{"id":3479,"date":"2019-02-13T10:46:57","date_gmt":"2019-02-13T13:46:57","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3479"},"modified":"2026-10-19T12:08:22","modified_gmt":"2026-10-19T15:08:22","slug":"luxury-retail-brazil-outlook-challenges-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/luxury-retail-brazil-outlook-challenges-zh\/","title":{"rendered":"\u5df4\u897f\u5962\u4f88\u54c1\u96f6\u552e\uff1a\u524d\u666f\u4e0e\u6311\u6218"},"content":{"rendered":"<div>\n<p>\u4e00\u5bb6\u4f01\u4e1a\u8981\u5728\u5962\u4f88\u54c1\u5e02\u573a\u7ad9\u7a33\u811a\u8ddf\uff0c\u9700\u8981\u4ed8\u51fa\u5927\u91cf\u52aa\u529b\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e00\u884c\u4e1a\u7684\u4f01\u4e1a\u5f80\u5f80\u8981\u82b1\u4e0a\u6570\u5e74\u65f6\u95f4\uff0c\u624d\u80fd\u771f\u6b63\u83b7\u5f97\u9ad8\u7aef\u6d88\u8d39\u7fa4\u4f53\u7684\u8ba4\u53ef\u4e0e\u5c0a\u91cd\u3002\u8981\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u53ea\u9700\u60f3\u60f3\uff1a\u90a3\u4e9b\u6700\u5927\u7684\u5962\u4f88\u54c1\u724c\uff0c\u65e0\u4e00\u4e0d\u662f\u5728\u5e02\u573a\u4e0a\u6df1\u8015\u4e86\u597d\u51e0\u5341\u5e74\u3002<\/p>\n<\/div>\n<div>\n<p>\u7531\u6b64\u4e0d\u96be\u770b\u51fa\uff0c\u6562\u4e8e\u6295\u8d44\u8fd9\u4e2a\u5e02\u573a\u7684\u4eba\uff0c\u5728\u901a\u5f80\u6210\u529f\u7684\u9053\u8def\u4e0a\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u5728\u672c\u6587\u4e2d\u68b3\u7406\u4e86\u5df4\u897f\u5962\u4f88\u54c1\u96f6\u552e\u7684\u73b0\u72b6\uff0c\u5e76\u544a\u8bc9\u4f60<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3219\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u8131\u9896\u800c\u51fa<\/a>\uff01\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01<\/p>\n<\/div>\n<div>\n<h2>\u5df4\u897f\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u6709\u54ea\u4e9b\u884c\u4e3a\u7279\u70b9\uff1f<\/h2>\n<\/div>\n<div>\n<p>\u5df4\u897f\u7684\u653f\u6cbb\u5371\u673a\u76f4\u63a5\u51b2\u51fb\u4e86\u5962\u4f88\u54c1\u7684\u9500\u552e\uff0c\u751a\u81f3\u6ce2\u53ca\u90a3\u4e9b\u5e76\u672a\u53d7\u5230\u7ecf\u6d4e\u5f62\u52bf\u5f71\u54cd\u7684\u5ba2\u6237\u3002\u56e0\u6b64\uff0c\u8bb8\u591a\u6d88\u8d39\u8005\u867d\u7136\u4f9d\u65e7\u62e5\u6709\u5f88\u5f3a\u7684\u8d2d\u4e70\u529b\uff0c\u5374\u9009\u62e9\u4e86\u66f4\u4f4e\u8c03\u3001\u66f4\u514b\u5236\u7684\u6d88\u8d39\u65b9\u5f0f\u3002<\/p>\n<\/div>\n<div>\n<p>\u5982\u4eca\uff0c\u5927\u591a\u6570\u5962\u4f88\u54c1\u4e70\u5bb6\u5e0c\u671b\u8d2d\u4e70\u7684\u4ea7\u54c1\u4e0d\u4ec5\u8981\u6781\u5177\u5438\u5f15\u529b\u3001\u8db3\u591f\u7f8e\u89c2\uff0c\u8fd8\u8981\u51fa\u81ea\u80cc\u540e\u62e5\u6709\u624e\u5b9e\u7406\u5ff5\u3001\u80fd\u591f\u4f20\u9012\u67d0\u79cd\u751f\u6d3b\u65b9\u5f0f\u7684\u54c1\u724c\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u54c1\u724c\u4e0e\u5ba2\u6237\u5171\u4eab\u4ef7\u503c\u89c2\u4e0e\u7406\u5ff5\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3328\" target=\"_blank\" rel=\"noreferrer