{"id":3509,"date":"2022-06-08T20:31:44","date_gmt":"2022-06-08T23:31:44","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2022\/06\/08\/fashion-retail-point-of-experience\/"},"modified":"2022-06-08T20:31:44","modified_gmt":"2022-06-08T23:31:44","slug":"fashion-retail-point-of-experience","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2022\/06\/08\/fashion-retail-point-of-experience\/","title":{"rendered":"Fashion Retail: From the Old POS to the New Point of Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;re a retailer or own a fashion retail business, you surely know how important it is to deliver a great customer experience. As we always say around here, the days of ordinary retail are over, when, to stand out, all you had to do was put up a sign saying &#8220;sale&#8221; in front of the store and think that was enough. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sorry to tell you, but that doesn&#8217;t work anymore. Not just in fashion retail, but in every kind of retail, the strategies for attracting consumers have evolved, and that requires you and your company to evolve along with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even more so when it comes to fashion retail, where competition is always fierce and consumers pay attention to the smallest details when making a purchase. That&#8217;s why innovating with a focus on the consumer experience is the best solution for fashion retail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we&#8217;ll focus on something specific and extremely important at the moment of purchase: the customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stick around to see how the POS has evolved and how the customer experience can affect your fashion retail sales strategy, plus tips for succeeding at the point of sale and the Alice Wonders differentiation strategy, with examples from our own success stories. <\/span><span style=\"font-weight: 400;\">Happy reading!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The importance of customer experience in fashion retail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer experience in fashion retail matters because it&#8217;s through that experience that the customer&#8217;s perception of your brand or company takes shape, and if the experience is bad, you&#8217;ll most likely lose a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might think otherwise, but experience counts for a lot with customers. According to a survey conducted by PwC (with 15,000 respondents across 12 countries, including Brazil), there are good reasons for companies to bet on and invest in a great customer experience with their brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of those reasons are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">73% of consumers point to experience as an important factor in their purchasing decisions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">in Brazil, that figure reaches 89% of Brazilians, the highest among the participating countries;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">42% of all respondents said they would pay more for a welcoming, friendly experience;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">32% of them would stop buying from a brand they love after a single bad experience; in Latin America, that figure reaches 49%.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Whether you like it or not, the experience will happen<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That&#8217;s right! If you run a fashion retail business and interact with your customers, they&#8217;re automatically already having an experience with you. So, whether you like it or not, your store will always leave an impression on your customers \u2013 positive, negative or indifferent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to understand this, because even if you don&#8217;t want to invest in the customer experience, that doesn&#8217;t mean your customers won&#8217;t have one. The point is that neglecting to deliver a better experience can cost you customers and leave your brand&#8217;s reputation less than stellar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, since the customer experience is going to happen one way or another, it might as well be a good one, right?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Point of experience: the evolution of the POS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When customers&#8217; shopping and consumption habits change, brands&#8217; strategies inevitably have to change too. That&#8217;s more or less how the POE came about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> To understand the concept of the Point of Experience (POE), we first need to look at how digital transformation has changed the point of sale, especially in fashion retail. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The internet has completely changed consumer behavior. Consumers now have a voice and more options for purchases, choices and brands, and they no longer even need to go to a fashion store to shop, since e-commerce offers the same service online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology evolved and people evolved along with it, so consumption habits are no longer the same; they&#8217;re completely different. On top of that, the battle for consumers&#8217; attention has become even more intense. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As if the competition among fashion retailers weren&#8217;t enough, fashion e-commerce sites are also competing for the same market, and the fight for consumers&#8217; attention is getting fiercer and fiercer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In that sense, if consumers are demanding fuller, more immersive perceptions of brand concepts, the way forward for businesses lies in innovating the point of experience, not the conventional point of sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why experience has already become a necessity, not only for differentiation, but also for loyalty and branding.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">From point of sale to point of experience: what changes?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Well, much more than a name change, the Point of Experience reveals a new way of looking at physical stores and customer relationships. It&#8217;s a new way of doing business in fashion retail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is no longer just to sell, and those little &#8220;sale&#8221; or &#8220;clearance&#8221; signs don&#8217;t work as well anymore. To attract consumers and deliver unforgettable moments, brands will have to go all out with creativity and initiatives that turn the shopping journey into a great customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to move from the traditional POS to the POE, stores must spark good feelings every time consumers are in their space. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And many strategies can be used to do this. Engagement events, entertainment, phygital and interactive technologies, for example, are some of the resources that can turn simple points of sale into true leisure and lifestyle hubs, offering a much richer and more efficient shopping journey. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The best strategies for winning over customers at the POS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to the POE, certain strategies are key to making your initiative effective. Such as:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A focus on perceived value <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To build a good POE, it&#8217;s important to understand the need for perceived value in delivering good service, aiming for what&#8217;s best for the customer and always considering a context in which products and services are secondary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, having a data-driven strategy is the best solution.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The spotlight <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The spotlight matters a lot when we talk about the POE. However, it shouldn&#8217;t be on the brand or the POS, but on the customer, who should be at the center of the experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Putting the customer in the spotlight in fashion retail brings autonomy, reduces response times and minimizes obstacles in the purchasing process.