4f53\u9a8c\u5417\uff1f\u6b22\u8fce\u8054\u7cfb\u6211\u4eec\uff0c\u6211\u4eec\u5c06\u52a9\u4f60\u5b9e\u73b0\u7cbe\u5f69\u9879\u76ee\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4f55\u5c06\u4ea7\u54c1\u8f6c\u5316\u4e3a\u670d\u52a1\u4f53\u9a8c\uff1f Experience as a Service (EaaS)\uff0c\u610f\u8bd1\u4e3a\u4e2d\u6587\u5373&#8221;\u4f53\u9a8c\u5373\u670d\u52a1&#8221;\uff0c\u6307\u7684\u662f\u5c06\u4ea7\u54c1\u8f6c\u5316\u4e3a\u80fd\u591f\u4e3a\u670d\u52a1\u589e\u6dfb\u4ef7\u503c\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u8fd9\u662f\u54c1\u724c\u53ef\u4ee5\u5145\u5206\u5229\u7528\u7684\u4e00\u7cfb\u5217\u4e3e\u63aa\uff0c\u7528\u4ee5\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\u3002 \u5728\u5ba2\u6237\u5fc3\u4e2d\u6811\u7acb\u54c1\u724c\u7684\u6807\u6746\u8ba4\u77e5\uff0c\u80fd\u591f\u786e\u7acb\u54c1\u724c\u8eab\u4efd\u5e76\u4ea7\u751f\u5f71\u54cd\u529b\u3002\u5bf9\u54c1\u724c\u800c\u8a00\uff0c\u6709\u4e09\u4e2a\u5173\u952e\u65b9\u9762\u9700\u8981\u5173\u6ce8\uff1a\u8bc6\u522b\u5ea6\u3001\u8ba4\u77e5\u5ea6\u548c\u5f62\u8c61\u3002\u8bc6\u522b\u5ea6\u662f\u7b2c\u4e00\u6b65\uff0c\u5373\u901a\u8fc7\u54c1\u724c\u7684\u6807\u8bc6\u548c\u540d\u79f0\u4e0e\u4f60\u7684\u670d\u52a1\u5efa\u7acb\u5173\u8054\u3002\u8ba4\u77e5\u5ea6\u662f\u6307\u4e3a\u4f60\u7684\u670d\u52a1\u786e\u5b9a\u5176\u5bf9\u5e94\u7684\u6d88\u8d39\u5c42\u7ea7\uff0c\u4f8b\u5982\u5b83\u662f\u5962\u4f88\u54c1\u8fd8\u662f\u5927\u4f17\u5546\u54c1\u3002\u800c\u5f62\u8c61\u5219\u662f\u5ba2\u6237\u5bf9\u54c1\u724c\u6216\u670d\u52a1\u8bc4\u4ef7\u7684\u7ed3\u679c\uff0c\u51b3\u5b9a\u4e86\u54c1\u724c\u7684\u58f0\u8a89\u548c\u54c1\u8d28\u3002 &nbsp; \u805a\u7126\u4e8e\u5ba2\u6237\u7684\u6d88\u8d39\u753b\u50cf\uff0c\u6211\u4eec\u5217\u51fa\u4e86\u670d\u52a1\u4f53\u9a8c\u7684\u51e0\u4e2a\u5173\u952e\u8981\u7d20\uff1a \u6d88\u8d39\u8005\u65c5\u7a0b \u4ece\u5ba2\u6237\u7684\u89c6\u89d2\u51fa\u53d1\uff0c\u89c4\u5212\u4e00\u6761\u5b8c\u6574\u7684\u65c5\u7a0b\uff1a\u4ece\u9996\u6b21\u63a5\u89e6\u54c1\u724c\u6216\u53d1\u73b0\u670d\u52a1\uff0c\u5230\u5b8c\u6210\u8d2d\u4e70\u8f6c\u5316\uff0c\u518d\u5230\u552e\u540e\u3002\u6240\u6709\u8fd9\u4e9b\u90fd\u5bf9\u6253\u9020\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff1a \u5c06\u65c5\u7a0b\u62c6\u5206\u4e3a\u82e5\u5e72\u5c0f\u6bb5 \u6311\u9009\u51fa\u5bf9\u5ba2\u6237\u6700\u91cd\u8981\u7684\u73af\u8282 \u4e3a\u6bcf\u4e2a\u73af\u8282\u786e\u5b9a\u6700\u4f73\u6d41\u7a0b \u5728\u7ec4\u7ec7\u5185\u90e8\u5206\u914d\u95ee\u9898\u5e76\u5bfb\u627e\u89e3\u51b3\u65b9\u6848 \u4e13\u6ce8\u4e8e\u65c5\u7a0b\u7684\u6301\u7eed\u4f18\u5316 Retail as a Service &hellip; 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