noopener\">\u5efa\u7acb\u8d77\u4e00\u79cd<\/a>\u57fa\u4e8e\u8ba4\u540c\u4e0e\u5fe0\u8bda\u7684\u5173\u7cfb\u3002<\/p>\n<\/div>\n<div>\n<p>\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u8fc7\u53bb\u88ab\u89c6\u4e3a\u5962\u534e\u7684\u4e8b\u7269\u2014\u2014\u6bd4\u5982\u79c1\u4eba\u53f8\u673a\u2014\u2014\u5bf9\u4e8e\u5f53\u4eca\u8fd9\u4e00\u4ee3\u6d88\u8d39\u8005\u800c\u8a00\u5df2\u53d8\u5f97\u7a00\u677e\u5e73\u5e38\u3002\u6bd5\u7adf\uff0c\u4ed6\u4eec\u53ea\u9700\u901a\u8fc7 App \u53eb\u8f66\uff0c\u8d2d\u7269\u7ed3\u675f\u65f6\u5c31\u4f1a\u6709\u53f8\u673a\u5728\u5e97\u95e8\u53e3\u7b49\u5019\u3002<\/p>\n<\/div>\n<div>\n<p>\u56e0\u6b64\uff0c\u6d88\u8d39\u8005\u5bf9\u5962\u534e\u7684\u671f\u671b\u975e\u5e38\u9ad8\uff0c\u800c\u4e14\u8fd8\u5728\u4e0d\u65ad\u6500\u5347\uff0c\u8fd9\u8ba9\u4ed6\u4eec\u5728\u6311\u9009\u54c1\u724c\u65f6\u53d8\u5f97\u6781\u5176\u6311\u5254\u548c\u82db\u523b\u3002\u6b64\u5916\uff0c\u636e\u5962\u4f88\u54c1\u96f6\u552e\u4e13\u5bb6 Manu Berger \u4ecb\u7ecd\uff0c\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u66f4\u9752\u7750\u4e0e\u9500\u552e\u4eba\u5458\u4e4b\u95f4\u7684\u4eb2\u8fd1\u611f\u4ee5\u53ca\u4e2a\u6027\u5316\u7684\u670d\u52a1\u3002<\/p>\n<\/div>\n<div>\n<h2>\u8be5\u884c\u4e1a\u9762\u4e34\u54ea\u4e9b\u524d\u666f\u4e0e\u6311\u6218\uff1f<\/h2>\n<\/div>\n<div>\n<p>\u5c3d\u7ba1\u5df4\u897f\u6b63\u5904\u4e8e\u7ecf\u6d4e\u52a8\u8361\u671f\uff0c\u5962\u4f88\u54c1\u5e02\u573a\u4f9d\u7136\u52bf\u5934\u5f3a\u52b2\uff0c\u5e76\u6301\u7eed\u4fdd\u6301\u589e\u957f\u3002\u63a8\u52a8\u6d88\u8d39\u8005\u9009\u62e9\u5728\u56fd\u5185\u800c\u975e\u6d77\u5916\u8d2d\u4e70\u5962\u4f88\u54c1\u7684\u56e0\u7d20\u5305\u62ec\uff1a\u7f8e\u5143\u6c47\u7387\u9ad8\u4f01\u3001\u8d2d\u7269\u89c4\u5b9a\u4ee5\u53ca\u5206\u671f\u4ed8\u6b3e\u7684\u9009\u62e9\u3002<\/p>\n<\/div>\n<div>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u822a\u7a7a\u516c\u53f8\u4e3a\u56fd\u9645\u51fa\u884c\uff08\u5c24\u5176\u662f\u98de\u5f80\u8fc8\u963f\u5bc6\u548c\u7ebd\u7ea6\uff09\u63d0\u4f9b\u7684\u79cd\u79cd\u4fbf\u5229\uff0c\u4e5f\u76f4\u63a5\u51b2\u51fb\u7740\u5df4\u897f\u7684\u5962\u4f88\u54c1\u96f6\u552e\uff0c\u56e0\u4e3a\u5b83\u5df2\u4e0d\u518d\u662f\u6d88\u8d39\u8005\u63a5\u89e6\u56fd\u9645\u54c1\u724c\u7684\u552f\u4e00\u9014\u5f84\u3002<\/p>\n<\/div>\n<div>\n<p>\u4e0e\u822a\u7a7a\u516c\u53f8\u4e4b\u95f4\u7684\u8fd9\u79cd\u201c\u7ade\u4e89\u201d\u6fc0\u70c8\u5230\u4ec0\u4e48\u7a0b\u5ea6\uff1f\u6839\u636e\u6ce2\u58eb\u987f\u54a8\u8be2\u516c\u53f8\uff08The Boston Consulting Group\uff0cBCG\uff09\u7684\u7814\u7a76\uff0c\u5df4\u897f\u4e0e\u4fc4\u7f57\u65af\u3001\u4e2d\u56fd\u4e00\u540c\u4f4d\u5c45\u5883\u5916\u5962\u4f88\u54c1\u6d88\u8d39\u6392\u884c\u699c\u524d\u5217\u3002\u540c\u4e00\u9879\u7814\u7a76\u8fd8\u663e\u793a\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3288\" target=\"_blank\" rel=\"noreferrer noopener\">\u5343\u79a7\u4e00\u4ee3<\/a>\u5c06\u6210\u4e3a\u672a\u6765\u516d\u5e74\u5962\u4f88\u54c1\u884c\u4e1a\u7ea6 