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bringing physical and digital channels together <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When consumers are about to buy something, they research online, go to the store, compare the store&#8217;s price with the online price, and even compare your product&#8217;s price with a competitor&#8217;s while standing inside your store, browsing the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, consumers are everywhere, and that&#8217;s why your brand needs to be everywhere too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s to deliver a consistent, omnichannel customer experience, to keep up with trends, or even to post your brand&#8217;s latest news. Always be everywhere.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Technology and innovation <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, when it comes to technology and innovation, Alice Wonders has it covered. On top of delivering great experiences, our products and services bring tangible results that show up in sales and in the customer&#8217;s relationship with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology combined with quality service, which is still essential, and customer experience will bring great results to your fashion retail business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Relationship<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is still extremely important. The difference is that there are now more places to be in touch with the customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Constantly strengthening your relationship with consumers and building lasting bonds is one of the benefits of the POE, when it&#8217;s used strategically and consistently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve seen how important and necessary the POE is, how about checking out some Alice Wonders technologies that have already made the customer experience in fashion retail truly surreal?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Alice Wonders success stories<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Virtual fitting rooms<\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-1964\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-14-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-14-1024x439.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-14-300x129.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-14-768x329.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-14.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><strong><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/wonder-fitting-room\">Wonder Fitting Room<\/a><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/wonder-fitting-room\"><span style=\"font-weight: 400;\">Wonder fitting Room<\/span><\/a><span style=\"font-weight: 400;\"> was a case we developed that brought a lot of interaction to the customer experience in fashion retail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s simply a smart fitting room that recognizes garments and suggests complementary looks and accessories, using content to sell more. The fitting room feeds a dashboard with data on the items tried on, generating powerful insights.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-1962\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-12-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-12-1024x439.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-12-300x129.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-12-768x329.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-12.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><strong><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/espelho-interativo-data\">Interactive Mirror + Data &amp; Insights<\/a><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">With this activation, we set out to engage shoppers in real time through the <\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/espelho-interativo-data\"><span style=\"font-weight: 400;\">interactive mirror + Data<\/span><\/a><span style=\"font-weight: 400;\"> in fashion retail. In addition to offering looks, accessories and tutorials to the shopper, the interactive mirror delivered DATA to the retailer in real time.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-1963\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-13-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-13-1024x439.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-13-300x129.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-13-768x329.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-13.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><strong><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/try-on-virtual-de-joias\">Virtual Try On (Augmented Reality)<\/a><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/try-on-virtual-de-joias\"><span style=\"font-weight: 400;\">Virtual Try On<\/span><\/a><span style=\"font-weight: 400;\"> is simply an augmented reality technology that simulates a given situation for the customer.<br \/>\nIt&#8217;s a great option for anyone in fashion retail who wants to stand out by making their POS creative, interactive and dynamic.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be used, for example, in apparel retail, where customers can see whether a piece would look good on them without having to go to the fitting room. Just standing in front of the device is enough to see the outfit on their body. Interesting, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, we did exactly that for a fashion retailer that, in this case, sold jewelry.<\/span> <span style=\"font-weight: 400;\">This case was developed for the Flagship store in Monte Carlo. It featured a kiosk with facial recognition and virtual try-on of earrings and necklaces <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was quite an experience, and it generated great results in terms of interactivity and sales.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-1948\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-7-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-7-1024x439.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-7-300x129.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-7-768x329.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2022\/06\/Fotos-News-Igor-7.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><strong><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/vitrine-interativa-loungerie\">Loungerie Interactive Window Display<\/a><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This Interactive Window Display was set up in the middle of Shopping Eldorado, in S\u00e3o Paulo, to promote a giveaway for the <\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/vitrine-interativa-loungerie\"><span style=\"font-weight: 400;\">Loungerie store<\/span><\/a><span style=\"font-weight: 400;\">, right at the time of year when malls are most packed with shoppers: Christmas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This activation was a success for the brand and is a great strategy for fashion retailers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fashion retail is one of the busiest and most competitive sectors in the market, and that&#8217;s exactly why brands need to innovate and stand out from the rest by offering a great experience to their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alice Wonders specializes in delivering a better customer experience. On top of delivering great experiences, our products and services bring tangible results that show up in sales and in the customer&#8217;s relationship with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in our technologies, get in touch with our customer service team.<br \/>\n<\/span><span style=\"font-weight: 400;\">We&#8217;d love to learn more about how we can help you. <\/span>See you soon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a retailer or own a fashion retail business, you surely know how important it is to deliver a &hellip; <\/p>\n","protected":false},"author":5,"featured_media":1959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[272],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion Retail: From the Old POS to the New Point of Experience - 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