37% \u589e\u957f\u7684\u4e3b\u8981\u63a8\u52a8\u529b\uff0c\u5e76\u5c06\u5360\u636e\u8fd9\u4e00\u5e02\u573a\u7684\u4e00\u534a\u4efd\u989d\u3002<\/p>\n<\/div>\n<div>\n<p>\u8fd9\u8868\u660e\uff0c\u5df4\u897f\u7684\u5962\u4f88\u54c1\u96f6\u552e\u4e0d\u4ec5\u8981\u670d\u52a1\u597d\u4f20\u7edf\u4e70\u5bb6\uff0c\u66f4\u9700\u8981\u9002\u5e94\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u3002\u5343\u79a7\u4e00\u4ee3\u8ffd\u6c42\u4e0e\u4f17\u4e0d\u540c\u7684\u4f53\u9a8c\u2014\u2014\u80fd\u591f\u6253\u52a8\u4eba\u5fc3\u3001\u8ba9\u6d88\u8d39\u65f6\u523b\u66f4\u52a0\u6109\u60a6\u3001\u66f4\u6709\u610f\u4e49\u7684\u4f53\u9a8c\u3002<\/p>\n<\/div>\n<div>\n<h2>\u5962\u4f88\u54c1\u96f6\u552e\u5e94\u5982\u4f55\u5e94\u5bf9\u8fd9\u4e9b\u53d8\u5316\uff1f<\/h2>\n<\/div>\n<div>\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u5f53\u4eca\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u6b63\u5728<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3296\" target=\"_blank\" rel=\"noopener\">\u8ffd\u5bfb\u4f53\u9a8c<\/a>\u3002\u56e0\u6b64\uff0c\u5982\u679c\u591a\u5bb6\u4f01\u4e1a\u63d0\u4f9b\u7684\u662f\u540c\u6837\u7684\u4ea7\u54c1\uff0c\u6d88\u8d39\u8005\u81ea\u7136\u4f1a\u9009\u62e9\u80fd\u591f\u5e26\u6765\u6700\u4f73\u8d2d\u7269\u4f53\u9a8c\u7684\u90a3\u4e00\u5bb6\uff0c\u4f60\u8bf4\u662f\u4e0d\u662f\uff1f\u4e3a\u6b64\uff0c\u54c1\u724c\u9700\u8981\u5efa\u7acb\u4e00\u5bf9\u4e00\u7684\u5173\u7cfb\uff0c\u91cd\u70b9\u5173\u6ce8\u5e74\u8f7b\u4eba\u548c\u6e38\u5ba2\uff0c\u91c7\u7528\u9ad8\u6548\u7684\u7b56\u7565\uff0c\u5e26\u6765\u521b\u65b0\u7684\u4f53\u9a8c\u3002\u4e0b\u9762\u5c31\u6765\u770b\u770b\u5962\u4f88\u54c1\u96f6\u552e\u9700\u8981\u8fdb\u884c\u7684\u4e3b\u8981\u8f6c\u53d8\uff1a<\/p>\n<\/div>\n<div>\n<h3>\u9500\u552e\u7ec8\u7aef\u7684\u53d8\u9769<\/h3>\n<\/div>\n<div>\n<p>POS \u5e94\u5f53\u8f6c\u53d8\u4e3a\u5efa\u7acb\u5173\u7cfb\u7684\u573a\u6240\u3002\u95e8\u5e97\u8d8a\u6765\u8d8a\u9700\u8981\u6210\u4e3a\u8ba9\u987e\u5ba2\u5bbe\u81f3\u5982\u5f52\u7684\u5730\u65b9\uff0c\u65e2\u63d0\u4f9b\u521b\u65b0\u4f53\u9a8c\uff0c\u53c8\u4e0e\u987e\u5ba2\u5c55\u5f00\u771f\u8bda\u7684\u5bf9\u8bdd\u3002<\/p>\n<\/div>\n<div>\n<p>\u670d\u52a1\u4e00\u76f4\u662f\u5962\u4f88\u54c1\u96f6\u552e\u6253\u52a8\u987e\u5ba2\u7684\u5dee\u5f02\u5316\u4f18\u52bf\uff0c\u4f46\u5982\u4eca\uff0c\u5b83\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u9700\u8981\u91cd\u5851\uff0c\u4ee5\u5951\u5408\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u4ee5 Apple \u95e8\u5e97\u4e3a\u4f8b\uff0c\u5e97\u5458\u626e\u6f14\u7684\u662f\u987e\u5ba2\u4e0e\u4ea7\u54c1\u4e4b\u95f4\u7684\u6865\u6881\uff0c\u5176\u7b56\u7565\u662f\u8ba9\u4eba\u611f\u89c9\u4ed6\u4eec\u5728\u90a3\u91cc\u66f4\u591a\u662f\u4e3a\u4e86\u63d0\u4f9b\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u63a8\u9500\uff0c\u4ece\u800c\u6253\u9020\u51fa\u66f4\u6709\u610f\u4e49\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n<\/div>\n<div>\n<p>\u5728\u5df4\u897f\u5962\u4f88\u54c1\u96f6\u552e\u4e2d\u63a8\u52a8\u521b\u65b0\u3001\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u53e6\u4e00\u4e2a\u5173\u952e\u70b9\uff0c\u662f\u8fd0\u7528<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3292\" target=\"_blank\" rel=\"noopener\">POS \u6280\u672f<\/a><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3292\" target=\"_blank\" rel=\"noopener\"> <\/a>\u6765\u5438\u5f15\u987e\u5ba2\uff0c\u5e76\u5e2e\u52a9<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3376\" target=\"_blank\" rel=\"noopener\">\u8ba9\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u66f4\u957f\u65f6\u95f4<\/a>\u3002\u4f8b\u5982\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3375\" target=\"_blank\" 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3319\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e86\u89e3\u5982\u4f55\u6d1e\u5bdf\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u65b9\u5f0f<\/a>\u5e76\u52fe\u52d2\u6d88\u8d39\u753b\u50cf\uff0c\u4ee5\u6b63\u786e\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u6c9f\u901a\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u771f\u6b63\u5951\u5408\u9700\u6c42\u7684\u4ea7\u54c1\u5427\uff01<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u5bb6\u4f01\u4e1a\u8981\u5728\u5962\u4f88\u54c1\u5e02\u573a\u7ad9\u7a33\u811a\u8ddf\uff0c\u9700\u8981\u4ed8\u51fa\u5927\u91cf\u52aa\u529b\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e00\u884c\u4e1a\u7684\u4f01\u4e1a\u5f80\u5f80\u8981\u82b1\u4e0a\u6570\u5e74\u65f6\u95f4\uff0c\u624d\u80fd\u771f\u6b63\u83b7\u5f97\u9ad8\u7aef\u6d88\u8d39\u7fa4\u4f53\u7684\u8ba4\u53ef\u4e0e\u5c0a\u91cd\u3002\u8981\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u53ea\u9700\u60f3\u60f3\uff1a\u90a3\u4e9b\u6700\u5927\u7684\u5962\u4f88\u54c1\u724c\uff0c\u65e0\u4e00\u4e0d\u662f\u5728\u5e02\u573a\u4e0a\u6df1\u8015\u4e86\u597d\u51e0\u5341\u5e74\u3002 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\u5c3d\u7ba1\u5df4\u897f\u6b63\u5904\u4e8e\u7ecf\u6d4e\u52a8\u8361\u671f\uff0c\u5962\u4f88\u54c1\u5e02\u573a\u4f9d\u7136\u52bf\u5934\u5f3a\u52b2\uff0c\u5e76\u6301\u7eed\u4fdd\u6301\u589e\u957f\u3002\u63a8\u52a8\u6d88\u8d39\u8005\u9009\u62e9\u5728\u56fd\u5185\u800c\u975e\u6d77\u5916\u8d2d\u4e70\u5962\u4f88\u54c1\u7684\u56e0\u7d20\u5305\u62ec\uff1a\u7f8e\u5143\u6c47\u7387\u9ad8\u4f01\u3001\u8d2d\u7269\u89c4\u5b9a\u4ee5\u53ca\u5206\u671f\u4ed8\u6b3e\u7684\u9009\u62e9\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u822a\u7a7a\u516c\u53f8\u4e3a\u56fd\u9645\u51fa\u884c\uff08\u5c24\u5176\u662f\u98de\u5f80\u8fc8\u963f\u5bc6\u548c\u7ebd\u7ea6\uff09\u63d0\u4f9b\u7684\u79cd\u79cd\u4fbf\u5229\uff0c\u4e5f\u76f4\u63a5\u51b2\u51fb\u7740\u5df4\u897f\u7684\u5962\u4f88\u54c1\u96f6\u552e\uff0c\u56e0\u4e3a\u5b83\u5df2\u4e0d\u518d\u662f\u6d88\u8d39\u8005\u63a5\u89e6\u56fd\u9645\u54c1\u724c\u7684\u552f\u4e00\u9014\u5f84\u3002 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